B2B Marketing and PR

One of the questions we hear all the time is when is it time to begin PR for startups? The answer, along with 10 PR tips for startups, can be found here.

The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.

You don't always need a new story to attract publicity. You can grab journalists' attention by promoting existing coverage and building thought leadership.

Journalists are bombarded with emails, texts and phone calls every day of the week. How can you as a PR person make sure that your pitch breaks throug

How will we measure success? That is a critical question that torments many organizations

Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?

When Johannes Gutenberg first devised movable type in 1440 with the invention of the printing press, he couldn’t have known the endless series of design wars he’d inadvertently set off.

Smartphone use is up, Facebook is trending downward, and video is only getting bigger and bigger. Also, everything could change at any moment.

Images add a lot to the appeal of a blog, but bloggers, particularly when huge organizations are involved, have to be careful about using images they find online.

Figuring out how to make smart choices about some of our favorite foods can often be a cumbersome and daunting process. So we’re hoping we can make those choices a little bit easier: starting today you will be able to quickly and easily find extensive nutrition information for over 1,000 fruits, vegetables, meats and meals in search.

Are marketing and PR the same thing? - SHIFT Communications PR Agency | Boston | New York | San Francisco

Gmail is redesigning its inbox again, adding tabbed categories to organize different types of mail.

Want to take your Twitter presence to the next level? These features and techniques will get you there.

Here are the 25 most important tips you need to know to deliver a terrific presentation that your audience remembers and acts upon.

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.

Sure, you already know these platforms, but you might not know these terrific ways of getting the most out of them for you organization or brand.

Several people working in the public relations field weigh in.

Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.

They want to know which tools and tactics will work best for them, how to create a strategy, and how to measure results. The answers are nuanced.

Beautifully written, incredibly interesting copy isn’t any good if people can’t see the words.

Videos are great for brands looking for a way to make inroads with potential customers, news outlets, or future advocates.

A company website is the core of most local businesses’ online presence.

LinkedIn now allows you to share photos, documents and more on its homepage.