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Why The Most Important Part of Your Brand is Invisible

Why The Most Important Part of Your Brand is Invisible | B2B Marketing and PR | Scoop.it
An article that shows the invisible factor of your brand can be much more important than your visible one.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Agencies: Read This Before Your Next New Business Meeting - eMarketer

Agencies: Read This Before Your Next New Business Meeting - eMarketer | B2B Marketing and PR | Scoop.it
Marketers say a lack of analytics and focus on important key performance indicators are the top deficiencies among agencies vying for their business. And when it comes time for an initial meeting, marketers want agencies to come with questions and thoughts about their businesses, but this doesn't happen very frequently.
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5 Problems with B2B Marketing…and How to Fix Them

5 Problems with B2B Marketing…and How to Fix Them | B2B Marketing and PR | Scoop.it
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s …
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5 Surefire Ways to Get a Reporter’s Attention - PRNewser

5 Surefire Ways to Get a Reporter’s Attention - PRNewser | B2B Marketing and PR | Scoop.it
5 Surefire Ways to Get a Reporter’s Attention
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B2B Marketers still struggle with lead nurturing - Biznology

B2B Marketers still struggle with lead nurturing - Biznology | B2B Marketing and PR | Scoop.it
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.
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6 reasons why PR pros should blog

6 reasons why PR pros should blog | B2B Marketing and PR | Scoop.it
Blogging may not get the attention it once did, but it remains an invaluable tool for PR professionals looking to raise their profile.
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B2B Marketers: How To Avoid Scaring Away Website Visitors

B2B Marketers: How To Avoid Scaring Away Website Visitors | B2B Marketing and PR | Scoop.it
With these best practices B2B marketers can reduce their bounce rates and better convert site visitors to leads and customers.
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25 of the Best Newsletters and Tools to Discover Shareable Content

25 of the Best Newsletters and Tools to Discover Shareable Content | B2B Marketing and PR | Scoop.it
A huge list of sources for shareable content that your followers will love. Always have amazing stories on hand to share.
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Bookmark this!

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The 6 Mistakes Most Marketers Make Daily

The 6 Mistakes Most Marketers Make Daily | B2B Marketing and PR | Scoop.it
It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same.
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Carolyn M Todd's curator insight, August 5, 7:25 PM

Good advice! 

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There Are No Shortcuts to Success in Social Media

There Are No Shortcuts to Success in Social Media | B2B Marketing and PR | Scoop.it
A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
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How I Use Online Collaboration Tools to Run a Marketing Team

How I Use Online Collaboration Tools to Run a Marketing Team | B2B Marketing and PR | Scoop.it

Marketing teams are under a lot of pressure to deliver. They are often under-staffed, expected to have delivered everything “yesterday," and need to be up on the latest tools and technologies. They may be virtual teams (sometimes in multiple geographies) and will usually work with outside consultants, designers or agencies. They need to keep pump a steady stream of qualified leads into the sales funnel while innovating in both earned and paid media.

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Words That Drive Social Media Shares [INFOGRAPHIC] - SocialTimes

Words That Drive Social Media Shares [INFOGRAPHIC] - SocialTimes | B2B Marketing and PR | Scoop.it
Choosing between words might seem arbitrary at times -- but they're more important than you think for driving social media shares.
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21 Things You Didn't Know Your iPhone Could Do

21 Things You Didn't Know Your iPhone Could Do | B2B Marketing and PR | Scoop.it
Be an iPhone ninja with these 21 awesome tricks
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | B2B Marketing and PR | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
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Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs

Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs | B2B Marketing and PR | Scoop.it
Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy. It may be part of the
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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question. | B2B Marketing and PR | Scoop.it

In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior.

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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | B2B Marketing and PR | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
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Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC] - AllTwitter | B2B Marketing and PR | Scoop.it
Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC]
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How to Easily Create Practical-Value Content to Add Value To Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Easily Create Practical-Value Content to Add Value To Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you're also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
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A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow}

A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web
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The Secrets to Tweets that Generate Engagement

The Secrets to Tweets that Generate Engagement | B2B Marketing and PR | Scoop.it
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
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Share, advise, inspire!

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5 Resources to Get More Media Coverage and Interviews

5 Resources to Get More Media Coverage and Interviews | B2B Marketing and PR | Scoop.it
Learn about 5 editorial contact services that help you secure media coverage for your product or service.
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How to Get Publicity When You Have No News to Share

How to Get Publicity When You Have No News to Share | B2B Marketing and PR | Scoop.it
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
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13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring | B2B Marketing and PR | Scoop.it
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | B2B Marketing and PR | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
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Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs | B2B Marketing and PR | Scoop.it
At last week's Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session "The PR Makeover: Integrated
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