A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want. More video is one example.
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Scooped by Jenni Hilton onto B2B Marketing and PR |
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Target message is key: Keeping front of mind and reaching out to customers is all down to great media coverage, and Ed Willmott shares his… Delete the scoop?
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Does your website need a redesign? Check out eMagine's latest blog post from our designer Jessica Costa for a simple website redesign checklist. Delete the scoop?
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If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy. Delete the scoop?
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The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. I Delete the scoop?
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If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search? Delete the scoop?
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Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal... Delete the scoop?
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Is your B2B marketing still built around a series of campaigns? It isn't enough anymore. Today, your marketing must meet these three criteria of always on marketing.
Jenni Hilton's insight:
Make your website searchable, add content through blogging. It is your central hub on the internet. Point all social accounts to it. Delete the scoop?
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Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads. Delete the scoop?
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The marketing plan must be written and is key in your digital marketing efforts Delete the scoop?
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I recently attended a Google Analytics training class, in San Francisco, put on by Cardinal Path. And now I’m here to share with the world how Google Delete the scoop?
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Should you use a wire service for news releases? - SHIFT Communications PR Agency | Boston | New York | San Francisco Delete the scoop?
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Here's some fundamental information to get you started using this powerful online tracking tool. Delete the scoop?
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![Top 5 Most Socially Devoted Brands on Twitter [Survey] | B2B Marketing and PR | Scoop.it](http://img.scoop.it/n-b38a8ncQ1pHzu7dG3I8jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Delete the scoop?
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When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary... Delete the scoop?
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Google ratchets up social networking chase with Google+ changes Delete the scoop?
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Last week we asked for your contributions for a list of B2B marketing mistakes. Here are six more mistakes that are deceptively easy to make, including two great contributions from readers. Delete the scoop?
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Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars. Delete the scoop?
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Here are 15 people every B2B marketer should follow (but most aren't yet). Every one of them has fewer than 1,500 followers, will still have a conversation, will add their own perspective and won't... Delete the scoop?
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It's time for some trash talk. Literally. Here are five big business lessons from a young boy with great business sense. Delete the scoop?
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Tweet ShareLinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Delete the scoop?
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Learn how you can impact your marketing immediately through some advice from inbound marketing experts. Delete the scoop?
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At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products. 
Christine Sheppard's curator insight,
April 29, 3:09 PM
Pinterest is not just for planning your dream wedding. Delete the scoop?
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From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. Delete the scoop?
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