The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever. Data overwhelmingly confirms it too. …
A star political blogger for Grist.org, David Roberts spent so much time posting and Tweeting and staring at screens that he almost went nuts. So he pulled the plug for a year, restarting his relationship with technology and actively seeking health, balance, and adventure in the real world. What he learned just might save you from meltdown.
In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior.
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you're also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
Marketers say a lack of analytics and focus on important key performance indicators are the top deficiencies among agencies vying for their business. And when it comes time for an initial meeting, marketers want agencies to come with questions and thoughts about their businesses, but this doesn't happen very frequently.
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s …