B2B Marketing and PR

Last week we asked for your contributions for a list of B2B marketing mistakes. Here are six more mistakes that are deceptively easy to make, including two great contributions from readers.

Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars.

Here are 15 people every B2B marketer should follow (but most aren't yet). Every one of them has fewer than 1,500 followers, will still have a conversation, will add their own perspective and won't...

It's time for some trash talk. Literally. Here are five big business lessons from a young boy with great business sense.

Tweet ShareLinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds.

Learn how you can impact your marketing immediately through some advice from inbound marketing experts.

At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products.

From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.

No longer is a PR professional needed for you to gain media attention. Here are six tips to pitch journalists your organization's story on your own.

Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy.

Are you a B2B tech company that is thinking about leaping into the world of social media? Maybe you haven’t ventured in because you aren’t sure if you’ll reach your intended audience, or perhaps the scene just feels too overwhelming.

Social media strategies, like IRS forms, cause anxiety to runs high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it do business.

Reporters have less time for in person visits, but reaching out on Twitter can help fill part of that void. Here are the finer details.

Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...

Is your B2B marketing still built around a series of campaigns? It isn't enough anymore. Today, your marketing must meet these three criteria of always on marketing.

Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads.

The marketing plan must be written and is key in your digital marketing efforts

I recently attended a Google Analytics training class, in San Francisco, put on by Cardinal Path. And now I’m here to share with the world how Google

Should you use a wire service for news releases? - SHIFT Communications PR Agency | Boston | New York | San Francisco

Here's some fundamental information to get you started using this powerful online tracking tool.

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach.

Facebook isn’t a platform that appeals to a lot of B2B tech companies. One recent study showed that LinkedIn is deemed the most “useful” social media network among B2Bs in general, and Twitter comes out ahead of Facebook, too.

How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC]