There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
Sangram Vajre, Director of Marketing at Pardot, explains why marketers should aim to do less marketing in 2014. Here’s the classic marketing challenge: you’re expected to be in front of every potential buyer, on every social media outlet, and at every major trade show. Basically, you’re expected to be everywhere and doing everything — because that’s what marketing is all about.On average, subscribers receive 416 commercial messages a month. (Return Path) By 2015, the average business person will be sending and receiving 125 emails per day. (The Radicati Group) The average person is served over 1,700 banner ads per [...]
You may say your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be, and now is the time to take advantage of all the unique features Google+ has to offer your marketing department.
LinkedIn can be the best tool for building your brand. If you incorporate these seemingly counterintuitive techniques into your LinkedIn strategy, you will build a stellar profile, be visible to decision makers and be skilled at using LinkedIn as a career-management tool.
Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows there's more to launching and sustaining a content program than turning out engaging articles, videos and social posts—as if that weren’t challenging enough on its own.
You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You’ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month’s campaigns, and now you’re ready to dazzle with all your knowledge. “So how did last month’s email campaign perform?” your CMO asks briskly. “Great!” you respond eagerly. “Our open rates were high and our bounce rates were…” “What was the conversion rate?” the CMO interjects, sounding annoyed. “Ummm..” is your only answer. Conversion rate? You have no [...]