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20 Search Tips for Google Masters

20 Search Tips for Google Masters | B2B Marketing and PR | Scoop.it
Smart Googling requires finesse, a keen eye, some Boolean tricks, and a bit of 'jena se qua' we like to call 'Google-Fu.'...
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Your Chief _________ Officer: the Evolving Role of the CMO - Microsoft for Work - Site Home - TechNet Blogs

Your Chief _________ Officer: the Evolving Role of the CMO - Microsoft for Work - Site Home - TechNet Blogs | B2B Marketing and PR | Scoop.it
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Heartbleed: What you should know

Heartbleed: What you should know | B2B Marketing and PR | Scoop.it
A security flaw in software used by major Web sites could expose your personal data.
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40+ Tools & Tips to Execute a Winning Content Strategy

40+ Tools & Tips to Execute a Winning Content Strategy | B2B Marketing and PR | Scoop.it
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
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9 Super Simple Apps That Will Make Your Life Easier

9 Super Simple Apps That Will Make Your Life Easier | B2B Marketing and PR | Scoop.it
Here are 9 easy apps that will help simplify your life.
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Understanding The Media Cycle for Your Industry

Understanding The Media Cycle for Your Industry | B2B Marketing and PR | Scoop.it
Understanding the media cycle and when public relations should begin is an important step in when you should hire a PR agency.
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Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week | B2B Marketing and PR | Scoop.it
Missed out on HubSpot content this week? Here are some of the top stories you need to know.
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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize | B2B Marketing and PR | Scoop.it
Learn where you should add keywords to your site to improve your SEO.
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Getting ready for mobile customers, search, and business

Getting ready for mobile customers, search, and business | B2B Marketing and PR | Scoop.it
The numbers are in. Mobile is frickin' huge:
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10 Marketing Tools That Help Marketers Increase Conversions

10 Marketing Tools That Help Marketers Increase Conversions | B2B Marketing and PR | Scoop.it
There's lots of talk about marketers learning code, but here are 10 marketing tools that allow you to focus on what you're good at: increasing conversions.
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3 social media tasks that can add PR value in less than five minutes

3 social media tasks that can add PR value in less than five minutes | B2B Marketing and PR | Scoop.it
Something as simple as a share or a comment can help get your client’s message in front of more people.
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Executive Perspective: 5 Reasons Marketers Should Commit to Less - Pardot

Executive Perspective: 5 Reasons Marketers Should Commit to Less - Pardot | B2B Marketing and PR | Scoop.it
Sangram Vajre, Director of Marketing at Pardot, explains why marketers should aim to do less marketing in 2014.
Here’s the classic marketing challenge: you’re expected to be in front of every potential buyer, on every social media outlet, and at every major trade show. Basically, you’re expected to be everywhere and doing everything — because that’s what marketing is all about.On average, subscribers receive 416 commercial messages a month. (Return Path) 
By 2015, the average business person will be sending and receiving 125 emails per day. (The Radicati Group) 
The average person is served over 1,700 banner ads per [...]
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Google Analytics 101: 5 Metrics for Public Relations

Google Analytics 101: 5 Metrics for Public Relations | B2B Marketing and PR | Scoop.it
Let's look at our take on Google Analytics 101 with 5 built-in metrics that need no customization and what they mean for your PR work
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3 Ways Your Web Design Can Better Connect You to Your Audience - Copyblogger

3 Ways Your Web Design Can Better Connect You to Your Audience - Copyblogger | B2B Marketing and PR | Scoop.it
In order to create web design that connects, Copyblogger Lead Designer Rafal Tomal says we need to reach new levels of interaction with our audience.
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What Every Marketing Department Needs to Know About Google+

What Every Marketing Department Needs to Know About Google+ | B2B Marketing and PR | Scoop.it
You may say your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be, and now is the time to take advantage of all the unique features Google+ has to offer your marketing department.
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How a 'Snooze' Button Can Boost Your Email Productivity

How a 'Snooze' Button Can Boost Your Email Productivity | B2B Marketing and PR | Scoop.it
A new Gmail feature could help users better manage their time spent answering emails.
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24 Tools That Will Take Your Brand to the Next Level | Social Media Today

24 Tools That Will Take Your Brand to the Next Level | Social Media Today | B2B Marketing and PR | Scoop.it
In this noisy content marketing world, it can be a challenge to make your brand stand out. Here are the tools to help catapult your brand to new heights.
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The 2014 CMO's Guide To The Social Landscape

The 2014 CMO's Guide To The Social Landscape | B2B Marketing and PR | Scoop.it
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SXSW Best Bars, Restaurants, Panels & Pro Tips from W2O | Citizen Marketer 2.1

SXSW Best Bars, Restaurants, Panels & Pro Tips from W2O | Citizen Marketer 2.1 | B2B Marketing and PR | Scoop.it
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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | B2B Marketing and PR | Scoop.it
LinkedIn can be the best tool for building your brand. If you incorporate these seemingly counterintuitive techniques into your LinkedIn strategy, you will build a stellar profile, be visible to decision makers and be skilled at using LinkedIn as a career-management tool.
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B2B Marketing Strategy Infographic

B2B Marketing Strategy Infographic | B2B Marketing and PR | Scoop.it
This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.
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This Cheat Sheet for Content Marketing Will Make Your Day

This Cheat Sheet for Content Marketing Will Make Your Day | B2B Marketing and PR | Scoop.it
Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows there's more to launching and sustaining a content program than turning out engaging articles, videos and social posts—as if that weren’t challenging enough on its own.
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Free Download: How to Create the Perfect LinkedIn Company Page

Free Download: How to Create the Perfect LinkedIn Company Page | B2B Marketing and PR | Scoop.it
Learn how to create the perfect LinkedIn company page with a free guide, checklist, and templates to guide you along the way. Includes insider tips from the pros at LinkedIn!
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The WordPress Website Owner's Emergency Checklist - Copyblogger

Free download: An easy way to keep all of your important site information in a single, handy spot.
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Marketing Metrics That Matter [Cheat Sheet] - Pardot

Marketing Metrics That Matter [Cheat Sheet] - Pardot | B2B Marketing and PR | Scoop.it
You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You’ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month’s campaigns, and now you’re ready to dazzle with all your knowledge.
“So how did last month’s email campaign perform?” your CMO asks briskly.
“Great!” you respond eagerly. “Our open rates were high and our bounce rates were…”
“What was the conversion rate?” the CMO interjects, sounding annoyed.
“Ummm..” is your only answer. Conversion rate? You have no [...]
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5 Things You Know But Don’t Do Enough

5 Things You Know But Don’t Do Enough | B2B Marketing and PR | Scoop.it
I pondered the things that keep me from moving my business in the right direction and I was able to find a pattern that involved just a handful.
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