B2B Marketing and PR

Target message is key: Keeping front of mind and reaching out to customers is all down to great media coverage, and Ed Willmott shares his…

If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy.

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?

Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...

Is your B2B marketing still built around a series of campaigns? It isn't enough anymore. Today, your marketing must meet these three criteria of always on marketing.

Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads.

The marketing plan must be written and is key in your digital marketing efforts

I recently attended a Google Analytics training class, in San Francisco, put on by Cardinal Path. And now I’m here to share with the world how Google

Should you use a wire service for news releases? - SHIFT Communications PR Agency | Boston | New York | San Francisco

Here's some fundamental information to get you started using this powerful online tracking tool.

Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.

Last week we asked for your contributions for a list of B2B marketing mistakes. Here are six more mistakes that are deceptively easy to make, including two great contributions from readers.

Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars.

Here are 15 people every B2B marketer should follow (but most aren't yet). Every one of them has fewer than 1,500 followers, will still have a conversation, will add their own perspective and won't...

It's time for some trash talk. Literally. Here are five big business lessons from a young boy with great business sense.

Tweet ShareLinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds.

Learn how you can impact your marketing immediately through some advice from inbound marketing experts.

At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products.

From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.