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6 questions to determine whether your story is newsworthy | Articles

6 questions to determine whether your story is newsworthy | Articles | B2B Marketing and PR | Scoop.it
Your answers will either keep your pitch from landing in the trash or send it straight there.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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Brand And Marketing Trends for 2015

Brand And Marketing Trends for 2015 | B2B Marketing and PR | Scoop.it
It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead [...]
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12 Ways to Measure Your Marketing Impact

12 Ways to Measure Your Marketing Impact | B2B Marketing and PR | Scoop.it
With the proliferation of tools for both measuring and automating your marketing efforts, startups aren't exactly wanting for real-time marketing data. But while spreadsheets an...
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The Top 50 Content Marketers to Follow on Twitter | Cision

The Top 50 Content Marketers to Follow on Twitter | Cision | B2B Marketing and PR | Scoop.it
In 2015, content marketing will be even more important, so why not learn from the best? See Twitter's top 50 content marketers as determined by Cision's data.
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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides | B2B Marketing and PR | Scoop.it
A look at ten key marketing research reports and guides recommended for assisting B2B marketers in planning and projections for 2015 and beyond
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How Did Buyers Get Here? - Marketing Interactions

How Did Buyers Get Here? - Marketing Interactions | B2B Marketing and PR | Scoop.it
I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of...
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The 6 Most Common B2B Questions about Twitter — NewIncite

The 6 Most Common B2B Questions about Twitter — NewIncite | B2B Marketing and PR | Scoop.it
This blog post by marketing consultant Jennifer Beever answers the 6 most common questions about Twitter for B2B marketers. Screen shots included.
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"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist

"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist | B2B Marketing and PR | Scoop.it
"It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's
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7 Social Media Design Ideas for PR Pros | Cision

7 Social Media Design Ideas for PR Pros | Cision | B2B Marketing and PR | Scoop.it
You know social media is important in PR, but how can you stand out? Make your PR campaigns more successful with these seven social media design tips.
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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | B2B Marketing and PR | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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Is Your Business Ready for #Online Holiday Shopping?

Is Your Business Ready for #Online Holiday Shopping? | B2B Marketing and PR | Scoop.it
E-commerce continues to rise this year as more people choose to do their holiday shopping, or at least part of it, online.
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The symbiotic relationship between content marketing and SEO

The symbiotic relationship between content marketing and SEO | B2B Marketing and PR | Scoop.it
Content marketing and SEO work best in tandem. Here's how to make them sing harmoniously.
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Digital to Overtake TV Ad Spending in Two Years, Says Forrester

Digital to Overtake TV Ad Spending in Two Years, Says Forrester | B2B Marketing and PR | Scoop.it
U.S. advertisers' spending on digital advertising will hit $103 billion in 2019 to represent 35% of all ad spending, according to Forrester.
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4 Instagram Tools for Scheduling Instagram Updates

4 Instagram Tools for Scheduling Instagram Updates | B2B Marketing and PR | Scoop.it
Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you're in the middle of an event or on the road, there are scheduling tools to help you. In this article I'll share four tools to schedule Instagram updates. Why Use Tools to Sch
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Be careful and read the comments in this article. IG terms of service does not allow 3rd party apps to save login information. That is a violation.

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10 Must-Have WordPress Plugins | Cision

10 Must-Have WordPress Plugins | Cision | B2B Marketing and PR | Scoop.it
WordPress has one website for every 101 people in the world. If you use WordPress for content marketing, you'll want to take advantage of these plug-ins.
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7 Reasons To Conduct A Simple Marketing Review

7 Reasons To Conduct A Simple Marketing Review | B2B Marketing and PR | Scoop.it
How was your business this past year? Did your marketing help you increase visibility, generate more leads or find new lucrative clients? Whether you feel your marketing was successful or not, it is…
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5 PR Activities You Should Do to Prepare for 2015 | Cision

5 PR Activities You Should Do to Prepare for 2015 | Cision | B2B Marketing and PR | Scoop.it
The new year is fast approaching. Is your PR ready? Perform these five activities to make 2015 a public relations success.
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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | B2B Marketing and PR | Scoop.it
Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out.
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4 Tips for Mastering Your Next Website Redesign

The average website gets redesigned more than once every two years. Here's how to make sure your next makeover lasts.
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The Power of the B2B Buyer's Perspective - Marketing Interactions

The Power of the B2B Buyer's Perspective - Marketing Interactions | B2B Marketing and PR | Scoop.it
I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them...
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5 things digital marketers should know about user experience

5 things digital marketers should know about user experience | B2B Marketing and PR | Scoop.it
User experience is becoming an increasingly popular feature of the digital landscape, but not all marketers have a clear view of what it is, and how it impacts their work.
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How to Turn a Slow Day Into a Productive Day

How to Turn a Slow Day Into a Productive Day | B2B Marketing and PR | Scoop.it
Slow days may seem tedious to employees focused on getting through the workday or worrisome for workers concerned about the security of their position--either way, there are countless strategies you can use to make your slow work day more entertaining and more productive.
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Ready to Publish Content? Review 13-point Checklist

Ready to Publish Content? Review 13-point Checklist | B2B Marketing and PR | Scoop.it
To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
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Digital Marketing Tips

Digital Marketing Tips | B2B Marketing and PR | Scoop.it

What is digital marketing and how does your brand make it happen?

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How is your business managing its online presence? 

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Tools to Centrally Monitor Your Social Mentions

Tools to Centrally Monitor Your Social Mentions | B2B Marketing and PR | Scoop.it
Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don't have to hop back and forth between networks to gather…
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