Marketing teams are under a lot of pressure to deliver. They are often under-staffed, expected to have delivered everything “yesterday," and need to be up on the latest tools and technologies. They may be virtual teams (sometimes in multiple geographies) and will usually work with outside consultants, designers or agencies. They need to keep pump a steady stream of qualified leads into the sales funnel while innovating in both earned and paid media.
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here's how they activated their best brand advocates to gain 190 qualified referrals.
As mobile continues its takeover, giving your audience the best possible online experience is more important than ever. On smartphones and tablets, you can go one of three ways: native apps, mobile sites, or responsive design. They all have their benefits, but over the past few years, one has emerged as the top choice of experts.
If it’s time to redesign your brand’s digital home, you should definitely be considering responsive design. In terms of time and cost efficiency,...
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you're also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
Today's buyers want to check you out, anonymously, from a distance. You do know that. Right? While many of you instantly said "Well good luck because there's nothing incriminating out there" you neglected to say that's because there's actually NOTHING out there with your name on it when they take