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TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details

TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details | B2B Marketing and PR | Scoop.it
What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work.
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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | B2B Marketing and PR | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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Is Your Business Ready for #Online Holiday Shopping?

Is Your Business Ready for #Online Holiday Shopping? | B2B Marketing and PR | Scoop.it
E-commerce continues to rise this year as more people choose to do their holiday shopping, or at least part of it, online.
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The symbiotic relationship between content marketing and SEO

The symbiotic relationship between content marketing and SEO | B2B Marketing and PR | Scoop.it
Content marketing and SEO work best in tandem. Here's how to make them sing harmoniously.
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Digital to Overtake TV Ad Spending in Two Years, Says Forrester

Digital to Overtake TV Ad Spending in Two Years, Says Forrester | B2B Marketing and PR | Scoop.it
U.S. advertisers' spending on digital advertising will hit $103 billion in 2019 to represent 35% of all ad spending, according to Forrester.
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Always Up-To-Date Social Media Image Sizes | Sprout Social

Always Up-To-Date Social Media Image Sizes | Sprout Social | B2B Marketing and PR | Scoop.it
From Twitter to Facebook to Google+, here's a guide to every important social media image size, always kept up-to-date.
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Why organic reach on Facebook is not dead yet - Digiday

Why organic reach on Facebook is not dead yet - Digiday | B2B Marketing and PR | Scoop.it
Despite decreasing significantly over the past two years, organic reach still plays a major role in how brands behave on Facebook.
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The current social media landscape: statistics

The current social media landscape: statistics | B2B Marketing and PR | Scoop.it
The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’.
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The B2B Funnel is More Like a Pinball Machine - Marketing Interactions

The B2B Funnel is More Like a Pinball Machine - Marketing Interactions | B2B Marketing and PR | Scoop.it
I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my...
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20 Tools Every PR Professional Needs to Know - PRNewser

20 Tools Every PR Professional Needs to Know - PRNewser | B2B Marketing and PR | Scoop.it
20 Tools Every PR Professional Needs to Know
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Content Marketing Done Right – A Powerful Tool for B2B

Content Marketing Done Right – A Powerful Tool for B2B | B2B Marketing and PR | Scoop.it
If you really want your prospective market to buy from you, you must do your level best to help them know and understand you.
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23 Seldom-Used Ideas for How to Use Twitter Lists

23 Seldom-Used Ideas for How to Use Twitter Lists | B2B Marketing and PR | Scoop.it
A complete list of tips and techniques to get the most out of Twitter lists and never miss an important tweet again.
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8 Tips to Rapidly Boost Your YouTube Video Views

8 Tips to Rapidly Boost Your YouTube Video Views | B2B Marketing and PR | Scoop.it
Link all your blog posts to your YouTube channel. If you blog regularly, don’t forget to link each blog post to your YouTube Channel. This should enable anyone who likes your articles to check more information in your YouTube channel. This should probably give you some subscriptions in the process.
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10 Things B2B Marketers Should be Doing on LinkedIn - Marketing Action Blog - Act-On

10 Things B2B Marketers Should be Doing on LinkedIn - Marketing Action Blog - Act-On | B2B Marketing and PR | Scoop.it
Learn how to use LinkedIn (313+ million members...6% of all visits from social media channels to corporate websites) for marketing and lead gen.
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Ready to Publish Content? Review 13-point Checklist

Ready to Publish Content? Review 13-point Checklist | B2B Marketing and PR | Scoop.it
To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
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Digital Marketing Tips

Digital Marketing Tips | B2B Marketing and PR | Scoop.it

What is digital marketing and how does your brand make it happen?

Jenni Hilton's insight:

How is your business managing its online presence? 

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Tools to Centrally Monitor Your Social Mentions

Tools to Centrally Monitor Your Social Mentions | B2B Marketing and PR | Scoop.it
Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don't have to hop back and forth between networks to gather…
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36 Free Tools for Creating Unique Images | Sprout Social

36 Free Tools for Creating Unique Images | Sprout Social | B2B Marketing and PR | Scoop.it
These free image tools allow you to create unique content for your social media posts, websites and blogs. Infographics to logos, we've got you covered.
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6 Marketing Tactics You Should Try Right Now

6 Marketing Tactics You Should Try Right Now | B2B Marketing and PR | Scoop.it
Looking for some marketing tactics to help grow your business? We'll show you step-by-step how to execute on these cost-effective, actionable strategies.
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7 ways technology has changed public relations (besides getting rid of the fax machine) - Muck Rack

7 ways technology has changed public relations (besides getting rid of the fax machine) - Muck Rack | B2B Marketing and PR | Scoop.it
Last week, I went to a summit on the future of financial services communications. Along with learning where PR and marketing in that industry is headed, I realized just how much technology has changed the public relations industry. While I’m extremely appreciative that I no longer have to fax press ...
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The B2B Funnel is More Like a Pinball Machine - Marketing Interactions

The B2B Funnel is More Like a Pinball Machine - Marketing Interactions | B2B Marketing and PR | Scoop.it
I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my...
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The Content Preferences of B2B Marketers [New Research & Infographic] - Kapost Content Marketeer

The Content Preferences of B2B Marketers [New Research & Infographic] - Kapost Content Marketeer | B2B Marketing and PR | Scoop.it
There are at least 947 marketing technology companies in a race toward being a part of the complete "Marketing Cloud." It's a race worth winning. Forbes—as
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5 Trends Your Marketing Team Should Budget For In 2015

5 Trends Your Marketing Team Should Budget For In 2015 | B2B Marketing and PR | Scoop.it
Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible. You’ve told numerous vendors, “We’ll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a decision. To help you navigate the [...]
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3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs Benchmark

3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs Benchmark | B2B Marketing and PR | Scoop.it
"This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember."

Source: www.slideshare.net

Content Marketing is being adopted very quickly, especially by B2B Marketers. The Content Marketing Institute together with MarketingProfs published this great report that gives many enlightening facts about the key challenges they face and how they resolve them.

Among other great findings, here's what I found particularly interesting: Continue reading →
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Google Tools to Make Your Content Strategy Rock

Google Tools to Make Your Content Strategy Rock | B2B Marketing and PR | Scoop.it
These 8 tools will help you sort, sift, target and organize all that great content you find online, then use it to create a content strategy that reels in your target audience.
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What does marketing strategy look like? - Christopher S. Penn Blog

What does marketing strategy look like? - Christopher S. Penn Blog | B2B Marketing and PR | Scoop.it
Most business and marketing people, when asked, couldn’t tell you what a strategy looks like. They couldn’t tell you what a strategy even was. This isn’t necessarily a bad thing or somehow their fault; it’s just a fact that businesses do a poor job of teaching strategy. The answer to this question of what strategy [...]
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