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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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21 Things You Didn't Know Your iPhone Could Do

21 Things You Didn't Know Your iPhone Could Do | B2B Marketing and PR | Scoop.it
Be an iPhone ninja with these 21 awesome tricks
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | B2B Marketing and PR | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
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The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | B2B Marketing and PR | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
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8 reasons not to pitch a story this week

8 reasons not to pitch a story this week | B2B Marketing and PR | Scoop.it
The week of the Fourth of July is often a slow one for news, but this year's holiday week has been a very notable exception. Just two days in, there is a slew of newsworthy stories.
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How This B2B Brand Marketed With Happy People Instead of a Huge Budget | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How This B2B Brand Marketed With Happy People Instead of a Huge Budget | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here's how they activated their best brand advocates to gain 190 qualified referrals.
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How Responsive Design Can Give Your Brand A Mobile Makeover

How Responsive Design Can Give Your Brand A Mobile Makeover | B2B Marketing and PR | Scoop.it
As mobile continues its takeover, giving your audience the best possible online experience is more important than ever. On smartphones and tablets, you can go one of three ways: native apps, mobile sites, or responsive design. They all have their benefits, but over the past few years, one has emerged as the top choice of experts.



If it’s time to redesign your brand’s digital home, you should definitely be considering responsive design. In terms of time and cost efficiency,...
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Content marketing gaining ground in PR and marketing fields

Content marketing gaining ground in PR and marketing fields | B2B Marketing and PR | Scoop.it
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
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Best-in-Class Marketers Prove They Create Value

Best-in-Class Marketers Prove They Create Value | B2B Marketing and PR | Scoop.it
In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous stud...
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3 Work Hacks to Improve Productivity | Cision

3 Work Hacks to Improve Productivity | Cision | B2B Marketing and PR | Scoop.it
3 tips to improve productivity, which focus on Agile and SCRUM methods.
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10 boring PR tasks you can automate

10 boring PR tasks you can automate | B2B Marketing and PR | Scoop.it
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
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6 Creative Ways to Organize Your Mobile Apps

6 Creative Ways to Organize Your Mobile Apps | B2B Marketing and PR | Scoop.it
With thousands of apps at our fingertips, they can quickly overcrowd our screens. Find an organizational structure that works for you.
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7 Critical Elements of Outstanding Website Content

7 Critical Elements of Outstanding Website Content | B2B Marketing and PR | Scoop.it
Good website content just won`t cut it. You need outstanding content. For a website that flourishes, here are 7 key elements to include in your content.
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12 Free and Low-Cost Tools to Create Pinterest Graphics

12 Free and Low-Cost Tools to Create Pinterest Graphics | B2B Marketing and PR | Scoop.it
You don't need to be a PhotoShop wiz to create great graphics for your business. Here are 12 free/low-cost tools to create Pinterest graphics.
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Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs | B2B Marketing and PR | Scoop.it
At last week's Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session "The PR Makeover: Integrated
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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | B2B Marketing and PR | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
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malek's curator insight, July 7, 3:34 PM

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

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Proven Tactics To Make Your PR Campaign A Success

Proven Tactics To Make Your PR Campaign A Success | B2B Marketing and PR | Scoop.it
AirPR crunched its data to reveal these useful pitching tips for PR pros like, Fridays don't exist on the Internet.
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7 Simple Ways To Demonstrate Your Expertise

7 Simple Ways To Demonstrate Your Expertise | B2B Marketing and PR | Scoop.it
Today's buyers want to check you out, anonymously, from a distance. You do know that. Right? While many of you instantly said "Well good luck because there's nothing incriminating out there" you neglected to say that's because there's actually NOTHING out there with your name on it when they take
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10 Unique Insights to Look For in Your Social Media Monitoring

10 Unique Insights to Look For in Your Social Media Monitoring | B2B Marketing and PR | Scoop.it
With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever's important to you, wherever it is on the web.
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The PR Value of a Rapid Response – Schwartz MSL

The PR Value of a Rapid Response – Schwartz MSL | B2B Marketing and PR | Scoop.it

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response.

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5 Phone Charging Myths, Debunked

5 Phone Charging Myths, Debunked | B2B Marketing and PR | Scoop.it
Here's what you should actually know about charging your phone.
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The B2B Funnel is Now a Sieve - Marketing Interactions

The B2B Funnel is Now a Sieve - Marketing Interactions | B2B Marketing and PR | Scoop.it
The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will...
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How to Assemble a Powerful, Data Driven Marketing Team – Vidyard

How to Assemble a Powerful, Data Driven Marketing Team – Vidyard | B2B Marketing and PR | Scoop.it
Looking to bring together super marketers in a team (similar to the powerful X-men)? Well, Professor X, you're in luck. We've got a post outlining the skills and marketing mutants you're looking for.
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Get It Right: Pricing Strategies That Work

Get It Right: Pricing Strategies That Work | B2B Marketing and PR | Scoop.it
If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you successfully set your company's prices.
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The State of Social Media for PR Pros | Cision

The State of Social Media for PR Pros | Cision | B2B Marketing and PR | Scoop.it
We’ve long discussed social media’s role in PR, but for the first time, we polled the industry with the help of PR News to hear YOUR experiences. In doing so,
Jenni Hilton's insight:

Traditional PR strategies are still key. Facebook, Twitter tops in social media platforms.

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Rock The Pitch #1 - Lessons in Media Relations & Pitching

Today marks the first post for my new Rock The Pitch column - where we'll showcase an actual (recent) pitch sent to a journalist. Learning, not shaming.
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