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The CEO's Guide to Growth
Unleash the Power of Customer-Focused Growth
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Study: Dodging a Toxic Hire Is Better for Business Than Onboarding a Superstar

Study: Dodging a Toxic Hire Is Better for Business Than Onboarding a Superstar | The CEO's Guide to Growth | Scoop.it

Companies who avoid hiring these problem employees end up saving thousands of dollars, according to the paper's authors.

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What do the liberal arts have to do with business? A lot, actually | PBS NewsHour

What do the liberal arts have to do with business? A lot, actually | PBS NewsHour | The CEO's Guide to Growth | Scoop.it

You don't go to a liberal arts college to become an entrepreneur. Or do you?

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3 Ways Big Companies Should Act More Like Startups

3 Ways Big Companies Should Act More Like Startups | The CEO's Guide to Growth | Scoop.it

Firms that want to be more entrepreneurial have to reward employees who act like entrepreneurs, even if that means failing and acting like weirdos.

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What is 'customer experience mapping' and what can it do for your brand? | Information Age

What is 'customer experience mapping' and what can it do for your brand? | Information Age | The CEO's Guide to Growth | Scoop.it

Businesses can ensure user journeys online are as streamlined as possible by mapping customer experiences

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Why It's Time to Take Millennial Leaders Seriously

Why It's Time to Take Millennial Leaders Seriously | The CEO's Guide to Growth | Scoop.it

Forrge founder Stacey Ferreira, Sols CEO Kegan Schouwenburg, and Lisnr founder Rodney Williams explain at the Inc. Women's Summit why Millennials don't use physical money, are averse to advertisements, and admire Elon Musk.

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Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]

Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast] | The CEO's Guide to Growth | Scoop.it

Word-of-Mouth: Marketing Podcast - Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.

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Trends in B2B Marketing for 2015

Trends in B2B Marketing for 2015 | The CEO's Guide to Growth | Scoop.it
We’re fast-approaching the end of 2014. You know what that means: trend watching posts galore! Here’s my view on how I think 2015 will shape up for B2B marketers.
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Mobile Sales and e-Commerce Take Off in B2B Market

Mobile Sales and e-Commerce Take Off in B2B Market | The CEO's Guide to Growth | Scoop.it
B2B companies find it easier to build loyalty with online-only rather than offline-only customers, according to new research
Joellyn Sargent's insight:

A reminder for B2B execs....you can't ignore digital strategies.

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Ingredients of Top B2B Content Marketing Strategies on LinkedIn

Ingredients of Top B2B Content Marketing Strategies on LinkedIn | The CEO's Guide to Growth | Scoop.it
Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity.
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How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog | The CEO's Guide to Growth | Scoop.it
In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation.
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All talk, no action: why company strategy often falls on deaf ears

All talk, no action: why company strategy often falls on deaf ears | The CEO's Guide to Growth | Scoop.it
Corporate consultants often say that a company’s success depends not only on having a clear vision, but the ability to articulate it to all levels of staff.But how many employees know or understand the…...
Joellyn Sargent's insight:

How would your employees do?

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Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand

Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand | The CEO's Guide to Growth | Scoop.it

There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. 

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For B2B, Your Best Social Media Content Might Be “Edutainment” - Digital Doughnut

For B2B, Your Best Social Media Content Might Be “Edutainment” - Digital Doughnut | The CEO's Guide to Growth | Scoop.it

The key to success in B2B social media is the development and sharing of content that will appeal to your target market.

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The 10 Worst Entrepreneurs of 2015

The 10 Worst Entrepreneurs of 2015 | The CEO's Guide to Growth | Scoop.it

If you're looking for best practices to follow, take a pass on learning from these folks.

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Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media

Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media | The CEO's Guide to Growth | Scoop.it

Serial entrepreneur Mark Cuban explains a very common social-media error--and what his company is doing about it

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Why the Most Successful Leaders Aren't Afraid of Firing People

Why the Most Successful Leaders Aren't Afraid of Firing People | The CEO's Guide to Growth | Scoop.it

Tom Gimbel, founder of LaSalle Network, explains why executives can't let bad hires infiltrate company culture.

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10 Tips to Create Great Customer Experiences

10 Tips to Create Great Customer Experiences | The CEO's Guide to Growth | Scoop.it

PCMag's new modern marketing column kicks off today with tips on how your business can learn from leading retailers about how to create great customer experiences.

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The best CEOs of the year are ...

The best CEOs of the year are ... | The CEO's Guide to Growth | Scoop.it

The top CEO ran a retailer that didn't get run over by Amazon. Another winner was the CEO of Amazon. Here's a look at some of the best in the business for 2015 ... and one who is way overworked.

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The Big Difference Between a Business Owner and a CEO

The Big Difference Between a Business Owner and a CEO | The CEO's Guide to Growth | Scoop.it

Tom Gimbel, founder and CEO of LaSalle Network, explains why he sees himself as if he's wearing two hats.

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Why Your Business Needs One of the New Breed of Internet Marketing Masters - Entrepreneur

Why Your Business Needs One of the New Breed of Internet Marketing Masters - Entrepreneur | The CEO's Guide to Growth | Scoop.it
The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
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Your Marketing Is Boring Prospects to Tears - RainToday

Your Marketing Is Boring Prospects to Tears - RainToday | The CEO's Guide to Growth | Scoop.it
Traditional marketing by service firms is boring and lacks emotion. Focus instead on how clients are better off after working with you.
Joellyn Sargent's insight:

Great advice from Alex Goldfayn.

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6 Reasons You Should be Using Video Marketing For Your B2B Company - Business 2 Community

6 Reasons You Should be Using Video Marketing For Your B2B Company - Business 2 Community | The CEO's Guide to Growth | Scoop.it
6 Reasons You Should be Using Video Marketing For Your B2B Company Business 2 Community 6 Reasons You Should be Using Video Marketing For Your B2B Company image video content It goes without saying that many people would rather watch a video of...
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What A Dead Squirrel Taught Me About Value Pricing

What A Dead Squirrel Taught Me About Value Pricing | The CEO's Guide to Growth | Scoop.it
Many companies worry about the commoditization of their offerings and their inability to justify premium pricingbut if you figure out how to take care...
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Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding

Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding | The CEO's Guide to Growth | Scoop.it
Buffer Where do you connect and build relationships with the right prospects?
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Marketing Automation Drives B2B Lead Gen Effectiveness

Sales - Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...
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