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Mobile Sales and e-Commerce Take Off in B2B Market

Mobile Sales and e-Commerce Take Off in B2B Market | b2b marketing | Scoop.it
B2B companies find it easier to build loyalty with online-only rather than offline-only customers, according to new research
Joellyn Sargent's insight:

A reminder for B2B execs....you can't ignore digital strategies.

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Ingredients of Top B2B Content Marketing Strategies on LinkedIn

Ingredients of Top B2B Content Marketing Strategies on LinkedIn | b2b marketing | Scoop.it
Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity.
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How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog | b2b marketing | Scoop.it
In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation.
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All talk, no action: why company strategy often falls on deaf ears

All talk, no action: why company strategy often falls on deaf ears | b2b marketing | Scoop.it
Corporate consultants often say that a company’s success depends not only on having a clear vision, but the ability to articulate it to all levels of staff.But how many employees know or understand the…...
Joellyn Sargent's insight:

How would your employees do?

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Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand

Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand | b2b marketing | Scoop.it

There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. 

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For B2B, Your Best Social Media Content Might Be “Edutainment” - Digital Doughnut

For B2B, Your Best Social Media Content Might Be “Edutainment” - Digital Doughnut | b2b marketing | Scoop.it

The key to success in B2B social media is the development and sharing of content that will appeal to your target market.

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3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers | B2Bbloggers.com

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers | B2Bbloggers.com | b2b marketing | Scoop.it
In B2B Marketing and the uber-connected and ultra-competitive world we live in today, differentiation is the key to standing out.
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Kimmo Luoma's curator insight, January 15, 2013 1:11 PM

Simple as that!  

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Landing Page Optimization: Goodbye stock photos and Happy Man, hello social media

Landing Page Optimization: Goodbye stock photos and Happy Man, hello social media | b2b marketing | Scoop.it

The stock photo of the "Happy Man" on IBM's landing page has been replaced with photos of real people -- a trend being embraced by marketers seeing the benefits of replacing overused images with photos and testimonials from real employees and customers, writes Daniel Burstein.

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The Role of Search in Business to Business Buying Decisions | Robb Beltran Consulting Services

The Role of Search in Business to Business Buying Decisions | Robb Beltran Consulting Services | b2b marketing | Scoop.it
Accelerate Your Business Potential (Interesting study; The role of websearch in B2B buying decisions http://t.co/aAe9IIl...)...
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7 Ways for Marketers to Maximize Google+ Now | MarketingProfs Daily Fix Blog

MarketingProfs blogger Mark Ivey talks about the importance of engaging with Google + & gives 7 easy, vital tips for making the most of the new social platform.
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The Role of Marketing in B2B – What Should It Be? | B2B Marketing Insider

The Role of Marketing in B2B – What Should It Be? | B2B Marketing Insider | b2b marketing | Scoop.it
The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons' contacts to (The Role of Marketing in B2B – What Should It Be?
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Business To Business Email Marketing | Things That You Need To Know About Email Marketing | E-Business And Marketing Tips

Business To Business Email Marketing | Things That You Need To Know About Email Marketing | E-Business And Marketing Tips | b2b marketing | Scoop.it
Email marketing is as old as email itself. Use of email for promoting a product or a service is known as email marketing.
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3 Killer Content Moves to Convert Buyers - Business 2 Community

3 Killer Content Moves to Convert Buyers - Business 2 Community | b2b marketing | Scoop.it
3 Killer Content Moves to Convert BuyersBusiness 2 CommunityIn fact, according to B2B Content Marketing research from Junta42 and MarketingProfs, 9 out of 10 B2B marketers are using content marketing to grow their businesses.
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Your Marketing Is Boring Prospects to Tears - RainToday

Your Marketing Is Boring Prospects to Tears - RainToday | b2b marketing | Scoop.it
Traditional marketing by service firms is boring and lacks emotion. Focus instead on how clients are better off after working with you.
Joellyn Sargent's insight:

Great advice from Alex Goldfayn.

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6 Reasons You Should be Using Video Marketing For Your B2B Company - Business 2 Community

6 Reasons You Should be Using Video Marketing For Your B2B Company - Business 2 Community | b2b marketing | Scoop.it
6 Reasons You Should be Using Video Marketing For Your B2B Company Business 2 Community 6 Reasons You Should be Using Video Marketing For Your B2B Company image video content It goes without saying that many people would rather watch a video of...
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What A Dead Squirrel Taught Me About Value Pricing

What A Dead Squirrel Taught Me About Value Pricing | b2b marketing | Scoop.it
Many companies worry about the commoditization of their offerings and their inability to justify premium pricingbut if you figure out how to take care...
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Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding

Beyond LinkedIn: Social Media Platforms to Expand Your B2B Branding | b2b marketing | Scoop.it
Buffer Where do you connect and build relationships with the right prospects?
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Marketing Automation Drives B2B Lead Gen Effectiveness

Sales - Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...
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10 Ways To Put Old Blog Posts To Good Use | B2Bbloggers.com

10 Ways To Put Old Blog Posts To Good Use | B2Bbloggers.com | b2b marketing | Scoop.it
10 proven ways to repurpose or remarket valuable blog content...
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Integrated Marketing Measurement: It's Like Lasagna — B2B Digital Marketing

Integrated Marketing Measurement: It's Like Lasagna — B2B Digital Marketing | b2b marketing | Scoop.it
Most marketing measurement provides information, not real results, and today's marketing organizations are not structured to measure and manage ROI.
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Tech marketing budgets lower than expected :: BtoB Magazine

Tech marketing budgets lower than expected :: BtoB Magazine | b2b marketing | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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Tumblr: blogging made easy

Tumblr: blogging made easy | b2b marketing | Scoop.it

For brand bloggers, who often struggle with finding enough to say, Tumblr is a much better platform for talking about your company and the company's products.

Tumblr encourages posting of photos, videos and even audio with a brief explanation. Tumblr reports that the average user creates 14 posts per month and reblogs three. Half of those are photos.

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Is Social Media a viable B2B Marketing Technique?

Is Social Media a viable B2B Marketing Technique? | b2b marketing | Scoop.it
Social Media has taken over the world! But is it a true marketing tool; specifically when looking at marketing to other businesses? There are fundamental differences when it comes to B2C (Business-...
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Three Ways to Succeed by Breaking Convention - H. James Wilson - Research - Harvard Business Review

Three Ways to Succeed by Breaking Convention - H. James Wilson - Research - Harvard Business Review | b2b marketing | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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Business to Business Blogging is All About Content

Business to Business Blogging is All About Content | b2b marketing | Scoop.it
Discover how to use business to business blogging to speak to customers and actively convert them into buyers. Harness the value added now.
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