B2B Marketing & LinkedIn
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B2B Marketing & LinkedIn
Marketing & Communication related to B2B and to LinkedIn
Curated by Renee Fortin
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Extraits de la Formation : Psychologie de la Négociation

TECHNIQUES ET STRATÉGIES DE VENTE ET DE NÉGOCIATION

Via DIDIER REINACH
Renee Fortin's insight:

Merci Didier! Vous êtes un super formateur de vendeurs!

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DIDIER REINACH's curator insight, August 11, 2013 6:38 PM

Pour le plaisir de vous voir réussir....

Rescooped by Renee Fortin from Linkedin for Business Marketing
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PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding

PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding | B2B Marketing & LinkedIn | Scoop.it

Via massimo facchinetti, Peg Corwin
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Peg Corwin's curator insight, August 6, 2013 5:38 PM

Key points are that on Linkedin, you should:


  • Brand Yourself Through Your Headline
  • Brand Yourself Through Your Summary
  • Brand Yourself Through Your Position Descriptions
Rescooped by Renee Fortin from Using Linkedin Wisely
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HOW TO: Use LinkedIn Groups to Help Recruiters Find You

HOW TO: Use LinkedIn Groups to Help Recruiters Find You | B2B Marketing & LinkedIn | Scoop.it
Recruiters can search LinkedIn for people who belong to the groups they have joined. While it’s best to be a first level connection with your target recruiter

Via Steve Cassady
Renee Fortin's insight:

Aider les recruteurs à vous trouver via les groupes de LinkedIn (anglais)

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Steve Cassady's curator insight, July 31, 2013 1:23 PM

Key reason to max out in your 50 group limit:  Be Findable!  You don't have to engage.

Rescooped by Renee Fortin from Web strategy
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12 Facts about Social Media in...

12 Facts about Social Media in... | B2B Marketing & LinkedIn | Scoop.it
12 Facts about Social Media in 2013 You Didn’t KnowThere’s no doubt about it: social media played an imperative role in shaping 2012, and its dominance is here to stay.

Via Cendrine Marrouat - cendrinemarrouat.com, CereusArt, Martin Deslauriers MBA (+16000)
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 27, 2013 2:57 PM

Stat #11 is scary IMHO:

 

"1 in 10 young people were rejected for a job because of content associated with their social profiles."

Lisa Sicard's comment, July 27, 2013 6:31 PM
Fascinating about the age group joining Twitter :) Thanks Cendrine for sharing this one!
Cendrine Marrouat - cendrinemarrouat.com's comment, July 27, 2013 10:18 PM
You are welcome, Lisa! And I agree, it's fascinating.
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Classement des meilleurs outils de veille sur le marché en 2013

Classement des meilleurs outils de veille sur le marché en 2013 | B2B Marketing & LinkedIn | Scoop.it
L'agence digitale Goldbach Interactive a publié une étude comparative des principaux outils de veille sur le marché.

Via Isabelle Clément
Renee Fortin's insight:

Meilleurs outils de veille sur le marché pour 2013! Merci!!

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20 Facebook Business Page Tips

20 Facebook Business Page Tips | B2B Marketing & LinkedIn | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.
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The Psychology of Color in Marketing and Branding | Help Scout

The Psychology of Color in Marketing and Branding | Help Scout | B2B Marketing & LinkedIn | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
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Rescooped by Renee Fortin from All About LinkedIn
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How To Ensure Your LinkedIn Profile is Found in Google

How To Ensure Your LinkedIn Profile is Found in Google | B2B Marketing & LinkedIn | Scoop.it

With more than 225 million business individuals now on LinkedIn, there is a growing trend to ensure that a LinkedIn profile is not only created professionally, but can also be discovered by search engines such as Google. As a result of the public nature of the majority of users’ LinkedIn settings, an increasing number of individual profile pages are appearing in search engine results – particularly when searching for, validating or screening the information and expertise of potential candidates.


Via Anita Windisman
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Rescooped by Renee Fortin from Beyond Marketing
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Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand

Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand | B2B Marketing & LinkedIn | Scoop.it

Content marketing has earned a critical place in the marketing arsenal, but, like any weapon, it is only beneficial if the warrior knows how to use it. We know now that creating a deliberate content marketing strategy is an essential part of generating leads and growing your brand. In fact, our firm recently conducted a study showing that content marketing can grow a business four times faster than a business that is not employing this strategy. Take a look at the numbers behind content marketing and our 5-step strategy, and soon you'll be wielding content marketing like a Jedi knight.


Via Denis Failly
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Denis Failly's curator insight, June 21, 2013 7:57 AM

"Pay-per-click advertising, YouTube, and banner ads were found to be the least effective forms of content..."

Raji Muthukumar's curator insight, June 24, 2013 9:38 PM

Content Marketing is everywhere. It is very vital for every company to manage their content well so as to get insightful information in return.

Rescooped by Renee Fortin from All About LinkedIn
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3 New LinkedIn Features You Need to Know About

3 New LinkedIn Features You Need to Know About | B2B Marketing & LinkedIn | Scoop.it
LinkedIn launches two-step verification, a redesigned 'Who's Viewed Your Profile' and adds the capability to upload photos, video and documents to your status updates. Here's what you need to know about the changes.

Via Anita Windisman
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Christopher O'Connor's curator insight, June 10, 2013 10:11 AM

cool features that you might not have known about

Rescooped by Renee Fortin from Digital Marketing Cyril Bladier
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Apple, toujours la marque la plus puissante au monde - E-marketing - Emarketing

Apple, toujours la marque la plus puissante au monde - E-marketing - Emarketing | B2B Marketing & LinkedIn | Scoop.it
Emarketing Apple, toujours la marque la plus puissante au monde - E-marketing Emarketing D'après la huiitème édition du Brand Z top 100 de Milward Brown Optimor, la valorisation des 100 marques les plus puissantes au monde repart à la hausse de...

Via Cyril Bladier
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Infographie : portrait de l’utilisateur de LinkedIn

Infographie : portrait de l’utilisateur de LinkedIn | B2B Marketing & LinkedIn | Scoop.it
LinkedIn, qui a fêté ses 200 millions de membres il y a peu, a refait une bonne partie de son retard en France sur son concurrent historique Viadéo. Une bonne raison de s’attarder sur le profil de ses membres.

Via Renee Fortin
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13 Reasons Why Your Content Marketing Might Fail

13 Reasons Why Your Content Marketing Might Fail | B2B Marketing & LinkedIn | Scoop.it
Content marketing effectiveness is a common concern among marketers, according to CMI research in North America, Australia and the UK. Think about these 13 reasons why your content marketing might ...
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Rescooped by Renee Fortin from All About LinkedIn
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15 tips for better company page updates in LinkedIn- infographic

LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates optimized? The

Via Anita Windisman
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Rescooped by Renee Fortin from Using Linkedin Wisely
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Comment construire le parfait profil LinkedIn (infographic-anglais)

Got a LinkedIn profile? Congrats. Now you’re only competing for attention with another 225+ million users. By putting some time into building your profile, yo

Via Steve Cassady
Renee Fortin's insight:

COmment construire le parfait profil LinkedIn (infographic-anglais).

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The impact of social media on society (infographic)

The impact of social media on society (infographic) | B2B Marketing & LinkedIn | Scoop.it

Les médias sociaux redéfinissent la manière de voir le monde et de communiquer autour de nous. Voici la meilleure preuve! Regardez cet infographique créé par MyLife. En anglais, mais simple et efficace!


Via Sylvie Bédard
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Sylvie Bédard's curator insight, July 30, 2013 10:31 AM

Des infographiques comme je les aime!

Rescooped by Renee Fortin from All About LinkedIn
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5 façons rapides d'augmenter son branding professionnel sur LinkedIn [INFOGRAPHIC]

5 façons rapides d'augmenter son branding professionnel sur LinkedIn [INFOGRAPHIC] | B2B Marketing & LinkedIn | Scoop.it
Did you know that an average of 45 million profiles are viewed each day on LinkedIn? Your LinkedIn profile can be your ticket to a variety of new professional opportunities like partnerships, jobs, mentorships, volunteering or new business.

Via Anita Windisman
Renee Fortin's insight:

5 façons rapides pour augmenter son branding professionnel sur LinkedIn 

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Socially Good 's curator insight, July 30, 2013 10:06 AM

These are the BASICS.

Rescooped by Renee Fortin from Linkedin for Business Marketing
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ADS - How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages

ADS - How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages | B2B Marketing & LinkedIn | Scoop.it
Get the low-down on LinkedIn's brand new Sponsored Updates with step-by-step instructions for getting started.

Via Peg Corwin
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Peg Corwin's curator insight, July 24, 2013 6:46 PM

First Facebook, now Linkedin, is allowing companies to create sponsored updates (ads) targeted by the categories in the graphic above.


Learn how to create them from your company page or from the Ad Manager in this post.


If you like this scoop, please consider a Thumbs Up or Share

Rescooped by Renee Fortin from All About LinkedIn
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Introducing SlideShare's New Infographics Player

Introducing SlideShare's New Infographics Player | B2B Marketing & LinkedIn | Scoop.it

Got infographics? Upload, discover and share infographics with our optimized infographics player! We are excited to announce the launch of a new player on Slideshare specifically for infographics."


Via Anita Windisman
Renee Fortin's insight:

Great tool, thanks!

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Anita Windisman's comment, July 26, 2013 6:21 PM
You're welcome, Renee!
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[Infographie] Réseaux sociaux: les réclamations des clients passent à la trappe

[Infographie] Réseaux sociaux: les réclamations des clients passent à la trappe | B2B Marketing & LinkedIn | Scoop.it

Les entreprises ne se préoccupent que très peu des plaintes de leurs clients mécontents sur les médias sociaux et elles n'apportent pas de solutions à leurs problèmes...


Via Mon-Habitat Web, Martin Deslauriers MBA (+16000)
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Vie toxique's curator insight, July 16, 2013 6:06 AM

Souvent ces entreprises ont largement sous-estimées le pouvoir des réseaux sociaux et sous-dimensionnent le dispositif. Par contre, je souhaite bien du courage aux CM sui s'engagent dans ce type de stratégie pour une grande marque ...

Rescooped by Renee Fortin from Beyond Marketing
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Symbiosis strategy - Creating the ultimate customer value proposition

Symbiosis strategy - Creating the ultimate customer value proposition | B2B Marketing & LinkedIn | Scoop.it
Whenever two organisms of different species exist in close physical contact to the benefit of both organisms, that's symbiosis. Symbiosis can occur between animals, plants, fungi or any combination...

Via Denis Failly
Renee Fortin's insight:

Strategie de la Symbiose en affaires. Quel beau concept!

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Denis Failly's curator insight, July 10, 2013 3:10 AM

Models of Symbiosis

Symbiosis can be based on direct collaboration between company and customer or between companies creating value together for customer. In Michael Porters shared value theory the symbiosis is between society and business. We came to conclusion that there are four general models of symbiosis which can also be combined:

- Shared Value = Symbiosis between society and business
- Platform/standard based = Symbiosis between platform owner, partners and customer
- Co-created = Customer & company
- Coalition = Several companies working together for a customer

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200 facteurs de positionnement pour un référencement efficace - Polynet

200 facteurs de positionnement pour un référencement efficace - Polynet | B2B Marketing & LinkedIn | Scoop.it
Optimiser son référencement requiert la prise en compte des facteurs de positionnement sur lesquels se base Google pour classer ses résultats. En voici 200 résumés dans une belle infographie.
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Rescooped by Renee Fortin from Digital Marketing Cyril Bladier
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Comment lancer un concours Facebook ? [Infographie ...

Comment lancer un concours Facebook ? [Infographie ... | B2B Marketing & LinkedIn | Scoop.it
Les concours Facebook sont efficaces pour créer de l'engagement, augmenter la visibilité d'une marque, générer des leads ou encore acquérir des fans. Vous l'avez compris : il serait donc dommage de s'en passer.

Via Cyril Bladier
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A Comprehensive Look at LinkedIn's Seven Million Canadian Users - Techvibes.com

A Comprehensive Look at LinkedIn's Seven Million Canadian Users - Techvibes.com | B2B Marketing & LinkedIn | Scoop.it
LinkedIn now boasts more than 200 million users. We know that seven million of those are Canadian. But LinkedIn doesn't
Renee Fortin's insight:

Great Infographic for Canada's use of LinkedIn.

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5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner | B2B Marketing & LinkedIn | Scoop.it
LinkedIn: Understand a few simple strategies that can help you become a smarter and more effective marketer on LinkedIn and really boost your results over time.
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