With more than 225 million business individuals now on LinkedIn, there is a growing trend to ensure that a LinkedIn profile is not only created professionally, but can also be discovered by search engines such as Google. As a result of the public nature of the majority of users’ LinkedIn settings, an increasing number of individual profile pages are appearing in search engine results – particularly when searching for, validating or screening the information and expertise of potential candidates.
Content marketing has earned a critical place in the marketing arsenal, but, like any weapon, it is only beneficial if the warrior knows how to use it. We know now that creating a deliberate content marketing strategy is an essential part of generating leads and growing your brand. In fact, our firm recently conducted a study showing that content marketing can grow a business four times faster than a business that is not employing this strategy. Take a look at the numbers behind content marketing and our 5-step strategy, and soon you'll be wielding content marketing like a Jedi knight.
LinkedIn launches two-step verification, a redesigned 'Who's Viewed Your Profile' and adds the capability to upload photos, video and documents to your status updates. Here's what you need to know about the changes.
Emarketing Apple, toujours la marque la plus puissante au monde - E-marketing Emarketing D'après la huiitème édition du Brand Z top 100 de Milward Brown Optimor, la valorisation des 100 marques les plus puissantes au monde repart à la hausse de...
LinkedIn, qui a fêté ses 200 millions de membres il y a peu, a refait une bonne partie de son retard en France sur son concurrent historique Viadéo. Une bonne raison de s’attarder sur le profil de ses membres.
There are hundreds of ways for us to express ourselves in our daily lives. From the clothes we wear to the words we choose to use, the pictures we share and the music we play — the possibilities are endless.
Did you know that an average of 45 million profiles are viewed each day on LinkedIn? Your LinkedIn profile can be your ticket to a variety of new professional opportunities like partnerships, jobs, mentorships, volunteering or new business.
Les concours Facebook sont efficaces pour créer de l'engagement, augmenter la visibilité d'une marque, générer des leads ou encore acquérir des fans. Vous l'avez compris : il serait donc dommage de s'en passer.
You don’t necessarily have to have an office, or even a presence, in another country to broaden your global business knowledge and reach. Our infographic below shows that small business professionals live all over the globe.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.