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Marketing & Communication related to B2B and to LinkedIn
Curated by Renee Fortin
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Rescooped by Renee Fortin from Using Linkedin Wisely
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5 Tips to Make Your LinkedIn Profile Irresistible

5 Tips to Make Your LinkedIn Profile Irresistible | B2B Marketing & LinkedIn | Scoop.it
Are you looking to make your LinkedIn profile more attractive to recruiters?   1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile.

Via Steve Cassady
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Rim Riahi's curator insight, August 25, 2013 2:40 AM

Are you looking to make your LinkedIn profile more attractive to recruiters?   1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile.

Ali Anani's curator insight, September 4, 2013 12:18 AM

LinkedIn is for professionals and so why not have a professional profile?

Rescooped by Renee Fortin from Web strategy
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Boost the visibility of your LinkedIn profile

Boost the visibility of your LinkedIn profile | B2B Marketing & LinkedIn | Scoop.it
Right now, I am in the middle of a job search. If you ask me, it’s never a fun thing to do.

Via Martin Deslauriers MBA (+10000)
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Ronald Bannon MBA, Adm.A., FCMC's curator insight, August 28, 2013 6:06 AM

In essence, LinkedIn’s search engine is not much different than Google’s. Each profile has a certain number of keywords that count. Same as with web pages, some of them are more relevant than others, and, if we decipher the way it works, we might be able to make our profile more visible. Luckily, this is not as complex as SEO, nor will you need money to buy backlinks on Chinese university websites. A couple of basic principles will do the deal.

Rescooped by Renee Fortin from SEO and Social Media Marketing
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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | B2B Marketing & LinkedIn | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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Les 7 Grands Réseaux Sociaux en infographic et statisque (anglais)...vraiment intéressant. On ne peut plus passer à côté d'eux en 2013!

Les 7 Grands Réseaux Sociaux en infographic et statisque (anglais)...vraiment intéressant. On ne peut plus passer à côté d'eux en 2013! | B2B Marketing & LinkedIn | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.
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Rescooped by Renee Fortin from Humanisme
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Extraits de la Formation : Psychologie de la Négociation

TECHNIQUES ET STRATÉGIES DE VENTE ET DE NÉGOCIATION

Via DIDIER REINACH
Renee Fortin's insight:

Merci Didier! Vous êtes un super formateur de vendeurs!

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DIDIER REINACH's curator insight, August 11, 2013 6:38 PM

Pour le plaisir de vous voir réussir....

Rescooped by Renee Fortin from Linkedin for Business Marketing
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PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding

PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding | B2B Marketing & LinkedIn | Scoop.it

Via massimo facchinetti, Peg Corwin
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Peg Corwin's curator insight, August 6, 2013 5:38 PM

Key points are that on Linkedin, you should:


  • Brand Yourself Through Your Headline
  • Brand Yourself Through Your Summary
  • Brand Yourself Through Your Position Descriptions
Rescooped by Renee Fortin from Using Linkedin Wisely
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HOW TO: Use LinkedIn Groups to Help Recruiters Find You

HOW TO: Use LinkedIn Groups to Help Recruiters Find You | B2B Marketing & LinkedIn | Scoop.it
Recruiters can search LinkedIn for people who belong to the groups they have joined. While it’s best to be a first level connection with your target recruiter

Via Steve Cassady
Renee Fortin's insight:

Aider les recruteurs à vous trouver via les groupes de LinkedIn (anglais)

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Steve Cassady's curator insight, July 31, 2013 1:23 PM

Key reason to max out in your 50 group limit:  Be Findable!  You don't have to engage.

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12 Facts about Social Media in...

12 Facts about Social Media in... | B2B Marketing & LinkedIn | Scoop.it
12 Facts about Social Media in 2013 You Didn’t KnowThere’s no doubt about it: social media played an imperative role in shaping 2012, and its dominance is here to stay.

Via Cendrine Marrouat - www.socialmediaslant.com, CereusArt, Martin Deslauriers MBA (+10000)
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 27, 2013 2:57 PM

Stat #11 is scary IMHO:

 

"1 in 10 young people were rejected for a job because of content associated with their social profiles."

Lisa Buben's comment, July 27, 2013 6:31 PM
Fascinating about the age group joining Twitter :) Thanks Cendrine for sharing this one!
Cendrine Marrouat - www.socialmediaslant.com's comment, July 27, 2013 10:18 PM
You are welcome, Lisa! And I agree, it's fascinating.
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Classement des meilleurs outils de veille sur le marché en 2013

Classement des meilleurs outils de veille sur le marché en 2013 | B2B Marketing & LinkedIn | Scoop.it
L'agence digitale Goldbach Interactive a publié une étude comparative des principaux outils de veille sur le marché.

Via Isabelle Clément
Renee Fortin's insight:

Meilleurs outils de veille sur le marché pour 2013! Merci!!

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20 Facebook Business Page Tips

20 Facebook Business Page Tips | B2B Marketing & LinkedIn | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.
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The Psychology of Color in Marketing and Branding | Help Scout

The Psychology of Color in Marketing and Branding | Help Scout | B2B Marketing & LinkedIn | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
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Rescooped by Renee Fortin from All About LinkedIn
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How To Ensure Your LinkedIn Profile is Found in Google

How To Ensure Your LinkedIn Profile is Found in Google | B2B Marketing & LinkedIn | Scoop.it

With more than 225 million business individuals now on LinkedIn, there is a growing trend to ensure that a LinkedIn profile is not only created professionally, but can also be discovered by search engines such as Google. As a result of the public nature of the majority of users’ LinkedIn settings, an increasing number of individual profile pages are appearing in search engine results – particularly when searching for, validating or screening the information and expertise of potential candidates.


Via Anita Windisman
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Rescooped by Renee Fortin from Beyond Marketing
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Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand

Content Marketing: A Five-Step Strategy to Generate Leads and Grow Your Brand | B2B Marketing & LinkedIn | Scoop.it

Content marketing has earned a critical place in the marketing arsenal, but, like any weapon, it is only beneficial if the warrior knows how to use it. We know now that creating a deliberate content marketing strategy is an essential part of generating leads and growing your brand. In fact, our firm recently conducted a study showing that content marketing can grow a business four times faster than a business that is not employing this strategy. Take a look at the numbers behind content marketing and our 5-step strategy, and soon you'll be wielding content marketing like a Jedi knight.


Via Denis Failly
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Denis Failly's curator insight, June 21, 2013 7:57 AM

"Pay-per-click advertising, YouTube, and banner ads were found to be the least effective forms of content..."

Raji Muthukumar's curator insight, June 24, 2013 9:38 PM

Content Marketing is everywhere. It is very vital for every company to manage their content well so as to get insightful information in return.

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LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC]

LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC] | B2B Marketing & LinkedIn | Scoop.it
Before you can learn how to use LinkedIn effectively to attract your ideal clients, you need to understand LinkedIn etiquette.
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Rescooped by Renee Fortin from Website Content & Rank Engineering
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120 Marketing Tactics for Blogging Success - Jeffbullas's Blog

120 Marketing Tactics for Blogging Success - Jeffbullas's Blog | B2B Marketing & LinkedIn | Scoop.it
Blogging success can seem like a distant dream. Just starting can be a challenge. So to get you started here 120 marketing tactics for blogging success

Via Victoria Garcia, Serial Entrepreneur
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Victoria Garcia, Serial Entrepreneur's curator insight, August 22, 2013 10:07 PM

You can eat an elephant one teaspoon at a time.   And, this infographic is an elephant.  Nice to have it all in one  place.  Intimidating, but nice.  Don't take it too seriously.  You don't have to do it all.  You do have a life, afterall.

Renee Fortin's comment, August 23, 2013 3:30 PM
...very long indeed, but great to have!! Thanks Victoria.
Rescooped by Renee Fortin from Visual Marketing Insights
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30 Digital Marketing Statistics You Shouldn’t Miss [Infographic]

30 Digital Marketing Statistics You Shouldn’t Miss [Infographic] | B2B Marketing & LinkedIn | Scoop.it
This infographic shared by Optimind Technology shows you some interesting statistics in digital marketing that you don’t want to miss.
Statistics in Email Marketing
Email open rates on smartphones and tablets have raised 80% over the last 6 months.

Via Catherine Pham
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Renee Fortin's comment, August 22, 2013 9:03 AM
Very interesting, thanks Catherine.
Catherine Pham's comment, August 22, 2013 11:21 PM
You're welcome. I'm glad you find it helpful.
Rescooped by Renee Fortin from LinkedIn communities
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LinkedIn Finally Adds Sponsored Updates - Small Business Trends

LinkedIn Finally Adds Sponsored Updates - Small Business Trends | B2B Marketing & LinkedIn | Scoop.it
LinkedIn Finally Adds Sponsored Updates
Small Business Trends
With more than 3 million Company Pages on LinkedIn, companies, organizations and institutions have emerged as highly valued sources of relevant content on LinkedIn.

Via Dave Sumner Smith
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Rescooped by Renee Fortin from All About LinkedIn
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15 tips for better company page updates in LinkedIn- infographic

LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates optimized? The

Via Anita Windisman
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Rescooped by Renee Fortin from Using Linkedin Wisely
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Comment construire le parfait profil LinkedIn (infographic-anglais)

Got a LinkedIn profile? Congrats. Now you’re only competing for attention with another 225+ million users. By putting some time into building your profile, yo

Via Steve Cassady
Renee Fortin's insight:

COmment construire le parfait profil LinkedIn (infographic-anglais).

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Rescooped by Renee Fortin from Présence 2.0
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The impact of social media on society (infographic)

The impact of social media on society (infographic) | B2B Marketing & LinkedIn | Scoop.it

Les médias sociaux redéfinissent la manière de voir le monde et de communiquer autour de nous. Voici la meilleure preuve! Regardez cet infographique créé par MyLife. En anglais, mais simple et efficace!


Via Sylvie Bédard
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Sylvie Bédard's curator insight, July 30, 2013 10:31 AM

Des infographiques comme je les aime!

Rescooped by Renee Fortin from All About LinkedIn
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5 façons rapides d'augmenter son branding professionnel sur LinkedIn [INFOGRAPHIC]

5 façons rapides d'augmenter son branding professionnel sur LinkedIn [INFOGRAPHIC] | B2B Marketing & LinkedIn | Scoop.it
Did you know that an average of 45 million profiles are viewed each day on LinkedIn? Your LinkedIn profile can be your ticket to a variety of new professional opportunities like partnerships, jobs, mentorships, volunteering or new business.

Via Anita Windisman
Renee Fortin's insight:

5 façons rapides pour augmenter son branding professionnel sur LinkedIn 

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Socially Good Clare's curator insight, July 30, 2013 10:06 AM

These are the BASICS.

Rescooped by Renee Fortin from Linkedin for Business Marketing
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ADS - How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages

ADS - How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages | B2B Marketing & LinkedIn | Scoop.it
Get the low-down on LinkedIn's brand new Sponsored Updates with step-by-step instructions for getting started.

Via Peg Corwin
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Peg Corwin's curator insight, July 24, 2013 6:46 PM

First Facebook, now Linkedin, is allowing companies to create sponsored updates (ads) targeted by the categories in the graphic above.


Learn how to create them from your company page or from the Ad Manager in this post.


If you like this scoop, please consider a Thumbs Up or Share

Rescooped by Renee Fortin from All About LinkedIn
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Introducing SlideShare's New Infographics Player

Introducing SlideShare's New Infographics Player | B2B Marketing & LinkedIn | Scoop.it

Got infographics? Upload, discover and share infographics with our optimized infographics player! We are excited to announce the launch of a new player on Slideshare specifically for infographics."


Via Anita Windisman
Renee Fortin's insight:

Great tool, thanks!

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Anita Windisman's comment, July 26, 2013 6:21 PM
You're welcome, Renee!
Rescooped by Renee Fortin from Importance du web
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[Infographie] Réseaux sociaux: les réclamations des clients passent à la trappe

[Infographie] Réseaux sociaux: les réclamations des clients passent à la trappe | B2B Marketing & LinkedIn | Scoop.it

Les entreprises ne se préoccupent que très peu des plaintes de leurs clients mécontents sur les médias sociaux et elles n'apportent pas de solutions à leurs problèmes...


Via Pascal Faucompré, Martin Deslauriers MBA (+10000)
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Pascal Faucompré's curator insight, July 16, 2013 6:06 AM

Souvent ces entreprises ont largement sous-estimées le pouvoir des réseaux sociaux et sous-dimensionnent le dispositif. Par contre, je souhaite bien du courage aux CM sui s'engagent dans ce type de stratégie pour une grande marque ...

Rescooped by Renee Fortin from Beyond Marketing
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Symbiosis strategy - Creating the ultimate customer value proposition

Symbiosis strategy - Creating the ultimate customer value proposition | B2B Marketing & LinkedIn | Scoop.it
Whenever two organisms of different species exist in close physical contact to the benefit of both organisms, that's symbiosis. Symbiosis can occur between animals, plants, fungi or any combination...

Via Denis Failly
Renee Fortin's insight:

Strategie de la Symbiose en affaires. Quel beau concept!

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Denis Failly's curator insight, July 10, 2013 3:10 AM

Models of Symbiosis

Symbiosis can be based on direct collaboration between company and customer or between companies creating value together for customer. In Michael Porters shared value theory the symbiosis is between society and business. We came to conclusion that there are four general models of symbiosis which can also be combined:

- Shared Value = Symbiosis between society and business
- Platform/standard based = Symbiosis between platform owner, partners and customer
- Co-created = Customer & company
- Coalition = Several companies working together for a customer