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Marketing & Communication related to B2B and to LinkedIn
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Announcing LinkedIn Showcase Pages

Announcing LinkedIn Showcase Pages | B2B Marketing & LinkedIn | Scoop.it
Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in.

Via Noland Hoshino
Renee Fortin's insight:

LinkedIn en remet dans les pages d'entreprise. Une bonne façon de mettre en évidence un produit, une service ou une succursale.

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Noland Hoshino's curator insight, November 19, 2013 10:25 AM

Interacting with Showcase Pages is easy. These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the “Follow” button.

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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site | B2B Marketing & LinkedIn | Scoop.it

The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.

According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing. 


Via Kamal Bennani
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sophiedesc's curator insight, October 21, 2013 10:59 AM

Did you know that  64% of all visits to corporate websites from social media sites come from LinkedIn?

And, according to the new study AUDIENCE INSIGHT Q3 2013, it is just the beginning - LinkedIn (and Twitter too) are rising ! 

 

Check out the details here: 

http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf

George Inch's curator insight, October 22, 2013 5:30 AM

This demonstartes the inherent power of LinkedIn for business

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LEAD GEN - Use LinkedIn to Increase Your Leads

LEAD GEN - Use LinkedIn to Increase Your Leads | B2B Marketing & LinkedIn | Scoop.it
If you are still on the fence about how LinkedIn can help you expand and grow your influence, it's time to jump in. One of the strategies for generating leads online is to be everywhere your potential customers are.

Via Peg Corwin
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Peg Corwin's curator insight, October 6, 2013 7:28 PM

LINKEDIN FOR LEAD GENERATION: "...LinkedIn connections generated the highest visitor-to-lead conversion rate at 2.74%, higher than both Twitter and Facebook.


"To get those leads you have to promote your business and share links to the landing pages of your services and offers in your Status Updates, in the Answers and Groups and of course the Products and Services sections."


How?


- "Ask for connections
- Respond to and answer questions
- Showcase your credibility. Recommend others.
- Join 10 Linkedin Groups
- Get rid of the resume profile."


Click to see examples of each and learn more.


If you like this scoop, please consider a thumbs up or share.


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Pinterest's Promoted Pins - First Look?

Pinterest's Promoted Pins - First Look? | B2B Marketing & LinkedIn | Scoop.it
Last week when Ben Silberman announced that Pinterest would start experimenting with promoted pins - I started looking for them. I think I just found one, but I'm not 100% sure. (Correct me if you ...

Via Commun
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Renee Fortin's comment, September 24, 2013 2:02 PM
Merci!! Très intéressant..
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45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner | B2B Marketing & LinkedIn | Scoop.it
Here are the useful social media tools and technology tips you need to manage and improve your online marketing presence.
Renee Fortin's insight:

45 Outils & conseils en Médias Sociaux pour améliorer votre marketing (anglais) - 

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | B2B Marketing & LinkedIn | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
Renee Fortin's insight:

Comment rédiger un plan marketing LinkedIn qui livrera de constant résultats (anglais) 

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Infographic: The Social Media Stats Mobile Marketers Must Know | Mobile Marketing Watch

Infographic: The Social Media Stats Mobile Marketers Must Know | Mobile Marketing Watch | B2B Marketing & LinkedIn | Scoop.it
Renee Fortin's insight:
15 stats à savoir sur les Médias Sociaux Mobiles.
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LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC]

LinkedIn Etiquette: How To Use LinkedIn Effectively [INFOGRAPHIC] | B2B Marketing & LinkedIn | Scoop.it
Before you can learn how to use LinkedIn effectively to attract your ideal clients, you need to understand LinkedIn etiquette.
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120 Marketing Tactics for Blogging Success - Jeffbullas's Blog

120 Marketing Tactics for Blogging Success - Jeffbullas's Blog | B2B Marketing & LinkedIn | Scoop.it
Blogging success can seem like a distant dream. Just starting can be a challenge. So to get you started here 120 marketing tactics for blogging success

Via Victoria Garcia, Serial Entrepreneur
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Victoria Garcia, Serial Entrepreneur's curator insight, August 22, 2013 7:07 PM

You can eat an elephant one teaspoon at a time.   And, this infographic is an elephant.  Nice to have it all in one  place.  Intimidating, but nice.  Don't take it too seriously.  You don't have to do it all.  You do have a life, afterall.

Renee Fortin's comment, August 23, 2013 12:30 PM
...very long indeed, but great to have!! Thanks Victoria.
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30 Digital Marketing Statistics You Shouldn’t Miss [Infographic]

30 Digital Marketing Statistics You Shouldn’t Miss [Infographic] | B2B Marketing & LinkedIn | Scoop.it
This infographic shared by Optimind Technology shows you some interesting statistics in digital marketing that you don’t want to miss.
Statistics in Email Marketing
Email open rates on smartphones and tablets have raised 80% over the last 6 months.

Via Catherine Pham
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Renee Fortin's comment, August 22, 2013 6:03 AM
Very interesting, thanks Catherine.
Catherine Pham's comment, August 22, 2013 8:21 PM
You're welcome. I'm glad you find it helpful.
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LinkedIn Finally Adds Sponsored Updates - Small Business Trends

LinkedIn Finally Adds Sponsored Updates - Small Business Trends | B2B Marketing & LinkedIn | Scoop.it
LinkedIn Finally Adds Sponsored Updates
Small Business Trends
With more than 3 million Company Pages on LinkedIn, companies, organizations and institutions have emerged as highly valued sources of relevant content on LinkedIn.

Via Dave Sumner Smith
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Rescooped by Renee Fortin from All About LinkedIn
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15 tips for better company page updates in LinkedIn- infographic

LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates optimized? The

Via Anita Windisman
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Rescooped by Renee Fortin from Using Linkedin Wisely
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Comment construire le parfait profil LinkedIn (infographic-anglais)

Got a LinkedIn profile? Congrats. Now you’re only competing for attention with another 225+ million users. By putting some time into building your profile, yo

Via Steve Cassady
Renee Fortin's insight:

COmment construire le parfait profil LinkedIn (infographic-anglais).

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Announcing: LinkedIn Intro

Announcing: LinkedIn Intro | B2B Marketing & LinkedIn | Scoop.it

 

Last year, LinkedIn acquired Rapportive, an email company that I co-founded. Since then, we have been furiously working together to build a groundbreaking mobile product: LinkedIn Intro.

 

The growth of mobile email is simply staggering. Four years ago, less than 4% of emails were read on mobile. Today, half of all emails are read on a mobile device!

 

So we set ourselves the challenge: bring the power of LinkedIn, and the technology of Rapportive, straight to the Apple Mail app on your iPhone.

We call it… LinkedIn Intro.

 

Intro shows you LinkedIn profiles in your iPhone Mail app. Let’s see the difference this makes. You’ve just got an email from David Buchanan, but you don’t yet know who he is:

 


Via Anita Windisman, Noland Hoshino
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Top 20 Do’s and Dont’s on LinkedIn

Top 20 Do’s and Dont’s on LinkedIn | B2B Marketing & LinkedIn | Scoop.it

Here is an interesting infographic on the top 20 do's and dont's on LinkedIn.


Via massimo facchinetti, Anita Windisman
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Erick Hostachy's curator insight, October 18, 2013 1:07 AM

En clair, soyez humain, soyez proche, à l'écoute, avec l'envie de partager. C'est la clé de la réussite.

Natalie Shervill's curator insight, October 20, 2013 6:16 PM

Use LinkedIn to promote your personal and company profile, but remember that it's a professional platform so here's a few tips to help you get it right.

John Thomas's curator insight, February 9, 7:28 AM

Top 20 Do’s and Dont’s on LinkedIn 

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11 Company Case Studies that Prove ROI of LinkedIn

11 Company Case Studies that Prove ROI of LinkedIn | B2B Marketing & LinkedIn | Scoop.it
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter. Did you also know?

Via Noland Hoshino
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Steve Cassady's curator insight, October 2, 2013 9:46 AM

Nice Case Studies.   Take a look

Robin Bennett's curator insight, October 7, 2013 8:59 AM

Repurposing case studies is one of the most reliable forms of content marketing ...expanding your channels to include LinkeIn should be a primary consideration for B2B marketers.

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9 outils Twitter que vous ne connaissez pas encore ou presque...

9 outils Twitter que vous ne connaissez pas encore ou presque... | B2B Marketing & LinkedIn | Scoop.it
Pour gérer au mieux votre compte, obtenir plus de followers, savoir à quelle heure twitter et bien d'autres choses, voici 9 outils twitter indispensables.

Via Isabelle Clément
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Renee Fortin's comment, September 20, 2013 6:31 AM
Merci Isabelle!
Travelplugin's comment, September 20, 2013 6:38 AM
Merci Isabelle pour le partage !
Isabelle Clément's comment, September 22, 2013 12:35 PM
Je vous en prie ! :)
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Marketing du contenu (brand content) et marketing automation : vers l'adoption généralisée ?

Marketing du contenu (brand content) et marketing automation : vers l'adoption généralisée ? | B2B Marketing & LinkedIn | Scoop.it
C'est au travers d'un post Google+ de David Cohen (si si ! il y a encore des utilisateurs) que j’ai atterri sur le blog de Stéphanie Wailliez, un espace dédié au marketing B2B et au marketing de co...

Via Denis Failly
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Denis Failly's curator insight, September 10, 2013 10:32 PM

Pour les pionniers en France, des domaines évoqués, être en avance est parfois frustrant, ce fût la même chose en 2005 avec le Web 2.

Mais ça bouge...l'évangélosation est un sacerdoce

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[Infographic] The Social Media Implementation Checklist | Maximize Social Media

[Infographic] The Social Media Implementation Checklist | Maximize Social Media | B2B Marketing & LinkedIn | Scoop.it
The Social Media Implementation Checklist Infographic shows the hidden infrastructure that needs to be in place before launching your social marketing program.
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Rescooped by Renee Fortin from Using Linkedin Wisely
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5 Tips to Make Your LinkedIn Profile Irresistible

5 Tips to Make Your LinkedIn Profile Irresistible | B2B Marketing & LinkedIn | Scoop.it
Are you looking to make your LinkedIn profile more attractive to recruiters?   1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile.

Via Steve Cassady
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Rim Riahi's curator insight, August 24, 2013 11:40 PM

Are you looking to make your LinkedIn profile more attractive to recruiters?   1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile.

Ali Anani's curator insight, September 3, 2013 9:18 PM

LinkedIn is for professionals and so why not have a professional profile?

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Boost the visibility of your LinkedIn profile

Boost the visibility of your LinkedIn profile | B2B Marketing & LinkedIn | Scoop.it
Right now, I am in the middle of a job search. If you ask me, it’s never a fun thing to do.

Via Martin Deslauriers MBA (+10000)
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Ronald Bannon M.B.A., Adm.A., F.C.M.C.'s curator insight, August 28, 2013 3:06 AM

In essence, LinkedIn’s search engine is not much different than Google’s. Each profile has a certain number of keywords that count. Same as with web pages, some of them are more relevant than others, and, if we decipher the way it works, we might be able to make our profile more visible. Luckily, this is not as complex as SEO, nor will you need money to buy backlinks on Chinese university websites. A couple of basic principles will do the deal.

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | B2B Marketing & LinkedIn | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 11:23 AM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 9, 2013 9:31 PM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 7:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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Les 7 Grands Réseaux Sociaux en infographic et statisque (anglais)...vraiment intéressant. On ne peut plus passer à côté d'eux en 2013!

Les 7 Grands Réseaux Sociaux en infographic et statisque (anglais)...vraiment intéressant. On ne peut plus passer à côté d'eux en 2013! | B2B Marketing & LinkedIn | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.
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Extraits de la Formation : Psychologie de la Négociation

TECHNIQUES ET STRATÉGIES DE VENTE ET DE NÉGOCIATION

Via DIDIER REINACH
Renee Fortin's insight:

Merci Didier! Vous êtes un super formateur de vendeurs!

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DIDIER REINACH's curator insight, August 11, 2013 3:38 PM

Pour le plaisir de vous voir réussir....

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PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding

PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding | B2B Marketing & LinkedIn | Scoop.it

Via massimo facchinetti, Peg Corwin
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Peg Corwin's curator insight, August 6, 2013 2:38 PM

Key points are that on Linkedin, you should:


  • Brand Yourself Through Your Headline
  • Brand Yourself Through Your Summary
  • Brand Yourself Through Your Position Descriptions