For B2B marketing, conventional wisdom says that Facebook is the best social media platform to reach business decision makers. It’s built for business networking so you would think Facebook would be better for marketing to B2B customers.
The State of B2B Content Marketing in 2014 The Content Standard MarketingProfs and the Content Marketing Institute recently shared their combined study on the state of B2B content marketing heading into 2014, providing valuable insights to content...
Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in.
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.
According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing.
If you are still on the fence about how LinkedIn can help you expand and grow your influence, it's time to jump in. One of the strategies for generating leads online is to be everywhere your potential customers are.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.