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B2B Marketing & LinkedIn
Marketing & Communication related to B2B and to LinkedIn
Curated by Renee Fortin
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Rescooped by Renee Fortin from Estrategias de Social Media Marketing:
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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] | B2B Marketing & LinkedIn | Scoop.it
Check out how you can start improving your LinkedIn presence with just five minutes of work a day.

Via Jesus Alvarez desde www.sercompetitivos.com
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Steve Cassady's curator insight, December 14, 2013 5:16 PM

Nice basic tips for those with limited time

Joseph Olewitz's curator insight, December 15, 2013 4:48 PM

Thanks Steve - too many of us miss the opportunites for sales and business development via LinkedIn

Rescooped by Renee Fortin from Visual Marketing & Social Media
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B2B Marketing – Facebook vs. Linkedin [Infographic]

B2B Marketing – Facebook vs. Linkedin [Infographic] | B2B Marketing & LinkedIn | Scoop.it
For B2B marketing, conventional wisdom says that Facebook is the best social media platform to reach business decision makers. It’s built for business networking so you would think Facebook would be better for marketing to B2B customers.

Via Catherine Pham
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Rescooped by Renee Fortin from All About LinkedIn
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Your LinkedIn Inbox Just Got a New and Improved Look

Your LinkedIn Inbox Just Got a New and Improved Look | B2B Marketing & LinkedIn | Scoop.it
The LinkedIn Inbox is one of the top 5 destinations on LinkedIn, making it an important part of many business conversations taking place on LinkedIn every day.

Via Anita Windisman
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Rescooped by Renee Fortin from Linkedin for Business Marketing
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COMPANY PAGES - 5 Lessons from LinkedIn’s Best

COMPANY PAGES - 5 Lessons from LinkedIn’s Best | B2B Marketing & LinkedIn | Scoop.it
As we approach the end of the year, we always see lists of top this and best that for 2013. Today's list comes from LinkedIn. It's the

Via Peg Corwin
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Peg Corwin's curator insight, December 12, 2013 2:04 PM

What do the best LINKEDIN COMPANY PAGES get right?


- Adobe for proper segmentation.
- Apple One for bold, intriguing photos.
- Commonwealth Bank for direct questions in their posts
-Four Seasons Hotel for aspirational photos and videos
- NPR for great use of the list.


Click to learn more and see their pages.

If you like this scoop, please consider a thumbs up or share.

Scooped by Renee Fortin
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The State of B2B Content Marketing in 2014 - The Content Standard

The State of B2B Content Marketing in 2014 - The Content Standard | B2B Marketing & LinkedIn | Scoop.it
The State of B2B Content Marketing in 2014 The Content Standard MarketingProfs and the Content Marketing Institute recently shared their combined study on the state of B2B content marketing heading into 2014, providing valuable insights to content...
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Rescooped by Renee Fortin from InnovationMarketing
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L’art de captiver son audience grâce au Storytelling

L’art de captiver son audience grâce au Storytelling | B2B Marketing & LinkedIn | Scoop.it
Blog de Markentive, agence d'inbound marketing : L’art de captiver son audience grâce au Storytelling

Via Isabelle Clément
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Rescooped by Renee Fortin from Linkedin (Training Classes)
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New LinkedIn Showcase Pages Reach Just the Right Users

New LinkedIn Showcase Pages Reach Just the Right Users | B2B Marketing & LinkedIn | Scoop.it

LinkedIn unveiled Showcase Pages for companies that will, in theory, allow them to share content to a more focused and interested audience.


Via Rui Pedro Caramez
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Neusa's curator insight, November 22, 2013 2:57 PM

Eficaz sem dúvida!

Rescooped by Renee Fortin from LinkedIn Marketing Strategy
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Announcing: LinkedIn Intro

Announcing: LinkedIn Intro | B2B Marketing & LinkedIn | Scoop.it

 

Last year, LinkedIn acquired Rapportive, an email company that I co-founded. Since then, we have been furiously working together to build a groundbreaking mobile product: LinkedIn Intro.

 

The growth of mobile email is simply staggering. Four years ago, less than 4% of emails were read on mobile. Today, half of all emails are read on a mobile device!

 

So we set ourselves the challenge: bring the power of LinkedIn, and the technology of Rapportive, straight to the Apple Mail app on your iPhone.

We call it… LinkedIn Intro.

 

Intro shows you LinkedIn profiles in your iPhone Mail app. Let’s see the difference this makes. You’ve just got an email from David Buchanan, but you don’t yet know who he is:

 


Via Anita Windisman, Noland Hoshino
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Rescooped by Renee Fortin from All About LinkedIn
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Top 20 Do’s and Dont’s on LinkedIn

Top 20 Do’s and Dont’s on LinkedIn | B2B Marketing & LinkedIn | Scoop.it

Here is an interesting infographic on the top 20 do's and dont's on LinkedIn.


Via massimo facchinetti, Anita Windisman
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Erick Hostachy's curator insight, October 18, 2013 4:07 AM

En clair, soyez humain, soyez proche, à l'écoute, avec l'envie de partager. C'est la clé de la réussite.

Natalie Shervill's curator insight, October 20, 2013 9:16 PM

Use LinkedIn to promote your personal and company profile, but remember that it's a professional platform so here's a few tips to help you get it right.

John Thomas's curator insight, February 9, 2014 10:28 AM

Top 20 Do’s and Dont’s on LinkedIn 

Rescooped by Renee Fortin from LinkedIn Marketing Strategy
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11 Company Case Studies that Prove ROI of LinkedIn

11 Company Case Studies that Prove ROI of LinkedIn | B2B Marketing & LinkedIn | Scoop.it
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter. Did you also know?

Via Noland Hoshino
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Steve Cassady's curator insight, October 2, 2013 12:46 PM

Nice Case Studies.   Take a look

Robin Bennett's curator insight, October 7, 2013 11:59 AM

Repurposing case studies is one of the most reliable forms of content marketing ...expanding your channels to include LinkeIn should be a primary consideration for B2B marketers.

Rescooped by Renee Fortin from Outils Community Manager
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9 outils Twitter que vous ne connaissez pas encore ou presque...

9 outils Twitter que vous ne connaissez pas encore ou presque... | B2B Marketing & LinkedIn | Scoop.it
Pour gérer au mieux votre compte, obtenir plus de followers, savoir à quelle heure twitter et bien d'autres choses, voici 9 outils twitter indispensables.

Via Isabelle Clément
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Renee Fortin's comment, September 20, 2013 9:31 AM
Merci Isabelle!
Travelplugin's comment, September 20, 2013 9:38 AM
Merci Isabelle pour le partage !
Isabelle Clément's comment, September 22, 2013 3:35 PM
Je vous en prie ! :)
Rescooped by Renee Fortin from Vos visiteurs B2B ont faim, (re)nourrissez les !
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Marketing du contenu (brand content) et marketing automation : vers l'adoption généralisée ?

Marketing du contenu (brand content) et marketing automation : vers l'adoption généralisée ? | B2B Marketing & LinkedIn | Scoop.it
C'est au travers d'un post Google+ de David Cohen (si si ! il y a encore des utilisateurs) que j’ai atterri sur le blog de Stéphanie Wailliez, un espace dédié au marketing B2B et au marketing de co...

Via Denis Failly
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Denis Failly's curator insight, September 11, 2013 1:32 AM

Pour les pionniers en France, des domaines évoqués, être en avance est parfois frustrant, ce fût la même chose en 2005 avec le Web 2.

Mais ça bouge...l'évangélosation est un sacerdoce

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[Infographic] The Social Media Implementation Checklist | Maximize Social Media

[Infographic] The Social Media Implementation Checklist | Maximize Social Media | B2B Marketing & LinkedIn | Scoop.it
The Social Media Implementation Checklist Infographic shows the hidden infrastructure that needs to be in place before launching your social marketing program.
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Rescooped by Renee Fortin from LinkedIn Marketing Strategy
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Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation

Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation | B2B Marketing & LinkedIn | Scoop.it
Next time you’re asked to recommend someone awesome, follow this template (complete with sample lines to cut and paste—we won’t tell!).

Via Noland Hoshino
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Carole Gracey Redline's curator insight, December 17, 2013 7:25 PM
Have to make time to do this. I am using Linked in only minimally but know I should be doing more.
Rescooped by Renee Fortin from All About LinkedIn
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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi

Via Anita Windisman
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Rescooped by Renee Fortin from InnovationMarketing
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8 inspirations digitales pour les marques en 2014

8 inspirations digitales pour les marques en 2014 | B2B Marketing & LinkedIn | Scoop.it

De l'hyperconnexion maîtrisée, au droit à l'anonymat en passant par la culture du code ou la recherche de l'inattendu...Découvrez les huit tendances digitales décryptées par la régie de Microsoft.


Via Isabelle Clément
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Rescooped by Renee Fortin from Beyond Marketing
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Target Personas: Content Marketing’s New Buzzword

Target Personas: Content Marketing’s New Buzzword | B2B Marketing & LinkedIn | Scoop.it
Target personas go beyond traditional demographics to measure consumers’ budget, existing and perceived needs, purchase readiness and buying timelines.

Via Denis Failly
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Denis Failly's curator insight, December 3, 2013 11:42 AM

Personas creation and knowledge is the first step before engaging Content Strategy

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] | Pamorama

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] | Pamorama | B2B Marketing & LinkedIn | Scoop.it
2014 marketing strategies will focus on delivering dynamic, personalized content targeted to the right audience at the right time.
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Rescooped by Renee Fortin from Vos visiteurs B2B ont faim, (re)nourrissez les !
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L'écosystème Inbound Marketing, en un clin d'oeil

L'écosystème Inbound Marketing, en un clin d'oeil | B2B Marketing & LinkedIn | Scoop.it
L'Inbound marketing demeure encore un terme un peu abscons pour certains, bien que, tel monsieur Jourdain, beaucoup le pratique sans le savoir; le...

Via Denis Failly
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Denis Failly's curator insight, November 5, 2013 7:07 AM

Cela paraît assez clair non ?

Rescooped by Renee Fortin from LinkedIn Marketing Strategy
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Announcing LinkedIn Showcase Pages

Announcing LinkedIn Showcase Pages | B2B Marketing & LinkedIn | Scoop.it
Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in.

Via Noland Hoshino
Renee Fortin's insight:

LinkedIn en remet dans les pages d'entreprise. Une bonne façon de mettre en évidence un produit, une service ou une succursale.

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Noland Hoshino's curator insight, November 19, 2013 1:25 PM

Interacting with Showcase Pages is easy. These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the “Follow” button.

Rescooped by Renee Fortin from Social Media, SEO, Mobile, Digital Marketing
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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site | B2B Marketing & LinkedIn | Scoop.it

The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.

According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing. 


Via Kamal Bennani
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sophiedesc's curator insight, October 21, 2013 1:59 PM

Did you know that  64% of all visits to corporate websites from social media sites come from LinkedIn?

And, according to the new study AUDIENCE INSIGHT Q3 2013, it is just the beginning - LinkedIn (and Twitter too) are rising ! 

 

Check out the details here: 

http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf

George Inch's curator insight, October 22, 2013 8:30 AM

This demonstartes the inherent power of LinkedIn for business

Rescooped by Renee Fortin from Linkedin for Business Marketing
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LEAD GEN - Use LinkedIn to Increase Your Leads

LEAD GEN - Use LinkedIn to Increase Your Leads | B2B Marketing & LinkedIn | Scoop.it
If you are still on the fence about how LinkedIn can help you expand and grow your influence, it's time to jump in. One of the strategies for generating leads online is to be everywhere your potential customers are.

Via Peg Corwin
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Peg Corwin's curator insight, October 6, 2013 10:28 PM

LINKEDIN FOR LEAD GENERATION: "...LinkedIn connections generated the highest visitor-to-lead conversion rate at 2.74%, higher than both Twitter and Facebook.


"To get those leads you have to promote your business and share links to the landing pages of your services and offers in your Status Updates, in the Answers and Groups and of course the Products and Services sections."


How?


- "Ask for connections
- Respond to and answer questions
- Showcase your credibility. Recommend others.
- Join 10 Linkedin Groups
- Get rid of the resume profile."


Click to see examples of each and learn more.


If you like this scoop, please consider a thumbs up or share.


Rescooped by Renee Fortin from Conversation visuelle
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Pinterest's Promoted Pins - First Look?

Pinterest's Promoted Pins - First Look? | B2B Marketing & LinkedIn | Scoop.it
Last week when Ben Silberman announced that Pinterest would start experimenting with promoted pins - I started looking for them. I think I just found one, but I'm not 100% sure. (Correct me if you ...

Via Commun
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Renee Fortin's comment, September 24, 2013 5:02 PM
Merci!! Très intéressant..
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45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner | B2B Marketing & LinkedIn | Scoop.it
Here are the useful social media tools and technology tips you need to manage and improve your online marketing presence.
Renee Fortin's insight:

45 Outils & conseils en Médias Sociaux pour améliorer votre marketing (anglais) - 

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | B2B Marketing & LinkedIn | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
Renee Fortin's insight:

Comment rédiger un plan marketing LinkedIn qui livrera de constant résultats (anglais) 

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