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Guide d’utilisation des médias sociaux pour les administrations

Guide d’utilisation des médias sociaux pour les administrations | B2B Marketing & LinkedIn | Scoop.it

Le guide d’utilisation des médias sociaux (pour une bonne pratique!) : C’est l’intitulé d’un nouveau guide librement téléchargeable réalisé par le Gouvernement du Grand-Duché du Luxembourg ; dossier pratique à destination des services publics : ministères, administrations centrales et collectivités territoriales.


Via Tolokonnikoff - Seratoo , Sylvie Bédard
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Sylvie Bédard's curator insight, April 11, 10:25 AM

Toujours utile ces guides!

Isabelle Boucher-Doigneau - Cultureuse's curator insight, April 14, 6:24 AM

ce qui change dans ce guide ? le focus sur la stratégie à étudier en amont.

B2B Marketing & LinkedIn
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Infographie - Tendances Relation client 2015 - Part. 1

Infographie - Tendances Relation client 2015 - Part. 1 | B2B Marketing & LinkedIn | Scoop.it
Voir l’article pour en savoir plus.

Via Christian Barbaray
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Sylvie Bédard's curator insight, December 6, 4:39 PM

L'expérience client à l'ère numérique! Infographique part 1.

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Entreprises, gérez votre e-réputation : Les nouveaux outils pour être connu et reconnu

Entreprises, gérez votre e-réputation : Les nouveaux outils pour être connu et reconnu | B2B Marketing & LinkedIn | Scoop.it
entreprises gerez reputation nouveaux outils etre connu reconnu

Via Isabelle Clément
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Personal Branding : parce que vous le valez bien !

Personal Branding : parce que vous le valez bien ! | B2B Marketing & LinkedIn | Scoop.it
Les internautes, pour trouver du travail, doivent se vendre comme de véritables marques : découvrez quelques conseils pour vous vendre en ligne !

Via Isabelle Clément
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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | B2B Marketing & LinkedIn | Scoop.it

'Stop wasting your time on obsolete SEO tactics, and start focusing your energy on strategies that will boost your traffic.

 

If you follow my 7 solutions, you should start increasing your search traffic within 30 to 60 days. It’s not rocket science.

 

It’s actually really simple as long as you are willing to give it the attention it needs'.

 

Read More: http://www.quicksprout.com/2014/09/29/7-obsolete-seo-tactics-that-youre-wasting-your-time-on/


Via Antonino Militello
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Athena Catedral's curator insight, September 30, 5:25 AM

Google doesn't reward mediocrity. It's time to take quality more seriously vs. just concentrating on quantity. Some of the old-school tactics just aren't applicable anymore and probably weren't even that good to begin with

Ian Cleary's curator insight, October 1, 4:20 AM

Some useful insights gets you thinking

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The Old SEO Versus The New SEO [INFOGRAPHIC]

The Old SEO Versus The New SEO [INFOGRAPHIC] | B2B Marketing & LinkedIn | Scoop.it

Neil PAtel has created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.


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David Duncan's curator insight, November 8, 6:22 AM

Wise words on this simple graphic to follow for great SEO results

Pauline Mwangi's curator insight, November 9, 4:08 PM

For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.

 

 

 

 

Matthew Lenz's curator insight, November 18, 9:40 AM

This was an interesting graphic. I think that using these graphics made it easier to understand the comparison between the new and the old SEO (Search Engine Optimization). We have been learning about this in class recently, so I thought it was interesting to conduct further research.

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5 méthodes faciles pour trouver des hashtags pertinents

5 méthodes faciles pour trouver des hashtags pertinents | B2B Marketing & LinkedIn | Scoop.it

Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions etc.

Dans le présent article, je vais vous présenter 5 méthodes faciles pour trouver des hashtags pertinents. 


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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | B2B Marketing & LinkedIn | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html


Via Antonino Militello
Renee Fortin's insight:

Thanks for the share!

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Sylvia Dewy's curator insight, June 30, 3:39 AM

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan?

Próspero Morán's curator insight, July 2, 1:19 PM

Uno de cada dos sigue llegando a través de buscadores:

Robbie Richards's curator insight, July 16, 11:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

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The Business Owners Guide To LinkedIn Showcase Pages - Business 2 Community

The Business Owners Guide To LinkedIn Showcase Pages - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
The Business Owners Guide To LinkedIn Showcase Pages
Business 2 Community
LinkedIn is quickly becoming the go to social media network for conducting business online.

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Guide d’utilisation des médias sociaux pour les administrations

Guide d’utilisation des médias sociaux pour les administrations | B2B Marketing & LinkedIn | Scoop.it

Le guide d’utilisation des médias sociaux (pour une bonne pratique!) : C’est l’intitulé d’un nouveau guide librement téléchargeable réalisé par le Gouvernement du Grand-Duché du Luxembourg ; dossier pratique à destination des services publics : ministères, administrations centrales et collectivités territoriales.


Via Tolokonnikoff - Seratoo , Sylvie Bédard
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Sylvie Bédard's curator insight, April 11, 10:25 AM

Toujours utile ces guides!

Isabelle Boucher-Doigneau - Cultureuse's curator insight, April 14, 6:24 AM

ce qui change dans ce guide ? le focus sur la stratégie à étudier en amont.

Rescooped by Renee Fortin from SEO and Social Media Marketing
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | B2B Marketing & LinkedIn | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
Renee Fortin's insight:

Nice! Thanks!

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Alexandre Saint-Jean's curator insight, January 20, 3:14 AM

Why and how you should use Pinterest ? 

S.Gzg's curator insight, January 21, 3:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

DigitalMumsHQ's curator insight, January 30, 2:10 PM

Mums are 61% more likely to use Pinterest than the average American 

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The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
The Future of Content Marketing: 50 Experts Share Their 2014 Predictions Business 2 Community To keep it's dominance in the B2B advertising space, LinkedIn will launch a lead generation ad format (one click to share information) much like Twitter...
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Synthèse de votre stratégie réseaux sociaux - 10 points

Synthèse de votre stratégie réseaux sociaux - 10 points | B2B Marketing & LinkedIn | Scoop.it
Découvrez une infographie stratégie réseaux sociaux. Elle regroupe les 10 points pour construire votre écosystème et avoir des résultats.

Via Isabelle Clément
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Attraptemps's curator insight, January 7, 4:21 AM

Avant de vous lancer sur les réseaux sociaux, avez-vous défini votre stratégie ?

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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] | B2B Marketing & LinkedIn | Scoop.it
Check out how you can start improving your LinkedIn presence with just five minutes of work a day.

Via Jesus Alvarez desde www.sercompetitivos.com
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Steve Cassady's curator insight, December 14, 2013 5:16 PM

Nice basic tips for those with limited time

Joseph Olewitz's curator insight, December 15, 2013 4:48 PM

Thanks Steve - too many of us miss the opportunites for sales and business development via LinkedIn

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The ultimate On-Page SEO Factors [Infographic]

The ultimate On-Page SEO Factors [Infographic] | B2B Marketing & LinkedIn | Scoop.it

The infographic by Shane Barker looks into great detail when it comes to optimizing a website in such a way that it starts ranking on search engines and converts.

 

Online social media sites and millions of other websites need some sort of on-page SEO factors. You cannot go and get any old link-backs to your website or within your social media comments as this will look bad, what you need is high-quality link-backs.


Via Antonino Militello
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Jarrett Holmes's curator insight, December 20, 2:53 AM

#SEO Do's and dont's as learned by #BMW #Infographic

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The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized

The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | B2B Marketing & LinkedIn | Scoop.it

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Antonino Militello's curator insight, December 4, 12:41 PM

Neil Patel: 'To rank well, your content needs to align with that mission. That’s why I’m going back to basics with SEO to help you understand the new SEO rules, learn how to optimize for both humans and robots and master on-page and off-page optimization.

 

This in-depth guide will walk you through the steps you need to optimize and improve your Google rankings so you can generate more organic traffic to your website without getting penalized'.

 

Read More: http://neilpatel.com/2014/12/02/improve-google-rankings-without-getting-penalized/

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Guide pratique du community manager

Guide pratique du community manager | B2B Marketing & LinkedIn | Scoop.it

Un guide de l'animation des réseaux sociaux, intitulé "Lumière sur les réseaux sociaux", est mis à disposition par le ministère de la Culture et de la Communication.


Via Isabelle Clément
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Isabelle Clément's curator insight, December 4, 3:20 PM

Il est à télécharger en cliquant ici ou à feuilleter là.

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3 Reasons Your SEO & Social Media Teams Need to Cooperate

3 Reasons Your SEO & Social Media Teams Need to Cooperate | B2B Marketing & LinkedIn | Scoop.it

Your social media and SEO teams may have misaligned goals: This is one of the more common problems.

 

The social media team may be goaled on driving traffic to the site, or on sales from that traffic. They may feel that using some of their social shares or tweets works at cross purposes to their goal.

 

This is often just a perception management problem.

 

Read More: http://www.forbes.com/sites/ericenge/2014/11/06/3-reasons-your-seo-social-media-teams-need-to-cooperate/


Via Antonino Militello
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Alexander Tate's curator insight, November 17, 12:30 PM

I liked how this article discussed the issues that marketing teams face in the office. Aligning goals are always a difficult thing to coordinate between conflicting team members. Sourcing team members to align their perception is able to be done through effective incentives and team building activities. Discussing the issues and conflicts can generate both new perspectives and goals that can change and improve a campaign. It is desirable for managers to maintain constant communication in order to keep goals and expectations up to date to avoid conflicting members and perspectives. Unifying the team is always hard, but it is something crucial to being an effective marketing manager.

Davonna Tyson's curator insight, November 18, 2:42 AM

Everything that you do on your webpage is important. Northbrook Concepts, LLC is able to provide the integration needed. 

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The Old SEO Versus The New SEO [INFOGRAPHIC]

The Old SEO Versus The New SEO [INFOGRAPHIC] | B2B Marketing & LinkedIn | Scoop.it

Neil PAtel has created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.


Via Antonino Militello
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David Duncan's curator insight, November 8, 6:22 AM

Wise words on this simple graphic to follow for great SEO results

Pauline Mwangi's curator insight, November 9, 4:08 PM

For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.

 

 

 

 

Matthew Lenz's curator insight, November 18, 9:40 AM

This was an interesting graphic. I think that using these graphics made it easier to understand the comparison between the new and the old SEO (Search Engine Optimization). We have been learning about this in class recently, so I thought it was interesting to conduct further research.

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7 outils de marketing automation pour les petites entreprises - Ludis Media

7 outils de marketing automation pour les petites entreprises - Ludis Media | B2B Marketing & LinkedIn | Scoop.it
Qui a dit que le marketing automation était pour les riches? Cap sur 7 outils de marketing automation adaptés aux besoins des petites entreprises.
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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | B2B Marketing & LinkedIn | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX


Via Antonino Militello
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Sue Walsh's curator insight, June 24, 12:12 AM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 4:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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Showcase Pages Take LinkedIn Company Pages to a Whole New Level

Showcase Pages Take LinkedIn Company Pages to a Whole New Level | B2B Marketing & LinkedIn | Scoop.it
LinkedIn introduced what they call Showcase Pages back in November but they've only been available to a select few. Recently, however, LinkedIn has started rolling the option out to everyone, as long

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Peg Corwin's curator insight, March 24, 4:06 PM

Should you make your company Linkedin page a Showcase page?  Hugh Briss says you should.  Learn why and see examples.


If you like this scoop, would you consider a thumbs up or share?

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Infographic: LinkedIn Groups for Sales Success

Infographic: LinkedIn Groups for Sales Success | B2B Marketing & LinkedIn | Scoop.it
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies.

Via Rami Kantari
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Marc Kneepkens's curator insight, February 23, 11:16 AM

Linkedin is the world of business. You can make of it whatever you want. I created a group called 'Investing in Renewable Energy' a few years ago. There are almost 8000 members now. Feel free to join: http://www.linkedin.com/groups/Investing-in-Renewable-Energy-1852175/about

aanve's curator insight, February 23, 9:54 PM

www.aanve.com

 

BlairEvanBall's curator insight, February 24, 1:04 PM

LinkedIn can be a powerful way to reach your B2B audience with Groups. However, groups have grown from 200k to 1.89 million today. Be clear, be focused to cut through the digital noise.

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LinkedIn's Top 25 Most In-Demand Career Skills

LinkedIn's Top 25 Most In-Demand Career Skills | B2B Marketing & LinkedIn | Scoop.it
Not surprisingly, technology skills take up many spots on the list.

 

Job seekers should find a way to highlight their technological skills in the new year, according to a new study: New research from LinkedIn revealed that 20 of the top 25 skills most in demand by employers in 2013 involved technology. 

 

After analyzing the skills and employment history of its 259 million members, LinkedIn discovered that social media marketing, mobile development, and cloud and distributed computing topped this year's hottest skills of 2013.


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10 content marketing ideas (and action points) for 2014 - Tnooz

10 content marketing ideas (and action points) for 2014 - Tnooz | B2B Marketing & LinkedIn | Scoop.it
10 content marketing ideas (and action points) for 2014
Tnooz
In an interview with Econsultancy, Virgin head of content Bob Fear revealed that the second biggest referrer to the brand's content was – much to his own surprise – LinkedIn.
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25 Hottest Skill Sets of 2013 on LinkedIn

LinkedIn recaps the 25 hottest skills that got people hired in 2013. Read more on the LinkedIn Talent Blog: http://linkd.in/18RNSDy Learn about LinkedIn Talent
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