Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.
- (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)
Le guide d’utilisation des médias sociaux (pour une bonne pratique!) : C’est l’intitulé d’un nouveau guide librement téléchargeable réalisé par le Gouvernement du Grand-Duché du Luxembourg ; dossier pratique à destination des services publics : ministères, administrations centrales et collectivités territoriales.
Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.
If you have good products or services, especially ones that appeal to women, you should consider leveraging it.
If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.
The Future of Content Marketing: 50 Experts Share Their 2014 Predictions Business 2 Community To keep it's dominance in the B2B advertising space, LinkedIn will launch a lead generation ad format (one click to share information) much like Twitter...
For B2B marketing, conventional wisdom says that Facebook is the best social media platform to reach business decision makers. It’s built for business networking so you would think Facebook would be better for marketing to B2B customers.
The State of B2B Content Marketing in 2014 The Content Standard MarketingProfs and the Content Marketing Institute recently shared their combined study on the state of B2B content marketing heading into 2014, providing valuable insights to content...
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies.
Not surprisingly, technology skills take up many spots on the list.
Job seekers should find a way to highlight their technological skills in the new year, according to a new study: New research from LinkedIn revealed that 20 of the top 25 skills most in demand by employers in 2013 involved technology.
After analyzing the skills and employment history of its 259 million members, LinkedIn discovered that social media marketing, mobile development, and cloud and distributed computing topped this year's hottest skills of 2013.
10 content marketing ideas (and action points) for 2014 Tnooz In an interview with Econsultancy, Virgin head of content Bob Fear revealed that the second biggest referrer to the brand's content was – much to his own surprise – LinkedIn.