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LEAD GEN - Use LinkedIn to Increase Your Leads

LEAD GEN - Use LinkedIn to Increase Your Leads | B2B Marketing & LinkedIn | Scoop.it
If you are still on the fence about how LinkedIn can help you expand and grow your influence, it's time to jump in. One of the strategies for generating leads online is to be everywhere your potential customers are.

Via Peg Corwin
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Peg Corwin's curator insight, October 6, 2013 10:28 PM

LINKEDIN FOR LEAD GENERATION: "...LinkedIn connections generated the highest visitor-to-lead conversion rate at 2.74%, higher than both Twitter and Facebook.


"To get those leads you have to promote your business and share links to the landing pages of your services and offers in your Status Updates, in the Answers and Groups and of course the Products and Services sections."


How?


- "Ask for connections
- Respond to and answer questions
- Showcase your credibility. Recommend others.
- Join 10 Linkedin Groups
- Get rid of the resume profile."


Click to see examples of each and learn more.


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B2B Marketing & LinkedIn
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Rescooped by Renee Fortin from SEO and Social Media Marketing
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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | B2B Marketing & LinkedIn | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html


Via Antonino Militello
Renee Fortin's insight:

Thanks for the share!

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Athena Catedral's curator insight, June 29, 11:52 PM

Because 83% of clicks go to the top 4 organic results

Sylvia Dewy's curator insight, June 30, 3:39 AM

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan?

Próspero Morán's curator insight, July 2, 1:19 PM

Uno de cada dos sigue llegando a través de buscadores:

Rescooped by Renee Fortin from For All Linkedin Lovers
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The Business Owners Guide To LinkedIn Showcase Pages - Business 2 Community

The Business Owners Guide To LinkedIn Showcase Pages - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
The Business Owners Guide To LinkedIn Showcase Pages
Business 2 Community
LinkedIn is quickly becoming the go to social media network for conducting business online.

Via Rami Kantari
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Guide d’utilisation des médias sociaux pour les administrations

Guide d’utilisation des médias sociaux pour les administrations | B2B Marketing & LinkedIn | Scoop.it

Le guide d’utilisation des médias sociaux (pour une bonne pratique!) : C’est l’intitulé d’un nouveau guide librement téléchargeable réalisé par le Gouvernement du Grand-Duché du Luxembourg ; dossier pratique à destination des services publics : ministères, administrations centrales et collectivités territoriales.


Via Tolokonnikoff - Seratoo , Sylvie Bédard
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Sylvie Bédard's curator insight, April 11, 10:25 AM

Toujours utile ces guides!

Isabelle Boucher-Doigneau - Cultureuse's curator insight, April 14, 6:24 AM

ce qui change dans ce guide ? le focus sur la stratégie à étudier en amont.

Rescooped by Renee Fortin from SEO and Social Media Marketing
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | B2B Marketing & LinkedIn | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
Renee Fortin's insight:

Nice! Thanks!

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Alexandre Saint-Jean's curator insight, January 20, 3:14 AM

Why and how you should use Pinterest ? 

S.Gzg's curator insight, January 21, 3:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

DigitalMumsHQ's curator insight, January 30, 2:10 PM

Mums are 61% more likely to use Pinterest than the average American 

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The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
The Future of Content Marketing: 50 Experts Share Their 2014 Predictions Business 2 Community To keep it's dominance in the B2B advertising space, LinkedIn will launch a lead generation ad format (one click to share information) much like Twitter...
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Synthèse de votre stratégie réseaux sociaux - 10 points

Synthèse de votre stratégie réseaux sociaux - 10 points | B2B Marketing & LinkedIn | Scoop.it
Découvrez une infographie stratégie réseaux sociaux. Elle regroupe les 10 points pour construire votre écosystème et avoir des résultats.

Via Isabelle Clément
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Attraptemps's curator insight, January 7, 4:21 AM

Avant de vous lancer sur les réseaux sociaux, avez-vous défini votre stratégie ?

Rescooped by Renee Fortin from Estrategias de Social Media Marketing:
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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] | B2B Marketing & LinkedIn | Scoop.it
Check out how you can start improving your LinkedIn presence with just five minutes of work a day.

Via www.sercompetitivos.com
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Steve Cassady's curator insight, December 14, 2013 5:16 PM

Nice basic tips for those with limited time

Joseph Olewitz's curator insight, December 15, 2013 4:48 PM

Thanks Steve - too many of us miss the opportunites for sales and business development via LinkedIn

Rescooped by Renee Fortin from Visual Marketing
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B2B Marketing – Facebook vs. Linkedin [Infographic]

B2B Marketing – Facebook vs. Linkedin [Infographic] | B2B Marketing & LinkedIn | Scoop.it
For B2B marketing, conventional wisdom says that Facebook is the best social media platform to reach business decision makers. It’s built for business networking so you would think Facebook would be better for marketing to B2B customers.

Via Catherine Pham
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Rescooped by Renee Fortin from All About LinkedIn
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Your LinkedIn Inbox Just Got a New and Improved Look

Your LinkedIn Inbox Just Got a New and Improved Look | B2B Marketing & LinkedIn | Scoop.it
The LinkedIn Inbox is one of the top 5 destinations on LinkedIn, making it an important part of many business conversations taking place on LinkedIn every day.

Via Anita Windisman
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Rescooped by Renee Fortin from Linkedin for Business Marketing
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COMPANY PAGES - 5 Lessons from LinkedIn’s Best

COMPANY PAGES - 5 Lessons from LinkedIn’s Best | B2B Marketing & LinkedIn | Scoop.it
As we approach the end of the year, we always see lists of top this and best that for 2013. Today's list comes from LinkedIn. It's the

Via Peg Corwin
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Peg Corwin's curator insight, December 12, 2013 2:04 PM

What do the best LINKEDIN COMPANY PAGES get right?


- Adobe for proper segmentation.
- Apple One for bold, intriguing photos.
- Commonwealth Bank for direct questions in their posts
-Four Seasons Hotel for aspirational photos and videos
- NPR for great use of the list.


Click to learn more and see their pages.

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The State of B2B Content Marketing in 2014 - The Content Standard

The State of B2B Content Marketing in 2014 - The Content Standard | B2B Marketing & LinkedIn | Scoop.it
The State of B2B Content Marketing in 2014 The Content Standard MarketingProfs and the Content Marketing Institute recently shared their combined study on the state of B2B content marketing heading into 2014, providing valuable insights to content...
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Rescooped by Renee Fortin from InnovationMarketing
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L’art de captiver son audience grâce au Storytelling

L’art de captiver son audience grâce au Storytelling | B2B Marketing & LinkedIn | Scoop.it
Blog de Markentive, agence d'inbound marketing : L’art de captiver son audience grâce au Storytelling

Via Isabelle Clément
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Rescooped by Renee Fortin from Linkedin (Training Classes)
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New LinkedIn Showcase Pages Reach Just the Right Users

New LinkedIn Showcase Pages Reach Just the Right Users | B2B Marketing & LinkedIn | Scoop.it

LinkedIn unveiled Showcase Pages for companies that will, in theory, allow them to share content to a more focused and interested audience.


Via Rui Pedro Caramez
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Neusa's curator insight, November 22, 2013 2:57 PM

Eficaz sem dúvida!

Rescooped by Renee Fortin from SEO and Social Media Marketing
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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | B2B Marketing & LinkedIn | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX


Via Antonino Militello
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Sue Walsh's curator insight, June 24, 12:12 AM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 4:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

Rescooped by Renee Fortin from Linkedin for Business Marketing
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Showcase Pages Take LinkedIn Company Pages to a Whole New Level

Showcase Pages Take LinkedIn Company Pages to a Whole New Level | B2B Marketing & LinkedIn | Scoop.it
LinkedIn introduced what they call Showcase Pages back in November but they've only been available to a select few. Recently, however, LinkedIn has started rolling the option out to everyone, as long

Via Peg Corwin
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Peg Corwin's curator insight, March 24, 4:06 PM

Should you make your company Linkedin page a Showcase page?  Hugh Briss says you should.  Learn why and see examples.


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Rescooped by Renee Fortin from For All Linkedin Lovers
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Infographic: LinkedIn Groups for Sales Success

Infographic: LinkedIn Groups for Sales Success | B2B Marketing & LinkedIn | Scoop.it
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies.

Via Rami Kantari
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Marc Kneepkens's curator insight, February 23, 11:16 AM

Linkedin is the world of business. You can make of it whatever you want. I created a group called 'Investing in Renewable Energy' a few years ago. There are almost 8000 members now. Feel free to join: http://www.linkedin.com/groups/Investing-in-Renewable-Energy-1852175/about

aanve's curator insight, February 23, 9:54 PM

www.aanve.com

 

BlairEvanBall's curator insight, February 24, 1:04 PM

LinkedIn can be a powerful way to reach your B2B audience with Groups. However, groups have grown from 200k to 1.89 million today. Be clear, be focused to cut through the digital noise.

Rescooped by Renee Fortin from All About LinkedIn
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LinkedIn's Top 25 Most In-Demand Career Skills

LinkedIn's Top 25 Most In-Demand Career Skills | B2B Marketing & LinkedIn | Scoop.it
Not surprisingly, technology skills take up many spots on the list.

 

Job seekers should find a way to highlight their technological skills in the new year, according to a new study: New research from LinkedIn revealed that 20 of the top 25 skills most in demand by employers in 2013 involved technology. 

 

After analyzing the skills and employment history of its 259 million members, LinkedIn discovered that social media marketing, mobile development, and cloud and distributed computing topped this year's hottest skills of 2013.


Via Anita Windisman
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10 content marketing ideas (and action points) for 2014 - Tnooz

10 content marketing ideas (and action points) for 2014 - Tnooz | B2B Marketing & LinkedIn | Scoop.it
10 content marketing ideas (and action points) for 2014
Tnooz
In an interview with Econsultancy, Virgin head of content Bob Fear revealed that the second biggest referrer to the brand's content was – much to his own surprise – LinkedIn.
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25 Hottest Skill Sets of 2013 on LinkedIn

LinkedIn recaps the 25 hottest skills that got people hired in 2013. Read more on the LinkedIn Talent Blog: http://linkd.in/18RNSDy Learn about LinkedIn Talent
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Rescooped by Renee Fortin from LinkedIn Marketing Strategy
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Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation

Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation | B2B Marketing & LinkedIn | Scoop.it
Next time you’re asked to recommend someone awesome, follow this template (complete with sample lines to cut and paste—we won’t tell!).

Via Noland Hoshino
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Carole Gracey Redline's curator insight, December 17, 2013 7:25 PM
Have to make time to do this. I am using Linked in only minimally but know I should be doing more.
Rescooped by Renee Fortin from All About LinkedIn
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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi

Via Anita Windisman
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Rescooped by Renee Fortin from InnovationMarketing
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8 inspirations digitales pour les marques en 2014

8 inspirations digitales pour les marques en 2014 | B2B Marketing & LinkedIn | Scoop.it

De l'hyperconnexion maîtrisée, au droit à l'anonymat en passant par la culture du code ou la recherche de l'inattendu...Découvrez les huit tendances digitales décryptées par la régie de Microsoft.


Via Isabelle Clément
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Rescooped by Renee Fortin from Beyond Marketing
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Target Personas: Content Marketing’s New Buzzword

Target Personas: Content Marketing’s New Buzzword | B2B Marketing & LinkedIn | Scoop.it
Target personas go beyond traditional demographics to measure consumers’ budget, existing and perceived needs, purchase readiness and buying timelines.

Via Denis Failly
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Denis Failly's curator insight, December 3, 2013 11:42 AM

Personas creation and knowledge is the first step before engaging Content Strategy

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] | Pamorama

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] | Pamorama | B2B Marketing & LinkedIn | Scoop.it
2014 marketing strategies will focus on delivering dynamic, personalized content targeted to the right audience at the right time.
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Rescooped by Renee Fortin from Vos visiteurs B2B ont faim, (re)nourrissez les !
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L'écosystème Inbound Marketing, en un clin d'oeil

L'écosystème Inbound Marketing, en un clin d'oeil | B2B Marketing & LinkedIn | Scoop.it
L'Inbound marketing demeure encore un terme un peu abscons pour certains, bien que, tel monsieur Jourdain, beaucoup le pratique sans le savoir; le...

Via Denis Failly
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Denis Failly's curator insight, November 5, 2013 7:07 AM

Cela paraît assez clair non ?