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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | B2B Marketing & LinkedIn | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
Renee Fortin's insight:

Comment rédiger un plan marketing LinkedIn qui livrera de constant résultats (anglais) 

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B2B Marketing & LinkedIn
Marketing & Communication related to B2B and to LinkedIn
Curated by Renee Fortin
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Rescooped by Renee Fortin from Linkedin for Business Marketing
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5 Strategies for Building a Bigger Network on LinkedIn

5 Strategies for Building a Bigger Network on LinkedIn | B2B Marketing & LinkedIn | Scoop.it
When it comes to social media marketing, you have a lot of different options. Facebook, Pinterest, Twitter, LinkedIn... And the ...

Via Peg Corwin
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Peg Corwin's curator insight, January 31, 6:41 PM

To build a bigger better network on Linkedin, start by understanding your targets, share content to build credibility, comment & share their links, join and engage in key groups, connect with influencers. Learn how here.

Marco Favero's curator insight, February 17, 9:44 AM

aggiungi la tua intuizione ...

Valerie Topete's curator insight, February 20, 11:28 AM

Valerie Topete

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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | B2B Marketing & LinkedIn | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

Via Antonino Militello
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Antonio Fernández Alonso's curator insight, January 29, 11:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 2, 2:53 AM

Really interesting info!

Jon Turino's curator insight, February 14, 11:53 PM

Here's an infographic definitely worth looking at!

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5 usages de réalité virtuelle pour booster votre marketing

5 usages de réalité virtuelle pour booster votre marketing | B2B Marketing & LinkedIn | Scoop.it
Autrefois couteuses, complexes, peu convaincantes, la réalité augmentée et la réalité virtuelle sont aujourd'hui en voie de démocratisation. Fidéliser, séduire, intriguer, convaincre, au-delà de la relation client, ces techniques peuvent vous aider à améliorer votre stratégie.

Via Isabelle Clément
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Serge Camguilhem's curator insight, January 5, 7:06 PM

De nouvelles applications et outils pour développer de nouveaux liens avec vos clients.

 

Rescooped by Renee Fortin from Linkedin for Business Marketing
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LinkedIn Tips: 5 Big Mistakes You Must Stop Doing On LinkedIn

LinkedIn Tips: 5 Big Mistakes You Must Stop Doing On LinkedIn | B2B Marketing & LinkedIn | Scoop.it
Don’t ask your connections to “Like” your Facebook page

Via Peg Corwin
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Peg Corwin's curator insight, May 20, 2015 10:15 PM

Avoid these 5 no-nos - Don’t talk only about yourself, Don’t make your company page look like your resume, Don’t overlook the necessity of updating your page regularly, Don’t ignore people, Don’t ask your connections to “Like” your Facebook page

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How to Handle a Social Media Crisis

How to Handle a Social Media Crisis | B2B Marketing & LinkedIn | Scoop.it
How to Handle a Social Media Crisis

Via Catherine Pham
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A Beginner's Guide to Publishing on LinkedIn

A Beginner's Guide to Publishing on LinkedIn | B2B Marketing & LinkedIn | Scoop.it
Learn how to plan, execute, and publish content on LinkedIn to expand your reach.

Via Noland Hoshino
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Marco Favero's curator insight, May 9, 2015 11:19 AM

aggiungi la tua intuizione ...

ManufacturingStories's curator insight, October 31, 2015 2:46 PM

#ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking #LinkedIn

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | B2B Marketing & LinkedIn | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.

Via Peg Corwin
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Peg Corwin's curator insight, April 26, 2015 2:26 PM

Excellent post on developing and executing a local content strategy.  

Key points are: 

"Local content doesn't just mean the written word, Scalable does not mean fast and easy growth,  and You need a continuous local content strategy"   Find a 7 step process to create such continuous local content, which assumes multiple staff contributions.

Peg Corwin's curator insight, April 29, 2015 9:04 PM

Excellent post on developing and executing a local content strategy.  


Key points are: 

"Local content doesn't just mean the written word, Scalable does not mean fast and easy growth,  and You need a continuous local content strategy"   Find a 7 step process to create such continuous local content, which assumes multiple staff contributions.

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15 Critical Mistakes You’re Making With Content Marketing

15 Critical Mistakes You’re Making With Content Marketing | B2B Marketing & LinkedIn | Scoop.it
Content marketing has been widely adopted and is being used by most businesses today. Whether you are B2B or B2C, it’s likely that you have used some form of content as a means to connect your business with your target market at some point.
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Rescooped by Renee Fortin from Présence 2.0
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La prochaine évolution des médias sociaux: les monnaies d’échange gratifiantes.

La prochaine évolution des médias sociaux: les monnaies d’échange gratifiantes. | B2B Marketing & LinkedIn | Scoop.it
Il est temps de passer à l’action, et ce dans tous les sens du mot. Les monnaies d’échange feront office de pardon à vos milliers d’admirateurs qui s’attendent à plus de reconnaissance de leur affe...

Via Sylvie Bédard
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Sylvie Bédard's curator insight, February 26, 2015 2:54 PM

Mon billet cette semaine... bonne lecture!

Rescooped by Renee Fortin from SEO and Social Media Marketing
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The ultimate On-Page SEO Factors [Infographic]

The ultimate On-Page SEO Factors [Infographic] | B2B Marketing & LinkedIn | Scoop.it

The infographic by Shane Barker looks into great detail when it comes to optimizing a website in such a way that it starts ranking on search engines and converts.

 

Online social media sites and millions of other websites need some sort of on-page SEO factors. You cannot go and get any old link-backs to your website or within your social media comments as this will look bad, what you need is high-quality link-backs.


Via Antonino Militello
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Jarrett Holmes's curator insight, December 20, 2014 7:53 AM

#SEO Do's and dont's as learned by #BMW #Infographic

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The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized

The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized | B2B Marketing & LinkedIn | Scoop.it

Via Antonino Militello
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Antonino Militello's curator insight, December 4, 2014 5:41 PM

Neil Patel: 'To rank well, your content needs to align with that mission. That’s why I’m going back to basics with SEO to help you understand the new SEO rules, learn how to optimize for both humans and robots and master on-page and off-page optimization.

 

This in-depth guide will walk you through the steps you need to optimize and improve your Google rankings so you can generate more organic traffic to your website without getting penalized'.

 

Read More: http://neilpatel.com/2014/12/02/improve-google-rankings-without-getting-penalized/

Rescooped by Renee Fortin from Livres Community Management
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Guide pratique du community manager

Guide pratique du community manager | B2B Marketing & LinkedIn | Scoop.it

Un guide de l'animation des réseaux sociaux, intitulé "Lumière sur les réseaux sociaux", est mis à disposition par le ministère de la Culture et de la Communication.


Via Isabelle Clément
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Isabelle Clément's curator insight, December 4, 2014 8:20 PM

Il est à télécharger en cliquant ici ou à feuilleter là.

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3 Reasons Your SEO & Social Media Teams Need to Cooperate

3 Reasons Your SEO & Social Media Teams Need to Cooperate | B2B Marketing & LinkedIn | Scoop.it

Your social media and SEO teams may have misaligned goals: This is one of the more common problems.

 

The social media team may be goaled on driving traffic to the site, or on sales from that traffic. They may feel that using some of their social shares or tweets works at cross purposes to their goal.

 

This is often just a perception management problem.

 

Read More: http://www.forbes.com/sites/ericenge/2014/11/06/3-reasons-your-seo-social-media-teams-need-to-cooperate/


Via Antonino Militello
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Alexander Tate's curator insight, November 17, 2014 5:30 PM

I liked how this article discussed the issues that marketing teams face in the office. Aligning goals are always a difficult thing to coordinate between conflicting team members. Sourcing team members to align their perception is able to be done through effective incentives and team building activities. Discussing the issues and conflicts can generate both new perspectives and goals that can change and improve a campaign. It is desirable for managers to maintain constant communication in order to keep goals and expectations up to date to avoid conflicting members and perspectives. Unifying the team is always hard, but it is something crucial to being an effective marketing manager.

Davonna Tyson's curator insight, November 18, 2014 7:42 AM

Everything that you do on your webpage is important. Northbrook Concepts, LLC is able to provide the integration needed. 

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LinkedIn reveals the top skills Canadian employers are looking for

LinkedIn reveals the top skills Canadian employers are looking for | B2B Marketing & LinkedIn | Scoop.it
According to data from LinkedIn, 'statistical analysis and data mining' was the most sought-after skill in Canada in 2015, followed by 'middleware and integration software.' and 'storage systems and management.'

Via Anita Windisman
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L'innovation au secours du papier

L'innovation au secours du papier | B2B Marketing & LinkedIn | Scoop.it
Le support papier, en déclin? C'est sans compter sur la compétition acharnée des annonceurs pour marier de façon convaincante print et digital. Tour d'horizon des innovations à succès, prometteuses ou à venir dans les secteurs de la presse, de la publicité papier et de l'affichage.

Via Isabelle Clément
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Les grandes tendances du monde digital en 2016

Les grandes tendances du monde digital en 2016 | B2B Marketing & LinkedIn | Scoop.it
Mobile, marketing, publicité, nouveaux devices... A quoi faut-il s'attendre pour l'année à venir ? Nos prédictions.

Via Isabelle Clément
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Thierry Zenou's curator insight, January 6, 8:42 PM

#tendances #digital 2016 

arnaud LEHODEY's curator insight, January 11, 4:13 PM

Découvrez les grandes tendances digitale 2016... dont l'avènement des publicités vidéo !

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Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study] - Business 2 Community

Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study] - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingPr…
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Rescooped by Renee Fortin from SEO and Social Media Marketing
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10 Tips For Boosting Your Startup’s Google Ranking

10 Tips For Boosting Your Startup’s Google Ranking | B2B Marketing & LinkedIn | Scoop.it

Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.

 

How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.

 

Check out the 10 tips below for boosting your startup’s Google ranking while enhancing your overall brand: http://www.business2community.com/startups/10-tips-for-boosting-your-startups-google-ranking-01230922


Via Antonino Militello
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Aleix Pujadas's curator insight, June 10, 2015 8:04 PM

10 consells que serveixen per a millorar el posicionament d'un resultat en les cerques a Google.

Fiona Muhsin's curator insight, June 18, 2015 9:07 AM

It's a good idea to plan your SEO strategy before designing or re designing your company website. 

seopartnerio's curator insight, July 16, 2015 8:09 PM

incredibly important for any business

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Understanding How To Avoid Google Penalties [Infographic]

Understanding How To Avoid Google Penalties [Infographic] | B2B Marketing & LinkedIn | Scoop.it

If you want to avoid a Google penalty, you should avoid a few things:

 

- Duplicate or thin content – make sure your content is adding value to your readers.

 

- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

 

- Focus on relevance – when building links, make sure you get them from relevant sites.

 

- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.


Via Antonino Militello
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Patrick Findlay's curator insight, May 3, 2015 10:44 AM

very useful read-over. Should be of interest to all.

Ankur Sharma's curator insight, May 5, 2015 10:36 AM

Check out this infographic if you want to know the best way to get out of Google penalties.

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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | B2B Marketing & LinkedIn | Scoop.it
33 Social Media Facts and Statistics You Should Know in 2015

Via Catherine Pham
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Why You Must Include LinkedIn in Your Content Marketing - Search Engine Journal

Why You Must Include LinkedIn in Your Content Marketing - Search Engine Journal | B2B Marketing & LinkedIn | Scoop.it
Learn how Linkedin content marketing is more than just a channel and why you should be on it. Today, it is a necessary, flourishing content platform.
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Infographie - Tendances Relation client 2015 - Part. 1

Infographie - Tendances Relation client 2015 - Part. 1 | B2B Marketing & LinkedIn | Scoop.it
Voir l’article pour en savoir plus.

Via Christian Barbaray
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Sylvie Bédard's curator insight, December 6, 2014 9:39 PM

L'expérience client à l'ère numérique! Infographique part 1.

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Entreprises, gérez votre e-réputation : Les nouveaux outils pour être connu et reconnu

Entreprises, gérez votre e-réputation : Les nouveaux outils pour être connu et reconnu | B2B Marketing & LinkedIn | Scoop.it
entreprises gerez reputation nouveaux outils etre connu reconnu

Via Isabelle Clément
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Personal Branding : parce que vous le valez bien !

Personal Branding : parce que vous le valez bien ! | B2B Marketing & LinkedIn | Scoop.it
Les internautes, pour trouver du travail, doivent se vendre comme de véritables marques : découvrez quelques conseils pour vous vendre en ligne !

Via Isabelle Clément
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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | B2B Marketing & LinkedIn | Scoop.it

'Stop wasting your time on obsolete SEO tactics, and start focusing your energy on strategies that will boost your traffic.

 

If you follow my 7 solutions, you should start increasing your search traffic within 30 to 60 days. It’s not rocket science.

 

It’s actually really simple as long as you are willing to give it the attention it needs'.

 

Read More: http://www.quicksprout.com/2014/09/29/7-obsolete-seo-tactics-that-youre-wasting-your-time-on/


Via Antonino Militello
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Athena Catedral's curator insight, September 30, 2014 10:25 AM

Google doesn't reward mediocrity. It's time to take quality more seriously vs. just concentrating on quantity. Some of the old-school tactics just aren't applicable anymore and probably weren't even that good to begin with

Ian Cleary's curator insight, October 1, 2014 9:20 AM

Some useful insights gets you thinking