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5 méthodes faciles pour trouver des hashtags pertinents

5 méthodes faciles pour trouver des hashtags pertinents | B2B Marketing & LinkedIn | Scoop.it

Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions etc.

Dans le présent article, je vais vous présenter 5 méthodes faciles pour trouver des hashtags pertinents. 


Via Isabelle Clément
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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | B2B Marketing & LinkedIn | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html


Via Antonino Militello
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Thanks for the share!

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Sylvia Dewy's curator insight, June 30, 12:39 AM

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan?

Próspero Morán's curator insight, July 2, 10:19 AM

Uno de cada dos sigue llegando a través de buscadores:

Robbie Richards's curator insight, July 16, 8:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

Rescooped by Renee Fortin from For All Linkedin Lovers
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The Business Owners Guide To LinkedIn Showcase Pages - Business 2 Community

The Business Owners Guide To LinkedIn Showcase Pages - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
The Business Owners Guide To LinkedIn Showcase Pages
Business 2 Community
LinkedIn is quickly becoming the go to social media network for conducting business online.

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Guide d’utilisation des médias sociaux pour les administrations

Guide d’utilisation des médias sociaux pour les administrations | B2B Marketing & LinkedIn | Scoop.it

Le guide d’utilisation des médias sociaux (pour une bonne pratique!) : C’est l’intitulé d’un nouveau guide librement téléchargeable réalisé par le Gouvernement du Grand-Duché du Luxembourg ; dossier pratique à destination des services publics : ministères, administrations centrales et collectivités territoriales.


Via Tolokonnikoff - Seratoo , Sylvie Bédard
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Sylvie Bédard's curator insight, April 11, 7:25 AM

Toujours utile ces guides!

Isabelle Boucher-Doigneau - Cultureuse's curator insight, April 14, 3:24 AM

ce qui change dans ce guide ? le focus sur la stratégie à étudier en amont.

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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | B2B Marketing & LinkedIn | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
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Nice! Thanks!

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Alexandre Saint-Jean's curator insight, January 20, 12:14 AM

Why and how you should use Pinterest ? 

S.Gzg's curator insight, January 21, 12:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

DigitalMumsHQ's curator insight, January 30, 11:10 AM

Mums are 61% more likely to use Pinterest than the average American 

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The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community | B2B Marketing & LinkedIn | Scoop.it
The Future of Content Marketing: 50 Experts Share Their 2014 Predictions Business 2 Community To keep it's dominance in the B2B advertising space, LinkedIn will launch a lead generation ad format (one click to share information) much like Twitter...
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Synthèse de votre stratégie réseaux sociaux - 10 points

Synthèse de votre stratégie réseaux sociaux - 10 points | B2B Marketing & LinkedIn | Scoop.it
Découvrez une infographie stratégie réseaux sociaux. Elle regroupe les 10 points pour construire votre écosystème et avoir des résultats.

Via Isabelle Clément
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Attraptemps's curator insight, January 7, 1:21 AM

Avant de vous lancer sur les réseaux sociaux, avez-vous défini votre stratégie ?

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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] | B2B Marketing & LinkedIn | Scoop.it
Check out how you can start improving your LinkedIn presence with just five minutes of work a day.

Via www.sercompetitivos.com
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Steve Cassady's curator insight, December 14, 2013 2:16 PM

Nice basic tips for those with limited time

Joseph Olewitz's curator insight, December 15, 2013 1:48 PM

Thanks Steve - too many of us miss the opportunites for sales and business development via LinkedIn

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B2B Marketing – Facebook vs. Linkedin [Infographic]

B2B Marketing – Facebook vs. Linkedin [Infographic] | B2B Marketing & LinkedIn | Scoop.it
For B2B marketing, conventional wisdom says that Facebook is the best social media platform to reach business decision makers. It’s built for business networking so you would think Facebook would be better for marketing to B2B customers.

Via Catherine Pham
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Rescooped by Renee Fortin from All About LinkedIn
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Your LinkedIn Inbox Just Got a New and Improved Look

Your LinkedIn Inbox Just Got a New and Improved Look | B2B Marketing & LinkedIn | Scoop.it
The LinkedIn Inbox is one of the top 5 destinations on LinkedIn, making it an important part of many business conversations taking place on LinkedIn every day.

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Rescooped by Renee Fortin from Linkedin for Business Marketing
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COMPANY PAGES - 5 Lessons from LinkedIn’s Best

COMPANY PAGES - 5 Lessons from LinkedIn’s Best | B2B Marketing & LinkedIn | Scoop.it
As we approach the end of the year, we always see lists of top this and best that for 2013. Today's list comes from LinkedIn. It's the

Via Peg Corwin
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Peg Corwin's curator insight, December 12, 2013 11:04 AM

What do the best LINKEDIN COMPANY PAGES get right?


- Adobe for proper segmentation.
- Apple One for bold, intriguing photos.
- Commonwealth Bank for direct questions in their posts
-Four Seasons Hotel for aspirational photos and videos
- NPR for great use of the list.


Click to learn more and see their pages.

If you like this scoop, please consider a thumbs up or share.

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The State of B2B Content Marketing in 2014 - The Content Standard

The State of B2B Content Marketing in 2014 - The Content Standard | B2B Marketing & LinkedIn | Scoop.it
The State of B2B Content Marketing in 2014 The Content Standard MarketingProfs and the Content Marketing Institute recently shared their combined study on the state of B2B content marketing heading into 2014, providing valuable insights to content...
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L’art de captiver son audience grâce au Storytelling

L’art de captiver son audience grâce au Storytelling | B2B Marketing & LinkedIn | Scoop.it
Blog de Markentive, agence d'inbound marketing : L’art de captiver son audience grâce au Storytelling

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7 outils de marketing automation pour les petites entreprises - Ludis Media

7 outils de marketing automation pour les petites entreprises - Ludis Media | B2B Marketing & LinkedIn | Scoop.it
Qui a dit que le marketing automation était pour les riches? Cap sur 7 outils de marketing automation adaptés aux besoins des petites entreprises.
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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | B2B Marketing & LinkedIn | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX


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Sue Walsh's curator insight, June 23, 9:12 PM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 1:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

Rescooped by Renee Fortin from Linkedin for Business Marketing
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Showcase Pages Take LinkedIn Company Pages to a Whole New Level

Showcase Pages Take LinkedIn Company Pages to a Whole New Level | B2B Marketing & LinkedIn | Scoop.it
LinkedIn introduced what they call Showcase Pages back in November but they've only been available to a select few. Recently, however, LinkedIn has started rolling the option out to everyone, as long

Via Peg Corwin
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Peg Corwin's curator insight, March 24, 1:06 PM

Should you make your company Linkedin page a Showcase page?  Hugh Briss says you should.  Learn why and see examples.


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Infographic: LinkedIn Groups for Sales Success

Infographic: LinkedIn Groups for Sales Success | B2B Marketing & LinkedIn | Scoop.it
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies.

Via Rami Kantari
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Marc Kneepkens's curator insight, February 23, 8:16 AM

Linkedin is the world of business. You can make of it whatever you want. I created a group called 'Investing in Renewable Energy' a few years ago. There are almost 8000 members now. Feel free to join: http://www.linkedin.com/groups/Investing-in-Renewable-Energy-1852175/about

aanve's curator insight, February 23, 6:54 PM

www.aanve.com

 

BlairEvanBall's curator insight, February 24, 10:04 AM

LinkedIn can be a powerful way to reach your B2B audience with Groups. However, groups have grown from 200k to 1.89 million today. Be clear, be focused to cut through the digital noise.

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LinkedIn's Top 25 Most In-Demand Career Skills

LinkedIn's Top 25 Most In-Demand Career Skills | B2B Marketing & LinkedIn | Scoop.it
Not surprisingly, technology skills take up many spots on the list.

 

Job seekers should find a way to highlight their technological skills in the new year, according to a new study: New research from LinkedIn revealed that 20 of the top 25 skills most in demand by employers in 2013 involved technology. 

 

After analyzing the skills and employment history of its 259 million members, LinkedIn discovered that social media marketing, mobile development, and cloud and distributed computing topped this year's hottest skills of 2013.


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10 content marketing ideas (and action points) for 2014 - Tnooz

10 content marketing ideas (and action points) for 2014 - Tnooz | B2B Marketing & LinkedIn | Scoop.it
10 content marketing ideas (and action points) for 2014
Tnooz
In an interview with Econsultancy, Virgin head of content Bob Fear revealed that the second biggest referrer to the brand's content was – much to his own surprise – LinkedIn.
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25 Hottest Skill Sets of 2013 on LinkedIn

LinkedIn recaps the 25 hottest skills that got people hired in 2013. Read more on the LinkedIn Talent Blog: http://linkd.in/18RNSDy Learn about LinkedIn Talent
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Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation

Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation | B2B Marketing & LinkedIn | Scoop.it
Next time you’re asked to recommend someone awesome, follow this template (complete with sample lines to cut and paste—we won’t tell!).

Via Noland Hoshino
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Carole Gracey Redline's curator insight, December 17, 2013 4:25 PM
Have to make time to do this. I am using Linked in only minimally but know I should be doing more.
Rescooped by Renee Fortin from All About LinkedIn
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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi

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8 inspirations digitales pour les marques en 2014

8 inspirations digitales pour les marques en 2014 | B2B Marketing & LinkedIn | Scoop.it

De l'hyperconnexion maîtrisée, au droit à l'anonymat en passant par la culture du code ou la recherche de l'inattendu...Découvrez les huit tendances digitales décryptées par la régie de Microsoft.


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Target Personas: Content Marketing’s New Buzzword

Target Personas: Content Marketing’s New Buzzword | B2B Marketing & LinkedIn | Scoop.it
Target personas go beyond traditional demographics to measure consumers’ budget, existing and perceived needs, purchase readiness and buying timelines.

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Denis Failly's curator insight, December 3, 2013 8:42 AM

Personas creation and knowledge is the first step before engaging Content Strategy

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] | Pamorama

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] | Pamorama | B2B Marketing & LinkedIn | Scoop.it
2014 marketing strategies will focus on delivering dynamic, personalized content targeted to the right audience at the right time.
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