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Many b-to-b direct marketers are charged with deploying effective demand-generation tactics, to target the right individuals with relevant marketing offers that initiate or, in some cases, reinforce interest in their products and services.
Persistence often pays, especially when it comes to lead generation and sales. So it's not unusual to want to send a second email to a prospect, especially if a first email and follow-up phone calls haven't worked.
What's new in lead generation? Maybe the same old thing—that aggressive outbound marketing, informed, however, by today's segmentation analytics and personalized messages, can drive qualified leads to an appreciative and engaged sales force.
Do you settle for too little, talk about yourself too much or rely on outdated and inaccurate data? In recent interviews with direct marketing experts, each of these was identified as one of the biggest mistakes direct marketers regularly make.
A new European Union privacy directive is set to take effect on May 25—less than six weeks away—and companies that have databases that include overseas customers and prospects need to take note if they haven't already, said Dennis Dayman, chief privacy and deliverability officer at Eloqua, a provider of marketing automation.
These are excellent points to consider while evaluation Outsourcing Vs Insourcing some of the marketing activities. The article talks more about tasks like graphic design, web design etc but the same thought process can be applied to other marketing activities like outbound lead generation. Tasks like inside sales, telemarketing, lead qualification, contact discovery and database cleansing etc. are also great candidates for outsourcing.
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