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Setting Up Google Authorship

Setting Up Google Authorship | B2B Lead Generation | Scoop.it
There are plenty of reasons that Google Authorship might be a wise addition to your page template. Here's how to set it up.

Via Alex Butler
Scott Armstrong's insight:

Worth doing for a number of marketing and SEO reasons including reputation building, credentialization, and playing by Google's rules

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3 simple ways to repurpose content - B2B Marketing Agency

3 simple ways to repurpose content - B2B Marketing Agency | B2B Lead Generation | Scoop.it
While 91% of B2B businesses are already using content marketing, most of them aren’t doing it all that effectively. There are many ways to create better co
Scott Armstrong's insight:

Practical Brainrider how to post

 

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Use Graph Search To Optimize Your Facebook Content Strategy - Business 2 Community

Use Graph Search To Optimize Your Facebook Content Strategy - Business 2 Community | B2B Lead Generation | Scoop.it
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Hummingbird Unleashed

Hummingbird Unleashed | B2B Lead Generation | Scoop.it
Posted by gfiorelli1 Sometimes I think that us SEOs could be wonderful characters for a Woody Allen movie: We are stressed, nervous, paranoid, we have a tendency for sudden changes of mood...okay, maybe I am...
Scott Armstrong's insight:

Great SEO insights from @Moz

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Automation, Integration of Inbound Marketing Still Limited

Automation, Integration of Inbound Marketing Still Limited | B2B Lead Generation | Scoop.it
Inbound marketing is an important priority for generating leads, but it also poses major difficulties. While marketing automation and integration may help inbound marketing performance, few are actually trying to use these tactics.
Scott Armstrong's insight:

True but insightful data

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Pinterest's new 'article pins' allow users to create virtual reading rooms

Pinterest's new 'article pins' allow users to create virtual reading rooms | B2B Lead Generation | Scoop.it
In a move to make online news curation easier, Pinterest is aiming to create a home for sharing and saving content via the introduction of 'article pins'
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Social Media ROI: 14 Formulas to Measure Social Media Benefits

Social Media ROI: 14 Formulas to Measure Social Media Benefits | B2B Lead Generation | Scoop.it
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
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Optimization: Content, Paths, Landings and Conversions - Marketing Technology Blog

Optimization: Content, Paths, Landings and Conversions - Marketing Technology Blog | B2B Lead Generation | Scoop.it
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies.
Scott Armstrong's insight:

Totally agree!

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35 Awesome WordPress Slider Themes

35 Awesome WordPress Slider Themes | B2B Lead Generation | Scoop.it
Strong images are a must for any website, but even more so if you run a business and need to promote your work or sell a product online. Sliders provide an ideal way to display multiple images flui...
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Keyword Tools from Bing and Google, Plus (Not Provided) Workarounds

Keyword Tools from Bing and Google, Plus (Not Provided) Workarounds | B2B Lead Generation | Scoop.it
Workaround solutions for getting back lost (not provided) referral keyword data plus research and planning keyword tools demonstrated by Bing and Google.
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First Look at the New Page Insights for Facebook

First Look at the New Page Insights for Facebook | B2B Lead Generation | Scoop.it
First look at the new page insights for Facebook. Cleaner, richer, and (actually!) insightful!
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B2B Content Creation for Lead Generation & Nurturing: A How To Pres

B2B Content Creation for Lead Generation & Nurturing: A How To Pres | B2B Lead Generation | Scoop.it
B2B Content Creation for Lead Generation & Nurturing has become an important B2B marketing tactic. ExactTarget Connections 2013 B2B track ideas tools & tips
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Daniel Pink on Why 'To Sell Is Human' - Knowledge@Wharton

Daniel Pink on Why 'To Sell Is Human' - Knowledge@Wharton | B2B Lead Generation | Scoop.it
Daniel Pink on Why 'To Sell Is Human' by Knowledge@Wharton, the online business journal of the Wharton School.
Scott Armstrong's insight:

Terrric author with lots of great sales and markting insights!

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Email Marketing: Inactive lists and deliverability

Email Marketing: Inactive lists and deliverability | B2B Lead Generation | Scoop.it
Email inactive lists are a growing issue for a number of marketers for a number of reasons. From mobile email customer interaction to major ISP email reassignments, deliverability is becoming harder than ever.
Scott Armstrong's insight:

Measure active prospect as a key nurturing metric!

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SEMPO Fourth Annual Salary Survey Results Shows Trends in Search Marketing Careers

SEMPO Fourth Annual Salary Survey Results Shows Trends in Search Marketing Careers | B2B Lead Generation | Scoop.it
Wakefield, MA (PRWEB) October 30, 2013 -- SEMPO and ClickZ announce the results of the fourth annual 2013 Salary Survey for the search engine marketing industry.
Scott Armstrong's insight:

Avg SEM salaries are declining!  Move to investment in better content?

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How a Google+ Strategy Can Help Get You to Page One in the SERPs

How a Google+ Strategy Can Help Get You to Page One in the SERPs | B2B Lead Generation | Scoop.it
How a Google+ Strategy Can Help Get You to Page One in the SERPs was originally published on BruceClay.com, home of expert search engine optimization tips.
Forget link building; I say we shift gears and start focusing on circle building.
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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | B2B Lead Generation | Scoop.it
Every 2 years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors.
Scott Armstrong's insight:

Terrific yearly analysis from the smart folks @moz

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5 Steps to Producing a Podcast Using Tools You Already Have

5 Steps to Producing a Podcast Using Tools You Already Have | B2B Lead Generation | Scoop.it
Podcasting can be a valuable tool in building loyal fans and generating leads when used as part of a larger inbound marketing strategy.
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Cultivate the Right Content to Attract Google’s Hummingbird - Business 2 Community

Cultivate the Right Content to Attract Google’s Hummingbird - Business 2 Community | B2B Lead Generation | Scoop.it
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The Ultimate CRM Optimization Checklist - Pardot

The Ultimate CRM Optimization Checklist - Pardot | B2B Lead Generation | Scoop.it
If you’ve recently integrated your CRM with a marketing automation platform, you may be sitting there wondering, “what’s next?”
Unfortunately, your marketing automation tool isn’t going to run itself — and neither is your CRM.
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Making Google + Work For WordPress

Making Google + Work For WordPress | B2B Lead Generation | Scoop.it
This guest post is by Austin Gunter, the Brand Champion and Blogger over at WP Engine. WP Engine offers superfast managed WordPress hosting for huge popular sites, as well as small business owners ...
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Five Branding lessons from WP Engine

Five Branding lessons from WP Engine | B2B Lead Generation | Scoop.it
With their new site overhaul and brand refresh, here are five branding lessons we can learn from WP Engine.
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Google Working on Cookie-less Tracking Technology? - State of Digital

Google Working on Cookie-less Tracking Technology? - State of Digital | B2B Lead Generation | Scoop.it
According to reports Google is working on a cookieless tracking technology. Good news, but does this mean the web is beholden to a single company?

Via Marc Phippen, Marcia Kadanoff
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Marcia Kadanoff's curator insight, October 2, 2013 2:31 PM

Well.  Guess what.  The web is beholden to a single company.  Google has a virtual monopoly on search.  Cookie-less tracking makes sense in today's world where well over 50% of interactions happen on smart phones and tablets - places protected by https:// and or where cookies are not allowed.

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of. – The Point

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of. – The Point | B2B Lead Generation | Scoop.it
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Marketers guide to agency engagement | B2B Agencies

Marketers guide to agency engagement | B2B Agencies | B2B Lead Generation | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
Scott Armstrong's insight:

A key challenge in engaging the right agency is finding top b2b marketing agencies with the capabilities your are looking for, managing the selection process, and finally selecting the right partner.

The need for new skill sets in lead generation and nurturing including content development, SEO, marketing automation, and B2B website automation is definitely increasing the number and sophistication of B2B lead generation and nurturing agencies such as Velocity, BlueBird strategies, McRae & Company, and Arketi. 

And there is lots of interest in finding the right partner. 

A recent Brainrider blog post on finding top agencies featuring a best practice B2B marketing agency RFP example has already jumped to one of our most popular recent resource posts. That clearly speaks to the need for better agency engagement.

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