Posted by gfiorelli1 Sometimes I think that us SEOs could be wonderful characters for a Woody Allen movie: We are stressed, nervous, paranoid, we have a tendency for sudden changes of mood...okay, maybe I am...
Inbound marketing is an important priority for generating leads, but it also poses major difficulties. While marketing automation and integration may help inbound marketing performance, few are actually trying to use these tactics.
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies.
Email inactive lists are a growing issue for a number of marketers for a number of reasons. From mobile email customer interaction to major ISP email reassignments, deliverability is becoming harder than ever.
Scott Armstrong's insight:
Measure active prospect as a key nurturing metric!
How a Google+ Strategy Can Help Get You to Page One in the SERPs was originally published on BruceClay.com, home of expert search engine optimization tips. Forget link building; I say we shift gears and start focusing on circle building.
If you’ve recently integrated your CRM with a marketing automation platform, you may be sitting there wondering, “what’s next?” Unfortunately, your marketing automation tool isn’t going to run itself — and neither is your CRM.
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
Scott Armstrong's insight:
A key challenge in engaging the right agency is finding top b2b marketing agencies with the capabilities your are looking for, managing the selection process, and finally selecting the right partner.
The need for new skill sets in lead generation and nurturing including content development, SEO, marketing automation, and B2B website automation is definitely increasing the number and sophistication of B2B lead generation and nurturing agencies such as Velocity, BlueBird strategies, McRae & Company, and Arketi.
And there is lots of interest in finding the right partner.
A recent Brainrider blog post on finding top agencies featuring a best practice B2B marketing agency RFP example has already jumped to one of our most popular recent resource posts. That clearly speaks to the need for better agency engagement.