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The Psychology of Color: How it Affects Buying Decisions [Infographic]

The Psychology of Color: How it Affects Buying Decisions [Infographic] | B2B Lead Generation | Scoop.it
 
If your 2014 plans include re-vamping your logo or your website, if you’re planning an office redesign, or if you own a products-based business, this infographic is for you!

Via Brian Yanish - MarketingHits.com
Ask Pro-Active Marketing's insight:

Just having a new website developed. I have gone for purple.

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Charbon Bleu's curator insight, January 3, 2014 2:50 AM

et vous, de quelle couleur est votre logo / produit ?

Ready Mobile Solutions's curator insight, January 3, 2014 11:43 AM

Interesting graphic on the colors we choose in business. My logo is red and black. Personally, I like the contrast. What is your logo color and why did you choose it?

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The Buyer Journey: Content Marketing Versus Sales Enablement - Business 2 Community

The Buyer Journey: Content Marketing Versus Sales Enablement - Business 2 Community | B2B Lead Generation | Scoop.it
Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to…
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Digital Marketers Must Own the Customer Lifecycle - CIO

Digital Marketers Must Own the Customer Lifecycle - CIO | B2B Lead Generation | Scoop.it
Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales department.
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6 Components You Need In A B2B Online Marketing Program ...

6 Components You Need In A B2B Online Marketing Program ... | B2B Lead Generation | Scoop.it
According to the infographic, blog posts increase web traffic and pull in further prospects. In fact, 82% of B2B businesses that blog everyday have gained a new consumer from blogging. Generating Leads.
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6 Prevalent B2B Marketing Myths To Abandon In 2015 - Business 2 Community

6 Prevalent B2B Marketing Myths To Abandon In 2015 - Business 2 Community | B2B Lead Generation | Scoop.it
As firms are finalizing marketing plans and looking ahead to 2015, it’s important that they are laser focused on doing what matters. Unfortunately, there are many common B2B marketing myths that ca…
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How To Save The CMO - Forbes

How To Save The CMO - Forbes | B2B Lead Generation | Scoop.it
What’s missing in the ‘CMO is dead’ or ‘alive’ debate is the role of the CEO. Just as a coin has two sides, CEOs bear significant responsibility for the state of marketing.
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B2B Marketing Leaders: 3 Things That Can Hurt You (And Your Company) In 2015 - Business 2 Community

B2B Marketing Leaders: 3 Things That Can Hurt You (And Your Company) In 2015 - Business 2 Community | B2B Lead Generation | Scoop.it
The transition to a new year can be a perilous time for B2B marketing organizations.
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3 Reasons Your Call Strategy Must Have More Influencers Than C-Suites - Business 2 Community

3 Reasons Your Call Strategy Must Have More Influencers Than C-Suites - Business 2 Community | B2B Lead Generation | Scoop.it
If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data?
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8 Successful Content Marketing Strategies - Business 2 Community

8 Successful Content Marketing Strategies - Business 2 Community | B2B Lead Generation | Scoop.it
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next.
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Which Marketing Software Applications Matter to B2B Marketers? - Business 2 Community

Which Marketing Software Applications Matter to B2B Marketers? - Business 2 Community | B2B Lead Generation | Scoop.it
Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics…
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How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas - Business 2 Community

How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas - Business 2 Community | B2B Lead Generation | Scoop.it
Part of the challenge of B2B sales and lead generation is that sometimes the right solution doesn’t work the first time you try it. When a roadblock appears, you need to troubleshoot the root of th…
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3 Tips to Supercharge Your Telemarketing - Business 2 Community

3 Tips to Supercharge Your Telemarketing - Business 2 Community | B2B Lead Generation | Scoop.it
Us B2B types can’t deny telemarketing is one of the most successful channels for lead generation– in a recent survey, 31% of marketers even cited it as their most effective channel. We’re even…
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B2B Websites: De-Gate Your Content Offers - Business 2 Community

B2B Websites: De-Gate Your Content Offers - Business 2 Community | B2B Lead Generation | Scoop.it
With websites, the general rule is to hide premium content offers (white papers, guides, infographics, etc.) behind forms. This way, you can capture a website visitor’s information as they gain acc…
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Generating Sales Leads Vs. Closing Sales - Business 2 Community

Generating Sales Leads Vs. Closing Sales - Business 2 Community | B2B Lead Generation | Scoop.it
Just how much should you demand from a lead generator? This is often a question for those outsourcing them. It’s also a pitfall for those who think that outsourcing is a lot easier than generating …
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5 Ways to Grow Your Content Marketing Agency Services with Automation - Business 2 Community

5 Ways to Grow Your Content Marketing Agency Services with Automation - Business 2 Community | B2B Lead Generation | Scoop.it
When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014.
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6 Types of Content B2B Marketing Can't Thrive Without - Business 2 Community

6 Types of Content B2B Marketing Can't Thrive Without - Business 2 Community | B2B Lead Generation | Scoop.it
The era in which we consider content marketing a specialized, separate function of the organization deserves to be closed. The reality is that all of marketing—particularly B2B—depends on content…
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9 Blogs That'll Make You Better At Lead Generation - Business 2 ...

9 Blogs That'll Make You Better At Lead Generation - Business 2 ... | B2B Lead Generation | Scoop.it
... generation. New businesses, or those who are looking to improve their sales and learn more about the best ways of generating leads, may turn to lead generation blogs for tips, ideas and advice from experts and those with experience in this field.
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Venues: Why Inbound Marketing is Better Than Linkedin for Lead Gen - Business 2 Community

Venues: Why Inbound Marketing is Better Than Linkedin for Lead Gen - Business 2 Community | B2B Lead Generation | Scoop.it
Linkedin is a great tool for online business networking, and connecting with other professionals.
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Boost Conversions and Revenue With Effective Lead Generation [Infographic] - Business 2 Community

Boost Conversions and Revenue With Effective Lead Generation [Infographic] - Business 2 Community | B2B Lead Generation | Scoop.it
Among the top priorities of any B2B organization is lead generation, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There…
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The Future of Social Media: 25 Experts Share Their 2015 Predictions - Business 2 Community

The Future of Social Media: 25 Experts Share Their 2015 Predictions - Business 2 Community | B2B Lead Generation | Scoop.it
Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their au…...
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How To Find Your Next Client Online: Top Strategies For B2B Lead Generation - Business 2 Community

How To Find Your Next Client Online: Top Strategies For B2B Lead Generation - Business 2 Community | B2B Lead Generation | Scoop.it
Out of all of the B2B lead generation strategies floating around, one strategy continues to rise to the surface – content marketing. An overwhelming number of B2B marketers use content marketing to…
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Tradeshows and Events Drive Highest Quality Leads - Business 2 Community

Tradeshows and Events Drive Highest Quality Leads - Business 2 Community | B2B Lead Generation | Scoop.it
Going to trade shows and in-person events can be an expensive proposition. Flights, hotels, ground transportation, and registration fees add up fast – and that’s just for attendees. Companies cre…
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4 Strategies for Reestablishing Your Website's Lead-Gen Magnetism - Business 2 Community

4 Strategies for Reestablishing Your Website's Lead-Gen Magnetism - Business 2 Community | B2B Lead Generation | Scoop.it
How do you get a seat at the table when nobody’s officially invited you to pull up a chair? That’s the challenge for today’s businesses and the marketers tasked with making them gloriously cons…
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The Evolution Of The Sales Role - Business 2 Community

The Evolution Of The Sales Role - Business 2 Community | B2B Lead Generation | Scoop.it
In the age of the tweeting refrigerator, salespeople are transitioning. The process of a sale no longer unfolds over just one platform; however in many cases it does involve multiple buyers.
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Whatever You Call It, It's Still 'Cold Calling' - AllBusiness (blog)

Whatever You Call It, It's Still 'Cold Calling' - AllBusiness (blog) | B2B Lead Generation | Scoop.it
Gregg Schwartz of Strategic Sales & Marketing shares tips on how some old-fashioned aspects of sales are not going away anytime soon, including cold calling
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Ramping Up the Top B-to-B Marketing Platforms - How to Improve Lead Gen ... - Business 2 Community

Ramping Up the Top B-to-B Marketing Platforms - How to Improve Lead Gen ... - Business 2 Community | B2B Lead Generation | Scoop.it
In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in …
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