Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions.
With mobile traffic now representing about 13% of all internet traffic, it’s clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future. So how will digital marketers take advantage of this?
For eMarketer's B2B Perspectives series, Jeff Stokvis, Ogilvy & Mather's director of digital strategy, spoke to eMarketer about the ways mobile is changing how B2B marketers communicate and the untapped business opportunities that mobile offers them.
There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing. They are different beasts that require very different strategies from brands and ...