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B2B Marketing Insight
B2B Marketing Insight aims to provide valuable information, news and best practices on Business to Business marketing
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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation | B2B Marketing Insight | Scoop.it
What can we learn as marketers from this research?
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How to Create Marketing Personas | Heidi Cohen

How to Create Marketing Personas | Heidi Cohen | B2B Marketing Insight | Scoop.it
Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions.
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The State of B2B Content Marketing [Infographic]

The State of B2B Content Marketing [Infographic] | B2B Marketing Insight | Scoop.it
With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns.  But,
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Infographic: 2012 B2B Marketing Benchmark Report - Marketing Technology Blog

Infographic: 2012 B2B Marketing Benchmark Report - Marketing Technology Blog | B2B Marketing Insight | Scoop.it
Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing.
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How to Grow Your B2B Facebook Community

How to Grow Your B2B Facebook Community | B2B Marketing Insight | Scoop.it
Vincent Clarke, Inbound Marketing Analyst, gives insight on how to build an engaging B2B Facebook community.
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A Baker's Dozen of B2B Social Media Statistics for 2013 | Social Media B2B

A Baker's Dozen of B2B Social Media Statistics for 2013 | Social Media B2B | B2B Marketing Insight | Scoop.it
One of the challenges for any B2B company that adopts social media is to benchmark their success against other companies. Statistics are one way to spot trends.
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Facebook drives most social B2B traffic, but Twitter is top for conversions: report

Facebook drives most social B2B traffic, but Twitter is top for conversions: report | B2B Marketing Insight | Scoop.it
Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.
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Why The Rise of Mobile Will Change B2B Content Marketing Forever | Social Media Today

Why The Rise of Mobile Will Change B2B Content Marketing Forever | Social Media Today | B2B Marketing Insight | Scoop.it
With mobile traffic now representing about 13% of all internet traffic, it’s clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future. So how will digital marketers take advantage of this?
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Content Strategy: 7 Marketing Trendsetter Tips for 2013

There's a lot to learn from leaders in the marketing world. Take these seven tricks from content marketing trendsetters and apply them to your 2013 strategy.
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4 tips B2B marketers can borrow from the B2C world

4 tips B2B marketers can borrow from the B2C world | B2B Marketing Insight | Scoop.it
The world of B2B marketing is colliding with the world of B2C marketing. That is, the lines between B2B and B2C are starting to blur. We’ve seen this happen in a variety of ways. For instance, B2C ...
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B2B Buying Process - Overview | Outside in sales & marketing Ltd

B2B Buying Process - Overview | Outside in sales & marketing Ltd | B2B Marketing Insight | Scoop.it
Selling B2B solutions to customers will be easier if you understand how buyers think and what they need.
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Frequently Asked Questions About B2B Marketing: Essential Basics | Business 2 Community

Frequently Asked Questions About B2B Marketing: Essential Basics | Business 2 Community | B2B Marketing Insight | Scoop.it
I opine regularly on the importance of basic (yet essential) marketing best practices and disciplines to achieve sales goals. As it relates to
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The State Of B2B Content Marketing [INFOGRAPHIC]

The State Of B2B Content Marketing [INFOGRAPHIC] | B2B Marketing Insight | Scoop.it
This infographic by Marketo takes a look at the state of B2B content marketing.
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For B2Bs, Mobile Is Key to Unlocking Sales and Loyalty - eMarketer

For B2Bs, Mobile Is Key to Unlocking Sales and Loyalty - eMarketer | B2B Marketing Insight | Scoop.it
For eMarketer's B2B Perspectives series, Jeff Stokvis, Ogilvy & Mather's director of digital strategy, spoke to eMarketer about the ways mobile is changing how B2B marketers communicate and the untapped business opportunities that mobile offers them.
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How Your B2B Content Marketing and Sales Can Work Hand-in-Hand

How Your B2B Content Marketing and Sales Can Work Hand-in-Hand | B2B Marketing Insight | Scoop.it
The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and...
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A History Of Disruptive B2B Marketing Innovations [INFOGRAPHIC ...

A History Of Disruptive B2B Marketing Innovations [INFOGRAPHIC ... | B2B Marketing Insight | Scoop.it
There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing. They are different beasts that require very different strategies from brands and ...

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Social Media Marketing and the B2B Brand Advocate | B2B Marketing Blog

Social Media Marketing and the B2B Brand Advocate | B2B Marketing Blog | B2B Marketing Insight | Scoop.it
There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts.
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How Manufacturers are Managing Content Marketing: 7 B2B Insights | Business 2 Community

How Manufacturers are Managing Content Marketing: 7 B2B Insights | Business 2 Community | B2B Marketing Insight | Scoop.it

The Content Marketing Institute and MarketingProfs recently published research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets and Trends


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What The CMO of The Future Looks Like

What The CMO of The Future Looks Like | B2B Marketing Insight | Scoop.it
The CMO needs to balance vision with details; managing with doing; and long-term planning with immediate flexibility.
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Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company

Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company | B2B Marketing Insight | Scoop.it
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Kevin Chase's curator insight, February 15, 2013 1:02 PM

Some great ideas for topics outside your normal blog posts.

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5 Ways Social Media Makes B2B Sense - The BrainYard - InformationWeek

5 Ways Social Media Makes B2B Sense - The BrainYard - InformationWeek | B2B Marketing Insight | Scoop.it
There are several ways you can -- and should -- use social to develop your business-to-business customer relationships.
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25 Ways B2Bs Can Use Facebook for Brand Awareness | Constant Contact Blogs

25 Ways B2Bs Can Use Facebook for Brand Awareness | Constant Contact Blogs | B2B Marketing Insight | Scoop.it
Every time there's a conversation about whether or not B2Bs should be using Facebook to market their business, there always seems to be some sentiment ab
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The Rise of Social Selling | Business 2 Community

The Rise of Social Selling | Business 2 Community | B2B Marketing Insight | Scoop.it
I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University, I know I
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Content Curation for B2B Marketing: Part One | Social Media Today

Social Media Add Flavor and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada.
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Integration of B2B customers in Open Innovation | Innovation-3.com

Integration of B2B customers in Open Innovation | Innovation-3.com | B2B Marketing Insight | Scoop.it
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