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How Small Businesses Can Win the Web [INFOGRAPHIC]

How Small Businesses Can Win the Web [INFOGRAPHIC] | B2B Industry Uses Social | Scoop.it

More than 60% of small businesses do not have a website, and many that are online do not show up in search results

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B2B Industry Uses Social
Tips for social business in the B2B Manufacturing Space
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3D-Printed Car Could Lead American Manufacturing Revolution - FOXSports.com

3D-Printed Car Could Lead American Manufacturing Revolution - FOXSports.com | B2B Industry Uses Social | Scoop.it

Local Motors wants to change the way America makes things. In fact, it already has.

 
WendySoucie's insight:

Would more people have cars? Local Motors has changed the way you should think about car design, car building and collaboration.

 
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Don't let B2B marketing bore - Campaign Asia-Pacific

Don't let B2B marketing bore
Campaign Asia-Pacific
Universal Robots (UR), a Danish robotics company with an increasing presence in Asia, for instance, proved that B2B marketing can indeed be interesting and all-encompassing.

 

 
WendySoucie's insight:

The visual of a robot ringing the stock exchange opening bell is rather striking, especially after seeing the CEO of Parker Hannifin ring the bell celebrating 50 years on the stock exchange April 24, 2014.

 

 
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Small Business: Teleworking opens new horizons - New Zealand Herald

Small Business: Teleworking opens new horizons - New Zealand Herald | B2B Industry Uses Social | Scoop.it
Small Business: Teleworking opens new horizons New Zealand Herald Wellington-based firm Touchtech, which designs and builds bespoke cloud and mobile applications, has embraced cloud technology and amassed an arsenal of tech tools for communication,...
 
WendySoucie's insight:

Having seen and participated in a session with a Cisco Telepresence, I can support this technology for aiding workers to work remotely. As more workers move to find jobs, while not moving families, tools and the willingness of the employer to consider alternative work options is important to recruitment. However, a completely remote workforce doesn't work either.

 
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Wind Industry's New Technologies Are Helping It Compete on Price - New York Times

Wind Industry's New Technologies Are Helping It Compete on Price - New York Times | B2B Industry Uses Social | Scoop.it
Wind Industry's New Technologies Are Helping It Compete on Price New York Times The wind industry has gone to great lengths over the years to snap up the best properties for its farms, often looking to remote swaths of prairie or distant mountain...
WendySoucie's insight:

Let's harness the wind in the air! I hope the concept works

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Sapulpa thrives on emphasis on heavy industry - Tulsa World

Sapulpa thrives on emphasis on heavy industry - Tulsa World | B2B Industry Uses Social | Scoop.it
Sapulpa thrives on emphasis on heavy industry Tulsa World "Not all communities in the Tulsa metro want industry, particularly heavy industry — and we not only want it, we really go after it and provide incentives, and we've been very successful,"...
WendySoucie's insight:

It is good to hear communities who seevalue in having industry in their community. Some of the best jobs some from industry and we need to find the balance in creatingproduct, the environment and living good lives.

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How to build a better content strategy for social media - BRW

BRW
How to build a better content strategy for social media
BRW
For the most successful companies operating in the realms of social media, this is a governing consideration.
WendySoucie's insight:

Key takeaway was designating 60% of a campaign budget for distribution of content. Important metric..

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How to Use Welcome Emails to Delight Your New Blog Subscribers

How to Use Welcome Emails to Delight Your New Blog Subscribers | B2B Industry Uses Social | Scoop.it
Learn how to make welcome emails for your new blog subscribers in this step-by-step post.
WendySoucie's insight:

Hubspot always pulls together advice backed up by their real world experience and numbers.

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Social Media User Behaviour Change In 2014 [INFOGRAPHIC]

Social Media User Behaviour Change In 2014 [INFOGRAPHIC] | B2B Industry Uses Social | Scoop.it
There are two audiences that have notable differences in their New Year social media plans compared to the rest of Americans.
WendySoucie's insight:

Social media users will spend 26% less time reading posts and comments from Brands. What does that say about your content strategy plans for 2014?

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21 Experts on Which 2014 Social Media Trends to Watch

21 Experts on Which 2014 Social Media Trends to Watch | B2B Industry Uses Social | Scoop.it
Here’s what 21 digital marketing experts said when we asked them all one question — which 2014 social media trends will you be watching and why?
WendySoucie's insight:

I am with Macus Nelson on this one : “...Google’s most recent changes have placed authority and social sharing at the forefront of their new search algorithms — this means it’s not just the content your brand creates, but who is sharing that content and with whom. As such, employees & influencers will become an increasingly vital channel for distributing & engaging customers with branded content.”

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Social Media: A New Tool for Checks and Balances By Lanre Olagunju | AfricanLiberty.org

Social Media: A New Tool for Checks and Balances By Lanre Olagunju | AfricanLiberty.org | B2B Industry Uses Social | Scoop.it
Social Media: A New Tool for Checks and Balances By Lanre Olagunju | http://t.co/KCZs7pwt6C via @AfricanLiberty_
WendySoucie's insight:

A thoughtful piece of writing on the changes that social media can bring to larger social problems anywhere.

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Social Media for the CIO, Part 5: Integrations

Social Media for the CIO, Part 5: Integrations | B2B Industry Uses Social | Scoop.it
In Part 5 of "Social Media for the CIO," we'll discuss how CIOs can help their organizations integrate social media with CRM and other applications.
WendySoucie's insight:

Best 3 points:

1. Use expertise and resources to help departments consolidate solutions wherever possible.

2. Blend social media efforts of multiple departments by using same enterprise social relationship platform.

3. Support vendor-neutral platforms - use the best tool for every business need.

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A B2B Social Media Connection Is Far From a Sale

A B2B Social Media Connection Is Far From a Sale | B2B Industry Uses Social | Scoop.it
B2B social media followers might be very early in the sales process and might not convert for quite some time.
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Baby Boomers on Social Media | Social Media Today

Baby Boomers on Social Media | Social Media Today | B2B Industry Uses Social | Scoop.it
Baby Boomers are already on board with social media are you? There’s a lot of attention paid to how generation Y likes to shop and how marketers can target this group using social media and developing mobile solutions.
WendySoucie's insight:

I guess I am an abnormal baby boomer. If you are targeting this market, does the advice here make sense?  My biggest takeaway is that this generation views transparency as the highest criteria. No cartoon avatar for them!

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content marketing and social media strategy

content marketing and social media strategy | B2B Industry Uses Social | Scoop.it
How to create an effective digital, social media, and content marketing strategy for your company in the logistics and supply chain industries.
 
WendySoucie's insight:

I appreciate when other digital leaders step up and begin talking about what they are doing in the B2B space. Especially for the industrial manufacturers, we need to know that we can be social businesses, we just don't have to be able to post twitter clips like Oreo at the Superbowl.

 
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Think California is bad for business? Think again. - Los Angeles Times

Think California is bad for business? Think again. - Los Angeles Times | B2B Industry Uses Social | Scoop.it
Think California is bad for business? Think again.
Los Angeles Times
Some critics say the recent decisions by Toyota and Occidental Petroleum to move their U.S.
 
WendySoucie's insight:

The midwest despite a true four season environment is still a good investment for manufacturers and finding skilled workers.

 
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50m tonnes of e-waste generated every year – and it is increasing - The Guardian

50m tonnes of e-waste generated every year – and it is increasing - The Guardian | B2B Industry Uses Social | Scoop.it
The Guardian 50m tonnes of e-waste generated every year – and it is increasing The Guardian Sustainable materials may be some years away but a new course looking at the environmental and social impact of technology at each stage of a product's life...
 
WendySoucie's insight:

Fast pace of product development is making our trash heaps higher of products that are hard to recycle.

 
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These Are The Winners Of The Grommet's Product Pitch Competition - Fast Company

These Are The Winners Of The Grommet's Product Pitch Competition - Fast Company | B2B Industry Uses Social | Scoop.it
These Are The Winners Of The Grommet's Product Pitch Competition
Fast Company
technology. These Are The Winners Of The Grommet's Product Pitch Competition.
WendySoucie's insight:

I especially like the hand crank shredder for your compost bucket. It helps break down food faster.

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Hootsuite Review: The Smart Way to Manage Your Social Media ...

Over eight million individuals and businesses use Hootsuite for social media management. With this powerful tool, you can manage your social presence on Twitter, Facebook, LinkedIn, WordPress, MySpace, Foursquare, ...
WendySoucie's insight:

While Hootsuite presents lots of benefits for small users and small and mid sized business, I would challenge any claim that says they can scale with a Global Enterprise business.

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The Best Ways To Find B2B Customers In 2014 (Infographic) - Business 2 Community

The Best Ways To Find B2B Customers In 2014 (Infographic) - Business 2 Community | B2B Industry Uses Social | Scoop.it
The Best Ways To Find B2B Customers In 2014 (Infographic)
Business 2 Community
This infographic from Placester highlights some of the challenges B2B companies face when trying to find new customers.
WendySoucie's insight:

Somehow I think these numbers are off. I believe that while tradeshows may generate leads, the ROI of a lead generated this way is way too expensive. If you tracked this list by cost per lead, online lead generation would look better. I also don't believe that B2B  companies track and implement campaigns successfully.

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How to Be a B2B Thought Leader in 11 Easy Steps - Business 2 Community

How to Be a B2B Thought Leader in 11 Easy Steps - Business 2 Community | B2B Industry Uses Social | Scoop.it
Business 2 Community
How to Be a B2B Thought Leader in 11 Easy Steps
Business 2 Community
How to Be a B2B Thought Leader in 11 Easy Steps image how to be a Anyone can be a thought leader. All you need is a) thought and b) leadership.
WendySoucie's insight:

Based on Google's Matt Cutts' comments yesterday about guest blogging, I guesstip #3 is really out the door for a strategy.

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Top 10 US brands, video sites and apps of 2013 - Digital Strategy ...

Top 10 US brands, video sites and apps of 2013 - Digital Strategy ... | B2B Industry Uses Social | Scoop.it
Digital media had another banner year in 2013, and some of this year's trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity usingcomputer ...
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10 social media milestones in 2013 seen as precursors for 2014

10 social media milestones in 2013 seen as precursors for 2014 | B2B Industry Uses Social | Scoop.it
Of course there will be surprises over the next 12 months, but this year’s biggest turns offer signs of what’s to come.
WendySoucie's insight:

I have to agree with all of these especially for Instagram #3 about introducing Links. Alsoways to have multi user contribute to Business profiles. I think that will be key for business uptake.

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Why risk managers should be worried about Social Media

Why risk managers should be worried about Social Media | B2B Industry Uses Social | Scoop.it
Social media is here to stay with some analysts predicting that by 2016 as many as 40% of enterprises will utilize social media as a customer service chann (There's a New Dimension to Management Strategy:

Social Media, Customer Service...
WendySoucie's insight:

Top points are identify, record and mitigate risk. This is a well written piece that adds context to the general listing of risks for companies that are using social media.

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Social Media Warning During Holiday Travel - MyWabashValley.com

Social Media Warning During Holiday Travel - MyWabashValley.com | B2B Industry Uses Social | Scoop.it
Police warn about making social media statuses about leaving home. (Social Media Warning During Holiday Travel http://t.co/bm7R3l48a6)
WendySoucie's insight:

Be careful out there when using social checkin and instagram type apps that geotarget you in real time.

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22 Must Haves for Secure Enterprise Social Media Deployments

22 Must Haves for Secure Enterprise Social Media Deployments | B2B Industry Uses Social | Scoop.it
Deploying Social Media at Enterprise Scale requires a different set of priorities for compliance, governance, and risk.
WendySoucie's insight:

Reviewing this checklist is a good idea for any size organization.

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Terry Yelmene's curator insight, November 6, 2013 4:41 PM

Simple yet effective - checklist just work.  Check this very interesting one out.