Don't let B2B marketing bore Campaign Asia-Pacific Universal Robots (UR), a Danish robotics company with an increasing presence in Asia, for instance, proved that B2B marketing can indeed be interesting and all-encompassing.
The visual of a robot ringing the stock exchange opening bell is rather striking, especially after seeing the CEO of Parker Hannifin ring the bell celebrating 50 years on the stock exchange April 24, 2014.
Small Business: Teleworking opens new horizons New Zealand Herald Wellington-based firm Touchtech, which designs and builds bespoke cloud and mobile applications, has embraced cloud technology and amassed an arsenal of tech tools for communication,...
Having seen and participated in a session with a Cisco Telepresence, I can support this technology for aiding workers to work remotely. As more workers move to find jobs, while not moving families, tools and the willingness of the employer to consider alternative work options is important to recruitment. However, a completely remote workforce doesn't work either.
Wind Industry's New Technologies Are Helping It Compete on Price New York Times The wind industry has gone to great lengths over the years to snap up the best properties for its farms, often looking to remote swaths of prairie or distant mountain...
Let's harness the wind in the air! I hope the concept works
Sapulpa thrives on emphasis on heavy industry Tulsa World "Not all communities in the Tulsa metro want industry, particularly heavy industry — and we not only want it, we really go after it and provide incentives, and we've been very successful,"...
It is good to hear communities who seevalue in having industry in their community. Some of the best jobs some from industry and we need to find the balance in creatingproduct, the environment and living good lives.
Here’s what 21 digital marketing experts said when we asked them all one question — which 2014 social media trends will you be watching and why?
I am with Macus Nelson on this one : “...Google’s most recent changes have placed authority and social sharing at the forefront of their new search algorithms — this means it’s not just the content your brand creates, but who is sharing that content and with whom. As such, employees & influencers will become an increasingly vital channel for distributing & engaging customers with branded content.”
Baby Boomers are already on board with social media are you? There’s a lot of attention paid to how generation Y likes to shop and how marketers can target this group using social media and developing mobile solutions.
I guess I am an abnormal baby boomer. If you are targeting this market, does the advice here make sense? My biggest takeaway is that this generation views transparency as the highest criteria. No cartoon avatar for them!
How to create an effective digital, social media, and content marketing strategy for your company in the logistics and supply chain industries.
I appreciate when other digital leaders step up and begin talking about what they are doing in the B2B space. Especially for the industrial manufacturers, we need to know that we can be social businesses, we just don't have to be able to post twitter clips like Oreo at the Superbowl.
The Guardian 50m tonnes of e-waste generated every year – and it is increasing The Guardian Sustainable materials may be some years away but a new course looking at the environmental and social impact of technology at each stage of a product's life...
Fast pace of product development is making our trash heaps higher of products that are hard to recycle.
Over eight million individuals and businesses use Hootsuite for social media management. With this powerful tool, you can manage your social presence on Twitter, Facebook, LinkedIn, WordPress, MySpace, Foursquare, ...
While Hootsuite presents lots of benefits for small users and small and mid sized business, I would challenge any claim that says they can scale with a Global Enterprise business.
The Best Ways To Find B2B Customers In 2014 (Infographic) Business 2 Community This infographic from Placester highlights some of the challenges B2B companies face when trying to find new customers.
Somehow I think these numbers are off. I believe that while tradeshows may generate leads, the ROI of a lead generated this way is way too expensive. If you tracked this list by cost per lead, online lead generation would look better. I also don't believe that B2B companies track and implement campaigns successfully.
Business 2 Community How to Be a B2B Thought Leader in 11 Easy Steps Business 2 Community How to Be a B2B Thought Leader in 11 Easy Steps image how to be a Anyone can be a thought leader. All you need is a) thought and b) leadership.
Based on Google's Matt Cutts' comments yesterday about guest blogging, I guesstip #3 is really out the door for a strategy.
Digital media had another banner year in 2013, and some of this year's trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity usingcomputer ...
Social media is here to stay with some analysts predicting that by 2016 as many as 40% of enterprises will utilize social media as a customer service chann (There's a New Dimension to Management Strategy:
Social Media, Customer Service...
Top points are identify, record and mitigate risk. This is a well written piece that adds context to the general listing of risks for companies that are using social media.