B2B Inbound Marketing
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Rescooped by Ian Guiver from The MarTech Digest
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Inbound Marketing with Hubspot vs. Without Hubspot [Infographic] - InfographicB2B | #TheMarketingTechAlert

Inbound Marketing with Hubspot vs. Without Hubspot [Infographic] - InfographicB2B | #TheMarketingTechAlert | B2B Inbound Marketing | Scoop.it
Inbound Marketing with Hubspot vs. Without Hubspot

 

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Via marketingIO
Ian Guiver's insight:

B2B companies get 125% more inbound leads when they use Hubspot

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marketingIO's curator insight, April 14, 2014 2:32 PM

Clearly this was done in support of HubSpot, but you could easily substitute MAS for HubSpot.

Rescooped by Ian Guiver from Marketing, Sales and Lead Generation
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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets | B2B Inbound Marketing | Scoop.it

Inbound marketing can help small B2Bs compete with big ones
SUMMARY: Inbound marketing can be used by small-sized businesses to take on industry Goliaths, Lindsey Kirchoff writes. The Rodon Group, a family B2B plastics firm, ran an effective "Cheaper than China" campaign with an e-book explaining why injection molding can be done in the U.S. cost effectively, and customer service software provider Help Scout uses top-notch website content to draw in leads, among other examples in this article.


Via massimo facchinetti
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