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Although I’ve co-founded a handful of companies, I didn’t really create my first startup till 7 years ago. The first one was Crazy Egg, which helps make
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The media and marketing landscape is rapidly changing. Brands are becoming publishers. The consumer is in control of the buying process.If you take a random survey of marketers, most would agree with
A guide to the benefits and drawbacks of each social networks brand pages.
Have you ever wondered how your company can measure brand awareness through the inbound marketing program? Learn 6 different measures to gauge brand impact.
Introducing Omnimarketing - As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.
How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid
We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We've moved away from merely spitting out me...
In this post by Copy Hackers, you'll see 4 little-known but useful persuasive writing techniques. Because great copywriting borrows from psychology.
Leveraging the unparalleled, far-reaching power of storytelling is now the new doctrine in business, Sandra Zoratti explaing.
Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly
Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years.
CRO copywriters believe that clear writing and clever writing are mutually exclusive – that clear writing is for the web and clever is for print. Not so.
Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably alread...
The most successful business storytellers build content brands (audience-first approach) — not branded content (egocentric brand marketing). Find out how to power your business storytelling by crea...
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There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
Infographics get more popular every day. What’s so great about infographics? I'm going to tell you right here and now.
Are you relying largely on Marketing to fill the funnel? If you are, you’re going to miss the number.
In the following post, you’re going to discover a great way to target Twitter users that will save you a lot of time and effort.
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologis...
"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get rea...
Within the realm of B2B marketing, stories, not features and benefits allow brands to create relevant and engaging connections with prospective customers.
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.