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11 Things I Wish I Knew Before Starting My First Startup

11 Things I Wish I Knew Before Starting My First Startup | B2B Content Strategy | Scoop.it
Although I’ve co-founded a handful of companies, I didn’t really create my first startup till 7 years ago. The first one was Crazy Egg, which helps make
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B2B Content Strategy
Insights and Thought-Leadership on Proven Content Strategy for B2B Marketing
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Three Videos Changing Media as We Know It

Three Videos Changing Media as We Know It | B2B Content Strategy | Scoop.it
The media and marketing landscape is rapidly changing. Brands are becoming publishers. The consumer is in control of the buying process.If you take a random survey of marketers, most would agree with
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Google+ vs. Facebook: A Guide to Brand Pages | Visual.ly

Google+ vs. Facebook: A Guide to Brand Pages | Visual.ly | B2B Content Strategy | Scoop.it
A guide to the benefits and drawbacks of each social networks brand pages.
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How to Measure Brand Awareness Impact from Inbound Marketing

How to Measure Brand Awareness Impact from Inbound Marketing | B2B Content Strategy | Scoop.it
Have you ever wondered how your company can measure brand awareness through the inbound marketing program? Learn 6 different measures to gauge brand impact.
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Why Outbound Marketing Has Never Been More Effective

Why Outbound Marketing Has Never Been More Effective | B2B Content Strategy | Scoop.it
Introducing Omnimarketing - As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.
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How to Integrate Psychology Into Your Marketing

How to Integrate Psychology Into Your Marketing | B2B Content Strategy | Scoop.it
How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid
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7 Reasons to Tell Your Brand's Story

7 Reasons to Tell Your Brand's Story | B2B Content Strategy | Scoop.it
We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We've moved away from merely spitting out me...
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Persuasive Writing and Copywriting with Psychology | Copy Hackers

Persuasive Writing and Copywriting with Psychology | Copy Hackers | B2B Content Strategy | Scoop.it
In this post by Copy Hackers, you'll see 4 little-known but useful persuasive writing techniques. Because great copywriting borrows from psychology.
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A New Doctrine in Business: Storytelling

A New Doctrine in Business: Storytelling | B2B Content Strategy | Scoop.it
Leveraging the unparalleled, far-reaching power of storytelling is now the new doctrine in business, Sandra Zoratti explaing.
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The Recipe for a Perfect Landing Page [Infographic] | Business 2 Community

The Recipe for a Perfect Landing Page [Infographic] | Business 2 Community | B2B Content Strategy | Scoop.it
Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly
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10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing | B2B Content Strategy | Scoop.it
Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years.
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The Great Copy Debate: Clear Vs. Clever - Copywriting by Copy Hackers

The Great Copy Debate: Clear Vs. Clever - Copywriting by Copy Hackers | B2B Content Strategy | Scoop.it
CRO copywriters believe that clear writing and clever writing are mutually exclusive – that clear writing is for the web and clever is for print. Not so.
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Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply

Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply | B2B Content Strategy | Scoop.it
Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably alread...
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Power Your Business Storytelling By Creating a Content Brand

Power Your Business Storytelling By Creating a Content Brand | B2B Content Strategy | Scoop.it
The most successful business storytellers build content brands (audience-first approach) — not branded content (egocentric brand marketing). Find out how to power your business storytelling by crea...
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The Easiest 12-Step Business Blogging Guide You’ll Ever Read

The Easiest 12-Step Business Blogging Guide You’ll Ever Read | B2B Content Strategy | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
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The Definitive Guide to Growth Hacking

The Definitive Guide to Growth Hacking | B2B Content Strategy | Scoop.it
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
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What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

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The Most Important Thing You Need to Know about Infographics | Feldman Creative

The Most Important Thing You Need to Know about Infographics | Feldman Creative | B2B Content Strategy | Scoop.it
Infographics get more popular every day. What’s so great about infographics? I'm going to tell you right here and now.
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3 Steps on How to Create an Effective LinkedIn Profile

3 Steps on How to Create an Effective LinkedIn Profile | B2B Content Strategy | Scoop.it
Are you relying largely on Marketing to fill the funnel? If you are, you’re going to miss the number.
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The Ultimate Guide to Targeting Twitter Users and Connecting With Influencers

The Ultimate Guide to Targeting Twitter Users and Connecting With Influencers | B2B Content Strategy | Scoop.it
In the following post, you’re going to discover a great way to target Twitter users that will save you a lot of time and effort.
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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | B2B Content Strategy | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
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Why Your Brand Marketing Needs a Chief Marketing Technologist

Why Your Brand Marketing Needs a Chief Marketing Technologist | B2B Content Strategy | Scoop.it
More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologis...
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Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach | B2B Content Strategy | Scoop.it
"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get rea...
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Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies

Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies | B2B Content Strategy | Scoop.it
Within the realm of B2B marketing, stories, not features and benefits allow brands to create relevant and engaging connections with prospective customers.
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Leaner, More Effective Content Marketing in 6 Steps

Leaner, More Effective Content Marketing in 6 Steps | B2B Content Strategy | Scoop.it
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
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53 Actionable Content Marketing Metrics | Heidi Cohen

53 Actionable Content Marketing Metrics | Heidi Cohen | B2B Content Strategy | Scoop.it
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
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