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Why Big Testing Will Be Bigger Than Big Data

Why Big Testing Will Be Bigger Than Big Data | B2B Content Strategy | Scoop.it
Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But the CMO knows he or she needs a plan for how to use it.
Walt Goshert's insight:

If it doesn't work in your market, it's simply data without dollar signs attached to your sales results.

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B2B Content Strategy
Insights and Thought-Leadership on Proven Content Strategy for B2B Marketing
Curated by Walt Goshert
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Should You Write Long Pages or Short Pages?

Should You Write Long Pages or Short Pages? | B2B Content Strategy | Scoop.it
How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.
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The Only 6 Posts Worth Writing (and How to Totally Nail Each One)

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) | B2B Content Strategy | Scoop.it
Want to write more popular posts for your blog? There are only 6 types of post you should be writing. Find out how with templates and examples.
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Nail the Copy or Get Hammered | Social Media Today

Nail the Copy or Get Hammered | Social Media Today | B2B Content Strategy | Scoop.it
All the hype about visual content should never reduce your focus on the quality of your written content. This edition of Content Marketing Minds looks at getting started as a content writer, fundamentals for writing effective copy, and common mistakes found in bad writing.
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The 6 steps for creating valuable content for your agency

The 6 steps for creating valuable content for your agency | B2B Content Strategy | Scoop.it
In this episode of The Smart Agency Master Class I talk with Ahava Leibtag, and she is going to talk to us about the six steps for creating valuable content to help you reach your target audience and increase your impact.
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A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content” | B2B Content Strategy | Scoop.it
Tweet Tweet Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could(...)
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7 Ways to Make Your Blog Stand Out From the Crowd

7 Ways to Make Your Blog Stand Out From the Crowd | B2B Content Strategy | Scoop.it
One of the biggest challenges for bloggers is to provide visitors with a memorable experience that will lead them back to the blog at some point in time. In order to do this you'll need to have a blog that stands out from all of the others in your niche. You'll need a way to separate yourself from other blogs and show visitors that you're worth remembering.

If you want to make your blog stand out from the others, here are 7 different things you can do.
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Are You Missing the “Network” Opportunity?

Are You Missing the “Network” Opportunity? | B2B Content Strategy | Scoop.it
Is your team taking advantage of the “network” opportunity? In other words, are you embracing networks to drive leads and opportunities?
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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | B2B Content Strategy | Scoop.it
How long is the perfect blog post? How is it formatted? What is its headline? We present the data and science behind these answers and more.

Via Neil Ferree
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Neil Ferree's curator insight, May 28, 1:22 PM

If you're going to write an epic blog post article, it only makes sense to follow a best practice model like this one from Buffer App Blog to get the biggest bang for your buck.


  • 1,500 Words is the Sweet Spot
  • Storytelling is the Hook
  • The Title is Everything
  • Use a Featured Image
  • I Like to use Bullets 
  • Onpage Optimization SEO is Key


If you follow this formula, you will find your webpages and article will Get Ranked on Page 1 of Google improve your ROI so you can be able to Monetize Your Social Media Marketing and best of all Dominate page 1 Search Results using these Social SEO Techniques.

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The Easiest 12-Step Business Blogging Guide You’ll Ever Read

The Easiest 12-Step Business Blogging Guide You’ll Ever Read | B2B Content Strategy | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
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The Definitive Guide to Growth Hacking

The Definitive Guide to Growth Hacking | B2B Content Strategy | Scoop.it
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
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What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

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The Most Important Thing You Need to Know about Infographics | Feldman Creative

The Most Important Thing You Need to Know about Infographics | Feldman Creative | B2B Content Strategy | Scoop.it
Infographics get more popular every day. What’s so great about infographics? I'm going to tell you right here and now.
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3 Steps on How to Create an Effective LinkedIn Profile

3 Steps on How to Create an Effective LinkedIn Profile | B2B Content Strategy | Scoop.it
Are you relying largely on Marketing to fill the funnel? If you are, you’re going to miss the number.
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How Health Care is Leading New Venture Capital Investment @jeremyquittner

Venture capital investment in the second quarter climbed to record levels, with technology and health care making the largest gains.
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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | B2B Content Strategy | Scoop.it

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)

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The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog | B2B Content Strategy | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
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5 Things Your Embarrassing Uncle Would Do If He Sent Marketing Emails

5 Things Your Embarrassing Uncle Would Do If He Sent Marketing Emails | B2B Content Strategy | Scoop.it
What kind of embarrassing email marketing habits are keeping your reader's finger from clicking? See if any of these sound familiar.
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35 Blogging Tips to Woo Readers and Win Business - Copyblogger

35 Blogging Tips to Woo Readers and Win Business - Copyblogger | B2B Content Strategy | Scoop.it
Henneke delivers business blogging tips to streamline your content creation, engage readers, and charm potential clients so that they beg to work with you.
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How to Get Your Leadership Team To Blog More Effectively | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Get Your Leadership Team To Blog More Effectively | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Content Strategy | Scoop.it
As a marketing director or manager, it's your job to create an opportunity in your executives' very busy lives to meaningfully contribute to the marketing strategy you know will work. Here's how.
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How to Email Busy People (and Not Be Annoying)

How to Email Busy People (and Not Be Annoying) | B2B Content Strategy | Scoop.it
Knowing how to email busy people is essential if you want to get in touch with influencers in your industry! Learn how to reach them without being annoying.
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Three Videos Changing Media as We Know It

Three Videos Changing Media as We Know It | B2B Content Strategy | Scoop.it
The media and marketing landscape is rapidly changing. Brands are becoming publishers. The consumer is in control of the buying process.If you take a random survey of marketers, most would agree with
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Google+ vs. Facebook: A Guide to Brand Pages | Visual.ly

Google+ vs. Facebook: A Guide to Brand Pages | Visual.ly | B2B Content Strategy | Scoop.it
A guide to the benefits and drawbacks of each social networks brand pages.
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How to Measure Brand Awareness Impact from Inbound Marketing

How to Measure Brand Awareness Impact from Inbound Marketing | B2B Content Strategy | Scoop.it
Have you ever wondered how your company can measure brand awareness through the inbound marketing program? Learn 6 different measures to gauge brand impact.
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Why Outbound Marketing Has Never Been More Effective

Why Outbound Marketing Has Never Been More Effective | B2B Content Strategy | Scoop.it
Introducing Omnimarketing - As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.
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How to Integrate Psychology Into Your Marketing

How to Integrate Psychology Into Your Marketing | B2B Content Strategy | Scoop.it
How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid
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