B2B Content Strategy

Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.

There's a one-question pop quiz in here and you're bound to blow it. Learn what you really need to focus on in this age of digital gumbo—a how to create more effective online marketing.

Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your orga...

From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage.

What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

From tax forms to medicine bottles to store shelves, we are facing a crisis of complexity. But there's a way out, write Alan Siegel and Irene Etzkorn.

As an entrepreneur, learning how to tell an inspiring company story is one of the most important things you can do.

This LinkedIn training lays out the crucial steps to having the perfect profile in 19 detailed steps complete with helpful screenshots.

Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, Author Rank is the real deal.

Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably alread...

The most successful business storytellers build content brands (audience-first approach) — not branded content (egocentric brand marketing). Find out how to power your business storytelling by crea...

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?

LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities.

Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their...

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This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships.

Like so many elements of marketing, the process of developing and articulating a differentiated brand is an ongoing one. Done right, it's a continual cycle of discovery, definition, communication, ...

Although I’ve co-founded a handful of companies, I didn’t really create my first startup till 7 years ago. The first one was Crazy Egg, which helps make