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Content strategy for startups: blazing a new trail

Content strategy for startups: blazing a new trail | B2B Content Strategy | Scoop.it
I share how my tried and testing content strategy methodologies were turned upside down (startups are a creature unto their own), what I did instead (with a focus on R&D), and how I discovered that the work of a Content Strategist can be so...
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B2B Content Strategy
Insights and Thought-Leadership on Proven Content Strategy for B2B Marketing
Curated by Walt Goshert
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How To Reduce Your Website’s Bounce Rate In One Step

How To Reduce Your Website’s Bounce Rate In One Step | B2B Content Strategy | Scoop.it
Bounce rate indicates the percentage of web site visits where only a single page was viewed. Reduce your website’s bounce rate with this simple step.
Walt Goshert's insight:

 You need to grab ‘em fast. This is the headline’s job.

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How To Reduce Your Sponsored Update Expenses

How To Reduce Your Sponsored Update Expenses | B2B Content Strategy | Scoop.it
Learn how nurtured social media marketing can help reduce your sponsored post advertising costs. Raise awareness by curating and nurturing your posts.
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The 'Detroit Joey' Formula: Automated system to leave your new customers stunned - Videofruit

The 'Detroit Joey' Formula: Automated system to leave your new customers stunned - Videofruit | B2B Content Strategy | Scoop.it
Download: Get a FREE copy of the “Detroit Joey” bonuses. They will walk you through setting up this strategy for your business. Today I signed up for a monthly subscription and was blown away by what happened next.  I’m going to show you the email, give you the exact copy and lay out a fully automated workflow …
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How To Make Your Content More Social Media Friendly

How To Make Your Content More Social Media Friendly | B2B Content Strategy | Scoop.it
Is your content social media friendly? The more friendly you make your content, the more likely your readers will be to share it with their audience.
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The Obvious Way to Bond with Your Readers That Almost Everyone Ignores

The Obvious Way to Bond with Your Readers That Almost Everyone Ignores | B2B Content Strategy | Scoop.it
Struggling to create a bond with your blog audience? Discover how a quick and simple welcome video can transform casual readers into raving fans.
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The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without | B2B Content Strategy | Scoop.it
Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So
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Marketing Blogs: Why marketing professionals should write a blog

Marketing Blogs: Why marketing professionals should write a blog | B2B Content Strategy | Scoop.it
Here's why marketing professionals should write a marketing blog.
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7 Tips for Writing Content Like A Human - Bidsketch

7 Tips for Writing Content Like A Human - Bidsketch | B2B Content Strategy | Scoop.it
Popular advice for writing content? Write like you talk. Unfortunately many take it out of context. Here's what "write like you talk” really means ...
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8 Ideas to Boost Your Latest Blog Post

8 Ideas to Boost Your Latest Blog Post | B2B Content Strategy | Scoop.it
Boost your latest blog post! Eight ways you can pump up your latest blog post and get it in front of a whole new audience.
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Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

Why Your Site Gets Such Pitiful Traffic (and What to Do about It) | B2B Content Strategy | Scoop.it
If your website gets embarrassingly little traffic, you may be making one of these far from obvious mistakes.
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Should You Write Long Pages or Short Pages?

Should You Write Long Pages or Short Pages? | B2B Content Strategy | Scoop.it
How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.
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The Only 6 Posts Worth Writing (and How to Totally Nail Each One)

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) | B2B Content Strategy | Scoop.it
Want to write more popular posts for your blog? There are only 6 types of post you should be writing. Find out how with templates and examples.
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Nail the Copy or Get Hammered | Social Media Today

Nail the Copy or Get Hammered | Social Media Today | B2B Content Strategy | Scoop.it
All the hype about visual content should never reduce your focus on the quality of your written content. This edition of Content Marketing Minds looks at getting started as a content writer, fundamentals for writing effective copy, and common mistakes found in bad writing.
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How to Create Content That Drives Lots of Organic Traffic

How to Create Content That Drives Lots of Organic Traffic | B2B Content Strategy | Scoop.it
Have you ever wondered why some types of content generate lots of search traffic and others don't? I too was wondering about that, so I started to look for
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How to ID your bad writing | Publication Coach

How to ID your bad writing | Publication Coach | B2B Content Strategy | Scoop.it
Having a “vocabulary” of writing problems might sound like a strange idea but there are some terrific benefits from knowing how to ID your bad writing…
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How to Build the One Thing You Can’t Blog Successfully Without

How to Build the One Thing You Can’t Blog Successfully Without | B2B Content Strategy | Scoop.it
Have you noticed that I do a great job at connecting with you? So much so that it feels like you actually know me? It didn’t happen by accident. When I
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Why Employees Need to Be Part of Your LinkedIn Marketing Strategy | Hinge

Why Employees Need to Be Part of Your LinkedIn Marketing Strategy | Hinge | B2B Content Strategy | Scoop.it
Leverage your employees and find out how to get more eyes on your content, more social shares, and more referral traffic from your LinkedIn marketing strategy.
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How to Create Great Images for Your Blog Posts

How to Create Great Images for Your Blog Posts | B2B Content Strategy | Scoop.it
Find out why you need unique images for your content, and how to create various types of images.
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How B2B Companies are Winning on Social Media - B2B Writing Success

How B2B Companies are Winning on Social Media - B2B Writing Success | B2B Content Strategy | Scoop.it
B2B companies are learning to harness the power of social media. Julia Borgini examines some unique examples of B2B social media marketing.
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Top B2B Lead Generation Tactics

Top B2B Lead Generation Tactics | B2B Content Strategy | Scoop.it
The real challenge with B2B lead generation lies in the fact that you don’t simply generate a lead today, you guide it.
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Make Your Visual Content Stand Out With a Signature Brand Look

Make Your Visual Content Stand Out With a Signature Brand Look | B2B Content Strategy | Scoop.it
The explosion of visual content means your audience is skimming more than ever these days. That's why consistent branding of visual images is becoming critically important. Find out what 5 experts ...
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Create a Work Environment That Fosters Flow

Create a Work Environment That Fosters Flow | B2B Content Strategy | Scoop.it
Everywhere we look in business timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word — and according to an ever-increasing pile of evidence
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Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach | B2B Content Strategy | Scoop.it
When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of...
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How Health Care is Leading New Venture Capital Investment @jeremyquittner

Venture capital investment in the second quarter climbed to record levels, with technology and health care making the largest gains.
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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | B2B Content Strategy | Scoop.it

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)

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