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Why quality content marketing will be king in 2013 | The Wall Blog

Why quality content marketing will be king in 2013 | The Wall Blog | B2B Content Strategy | Scoop.it
The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for
Walt Goshert's insight:

"Anyone can produce “stuff”, but there is a world of difference between well thought-out, strategically developed content that absolutely tells stories about brands, as opposed to material – written, video or audio – that is produced without a thought for quality, understanding or strategy. 


And this, of course, is one key reason why brands should seek out companies experienced in creating properly thought-out content to underpin their marketing activities."


To discover and tell the stories well requires hard strategy work and market research.


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B2B Content Strategy
Insights and Thought-Leadership on Proven Content Strategy for B2B Marketing
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Marketing Blogs: Why marketing professionals should write a blog

Marketing Blogs: Why marketing professionals should write a blog | B2B Content Strategy | Scoop.it
Here's why marketing professionals should write a marketing blog.
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7 Tips for Writing Content Like A Human - Bidsketch

7 Tips for Writing Content Like A Human - Bidsketch | B2B Content Strategy | Scoop.it
Popular advice for writing content? Write like you talk. Unfortunately many take it out of context. Here's what "write like you talk” really means ...
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8 Ideas to Boost Your Latest Blog Post

8 Ideas to Boost Your Latest Blog Post | B2B Content Strategy | Scoop.it
Boost your latest blog post! Eight ways you can pump up your latest blog post and get it in front of a whole new audience.
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Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

Why Your Site Gets Such Pitiful Traffic (and What to Do about It) | B2B Content Strategy | Scoop.it
If your website gets embarrassingly little traffic, you may be making one of these far from obvious mistakes.
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Should You Write Long Pages or Short Pages?

Should You Write Long Pages or Short Pages? | B2B Content Strategy | Scoop.it
How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.
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The Only 6 Posts Worth Writing (and How to Totally Nail Each One)

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) | B2B Content Strategy | Scoop.it
Want to write more popular posts for your blog? There are only 6 types of post you should be writing. Find out how with templates and examples.
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Nail the Copy or Get Hammered | Social Media Today

Nail the Copy or Get Hammered | Social Media Today | B2B Content Strategy | Scoop.it
All the hype about visual content should never reduce your focus on the quality of your written content. This edition of Content Marketing Minds looks at getting started as a content writer, fundamentals for writing effective copy, and common mistakes found in bad writing.
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The 6 steps for creating valuable content for your agency

The 6 steps for creating valuable content for your agency | B2B Content Strategy | Scoop.it
In this episode of The Smart Agency Master Class I talk with Ahava Leibtag, and she is going to talk to us about the six steps for creating valuable content to help you reach your target audience and increase your impact.
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A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content” | B2B Content Strategy | Scoop.it
Tweet Tweet Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could(...)
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7 Ways to Make Your Blog Stand Out From the Crowd

7 Ways to Make Your Blog Stand Out From the Crowd | B2B Content Strategy | Scoop.it
One of the biggest challenges for bloggers is to provide visitors with a memorable experience that will lead them back to the blog at some point in time. In order to do this you'll need to have a blog that stands out from all of the others in your niche. You'll need a way to separate yourself from other blogs and show visitors that you're worth remembering.

If you want to make your blog stand out from the others, here are 7 different things you can do.
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Are You Missing the “Network” Opportunity?

Are You Missing the “Network” Opportunity? | B2B Content Strategy | Scoop.it
Is your team taking advantage of the “network” opportunity? In other words, are you embracing networks to drive leads and opportunities?
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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | B2B Content Strategy | Scoop.it
How long is the perfect blog post? How is it formatted? What is its headline? We present the data and science behind these answers and more.

Via Neil Ferree
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Neil Ferree's curator insight, May 28, 1:22 PM

If you're going to write an epic blog post article, it only makes sense to follow a best practice model like this one from Buffer App Blog to get the biggest bang for your buck.


  • 1,500 Words is the Sweet Spot
  • Storytelling is the Hook
  • The Title is Everything
  • Use a Featured Image
  • I Like to use Bullets 
  • Onpage Optimization SEO is Key


If you follow this formula, you will find your webpages and article will Get Ranked on Page 1 of Google improve your ROI so you can be able to Monetize Your Social Media Marketing and best of all Dominate page 1 Search Results using these Social SEO Techniques.

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The Easiest 12-Step Business Blogging Guide You’ll Ever Read

The Easiest 12-Step Business Blogging Guide You’ll Ever Read | B2B Content Strategy | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
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Top B2B Lead Generation Tactics

Top B2B Lead Generation Tactics | B2B Content Strategy | Scoop.it
The real challenge with B2B lead generation lies in the fact that you don’t simply generate a lead today, you guide it.
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Make Your Visual Content Stand Out With a Signature Brand Look

Make Your Visual Content Stand Out With a Signature Brand Look | B2B Content Strategy | Scoop.it
The explosion of visual content means your audience is skimming more than ever these days. That's why consistent branding of visual images is becoming critically important. Find out what 5 experts ...
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Create a Work Environment That Fosters Flow

Create a Work Environment That Fosters Flow | B2B Content Strategy | Scoop.it
Everywhere we look in business timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word — and according to an ever-increasing pile of evidence
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Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach | B2B Content Strategy | Scoop.it
When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of...
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How Health Care is Leading New Venture Capital Investment @jeremyquittner

Venture capital investment in the second quarter climbed to record levels, with technology and health care making the largest gains.
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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | B2B Content Strategy | Scoop.it

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)

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The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog | B2B Content Strategy | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
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5 Things Your Embarrassing Uncle Would Do If He Sent Marketing Emails

5 Things Your Embarrassing Uncle Would Do If He Sent Marketing Emails | B2B Content Strategy | Scoop.it
What kind of embarrassing email marketing habits are keeping your reader's finger from clicking? See if any of these sound familiar.
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35 Blogging Tips to Woo Readers and Win Business - Copyblogger

35 Blogging Tips to Woo Readers and Win Business - Copyblogger | B2B Content Strategy | Scoop.it
Henneke delivers business blogging tips to streamline your content creation, engage readers, and charm potential clients so that they beg to work with you.
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How to Get Your Leadership Team To Blog More Effectively | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Get Your Leadership Team To Blog More Effectively | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Content Strategy | Scoop.it
As a marketing director or manager, it's your job to create an opportunity in your executives' very busy lives to meaningfully contribute to the marketing strategy you know will work. Here's how.
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How to Email Busy People (and Not Be Annoying)

How to Email Busy People (and Not Be Annoying) | B2B Content Strategy | Scoop.it
Knowing how to email busy people is essential if you want to get in touch with influencers in your industry! Learn how to reach them without being annoying.
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Three Videos Changing Media as We Know It

Three Videos Changing Media as We Know It | B2B Content Strategy | Scoop.it
The media and marketing landscape is rapidly changing. Brands are becoming publishers. The consumer is in control of the buying process.If you take a random survey of marketers, most would agree with
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