The Content Marke...
Follow
Find
6.7K views | +0 today
The Content Marketing Hat
Your new post is loading...
Your new post is loading...
Scooped by Mike Allton
Scoop.it!

Can SMB’s afford the impressive ROI of Content Marketing?

Can SMB’s afford the impressive ROI of Content Marketing? | The Content Marketing Hat | Scoop.it
Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation?
more...
Peg Corwin's curator insight, March 29, 2014 5:02 PM

I know for sure that small businesses do not have 5 figure marketing budgets for content marketing.  Their content goals have to be more modest, like sharing user content, tips and images. They can, however, curate content economically.


If you like this scoop, would you consider a thumbs up or share?

Scooped by Mike Allton
Scoop.it!

Technology Marketers Urgently Need to Document Their Content Marketing Strategy

Technology Marketers Urgently Need to Document Their Content Marketing Strategy | The Content Marketing Hat | Scoop.it
Looking for insight into how technology marketers are using content marketing?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO | The Content Marketing Hat | Scoop.it
In this post, we’ll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy. Move over keyword strategy...
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Find Content Marketing Success in 15 Hours a Week

How to Find Content Marketing Success in 15 Hours a Week | The Content Marketing Hat | Scoop.it
How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994? You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Posting a Post. You need to be creating content as well. And that’s something that, if you’re not careful, can take up your entire day. I know I need to create content. But why, again?
Mike Allton's insight:

CONTENT MARKETING SUCCESS in 15 hours a week.

According to +James Scherer"Content marketing works. It costs 62% less than traditional marketing avenues (do you even remember the Yellow Pages?) and delivers three times the leads. It has officially been ranked as the most effective strategy for SEO and website conversion rates are 6x higher for content creating businesses than businesses without content."

So how do we actually do Content Marketing without it consuming our entire day?

That's where this resource comes in. Learn how to focus your efforts and save time, and pick up some ideas on some great time-saving apps as well!

How much time are you currently spending on content marketing? Does 15 hours sound like too little, or way too much time?

Thanks, and have a great day!!

#ContentMarketing   #Business   #Marketing   #Blogging   #BloggingTips#BloggingTipsForSuccess  

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Lights, Camera, Produced Hangouts!

Lights, Camera, Produced Hangouts! | The Content Marketing Hat | Scoop.it
HOAs are awesome but, can they be better?
Can we take this amazing tool from Google and expand it to new heights of creativity and entertainment? I am not saying we need to but are we able to?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)

3 Steps to Scare Your Audience Into Action (And Still Sleep at Night) | The Content Marketing Hat | Scoop.it
If threatened, we move into action.
At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia seeing a spider.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Make Your Website a Party People Want to Attend

How to Make Your Website a Party People Want to Attend | The Content Marketing Hat | Scoop.it
Have you ever walked into a party where you didn’t know anyone?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

HootSuite Endures a Denial of Service Attack

HootSuite Endures a Denial of Service Attack | The Content Marketing Hat | Scoop.it
Starting early this morning, HootSuite users began noticing an inability to access their HootSuite dashboard. At 6:40am PST, HootSuite developers began working on the issue and started tracking and reporting on the issue online. While scheduled messages and RSS feeds were unaffected, it was clear that most users were unable to access the dashboard and therefore unable to send new status updates or monitor accounts.
Mike Allton's insight:

HootSuite began reporting early this morning of an issue users were reporting accessing the dashboard. Within a couple of hours, it was clear that HootSuite was under attack.

As of this writing, service and access has been restored and HootSuite has successfully mitigated the attack.

For more information and updates as they occur, read more below. If you have any questions at all, please let me know.

Are you able to access your HootSuite dashboard currently?

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How content curation helps social media publishing

How content curation helps social media publishing | The Content Marketing Hat | Scoop.it
As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Write Killer Bullet Points

How to Write Killer Bullet Points | The Content Marketing Hat | Scoop.it
Keep your readers running down your page like water on a slide.”
Wouldn’t you like your copy to have that effect?
Of course. Who wouldn’t?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Hashing Out Google Plus Hashtags: Uncover Their Hidden Powers!

Hashing Out Google Plus Hashtags: Uncover Their Hidden Powers! | The Content Marketing Hat | Scoop.it
What if I told you that Google+ hashtags are way more than meets the eye? 
Come along with me for a deep dive into the amazing world of Google+ hashtags!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Google Plus App Updated For Community Managers And More

Google Plus App Updated For Community Managers And More | The Content Marketing Hat | Scoop.it
One of the features that Google+ has recently given Community Managers is the ability to pin posts to the top of the community stream, and now that capability has been added to both iOS and Android device apps.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Link to a Google Plus Post

How to Link to a Google Plus Post | The Content Marketing Hat | Scoop.it
If you've ever wanted to share a Google+ Post with someone, to other social networks perhaps, or just wanted to bookmark it for later reading, here's how to link to a Google+ Post.
Mike Allton's insight:

How to Link to a Google+ Post

Did you know that every public Google+ post is essentially a webpage that can be linked to and shared? If you post something great or find something that someone else has posted, you can use the post link to share that post to other social networks.

You can also bookmark Google+ posts for later reading!

The trick is to use the timestamp on the post itself. You can click it to open any post in a new tab or window.

For more detailed instructions and screenshots, including a shortcut, read more: http://www.thesocialmediahat.com/article/how-link-google-plus-post 

Personally, I don't often share Google+ posts to other networks, but I do find it really convenient either when I have a long list of resource links within a Google+ post, or for sharing specific Events like scheduled HOAs. How about you? Do you ever share Google+ posts to other social networks, or will you now that you know how?

#GooglePlusTips #GooglePlusTipsAndTricks #Google+ 

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages

How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages | The Content Marketing Hat | Scoop.it
Imagine you’ve entered a cave.
Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you.
You see three doorways: they’re equal in size, and all the same distance from where you stand.
Mike Allton's insight:

Great advice here both for site design and for laying out individual blog posts.

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How Blogging Accelerates Startup Growth

How Blogging Accelerates Startup Growth | The Content Marketing Hat | Scoop.it
I write and publish guest blog posts because writing – like your startup – is for other people. It’s reaching new audiences. It’s sharing new experiences, practices and revelations with old friends and new friends… and even brands.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Sharing Content Via HootSuite Gets Faster and Easier

Sharing Content Via HootSuite Gets Faster and Easier | The Content Marketing Hat | Scoop.it
HootSuite has updated their extension today making it twice as fast as before. They've also redesigned the user interface to give it a new look with larger, bolder buttons so that it's even easier to share or schedule your posts.
Mike Allton's insight:

HootSuite's Hootlet Gets Faster & Easier

If you aren't yet using HootSuite's extension for Chrome, Hootlet, now's a great time to get started. HootSuite just updated the extension making it twice as fast to load, and easier to use.

If you're already using the extension, it will update automatically and you're already enjoying the speed bump!

For more information about the update, and links to install the extension, read more:

#HootSuite #HootSuiteTips #Hootlet 

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage

5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage | The Content Marketing Hat | Scoop.it
Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Social, Search and Site - how to use Google+ to make it all work together

Social, Search and Site - how to use Google+ to make it all work together | The Content Marketing Hat | Scoop.it
If you are on Google+ you are most probably very aware of being Social. But what do you want to get out of your activity? Well, in this quick post I want to get you focused on what you can achieve...
Social
I think of this as having several levels...
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

6 ways to rethink corporate knowledge sharing

6 ways to rethink corporate knowledge sharing | The Content Marketing Hat | Scoop.it
6 ways to rethink corporate knowledge sharing from Scoop.it
The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How Content Marketing Success is Blocked by Antiquated Beliefs

How Content Marketing Success is Blocked by Antiquated Beliefs | The Content Marketing Hat | Scoop.it
As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues associated with the discipline.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Google+ Game Changing Update: Full Image Teasers

Google+ Game Changing Update: Full Image Teasers | The Content Marketing Hat | Scoop.it
Have you noticed the new link preview cards that are showing up on Google+? Here's everything you need to know, including how to get started, and what these new link shares mean for businesses and bloggers.
Mike Allton's insight:

New Google+ Link Preview Cards

Well, well, well. As some of you may have noticed, there was an update to Google+ that started to roll out last night. Check out the new link preview below. Notice the larger image? Site name? Article Description?

This is a huge deal for businesses and bloggers and marketers.

+martin shervington did a brilliant job of bringing this to my attention last night as a group of us had fun talking about and exploring the new feature... well into the late night hours.

The article below summarizes all of the noted changes, and what those changes mean for marketers. I explain in more detail:

 - All of the new link preview features
 - What's different from the old link preview
 - What's different from image shares
 - What the SEO ramifications are
 - How to get started with your own shares

As new aspects of the update, or other new features, are noticed, this post and article will be updated accordingly.

Enjoy the great new link previews!

#GooglePlus  #GooglePlusUpdate #Blogging 

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How To Share Full Images To Twitter Using HootSuite

How To Share Full Images To Twitter Using HootSuite | The Content Marketing Hat | Scoop.it
HootSuite Pro users can share images to Twitter using Twitter's native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.
Mike Allton's insight:

HootSuite Upgrades Image Sharing for Twitter

HootSuite Pro users got a nice surprise today. We're now able to share images to Twitter using Twitter's pic.twitter technology. That means that these shared images show up as full images within the Twitter stream, not just in the expanded tweet view.

For screenshots and more information on how you and your business can take advantage of this functionality to achieve three to four times more engagement on Twitter, read more: http://owl.li/uu2Qi 

#HootSuite #Twitter #News   #SocialMediaMarketing  

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

13 Damn Good Ideas from 13 Dead Copywriters

13 Damn Good Ideas from 13 Dead Copywriters | The Content Marketing Hat | Scoop.it
Advertising is an ancient art.
In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.
Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Save Google Plus Posts for Later Reading

How to Save Google Plus Posts for Later Reading | The Content Marketing Hat | Scoop.it
There are actually several methods you can use to save Google+ posts for later reading. Which method you choose will mostly depend on your own personal preferences and requirements. We'll review them all here.
Mike Allton's insight:

How to Save Google+ Posts

Have you ever found a Google+ post from someone that you really wanted to save for later? Perhaps you got a notification, or maybe you just saw a post in your stream. What do you do?

There are some commonly used techniques that have surfaced, like saving posts to an empty circle, or creating your own Private Community. And those may work perfectly for you. There's another method though that I use that I think is even better.

My method saves posts outside of Google+ so they're accessible on multiple devices, regardless of whether or not you're logged in. The saves can be categorized, searched and sorted, and the system can be used to save posts, links or even comments and text snippets.

For the details on all of these options and more, read today's article: http://www.thesocialmediahat.com/article/how-save-google-plus-posts-later-reading 

Have you used one of these methods, or do you have one of your own that you'd like to share?

Thanks!

#GooglePlus  #GooglePlusTips #EvanG+ 

more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Why Linkbait Is Not The Evil Viper You Think It Is (And How To Use It To Gain Traffic)

Why Linkbait Is Not The Evil Viper You Think It Is (And How To Use It To Gain Traffic) | The Content Marketing Hat | Scoop.it
Linkbait, while the name may sound bad or may even have some negative connotation in your mind, doesn't have to be negative at all. It can and should be a productive aspect of your Content Marketing strategy.
Mike Allton's insight:

Is Linkbait Evil?

It's unfortunate that the content marketing industry has coined the term "linkbait" because the word bait (and even links to an extent) have such bad connotation sometimes.

The fact is, linkbait, if done properly, can actually be a very good thing. Even Matt Cutts from Google agrees, and said that, "content can be both white-hat and yet still be wonderful "bait" for links."

So in today's article, I wanted to dive into what linkbait actually is, how we go about creating it and defining it, and even trying to determine just how much linkbait we need. I also include 7 examples of the kinds of content that typically make for great linkbait.

Learn more: http://owl.li/ulSA8 

If you're writing and blogging for your business, this is a concept and technique that you must learn and adopt.

And if you've shied away from creating "linkbait" in the past, what was it that stopped you? Is there a myth we need to bust?

Thanks, and have a great weekend!

#Blogging     #ContentMarketing     #Linkbait    #SEO   #BlogTips  

more...
No comment yet.