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Google Plus: Transparency, Disclosure, and Social Play

Google Plus: Transparency, Disclosure, and Social Play | The Content Marketing Hat | Scoop.it
As some of you may know, I regularly ask people whether they would like to 'opt in' to a circle on Google+. As some people may wonder what the heck that quirky Brit is up to, I thought I would explain very openly how it all works.
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Where Content Marketing Fits in Your Marketing Plan

Where Content Marketing Fits in Your Marketing Plan | The Content Marketing Hat | Scoop.it
While content marketing certainly isn’t new, there continues to be a lot of confusion over what it is and what it isn’t.
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How to Prepare Your Business for Content Marketing

How to Prepare Your Business for Content Marketing | The Content Marketing Hat | Scoop.it
A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing.
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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | The Content Marketing Hat | Scoop.it
I’m guessing you do great work.You add value everywhere you can, and people want to refer you on their own.
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10 brilliant things you can do with CircleCount.com

Circlecount really is an amazing site - here are just 10 of the cool things that it will enable you to do!
1. Check your Follower/View/Plusones History
On CircleCount.com we are tracking the follower count and the view count daily.
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You First 9 SEO Tasks

You First 9 SEO Tasks | The Content Marketing Hat | Scoop.it
SEO can be bewildering for people who are not familiar with it. Even if you are knowledgeable about it, it can be a large time commitment. If you are just beginning to work on SEO for a web site what are the first things you should plan to do?
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Google Verifies Full-Bleed Image Requirements

Google Verifies Full-Bleed Image Requirements | The Content Marketing Hat | Scoop.it
When Google+ began rendering article shares with larger images and a description back in March, there was a great deal of scuttling about, trying to determine what it took to get that treatment. If you look at my original post, there was update after update as new information was discovered and changes were affected on Google+.
Mike Allton's insight:

How to Get Full-Bleed Images on Google+

Thanks to some Article Rendering documentation spotted by +Mark Traphagen earlier, we now know exactly what it takes to trigger the large image treatment of link previews that we've had available since March.

We've known for some time that a minimum width of 506px was required. What wedidn't know was that Google+ was also looking at the kind of content being shared. Specifically, only Articles and Blogs are receiving this rendering, hence the name,Article Rendering.

For that, you need to make sure that your Meta Tags are in place using either Open Graph or Schema.org and that the Type tag is set to Article, Blog or BlogPost.

For a complete breakdown, including image aspect ratio requirements and more, refer to the article below.

#GooglePlus   #GooglePlusUpdate   #Blogging  

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How to Track Google+ Post Impressions

How to Track Google+ Post Impressions | The Content Marketing Hat | Scoop.it
While we're still waiting on official Google+ analytics, here's one trick you can use so find out exactly how many people potentially saw your status update.
Mike Allton's insight:

Want to know how many times a Google+ post has been viewed?

As businesses and marketers, there are a lot of metrics that we want to review in order to help us understand how we're doing on social media, and whether our past activity has contributed to growth of the business.

Unfortunately, the metrics we want often just aren't there.

One of the first measurements we want to see is simply how many people potentially saw our post. Call it reach or impressions or views... it's just a number of eyeballs that might have seen our update.

And while we're still waiting on official Google+ Analytics (which they've said is coming), and there are a growing number of third-party tools that are attempting to bridge the gap, there's actually a pretty easy way you can begin to tell how many people are viewing your post.

Learn how: http://owl.li/wuqkQ

So now, in addition to the standard social signals of +1's, Comments and Shares, you can also add in Views to your metrics. When combined with Google Analytics for website traffic and conversion goals, you can really start to see how your Google+ activity is paying off.

But don't forget, as +Stephan Hovnanian has mentioned, not every post has to have the same goals. While driving website traffic may be your most important goal, you can and should create posts that have alternate goals, and Brand Recognition might just be one of them (in which case View count becomes your best metric).

Do you agree?

#GooglePlus #GooglePlusTips #ContentMarketing 

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Is It Possible To Tweet Too Much?

Is It Possible To Tweet Too Much? | The Content Marketing Hat | Scoop.it
Find out whether or not it's possible to tweet too much, and what happened when I increased tweet frequency by 66%.
Mike Allton's insight:

Is It Possible to Tweet Too Much?

What if I told you that you could tweet as often as you wanted?

What if I told you that I'd increased my own tweets by 66% a day, and gainedfollowers?

What if I told you that the increase in tweets improved site traffic by 20%?

There's more to the story, so take a moment to read about what I did, the results I got, and my opinions on tweet volume in general here:  http://owl.li/wnAv2 

Then come back and let me know, do you think it's possible to tweet too much? Under what circumstances?

#Twitter   #SocialMedia   #TwitterTips  

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The 5 Other Landing Pages your Business Needs

The 5 Other Landing Pages your Business Needs | The Content Marketing Hat | Scoop.it
While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction.
Mike Allton's insight:

Multiball racks up the most points

Ever play pinball? The pinball machines were always my favorites out of all the arcade games. At Ohio State we had an Addams Family machine in the lobby of my dorm and I loved to head there after dinner and just crush it.

My favourite part of the game was multiball, and my friends just couldn't understand that.

You see, if you place the ball just right, or hit the right bumper at the right time, you can get two or three balls flying around at the same time. It looks like madness.

It's typically the most intense part of the game, as you now have three moving objects to track with your eyes, and still just the two paddles to lever to try and control the action. Fire one up a ramp while you send another to the top of plane where it can bounce around the pegs for a while. Maneuver your left paddle to hold a ball there while you line up the right paddle for the perfect shot.

It's exciting and tense and, not surprisingly, the most rewarding time of the game.With three balls going at once, can you imagine all the points I'm racking up?

Wishpond's +James Scherer is spot on when he compares your landing pages to bumpers in pinball. You should have a page or two within your website that helps prospects take that critical next step toward becoming a customer. They're the ball, and that landing page is the bumper that sends them up the ramp to fortune and glory. James suggests that you need more landing pages for different kinds of prospects to make sure that none of them fall straight through the flippers to the bottom, and I couldn't agree more.

Take a look at his guest post and the fantastic examples he's offered of what to do, and what not to do, and think about your own website. What landing pages do you have set up now? Which ones do you need to work on?

And don't be afraid of multiball.

#LandingPages   #Marketing   #ContentMarketing  

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Google Plus SEO: Trust, Reputation and Authority

Google Plus SEO: Trust, Reputation and Authority | The Content Marketing Hat | Scoop.it
“Search engine optimization (SEO) is changing.
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4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein | The Content Marketing Hat | Scoop.it
Gary W. Goldstein is a Hollywood Producer, among other titles and businesses. While in Hollywood, he produced and was involved in a number of top films, including Pretty Woman and Under Siege. But that's not what makes Gary so special. When you listen to Gary talk, he just exudes wisdom and empathy.
Mike Allton's insight:

Social Media Wisdom from Gary W. Goldstein

Over the past few weeks, +Gary W. Goldstein has been making appearances on The Creative Connection HOA by +TheCraftStar.com. In case you don't know who Gary is, he is an extremely successful movie producer and Hollywood influencer, perhaps best known for his film, Pretty Woman.

What many don't know is that Gary is also a brilliant teacher. He has spent decades helping rising talent find their way into Hollywood, and as it turns out, his advice and wisdom can actually be applied to many businesses, and social media in particular.

For instance, one of Gary's most important tenets is that Relationships Come First.He said that, "My mantra, and the key to all my success is simple: relationships over results, always."

As I listened to Gary talk, I knew that I had to share with you his fascinating perspective and stories. He offers us lessons on:

1. Building Relationships
2. Targeted Marketing
3. Influencer Marketing
4. Content Marketing

And he also has fantastic advice for people in general, like the importance of limiting distractions,  or how and why you should seek out a mentor for yourself.

Learn more: http://bit.ly/1gOWRsE 

I know that everyone who has listened to Gary during one of his HOAs has been impacted in different ways. After you've had a chance to soak in his wisdom, I'm really interested to hear what it was that really touched you. Did you find new insight into social media marketing, or perhaps something more personal? Did Gary inspire your creativity, or was it just plain fun to listen to someone that involved in Hollywood?

Enjoy!

#SocialMedia   #Marketing   #Business   #Hollywood  

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The 14 Keys to Writing Advertorials That Sell

The 14 Keys to Writing Advertorials That Sell | The Content Marketing Hat | Scoop.it
Advertorials are native ads with a single purpose: getting specific action from the reader.
This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.
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5 Questions to Ask When Launching a Content Marketing Strategy

5 Questions to Ask When Launching a Content Marketing Strategy | The Content Marketing Hat | Scoop.it
Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task.
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Google Plus Analytics and Insights

Google Plus Analytics and Insights | The Content Marketing Hat | Scoop.it
Once you have a strategy in place for your Google Plus page, it helps to have tools to monitor your progress so you can test and track what's working, and what's not.
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Making you a media: Announcing TL;DR by Scoop.it

Making you a media: Announcing TL;DR by Scoop.it | The Content Marketing Hat | Scoop.it
The Internet throws at us a full Library of Congress every 5 minutes or so. It’s just way too long to read!
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Introducing Plus Your Business Level 1 - Pioneer

Introducing Plus Your Business Level 1 - Pioneer | The Content Marketing Hat | Scoop.it
Here is an overview of what you will cover in this level:
Are you interested in knowing more? Well, please contact us here.
The post Introducing Plus Your Business Level 1 - Pioneer appeared first on Plus Your Business.
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How to Keep Facebook Viable as a Content Marketing Platform

How to Keep Facebook Viable as a Content Marketing Platform | The Content Marketing Hat | Scoop.it
If you listen to a lot of the commentary about social media these days, you’re probably hearing a lot about how Facebook brand pages are becoming less valuable for content marketing.
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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | The Content Marketing Hat | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
Mike Allton's insight:

This updated resource now includes information on Friends+ME, Sprout Social and Sendible, as well as interesting news coming from the Everypost app.

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How to Test and Refine Your Google+ Strategy

How to Test and Refine Your Google+ Strategy | The Content Marketing Hat | Scoop.it
The depth of Google+, with so many features and options for relationship building and content marketing, can make finding a tool to help test and refine your strategy quite difficult. Steady Demand Pro, when used daily, can pinpoint performance and opportunity.
Mike Allton's insight:

How to Test and Refine Your Google+ Strategy by +Stephan Hovnanian 

STRATEGY: from the Greek stratēgia, meaning "art of troop leader", is the art of planning and directing operations and movements to achieve one or more goals.

It's one thing to come up with a plan on how to be successful at something. It's another thing to have systems and processes in place to know whether or not that plan is successful. When you've positioned yourself to be able to monitor and improve on your actions, that's when you've begun to implement true strategy.

If you want to develop a strong strategy for Google+, that's where a tool like +Steady Demand comes in.

In today's guest blog, Stephan, a Google+ expert and author, shares with us not only how to use the Steady Demand tool, but also offers 5 specific strategies for Google+ success that the tool supports.

Take a look and then jump back here and let me know what you think. Will you try Steady Demand? How about some of those specific strategies Stephan suggests?

#GooglePlus   #SteadyDemand   #SocialMedia   #SocialMediaStrategy#GooglePlusTools  

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How to set up multiple Twitter accounts on your iPhone

How to set up multiple Twitter accounts on your iPhone | The Content Marketing Hat | Scoop.it
If you have more than one Twitter account, here's how to configure your iPhone to use them both simultaneously. There's also an app you can use for iOS or Android for multiple Twitter account support.
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Brand Your HOA to Positively Impact Your Audience

Brand Your HOA to Positively Impact Your Audience | The Content Marketing Hat | Scoop.it
Businesses are using HOAs to educate, entertain and engage their audience on a variety of topics, but many are unaware of all the branding opportunities they're missing.
Mike Allton's insight:

Are You Branding Your HOAs?

If you've attended more than a couple HOAs lately, you may have noticed that some businesses and hosts take the time to use a custom header graphic, or even a cool teaser video, to help brand and promote their Event.

But too many others aren't yet taking advantage of all the options Google+ affords.

If you currently or are planning to run some HOA shows, check out what +Jeff Sieh is doing with The Manly Show and pick up some tips.

Learn more: http://bit.ly/1n3x4BZ 

#GooglePlusHangouts #HOA #Branding  

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Face Value: 5 Tips for a Share-worthy Company Facebook Page

Face Value: 5 Tips for a Share-worthy Company Facebook Page | The Content Marketing Hat | Scoop.it
Here are a few simple tips to help you use social networking and Facebook specifically to improve your company's "face value."
Mike Allton's insight:

Improve Facebook Page Engagement

Guest contributor +David Glenn outlines 5 great ideas for how to improve your Facebook Page engagement - and we all know how important that is!

#Facebook   #SocialMedia  #Business 

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Case Study: William Shatner Wednesday

Case Study: William Shatner Wednesday | The Content Marketing Hat | Scoop.it
Google+ is a truly powerful communications tool.
Used well, it can be used to rally huge sums of people around a cause.
If you’re successful, you can get the attention of just about anyone....even William Shatner.
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