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Take Your Blogging To The Next Level

Take Your Blogging To The Next Level | The Content Marketing Hat | Scoop.it
Here are a number of articles I've published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.
Mike Allton's insight:

Take Your Blogging To The Next Level

This collection of free guides and articles will help you work on every aspect of your blogging, including:

✐ WHEN & HOW TO WRITE BLOGS
✐ WHAT TO BLOG ABOUT
✐ PROMOTING BLOG POSTS
✐ MAKING MONEY FROM BLOG POSTS

Bookmark this resource, as it's packed with information, and will be updated regularly!


#Blogging #BloggingTips #BloggingForBusiness 
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oconnorandkelly's curator insight, March 7, 12:53 PM

Take Your Blogging To The Next Level

This collection of free guides and articles will help you work on every aspect of your blogging, including:

✐ WHEN & HOW TO WRITE BLOGS
✐ WHAT TO BLOG ABOUT
✐ PROMOTING BLOG POSTS
✐ MAKING MONEY FROM BLOG POSTS

Bookmark this resource, as it's packed with information, and will be updated regularly!


#Blogging #BloggingTips #BloggingForBusiness 
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What Does It Mean To Be Social On Social Media?

What Does It Mean To Be Social On Social Media? | The Content Marketing Hat | Scoop.it
Businesses are often advised to "Be Social" on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort?
Mike Allton's insight:

To Be (social) Or Not To Be (social)

That is the question which no doubt plagues many a blogger and business owner. Whether 'tis nobler in the mind to use social media a certain way, or oppose the sea of get rich quick and touted shortcuts.

It's not an easy road, but I believe it's far from the undiscover'd country Hamlet might make it out to be.

Let's open this door together.

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The Twinkie Awards's curator insight, March 2, 10:47 AM

To Be (social) Or Not To Be (social)

That is the question which no doubt plagues many a blogger and business owner. Whether 'tis nobler in the mind to use social media a certain way, or oppose the sea of get rich quick and touted shortcuts.

It's not an easy road, but I believe it's far from the undiscover'd country Hamlet might make it out to be.

Let's open this door together.

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Veteran Finds Renewed Vigor and Focus as a Solopreneur - The SiteSell Blog

Veteran Finds Renewed Vigor and Focus as a Solopreneur - The SiteSell Blog | The Content Marketing Hat | Scoop.it
David struggled with his transition into civilian life until he started building his own online business.
Mike Allton's insight:

I love reading stories about how people have embraced their entrepreneurial spirit and turned one of their passions into a business. And this one is particularly compelling.

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How to Set Up Multiple Twitter Accounts On Your Phone

How to Set Up Multiple Twitter Accounts On Your Phone | The Content Marketing Hat | Scoop.it
If you have more than one Twitter account, here's how to configure your phone to use them both simultaneously. There's also an app you can use for iOS or Android for multiple Twitter account support.
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You Can Grow Your Email List Using LinkedIn, But Not This Way!

You Can Grow Your Email List Using LinkedIn, But Not This Way! | The Content Marketing Hat | Scoop.it
LinkedIn offers an incredibly easy way to move your LinkedIn Connections into your email client, or even an email marketing software like MailChimp. But should you? What are the alternatives?
Mike Allton's insight:

Grow Your Email List Using LinkedIn
But Not This Way!

LinkedIn includes an incredibly easy way to export all of your connections in a format that you can then import into your email address book, or even an email marketing solution, like MailChimp.

I'm going to tell you how to do it, and then I'm going to tell why it's an awful idea. 

Read more: http://thesmh.co/1SNgUiJ ;

#EmailMarketing   #LinkedIn

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How To Create A Marketing Plan

Join us each week for *The Manly Pinterest Tips Show and Podcast* Our mission, _(and we choose to accept it)_ is to give practical tips to help you succeed o...
Mike Allton's insight:

Do you have a Marketing Plan?

 

If not, start here! Jeff Sieh and I talked about how to get a plan for your business started on this episode of Manly Pinterest Tips.

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3 Ways To Generate Leads With Content

3 Ways To Generate Leads With Content | The Content Marketing Hat | Scoop.it
Learn how Lead Magnets, Webinars and Quizzes can all become lead generating machines for your business.
Mike Allton's insight:

3 Ways To Generate Leads
With Content

In this fabulous guest post from +Elena Terenteva of +SEMrush, we take a closer look at three effective ways to turn your content into business leads.

#ContentMarketing   #LeadGeneration  

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The Top Social Media Blogs To Follow

The Top Social Media Blogs To Follow | The Content Marketing Hat | Scoop.it
These are the twenty finalists in this year's Top Social Media Blogs contest by Social Media Examiner. Use this list to follow each, along with the judges and SME, to improve your marketing in 2016.
Mike Allton's insight:

The Top Social Media Blogs To Follow

These are the finalists from +Social Media Examiner's annual Top Ten Social Media Blogs contest. And regardless of who gets top honors, my recommendation to you is that you follow and read each and every one of these nominees, as well as SME and the judges, to help make your marketing efforts in 2016 amazing.

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Geri Pluese's curator insight, February 9, 8:13 AM

The Top Social Media Blogs To Follow

These are the finalists from +Social Media Examiner's annual Top Ten Social Media Blogs contest. And regardless of who gets top honors, my recommendation to you is that you follow and read each and every one of these nominees, as well as SME and the judges, to help make your marketing efforts in 2016 amazing.

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Can You Promote A Blog Post From Your Phone?

Can You Promote A Blog Post From Your Phone? | The Content Marketing Hat | Scoop.it
Sometimes we'll schedule blog posts to be published when we're not around to promote them. Is the smartphone an option?
Mike Allton's insight:

Mobile Blog Promotion

If you have a blog post scheduled to be published this morning, but you're not going to be in the office, can you promote it from your smartphone?

Should you?

Those are the questions we're diving into this morning. Please take a look at and let me know what you think!

#Blogging   #ContentMarketing   #BlogPromotionology  

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Content marketing best practices from 1,000+ SMB marketers

Content marketing best practices from 1,000+ SMB marketers | The Content Marketing Hat | Scoop.it
Since we launched the Scoop.it content marketing ROI grader last fall, we've analyzed best practices of more than 1,000 SMBs. This is what we learned.
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An Incredible Research And Monitoring Tool for Social Media

An Incredible Research And Monitoring Tool for Social Media | The Content Marketing Hat | Scoop.it
Brandwatch is uniquely positioned to help your brand monitor and measure performance on social networks, and the web overall.
Mike Allton's insight:

Research & Monitor Social Media

Need to establish Social Media ROI? Most bloggers and businesses can track social media referral traffic and subsequent sales.

But how do you measure reputation and authority? How to you gauge whether your social activity is leading to more people talking about you and your brand, and helping to solidify the ground for future engagements and sales?

I just might have the tool for you.

#SocialMedia   #SocialMediaMarketing   #SocialMediaROI  

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Social Media Predictions for 2016

Social Media Predictions for 2016 | The Content Marketing Hat | Scoop.it
I've shared my predictions for 2016 on a variety of guest blogs, but here's a more cohesive presentation on where I see social media headed this year.
Mike Allton's insight:

The Social Media Landscape in 2016

Over the past few weeks, I've been asked to contribute my thoughts and opinions on how I see social media trending in 2016. Predictions, if you will.

Each time, I made the same basic points, but since they're spread out over a bunch of other blog posts, I decided to pull those thoughts together into one post and share it with you.

Here are my Social Media Predictions for 2016.

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Solopreneurs: Do NOT Allow Regulations to Kill Your Online Business - The SiteSell Blog

Solopreneurs: Do NOT Allow Regulations to Kill Your Online Business - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Find out how you, as a time-pressed solopreneur, can "stick to the rules" without threatening the very existence of your online business.
Mike Allton's insight:

In 2015, the United States government published over 1,000 pages of new rules, regulations and proposals. Per day.


Over three years, the European Commission published 3,600 new regulations and directives, totalling 13 million words. That would take you three months just to read.


Many of those regulations don’t apply to online businesses, of course. But if you think that the Internet protects you from bureaucracy, think again…

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A 6 Step Growth Plan for New Solopreneurs - The SiteSell Blog

A 6 Step Growth Plan for New Solopreneurs - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Follow our proven 6 step growth plan and your business will flourish faster than you ever thought possible.
Mike Allton's insight:
Do you feel like you’re standing at the bottom of a huge mountain, with too much to learn and remember? You’re not alone. It’s completely normal. There’s such a steep learning curve at the start of an online business that it would be strange not to feel overwhelmed!

The good news is it’s much less likely to happen if you focus on the single most important action step at each stage of your business’ development.

This article outlines a series of priorities your business needs to meet as it grows. It’s not surprising that these priorities fall within SBI!’s proven framework: Content > Traffic > PREsell > Monetize.

Follow this pathway without deviation. Your business will flourish more quickly than you ever thought possible.

Ready? Let’s begin…
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13 Ways to Speed Up Your WordPress Site - The SiteSell Blog

13 Ways to Speed Up Your WordPress Site - The SiteSell Blog | The Content Marketing Hat | Scoop.it
People demand that websites load fast, and therefore Google demands it too. Make sure your WordPress site is up to the challenge!
Mike Allton's insight:

If you think your site is fast enough, think again.

As mobile usage continues to rise, and the amount of time people are willing to spend waiting for a site to load continues to fall, search engines like Google are placing a premium on site speed.

That means poor site performance will hurt your search engine rankings.

Find out how to speed up your WordPress site here:

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The Twinkie Awards's curator insight, March 2, 10:51 AM

If you think your site is fast enough, think again.

As mobile usage continues to rise, and the amount of time people are willing to spend waiting for a site to load continues to fall, search engines like Google are placing a premium on site speed.

That means poor site performance will hurt your search engine rankings.

Find out how to speed up your WordPress site here:

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How Solopreneurs Achieve Success In The Face Of Steep Competition - The SiteSell Blog

How Solopreneurs Achieve Success In The Face Of Steep Competition - The SiteSell Blog | The Content Marketing Hat | Scoop.it
The average solopreneur gets less than 50 visitors per day to their website. What does it take to be *above* average?
Mike Allton's insight:

How do you succeed when there's so much noise?

While the number of new websites being created each year has plateaued, that doesn't mean the noise is any less. Solopreneurs continue to face increasing competition.

Yet there are some who have been able to achieve incredible levels of success. How?

In this latest article, +SiteSell founder +Ken Evoy takes a deep dive into the traffic patterns and Alexa ranking of solopreneur online businesses, and identifies exactly what makes one a success.

Start here: http://owl.li/YKD6Z

#Solopreneur#OnlineBusiness#Success

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What’s The Difference Between WordPress.com and WordPress.org? - The SiteSell Blog

What’s The Difference Between WordPress.com and WordPress.org? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Clear up the confusion between WordPress flavors, and find out which one’s for you!
Mike Allton's insight:

Confused about WordPress, and whether to use .com or .org? Start here: 

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Content marketing analytics: look at the right KPIs for ROI

Content marketing analytics: look at the right KPIs for ROI | The Content Marketing Hat | Scoop.it
Content marketing is an invaluable tool for generating leads and moving potential customers down the funnel. Here is a simple content marketing analytics framework for B2B marketers to get more ROI from their content based on classifying content by lead conversion rates versus traffic.
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What Does An Online Business Look Like Today? - The SiteSell Blog

What Does An Online Business Look Like Today? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Starting an online business today isn’t like how it was when the Internet was young and new. Find out what it takes.
Mike Allton's insight:

What Does An Online Business Look Like Today?

Like the California Gold Rush in the 1800's, the early days of the Internet were filled with people rushing to make a buck online. And of course, just like those rivers of gold nuggets, those early websites made it look easy to earn a living online.

My, how times have changed.

Today's online businesses face Content Shock and all manner of horrors. And yet, there is hope.

My latest article for the SiteSell Blog explores this topic and looks to shed light on the state of online business today.

#Solopreneurship   #OnlineBusiness  

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SiteSell Presents: How Solopreneurs Use Content - The SiteSell Blog

SiteSell Presents: How Solopreneurs Use Content - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Let Joe Pulizzi teach you how the most successful companies use content to grow their business.
Mike Allton's insight:

How Solopreneurs Use Content

I had an incredible conversation with +Joe Pulizzi about how important content is, even today, and particularly for solopreneurs. Learn about the Sweet Spot, Content Tile, and more!

#SiteSellPresents   #Video   #Transcript  
#ContentMarketing  

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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | The Content Marketing Hat | Scoop.it
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.
Mike Allton's insight:

How To Deliver Intense Influencer Marketing
With Hootsuite

Sparked by an idea by +William Rock and post from +Stephan Hovnanian, I've written up three key ways (plus a bonus) with which you can and should be using Hootsuite to make a more positive, deeper impact on the influencers in your niche.

Learn more: http://thesmh.co/1QKtiMW ;

#InfluencerMarketing   #Hootsuite   #Twitter  

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Can You Promote A Blog Post Automatically

Can You Promote A Blog Post Automatically | The Content Marketing Hat | Scoop.it
To promote a new blog post thoroughly takes a lot of time. Time you're supposed to be devoting to your day-to-day business. Can all that be automated?
Mike Allton's insight:

Automatic Blog Post Promotion

There are no less than 30 steps that I take and recommend to others to promote a new blog post. And that doesn't even begin to take into consideration all of the advance prep work required to really make your content shareable and increase the potential reach.

So naturally, when reading or discussing those steps with me, everyone always asks if they can automate all of that.

The answer, I'm afraid, is likely to disappoint.

#Blogging   #ContentMarketing   #BlogPromotionology  

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Geri Pluese's curator insight, February 4, 8:22 AM

Automatic Blog Post Promotion

There are no less than 30 steps that I take and recommend to others to promote a new blog post. And that doesn't even begin to take into consideration all of the advance prep work required to really make your content shareable and increase the potential reach.

So naturally, when reading or discussing those steps with me, everyone always asks if they can automate all of that.

The answer, I'm afraid, is likely to disappoint.

#Blogging   #ContentMarketing   #BlogPromotionology  

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How to Use and Repurpose Live Video Streams

How to Use and Repurpose Live Video Streams | The Content Marketing Hat | Scoop.it
This article will help you incorporate video into your business marketing strategy by leveraging the available live streaming video platforms.
Mike Allton's insight:
 
How To Use Live Streaming Video

Have you been on an HOA? Blabbed? Scoped? Do those terms mean anything to you?

There are now at least a half dozen apps specifically crafted to connect you with an audience using live video... and if you aren't yet learning how to use them and incorporate one or more into your business, you really are missing out.

But I'm not just saying that because they're shiny objects. These platforms present real opportunities for you to:

☞  Easily create content that can be used and reused
☞  Connect with more or different audiences
☞  Leverage the expertise and influencer of others

Ready to #GetYourLearnOn? Let's dive in.

P.S. We'll cover how to use live streaming video, of course, as well as a quick review of some of the top platforms (Google+ Hangouts On Air, YouTube Live Events, Meerkat, Periscope, Blab and Facebook Live). We will also go over the equipment you're going to need, and most importantly, all the ways you can turn those live videos into tremendous pieces of content that can power your marketing for weeks and months.

#SocialMedia   #StreamingVideo   #ContentMarketing  
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What Criteria Matter Most When Choosing a Social Media Management Tool?

What Criteria Matter Most When Choosing a Social Media Management Tool? | The Content Marketing Hat | Scoop.it
As social media continues to grow, more and more social media management tools have become available, but how do you choose one? Lilach Bullock has some ideas.
Mike Allton's insight:

What Criteria Matter Most When Choosing a Social Media Management Tool?

In this fabulous guest post from +Lilach Bullock, she breaks down what really matters the most when trying to decide on which social media tool to use:

 - Performs as Advertised
 - Stays Relevant
 - Intuitive
 - Cost Effective

To learn more, and to see which of the top four tools performed best according to these criteria, read on!

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How To Build A Massive, Engaged Twitter Following

How To Build A Massive, Engaged Twitter Following | The Content Marketing Hat | Scoop.it
I've added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too.
Mike Allton's insight:

How To Build A Massive, Engaged Twitter Following

I've talked before about how much more important Followers over Follower Counts are, stressing the importance of having good, targeted followers. There's no doubt that 10 really interested and engaged followers are far better than 1000 disinterested ones!

But at the same time, isn't 100 interested followers better than 10? How about 1000?

While we don't want to obsess over a "vanity metric" like follower count, the fact is, we all want more traffic, leads and sales! And finding more targeted followers on social media is a valid tactic for doing so.

In today's article, we review how to make your Twitter profile a powerful part of your marketing strategy, and an effective tool for attracting really interested followers.

And I share 5 true Growth Hacks to accelerate the process. Ready to dig in?

Get started: http://thesmh.co/TwitterGrowthHacks ;

#GrowthHacking   #Twitter   #SocialMedia  

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Shiena Chin's curator insight, January 20, 1:30 AM

How To Build A Massive, Engaged Twitter Following.