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The facts and reasons why 'Huffington Post' is so awesome Google+

The facts and reasons why 'Huffington Post' is so awesome Google+ | The Content Marketing Hat | Scoop.it
As many of you know, I am keen to give people hints and tips on how to grow their business using Google+ For many companies and brands, they may well consider some of the below as metrics of their success: Number of followers Number of views on...
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Google+ Posts get even better!

Google+ Posts get even better! | The Content Marketing Hat | Scoop.it
Here is something I've just recently noticed, but may have been like it for a while... As you will see from the gif below, there has been a change on the way content is drawn through into the post box.
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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | The Content Marketing Hat | Scoop.it
While content marketing has been all the rage as a buzzword over the past 2 years, more and more people are rightfully asking the question of its ROI: is it effective? Can I afford content marketing as a small business?
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The Boring Niche’s Secret Weapon (And How to Use it)

The Boring Niche’s Secret Weapon (And How to Use it) | The Content Marketing Hat | Scoop.it
I hear it constantly: “My niche isn’t sexy enough for content marketing.”
It’s a lie.
It’s a crutch.
It’s a flat-out excuse.
The problem isn’t with the niche, it’s with your perception.
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How to build up your neighborhood!

How to build up your neighborhood! | The Content Marketing Hat | Scoop.it
Intro
Neighborhoods are a way of bringing people together, starting with Local and Brand Pages.
Developed by the PYB team to help you find out how awesome Google+ is for you, your business and your life!
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The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide | The Content Marketing Hat | Scoop.it
Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.
Mike Allton's insight:

Social Media Cover Photo Resource
Everything you need to create brilliant cover images.

Cover photos are cool. All of the best social networks have 'em. But that's part of the problem these days. While Facebook may let businesses adorn their Pages with a nice 851 x 315 graphic, on Google+ it needs to be 1080 x 608. Twitter, LinkedIn, YouTube... they're all different too.

Throw in file size limits, text requirements and floating profile images and you've got yourself one confusing mess!

Did I mention Cover Photos are cool?

Seriously, they're a tremendous opportunity for businesses to communicate brand and information and to simply have some fun, so to help you with that, I've put together a resource page that outlines all of the branding image options for the networks that currently allow it. It also includes information on cover photos for Facebook Groups, Google+ Communities and LinkedIn Groups.

And I've crafted this resource in such a way as to make it ridiculously easy for me to update it any time one of these social networks changes (read: tomorrow), or when an additional network adds this kind of feature (are you listening, Pinterest?).

Thanks in advance for your comments and shares.

#SocialMedia   #SocialMediaMarketing   #Business  

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The Best Tool for Maintaining Constant Twitter Activity

The Best Tool for Maintaining Constant Twitter Activity | The Content Marketing Hat | Scoop.it
Every business wants to have a consistent presence on Twitter that provides value, but how do we get there without wasting precious time during the day? This tool can help.
Mike Allton's insight:

How to Maintain Twitter Activity & Success

One of the keys to being successful on Twitter, unlike other social platforms, is being really active. Almost hyper-active. Businesses that share just one tweet a week aren't going to get much traction. And businesses that don't take the time respond to comments and retweets and look for opportunities to engage will get nowhere.

But who has the time to tweet 10 times a day?

There's a certain degree of automation that is essential, particularly for small businesses who can't afford dedicated staff for social media.

Today's article shares with you a tool that you can use to put a good part, a sensiblepart, of your Twitter activity on auto-pilot, leaving you more time to invest in thereally beneficial aspects of Twitter - replying and engaging in conversations.

Check it out, and let me know what you think!

#Twitter  #SocialMedia #SocialMediaManagement #SmallBiz  

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A to Z of Personal Branding with Barry Feldman

A to Z of Personal Branding with Barry Feldman | The Content Marketing Hat | Scoop.it
Want to know more about using these principles on Google+ and beyond? Well get in touch here!The post A to Z of Personal Branding with Barry Feldman appeared first on Plus Your Business.
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Google Plus: Transparency, Disclosure, and Social Play

Google Plus: Transparency, Disclosure, and Social Play | The Content Marketing Hat | Scoop.it
As some of you may know, I regularly ask people whether they would like to 'opt in' to a circle on Google+. As some people may wonder what the heck that quirky Brit is up to, I thought I would explain very openly how it all works.
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Where Content Marketing Fits in Your Marketing Plan

Where Content Marketing Fits in Your Marketing Plan | The Content Marketing Hat | Scoop.it
While content marketing certainly isn’t new, there continues to be a lot of confusion over what it is and what it isn’t.
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How to Prepare Your Business for Content Marketing

How to Prepare Your Business for Content Marketing | The Content Marketing Hat | Scoop.it
A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing.
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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | The Content Marketing Hat | Scoop.it
I’m guessing you do great work.You add value everywhere you can, and people want to refer you on their own.
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10 brilliant things you can do with CircleCount.com

Circlecount really is an amazing site - here are just 10 of the cool things that it will enable you to do!
1. Check your Follower/View/Plusones History
On CircleCount.com we are tracking the follower count and the view count daily.
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Social Media Examiner Report: Spotlight on Google Plus

Social Media Examiner Report: Spotlight on Google Plus | The Content Marketing Hat | Scoop.it
Curious about how marketers are using social media to grow their business?  Wonder how Google Plus fits into the big picture at this point in the game?  Well wonder no more!
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Introducing Direct Links and Hidden Topics

Introducing Direct Links and Hidden Topics | The Content Marketing Hat | Scoop.it
Scoop.it Pro and Business just got a little more exciting! We’re excited to announce two new features of the premium plans on Scoop.it.
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The Ultimate Blog Marketing Checklist: 57 Tips

The Ultimate Blog Marketing Checklist: 57 Tips | The Content Marketing Hat | Scoop.it
Success at blog marketing depends on myriad content, design, technical, and promotional factors.
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6 Ways to Make B2B Content Marketing That’s Better Than the eBook

6 Ways to Make B2B Content Marketing That’s Better Than the eBook | The Content Marketing Hat | Scoop.it
Let’s rip the Band-aid right off: For B2B content marketers, eBooks are overrated.
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How to Make Social Conversations Lead to Conversions

How to Make Social Conversations Lead to Conversions | The Content Marketing Hat | Scoop.it
How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.
Mike Allton's insight:

Turn Social Conversations Into Conversions

This is a fantastic article from guest author +Rohan Ayyar about how some brands are simply missing it on social media. They're either not paying attention to the conversations taking place, or not leveraging those conversations and driving discussions in ways that actually benefit the business and the consumer.

He expertly describes how brands need to Educate, Entertain and Engage on social networks (my Three E's), and offers real numbers and examples to draw from.

Oh, and don't miss the video on Middle Earth Airlines!

Learn more: http://owl.li/x6pOZ

#SocialMedia   #SocialMediaMarketing   #Business  

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4 Ways Visual Content Can Enhance Your Ecommerce User Experience

4 Ways Visual Content Can Enhance Your Ecommerce User Experience | The Content Marketing Hat | Scoop.it
In today’s ever-connected, increasingly social world, images and videos are fast becoming crucial elements of digital marketing.
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5 Reasons Why You Need to Rework Your Social Media Marketing Immediately

5 Reasons Why You Need to Rework Your Social Media Marketing Immediately | The Content Marketing Hat | Scoop.it
If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.
Mike Allton's insight:

5 Reasons to Rework Your Social Media Strategy

Does it sometimes feel as though you're wasting your time on social media? Does it seem like your business isn't getting any traction at all?

There's certainly a reason for that, and guest author +Lori Wagoner has five suggestions for where things may be going wrong, and some great examples of brands you can look at for inspiration and improvement.

For instance, one of the most common mistakes is to use your social channels as broadcasting tools. If you're simply posting and not making an effort to actually talkto fans and followers, that's an error that needs to be cleaned up pronto.

Fortunately, these are all correctable mistakes. Take a look through Lori's reasons and give yourself an honest assessment. Are you or your brand making any of these mistakes?

#SocialMedia   #SocialMediaMarketing   #Business  

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Influencers - 'why' and 'how to' ask for testimonials

Influencers - 'why' and 'how to' ask for testimonials | The Content Marketing Hat | Scoop.it
Since my early writing days, back around 2000, I know the power of people 'saying cool stuff about' you. As you can see from the quote I've made myself, it is always better to have someone else sing your praises that do it yourself.
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5 Questions to Ask When Launching a Content Marketing Strategy

5 Questions to Ask When Launching a Content Marketing Strategy | The Content Marketing Hat | Scoop.it
Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task.
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Google Plus Analytics and Insights

Google Plus Analytics and Insights | The Content Marketing Hat | Scoop.it
Once you have a strategy in place for your Google Plus page, it helps to have tools to monitor your progress so you can test and track what's working, and what's not.
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Making you a media: Announcing TL;DR by Scoop.it

Making you a media: Announcing TL;DR by Scoop.it | The Content Marketing Hat | Scoop.it
The Internet throws at us a full Library of Congress every 5 minutes or so. It’s just way too long to read!
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Introducing Plus Your Business Level 1 - Pioneer

Introducing Plus Your Business Level 1 - Pioneer | The Content Marketing Hat | Scoop.it
Here is an overview of what you will cover in this level:
Are you interested in knowing more? Well, please contact us here.
The post Introducing Plus Your Business Level 1 - Pioneer appeared first on Plus Your Business.
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