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Facebook and YouTube Prospecting Training at PSMU

Facebook and YouTube Prospecting Training at PSMU | The Content Marketing Hat | Scoop.it
How would you like to learn how to use Facebook and YouTube to find prospects for your business? PSMU has a brilliant training offer that also includes a course on Branding, for just $149.
Mike Allton's insight:

How to use Facebook and YouTube for Prospecting

There is a great video series available now from PSMU on how to use Facebook and YouTube to prospect for clients. They're offering a great package deal that also includes a course on Branding plus a Branding Analysis.

If you think you could benefit from such training, check out the details below. If you have any questions, just let me know.

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Mobile Google+ Notifications Get Awesome

Mobile Google+ Notifications Get Awesome | The Content Marketing Hat | Scoop.it
The fantastic changes Google+ implemented a week ago for desktop notifications now comes to mobile, including notification cards, Previously Read, and more.
Mike Allton's insight:

Check out the new Google+ Notifications ON MOBILE!

Last week Google rocked our Google+ notifications on the desktop, bringing much-needed order to a chaotic situation. Those same updates are now completely duplicated to mobile!

There was an update for the Google+ mobile apps a couple days ago so make sure you got that. Strangely, the new notifications didn't really work after initially applying the update, but as of late yesterday everything is now working, and looking, as designed.

Notifications are synced, the numeric indicator is working, you can mark all your notifications as read, and more! Check out all of the changes and enhancements in this morning's rundown.

And let me know what you think! Do you have the new notifications on both desktop and mobile? Do you love them?

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Phil Lauterjung's curator insight, June 22, 2013 4:02 PM

add your insight...

 
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If Less is More, How do we Explain (to our Boss) How Much Time We Spend on G+???

If Less is More, How do we Explain (to our Boss) How Much Time We Spend on G+??? | The Content Marketing Hat | Scoop.it
How do you explain to your boss the time necessary to build your community? How do you say I need to do this for months, if not a year, before anything remotely worthwhile will start to happen?
Mike Allton's insight:

Can You Justify Your Social Media Activity?

One of the biggest challenges facing businesses and marketers is to adequately illustrate the ROI for Social Media and Blogging time and activity. If a CEO or Marketing Department or, heck, the local small business owner, doesn't understand the value he or she is going to get, and the sales the business is going to attract, they won't do it.

And they'd be right.

It's their job to make excellent business decisions, and if an investment can't demonstrate the value that it will return to the business, than it's a bad investment.

The thing is, Social Media and Blogging take time. Much like medical research, the pros and cons are not immediately known. It sometimes takes years for a medical breakthrough to become mainstream because of all the tests that have to be performed and results that have to be analyzed, and the time it takes for those results to be measurable.

It's the same way with Social Media and Blogging. It takes time for the results to be measurable.

Guest blogger and Google+ Evangelist +Michael Bennett does a thorough and impressive job of explaining in far more detail how and why businesses can and should use Social Media and Blogging, and what their expectations should be.

So you can read this and then share it with your boss to better understand why it takes so long and why we need to spend so much time on social networks.

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Where to Watch Facebook's Big Idea

Where to Watch Facebook's Big Idea | The Content Marketing Hat | Scoop.it
Facebook has promised to announce a new product, a "big idea" that a small team has been working on. You can read about it later, or watch the event and news unfold live here.
Mike Allton's insight:

"A small team has been working on a Big Idea."


That's basically all Facebook had to say about what's coming today. Is it a physical product like a watch, or an upgrade to a service like allowing video on Instagram? Who knows. We'll find out at 10 AM PST, and if you're interested in watching Live, you have a few options. In fact, if Facebook uses Livestream as they have in the past, the feed will be embedded onto the link below for your convenience.


What do you think Facebook's announcing? Are you interested?

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Europe Takes Steps to Ensure Net Neutrality

Europe Takes Steps to Ensure Net Neutrality | The Content Marketing Hat | Scoop.it
Europe appears to be leading the charge in the “net neutrality” debate, showing the nation is once again, currently more progressive than the U.S. when it comes to laws protecting our Internet freedoms.
Mike Allton's insight:

Is your ISP restricting your web access?

In case you aren't familiar with the concept of net neutrality, certain Internet Service Providers, all over the globe, regularly block their customers from accessing websites and services which might compete with the ISP itself. In Europe, for instance, it's estimated that as many as 100 million people may be blocked from using Skype.

Net Neutrality means that the ISP remains neutral with regard to your Internet activity, and allows you to access any and all sites (save for those which are determined harmful).

Interestingly, it's actually Europe that's leading the charge to correct and regulate such issues, while U.S. law lags behind.

If you aren't familiar with the tactics your ISP may be using to control what you can and cannot do, this is a topic you need to take 5 minutes to read about.

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Google Hangouts Powering the Future of Conferences: #TFT13

Google Hangouts Powering the Future of Conferences: #TFT13 | The Content Marketing Hat | Scoop.it
Imagine being able to attend a conference, from your home or office, where the speakers are from around the globe, with a new speaker and presentation every hour, all for free. The future is here.
Mike Allton's insight:

Google+ Powers the First 24-Hour Virtual Conference

Last December, Tomorrow's Future Today launched the first 24-hour virtual conference. Conference speakers were from around the world and presented on a variety of IT topics.

What was remarkable is that each speaker gave his or her presentation, and every attendee watched, all via Google+ Hangouts.

We're now on the eve of the second TFT and it continues to build and thrive, not only as a conference in its own right, but as a model for other conferences and organizations to follow.

 - Speakers are crowdsourced and ranked via List.ly
 - Presentation content is distributed from YouTube to other platforms like Vimeo, Pinterest, Slideshare and iTunes
 - Interested attendees can easily view presentations they may have missed

And speakers get paid! TFT founders are focused on providing a platform from which worthy, yet virtually unknown influencers can find a stage from which they can share their valuable knowledge and earn a larger audience. Influencer Empowerment.

Check out the details in the article below. If there was a conference in your industry held via Google+ Hangouts, would you attend? Or would you be interested in presenting?

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The New MySpace is Live. Is it Cool?

The New MySpace is Live. Is it Cool? | The Content Marketing Hat | Scoop.it
The New MySpace officially went Live on Wednesday, and it's dramatically different, not only from the old MySpace, but from other social networks. But will it be it be a success?
Mike Allton's insight:

MySpace is Back.

The new MySpace launched last week, and is in the midst of a $20 million ad campaign to revive the once-proud social network. Will it work?

I will let you judge for yourself, but I think the revamped MySpace is pretty cool. With complete access to all the music and videos you want, plus behind the scenes access to artists, it's a treasure trove for music lovers.

Do you think that's enough though? With Twitter's #music and discovery services from Google, Apple and others, it's a crowded space. Will MySpace be able to distinguish itself?

Today's article talks about that and more. Check it out and let me know what you think about the New MySpace.

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Daniel Imbellino's comment, June 15, 2013 11:34 AM
It is really cool! The games are cool, everything is cool! I was locked out of my Myspace account for over 5 years though! It wasn't until I threatened them with a DMCA request that they finally let me back into my account. In fact, they locked out millions of users at one point. You would try to log in with no success.
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How To Get Your Guest Post Published

How To Get Your Guest Post Published | The Content Marketing Hat | Scoop.it
Bloggers are becoming more and more wary of requests from individuals for guest posting, yet the rewards can be great, so follow these guidelines to ensure that your guest blog post is accepted.
Mike Allton's insight:

Having a hard time guest posting?

The fact remains that one of the best indicators to Google that your website should be highly ranked is backlinks - links from other websites. And one of the most effective techniques for increasing your number of backlinks is to create content that contains links and post it on other sites in the form of guest blogs.

The problem is that Google is well aware of this technique, as are other bloggers. Successful blog owners are approached daily by other people who want to guest post, and the blog owners are forced to turn down many for a variety of reasons.

Has that ever happened to you?

Well, my own guest blogger +Vishal Gumber knows what it's like, and has some suggestions for you on how to approach a blog owner and make sure that yourguest post is accepted. 

If you've had guest blogging experience, what tips would you add?

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The Top 20 Books on Business Success from 2012

The Top 20 Books on Business Success from 2012 | The Content Marketing Hat | Scoop.it
Whether you're a startup or in your third generation, and regardless of whether your focus is B2B or B2C, we can all use some help being more successful. Turn to these books to get started.
Mike Allton's insight:

Are you sharpening the axe?

One of Stephen Covey's seven habits, and a tenet of any successful business person, is to constantly be reading and improving yourself. Covey referred to it as sharpening the axe.

And while Covey's books, and other classics like those of Zig Ziglar, will be recognized as the best books for business people for many years to come, what about more recent authors and books?

Here are 20 great business books released in 2012, crowdsourced via Amazon and List.ly. If you're looking for a new book to read to help you be more successful in business, here's a great place to start!

If you've read one or more of these books and would recommend them, vote them up! And if there's a recently written business book that you think deserves to be on the list, add it!

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Tom George's curator insight, June 14, 2013 11:03 AM

Surely a great list of books to read

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5 Writing Links That Will Help You Get Better … Stronger … Faster

5 Writing Links That Will Help You Get Better … Stronger … Faster | The Content Marketing Hat | Scoop.it
This week on The Lede … How a 40,000 Word PDF Earned a Massive Audience The Overwhelming Force of “Gradual” How to Write a Good Blog Post, Fast On Finding Real Pleasure in Our Work Twitter’s First Bona Fide Star Want to grab even more useful links,...
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Facebook Hashtags: What You Need To Know

Facebook Hashtags: What You Need To Know | The Content Marketing Hat | Scoop.it
Facebook has stated that they have implemented Hashtag support for select people and Pages, and will be rolling out the functionality network-wide in the coming weeks. Here's what you need to know.
Mike Allton's insight:

The Hashtags are coming! The Hashtags are coming!

So, like Paul Revere, let us ride through the streets, announcing the news that Facebook has finally enabled Hashtags.

I think for most of us, this is a long-time coming, yes? For your friend who has been using hashtags on Facebook all along, incorrectly, at least now they'll work.

This is really good for business though. Facebook Pages can potentially forget about EdgeRank and engage a much larger and broader audience by starting and participating in conversations around key Hashtags.

In the article below, I break down the announcement and specifically what it means for Facebook Page owners and managers. I also included some Hashtag etiquette for anyone who hasn't been using hashtags regularly on other networks.

What do you think? Will this help businesses on Facebook? Will it help Facebook overall?

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Pinterest Brings Pin Searching to Mobile

Pinterest Brings Pin Searching to Mobile | The Content Marketing Hat | Scoop.it
Now, on their mobile phone, Pinterest users can search through their previous pins to find recipes and whatever else they're looking for, bringing much-needed functionality to the app.
Mike Allton's insight:

Find that pin you were looking for, wherever you are.

Last week Pinterest gave us the ability to search through your pinned pins while on desktop. Today, thanks to an update to their mobile apps, you can now search for pins wherever you are.

The most typical scenario of course is when you want to shop for items or prepare a recipe you pinned. It's far easier to look it up while you're at the store or in the kitchen. But there are certainly other uses and applications as well.

Check it out and let me know what you think! What uses do you have for searching your Pinterest pins while on your phone?

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Apple Makes iPhone with iOS7 the Most Secure Smartphone

Apple Makes iPhone with iOS7 the Most Secure Smartphone | The Content Marketing Hat | Scoop.it
Apple announced the much-anticipated iOS7 today during WWDC's keynote address, and it did not disappoint. Among the many improvements and new features, one area that Apple has addressed is Security.
Mike Allton's insight:

Is the iPhone now the Most Secure Smartphone?

Security is a big deal. We entrust our entire digital lives to our phones, with access to email, social networks, websites, contacts, calendaring and more.

When iOS7 comes out this Fall and iPhone users upgrade, I believe they will have the most secure smartphone available.

Thanks to new features, your iPhone will become harder than ever to use once stolen, thereby making it more likely to be recovered, and perhaps even less likely to be stolen in the first place.

Your iPhone will also help you by remembering passwords and account information, which in and of itself isn't more secure, but that, coupled with the ability to help you create strong passwords, helps keep your data and information secure across the Internet, not just on your phone.

These are just a couple of the changes coming this Fall thanks to Apple and iOS7. Check out the article below for more details, and let me know what you think! Is the iPhone running iOS7 the most secure smartphone, or do you think there are even better options available?

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The Social Media Hat partners with Practical Social Media University

The Social Media Hat partners with Practical Social Media University | The Content Marketing Hat | Scoop.it
Through this partnership, The Social Media Hat is now able to offer structured, online courses in the areas of social media, blogging, branding, reputation management, SEO and more.
Mike Allton's insight:

Interested in video training?

In an effort to help individuals and business owners who want to educate themselves on blogging, social media and more, I have partnered with Practical Social Media University. PSMU offers a great catalog of structured, online training that can help businesses understand exactly how to use social media to prospect for leads and convert leads into sales.

You can find out more in the release below, or please feel free to let me know if you have any questions at all.

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MySpace App Now Includes Featured Radio Stations

MySpace App Now Includes Featured Radio Stations | The Content Marketing Hat | Scoop.it
This MySpace update adds Featured Radio Stations. Now, in addition to streaming music from a radio station according to genre, you can also stream tunes curated by your favorite artists.
Mike Allton's insight:

MySpace competing with Spotify and Pandora

The new MySpace just keeps getting better and better. An update to the app has brought Featured Radio Stations to the mix, allowing you to stream music that's been specifically curated by your favorite artists like Snoop Dogg, Ciara and more.

As I write this, I'm listening to a collection of Daft Punk tracks that are simply awesome, and totally free.

If you haven't yet, take a few minutes to check out the new MySpace and app. I think you'll be impressed. The article below goes into more detail about the latest update, as well as why MySpace can suddenly be so strong in the music industry (hint: having something like 52 million songs on your site helps).

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Instagram adds 15 second video sharing and Cinematic video capture

Instagram adds 15 second video sharing and Cinematic video capture | The Content Marketing Hat | Scoop.it
As rumored, Facebook announced today that Instagram, the popular social network for image sharing, is now adding video. 130 million Instagram users can now share 15 second videos.
Mike Allton's insight:

Now you can Instagram your videos!

The rumors turned out to be true this time. Earlier today, Facebook announced that Instagram will begin supporting video immediately. Updated apps should be available this afternoon.

What's the big deal?

First, the videos are 15 seconds long, over twice as long as those on Vine, which present a better opportunity for users and brands to tell a story.

Second, the new service includes filters, which have been amazingly popular and have helped Instagram grow to over 130 million active monthly users.

And third, they've added an impressive feature called Cinema which takes my crappy, shaky video and makes it actually look good!

I'm looking forward to trying it out. The article below summarizes the presentation and walks you through the changes and enhancements to Instagram.

What do you think? Is this is a good move by Instagram / Facebook? Will it compete with Vine? Are you looking forward to trying it?

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Social Media Marketing in High-Growth vs Average-Growth Firms

Social Media Marketing in High-Growth vs Average-Growth Firms | The Content Marketing Hat | Scoop.it
High-growth firms are much more aggressive in how they use selected social media marketing tools than their average-growth counterparts, particularly Blogging, SEO, LinkedIn and Twitter.
Mike Allton's insight:

Social Media the difference between Average and High Growth

Guest blogger +Chris Ourand takes us through some very interesting data. As it turns out, when comparing companies that achieved just average growth, with companies that achieved "high" growth, the major differences lie in their online marketing efforts, namely Social Media, Blogging and SEO.

The compelling difference is their focus on lead generation.

With their objectives and focus in place, high growth firms grow four times faster than average growth firms.

How does it work?

It starts with Creating great content. Great content demonstrates expertise and fuels website traffic. Great content starts the process of educating and engaging visitors.

With great content, you can Promote that content, and by extension your business, on key social networks that have been strategically targeted for your business.

And with great content and an active social media presence, businesses canConvert followers and website visitors by leading them through a sales funnel that is tailored to your business and industry.

And I would add that the most successful businesses Measure each of these steps and their outcomes to determine where adjustments need to be made.

Social Media Marketing in High-Growth vs Average-Growth Firms is an excellent primer for B2B firms that want to grow, want more leads, but aren't sure how to leverage content and social media to get there.

Please take a look and let me know if you have any questions at all about how to take your own business to the next level, or if any of the findings or conclusions in the article warrant further discussion.

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New Google+ Notifications Make Life Easier

New Google+ Notifications Make Life Easier | The Content Marketing Hat | Scoop.it
Google has redesigned the Google+ Notifications system to be clearer, easier to understand, and far more functional. New features include a Mark All As Read button and Previously Read notifications.
Mike Allton's insight:

Check out the new Google+ Notifications!

I kept hearing rumors about the new notifications over the past week. A few of you saw them, and then cried when they were taken away again (yes, you had actual tears, and you know who you are).

But it would appear that the new notifications are here, they're working for everyone across all browsers, and they're awesome!

They work so much better now. New ease of use and functionality, and some of those annoying bugs that were noticed recently seem to have been dealt with.

Check out all the details in the article below, and let me know what you think! Do you like the new Google+ notifications?

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Is Social Media Making Us More Like Psychopaths? [INFOGRAPH]

Is Social Media Making Us More Like Psychopaths? [INFOGRAPH] | The Content Marketing Hat | Scoop.it
In this infograph from whoishostingthis.com, we will explore the darker side of our nature, and how social media may seemingly be reinforcing those psychopathic tendencies, including four key traits.
Mike Allton's insight:

Are we acting like psychopaths?

Thanks to some data from Business Insider, Huffington Post and others, it would appear that we're all becoming more and more like psychopaths thanks to social media.

At least we're not zombies, right?

Check out this infograph that's both fun, and a little disturbing, at the same time. One of the most telling observations is that individuals typically spend close to 80% of their time and conversations on social media informing others of their own subjective experiences.

What do you think? Is social media good or bad for us?

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How to Search Facebook Hashtags

How to Search Facebook Hashtags | The Content Marketing Hat | Scoop.it
Businesses can proactively create posts and tag them appropriately so that other people will find them, but you should also regularly search hashtags for conversations to participate in. Here's how.
Mike Allton's insight:

Participating in the Larger Conversation

Now that hashtags have been enabled on Facebook, people and brands alike are learning how to leverage the new feature to participate in larger conversations. While you can create your own posts and include whatever hashtags you want, you need to also be able to search on hashtags to see what other people are talking about.

Twitter and Google+ users are accustomed to being able to search on#hashtags and see results lists, but did you know that Facebook also has a standard URL format for hashtags? That means you can not only start a search right from your address bar, but also easily save and share specific searches with colleagues, clients or anyone else.

If you're using Facebook for business, understanding how to leverage hashtags is critical knowledge.

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“Content” Isn’t a Buzzword, It’s the Future of Your Business

“Content” Isn’t a Buzzword, It’s the Future of Your Business | The Content Marketing Hat | Scoop.it
Content Marketing is a hot topic, no doubt.
What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.
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Own your content!

Own your content! | The Content Marketing Hat | Scoop.it
Developing a wealth of rich content, and your tribe of interested readers and followers, is what it means to develop your platform, a critical component of effective content marketing, particularly for B2B.
Mike Allton's insight:

Are you losing business opportunities?

Even though we've talked about this before, I still get questions and see businesses who aren't taking advantage of owning their content and development their platform.

By posting directly to social networks, rather than blogging on your site and sharing those blog posts, you're effectively wasting opportunities to drive traffic to your site, generate leads from that traffic, and convert that traffic into sales.

In today's blog post, I explain this idea in more detail, and also walk you through my own thought process. When an idea or topic comes up, what determines whether or not I post or share directly on social media, or if I should turn that into a blog post first?

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The 4 Most Important Keys to Run an Effective Meeting

The 4 Most Important Keys to Run an Effective Meeting | The Content Marketing Hat | Scoop.it
What are the keys to run an effective meeting? Can you think of anything more destructive than a poorly run meeting? Here are the keys you need.
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What's the Right Media Streaming Box for you?

What's the Right Media Streaming Box for you? | The Content Marketing Hat | Scoop.it
A media streaming box is a device that connects to the Internet and allows you to show streaming entertainment on your television but there are many choices. Let's break them down.
Mike Allton's insight:

Do you Roku?

Most of you are probably familiar with the concept of media streaming, but if you aren't, the idea is that using a specific device, you can connect your TV to the Internet and stream movies, television shows, music and even other content to your TV.

My first such device was a DLink Media Player, though it's primary purpose was streaming media from my own networked computers. These devices have evolved over the years and I now have an Apple TV and a PlayStation 3.

But which device do you go with? Options include those I just mentioned, plus Roku and WD TV, and perhaps others. Which one is best?

Well, that depends on your budget, of course, but also what you want to watch or listen to. Guest blogger LL Wrighter breaks down your options and hoepfully helps you decide which one to invest in.

Check out the article for the details, and if you're currently using one of these devices, which one, and why do you think it's better? Is the Roku 3 better than an Apple TV?

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Daniel Imbellino's comment, June 14, 2013 9:57 AM
Everyone I know is using Roku these days. There's so many choices to choose from its hard to know which is best without extensive testing.
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Feedly wishes Google Reader a Happy Retirement

Feedly wishes Google Reader a Happy Retirement | The Content Marketing Hat | Scoop.it
When Google announced that Google Reader was going to be cancelled, people panicked. Feedly though kept a level head and created a plan to save us all. Today, that plan has been activated.
Mike Allton's insight:

Happy Retirement Google Reader!

Feedly has made the switch. Project Normandy has been completed, and as of today, Feedly users are now using the Feedly Cloud 100%.

So long Google Reader!

In case you weren't aware, Google Reader, the RSS subscription tool of choice for many, is due to be discontinued. Feedly has offered a life vest though. Simply log into Feedly using your Google account and you can sync your Google Reader subscriptions and saved articles to Feedly, forevermore. Check out the article below for all the details.

If you haven't yet tried Feedly, what have you been using instead?

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