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7 Characteristics of a Successful Social Media Presence

7 Characteristics of a Successful Social Media Presence | The Content Marketing Hat | Scoop.it
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.
Mike Allton's insight:

What are the characteristics of a successful social media presence?

Do you know what a successful social media presence looks like? Guest author+John Siebert lists seven characteristics that he believes brands should be striving for... would you agree? They are:

1. It needs to be Everywhere your Customers Are
2. Social Media Discipline
3. It Provokes Engagement
4. The Ideal Brand Presence is Trend Focused
5. It is Driven by Visuals
6. It is Humane
7. It must be Fun

What is John missing?

Read John's article for more information on each of these seven characteristics:http://owl.li/tgKrV  

#SocialMedia   #Business   #SocialMediaMarketing   #Success  

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La communication test's curator insight, February 5, 2014 2:50 AM

Il n'y a pas de bonne stratégie social media, sans une volonté de construire sur la durée son discours de marque et ne pas penser uniquement ROI.

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4 Steps to Audit Online Content After Hummingbird and “Not Provided”

4 Steps to Audit Online Content After Hummingbird and “Not Provided” | The Content Marketing Hat | Scoop.it
CMI readers know that it’s possible to measure the effectiveness of content marketing efforts without keyword data — something we’ve had since 2011 to think about — but it shouldn’t just be a case of damage limitation for people who work with web...
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3 Strategies for Stretching Your Content Marketing Budget

3 Strategies for Stretching Your Content Marketing Budget | The Content Marketing Hat | Scoop.it
2014 is the year of content marketing!
Don’t take my word for it. Content Marketing Institute’s Joe Pulizzi said it best: “There will be a number of ‘content marketing is dead’ articles that flood the scene.
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5 Brand Marketing Efforts That Took Newsjacking to the Next Level

5 Brand Marketing Efforts That Took Newsjacking to the Next Level | The Content Marketing Hat | Scoop.it
By now you’re probably well aware of the term “newsjacking,” and you probably see it happening all the time in your Twitter feed.
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Think People Hate Marketing? Try the Right Content in the Right Place

Think People Hate Marketing? Try the Right Content in the Right Place | The Content Marketing Hat | Scoop.it
I have a hypothesis that I tend to look at clocks when there is a pattern present. It always reads things like 11:11, 12:34, or 5:55. Happens all the time. I’ve told my wife this on more than one occasion.
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John Anderson's curator insight, February 1, 2014 11:05 AM

I love this common thread of listening to your customers and drilling down to what they are looking for from you. Right marketing, right time influencing anyone? Or just right marketing right time and allowing the consumer to make an educated decision and being there to listen and answer their questions.

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10 Benefits of Using Images in Blogs

10 Benefits of Using Images in Blogs | The Content Marketing Hat | Scoop.it
I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. I even go so far as to set up a separate field for the "primary post image" in my Drupal website installations so that an image must be uploaded.
Mike Allton's insight:

Are you including images in every blog post?

If you aren't, you're missing out on some tremendous opportunities to make a greater impact on your social media followers, readers, potential clients... and even search engines like Google!

In fact, in a previous post I outlined ten benefits of using images in blogs and recommend that you consider each of them if you aren't yet in the imagery habit.

BUT WAIT, THERE'S MORE

Two benefits that I didn't mention specifically within the post are this:

1. Without an image, your article cannot be pinned to Pinterest at all. Perhaps, if there are other images like your logo, someone could still manage to pin the page if they wanted to, but that would be a wasted pin. Instead, continue to work on improving your use of images and think about specific platforms like Pinterest when designing your imagery. 

Note: In fact, I have started to adopt a more advanced perspective with regard to images specifically because of Pinterest and Google+. Instead of just an image that's related to the post, I choose images that I can edit and add text and improve so that, even when viewed on their on, as they would be within Pinterest, they convey the message and topic of the blog post. This has led to more traffic and interest and Pinterest success.

2. If you include multiple images within your blog post, you can create opportunities for both you and your readers to Pin your post multiple times to different Pinterest boards. +Peg Fitzpatrick recommends pinning your article to a few different boards over the course of several days, and +Luke Dean-Weymark suggests using a variety of images within the post whenever possible and pinning a few of them.

If finding just the right image for a post is an area where you struggle, let me know and we can brainstorm it. The challenges typically include coming up with ideas and inspiration for the image, sourcing the image, and then having tools available that we can easily use to edit and adjust the image to meet our needs.

#KeepBlogging and have a great day!

#Blogging   #ContentMarketing   #SocialMedia  

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8 Ways to Get More Google+ Page Followers

8 Ways to Get More Google+ Page Followers | The Content Marketing Hat | Scoop.it
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.
Mike Allton's insight:

8 Ways to Get More Google+ Page Followers

If you feel like you're not yet getting much traction with Google+, or with your Google+ Page specifically, these tips might help, in a variety of ways. While designed to help you gain more targeted, interested followers, many other benefits will ensue when you:

1. Optimize Your Profile
2. Get Social
3. Get Verified
4. Blog About It
5. Use the Button / Widget
6. Follow Others
7. Be Different
8. Encourage Sharing

Many thanks to +The Blog Cheerleader for the great graphic!

Read more: http://www.thesocialmediahat.com/article/8-ways-get-more-google-page-followers 

What other tips would you add?

#GooglePlus   #GooglePlusForBusiness   #GooglePlusPageTips  

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Terrifying Tales of Marketing Zombies Curating Content

Terrifying Tales of Marketing Zombies Curating Content | The Content Marketing Hat | Scoop.it
Chapter 1: The battlefield
When the gun smoke cleared, they saw what they had done. A dozen dead — or perhaps the word is “deader” — zombies lay still on the ground. At least now, the dead were no longer walking.
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I'm Getting Far More Pinterest Traffic Because of Pinwoot, and You Can Too

I'm Getting Far More Pinterest Traffic Because of Pinwoot, and You Can Too | The Content Marketing Hat | Scoop.it
Over the past four months, I have seen my referral traffic from Pinterest go up by approximately 50%, every month, and that will continue to increase, mostly thanks to the tool Pinwoot.
Mike Allton's insight:

How Drive More Blog Traffic from Pinterest using Pinwoot

Pinterest is fast becoming one of the best tools in my arsenal for increasing interest and traffic to my latest blog posts, and I'm not alone. +Jeff Sieh introduced me to a tool called "Pinwoot" for just that reason, and yesterday on our Manly Pinterest Tips show, +Chef Dennis Littley revealed that Pinterest is one of the top referral sources of traffic to his website.

To build a following and develop your Pinterest boards and curated pins certainly takes time, but you can jump-start the process using this Pinwoot tool. I recently caught up with Pinwoot founder +Alexander Cruz and picked up some great tips from him, as well as a glimpse into the future of Pinwoot!

Learn more: http://www.thesocialmediahat.com/blog/im-getting-far-more-pinterest-traffic-because-pinwoot-and-you-can-too-01182014

In the article, I reveal several of the steps I've taken to improve my focus on Pinterest in general, and then dive into how to use Pinwoot and some best practices, from both Alexander and myself.

For instance, both Alexander and myself recommend using images that are at least 600px wide and tall (portrait) in format.

Have you tried using taller images, rather than wider images? Have you noticed a difference? What do you think about Pinwoot?

Thanks, and have a great weekend!

#Pinterest   #Pinwoot   #Blogging   #WebsiteTraffic   #ContentMarketing  

Pin it for later: http://www.pinterest.com/pin/12666442676237745/ 

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Tom George's comment, January 18, 2014 8:51 PM
Thanks for sharing this Mike. I just signed up for it, and am giving a little write up on Internet Billboards about it
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How Much Content Can I Quote in a Blog Before It Is Considered Duplicate Content?

How Much Content Can I Quote in a Blog Before It Is Considered Duplicate Content? | The Content Marketing Hat | Scoop.it
Including quotes and content from other articles in your blog posts is often a great idea. But how much is too much? What will get you in trouble with Google or Copyright law?
Mike Allton's insight:

How Much Content is Duplicate Content?

I was recently asked by a reader how much content is considered duplicate content? She was asking because she does a lot of research in her blog posts and often includes extensive quotes and citations.

I'm sure most of us understand not to copy and paste entire pages, but what if you you need to include more than just a sentence or two from another source? What do you do? How much is too much?

It's a topic that I've wrestled with myself, and so I've shared my opinions in today's post: http://www.thesocialmediahat.com/blog/how-much-content-can-i-quote-blog-it-considered-duplicate-content-01162014 

The essential best practices boil down to:

 - Cite Your Source
 - Include Your Voice
 - Check Usage Rights

If you stick with those practices and keep your reader's best interests in mind, you'll be on the right track.

What other questions or concerns do you have about content duplication or quoting?

#Blogging   #BlogTips   #ContentMarketing  #SEO #CopyrightInfringement 

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Dyslexia And Overriding Webpage Fonts

Dyslexia And Overriding Webpage Fonts | The Content Marketing Hat | Scoop.it
It’s a shame that people with dyslexia must struggle when there may be an easy fix within reach of anyone with a computer. It’s all about changing the font. Some fonts are simply known to be easier for people with dyslexia to read.
Mike Allton's insight:

Have Issues Reading the Web?

According to some estimates, Dyslexia affects as many as one in every four people. Which means that many of you are struggling to read this post.

+Varda Meyers Epstein has provided a resource though to help you quickly find settings within the major web browsers that can convert the fonts being displayed into better font choices that you will find far easier to read!

And for bloggers and publishers, I would encourage you to make yourselves more aware of how your font choices affect the readership of your content. When we revamped The Social Media Hat last month, this one was one of our concerns! We deliberately chose a sans-serif font and we display it in a larger size specifically to ease reading and comprehension.

To learn more, please take a moment to review Varda's guest post below.

#Dyslexia   #WebFonts   #SocialMedia  

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How to Blog Like Mike

How to Blog Like Mike | The Content Marketing Hat | Scoop.it
Back in 1993, Michael Jordan was at the height of his professional basketball career.
Mike Allton's insight:

How to Blog Like Mike

I have received a lot of compliments lately about my blogging, particularly how fast I'm able to blog. Some have tagged them #MikeAlltonTime, called me the#BloggingBrute, and even said #BeLikeMike.

Well, I'm no Michael Jordan, but I'm happy to share my writing process and tips to those who are interested in the hope that some of what I do may be of help to you.

Today's post digs into my own 5 P's:

 - Preparation
 - Polish
 - Promotion
 - Practice
 - Patience

Drive down the court: http://www.thesocialmediahat.com/blog/how-blog-mike-01132014

What does your own blogging process look like? Do you use Evernote as well, or something else for your actual writing?

Thanks, and have a great week!

#Blogging #BloggingTips #BloggingForBusiness #BloggingTipsAndTricks#ContentMarketing 

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Should you upgrade to Buffer for Business?

Should you upgrade to Buffer for Business? | The Content Marketing Hat | Scoop.it
Buffer has started to offer three plans for businesses that allow far more social profiles and team members. With the addition of fine-grained analytics and Google Analytics, you may want to consider upgrading.
Mike Allton's insight:

Buffer for Business?

In case you missed it, +Buffer released three new monthly plans last month specifically for businesses that needed more than 12 connected social profiles, or more than two team members.

For many businesses, myself included, these were unneeded upgrades. The Awesome plan already supports up to 12 social accounts and that's plenty for many.

But today, Buffer has announced a rich set of analytics that are only available through the Buffer for Business plans that has made me take a second look.

We can now:

 - Connect Google Analytics
 - Track Follower Growth
 - See Post Analytics by Date Range
 - See Post Analytics for Today

Those last couple are really key for me, and in fact relate to conversations I've had with two different businesses in recent weeks. It revolves around the fact that when you share a post via Buffer, it uses a buff.ly shortened link to track that post. If you put it back in your queue to share again later, it continues to use the same link so all of your stats become aggregate. I cannot currently see how my most recent shares of some posts performed unless I constantly recreate them from scratch.

It's a bit complicated, so dig into the review below if you'd like more information and think you may want to consider upgrading to Buffer for Business.

And I'm really interested in hearing what you think. Do you think you'll upgrade? Why or why not? What questions do you have about Buffer?

Thanks, and have a great day!

#Buffer   #SocialMedia  #SocialMediaManagement#SocialMediaManagementTools 

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Blog Content: The Future of Guest Posts and Date Stamping

Blog Content: The Future of Guest Posts and Date Stamping | The Content Marketing Hat | Scoop.it
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
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12 Writing Exercises That Will Transform Your Copy Today

12 Writing Exercises That Will Transform Your Copy Today | The Content Marketing Hat | Scoop.it
Effective copywriting boils down to one thing: keying into your prospect’s overriding need.
Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need.
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You Are A Bad Blogger. But That's OK!

You Are A Bad Blogger. But That's OK! | The Content Marketing Hat | Scoop.it
It’s true, you’re a bad blogger now, but all that’s going to change! It takes time to become a good blogger, just like it takes time to become good at anything.
Mike Allton's insight:

You Are A Bad Blogger!

But that's OK!

One of the mindsets I often have to help my clients overcome is that they're bad at blogging, and that they'll never get good at it. Nothing could be further from the truth. The fact is, we're all bad at first! No matter what it is we're talking about.

What was the last thing you did where, the first time you did it, you were perfect?

If you're struggling to get started in your blogging and frankly, just need a kick in the pants, this post is for you.

Read on: http://www.thesocialmediahat.com/blog/you-are-bad-blogger-thats-ok-02012014 

For the rest of you, if you've been blogging for a while and have really started to feel like you've got the hang of this thing, how long did it take? What other advice do you have for new writers and bloggers? 

And enjoy the rest of your weekend! Happy Chinese New Year!

#Blogging   #ContentMarketing  #Writing 

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A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines | The Content Marketing Hat | Scoop.it
You’ve worked so hard.
You’ve written an incredibly helpful post.
You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work.
You’ve tweaked and polished until you found the perfect headline.
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Why you Should Opt into Facebook Ads

Why you Should Opt into Facebook Ads | The Content Marketing Hat | Scoop.it
This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.
Mike Allton's insight:

Why you Should Opt in to Facebook Ads

Last month, I shared my statistics, expenditures and experience with Facebook and Facebook Advertising over the course of 2013. In the piece, I demonstrated that my own return from that social network had been minimal, at best, and that the paid advertising I'd done had very questionable value.

I stated that I would not be spending a dime on Facebook advertising this year, and questioned whether or not you should either.

Well, I'm tickled to share with you this rebuttal from +James Scherer of +Wishpond. James takes a completely different view, but he makes some compelling arguments, and I decided to publish and share his response as soon as I received it. So this has been completely unedited:

James says, "This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising."

Read on: http://www.thesocialmediahat.com/blog/why-you-should-opt-facebook-ads-01292014

What do you think? Will you give Facebook and Facebook Advertising another go this year? Will you try a like-gate or the more advanced targeting technique James shares? Should I have even allowed the post to pass review? ;)

Thanks, and have a great day!

#Facebook   #FacebookAdvertising  #SocialMedia 

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Everything You Need to Know About HootSuite

Everything You Need to Know About HootSuite | The Content Marketing Hat | Scoop.it
Mike Allton's insight:

13 articles chock full of information and guides.

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How To Manage and Encourage Comments

How To Manage and Encourage Comments | The Content Marketing Hat | Scoop.it
One of the easiest ways to facilitate user-generated content on your business website is through Comments.
Mike Allton's insight:

Do You Encourage Comments On Your Blog?

+Jason T. Wiser hosted a great panel discussion last week with +Mark Traphagen +David Amerland and +Donart Nummer in which they discussed the Pro's and Con's of various comment systems, including Facebook Comments, Google+ Comments and Disqus. The consensus seemed to be in favor of the Disqus system, but I bring this up not because I prefer that system as well, but to point outhow important comments are to your blog!

If people like Jason and Mark and David and Donart are having intense discussions about which system you should be using, doesn't that suggest that Comments arereally important?

If you aren't yet sold on the idea, there are several key benefits to allowing and encouraging comments, including:

 - Engagement
 - Impression
 - Content
 - Action

For more detailed information on these benefits, and some thoughts on how you can encourage your readers to be participatory in the discussions on your blog, read on:

#Blogging   #ContentMarketing   #CommentManagement  #Disqus#RelationshipMarketing #Engagement  

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Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed? | The Content Marketing Hat | Scoop.it
Matt Cutts went Richard Sherman on guest blogging today.
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Facebook to Begin Surfacing Trending Posts

Facebook to Begin Surfacing Trending Posts | The Content Marketing Hat | Scoop.it
Facebook users will soon be seeing which posts are popular and trending on the platform. Will this be a boon for both users and businesses alike?
Mike Allton's insight:

Facebook Announces Trending Posts

In an announcement late yesterday, Facebook revealed that they're rolling out a new product called "Trending" which will list topics that are most popular on Facebook at that time, linked to a timeline view of posts from friends and Pages on that topic.

It's interesting because while Hashtags will no doubt play a role in determining which posts are included, it's clear from the images Facebook included in the announcement that hashtags will not be the only indicator.

If the feature works similarly to What's Hot on Google+, this could be huge for both users and businesses alike!

To learn more, please review the summary article below. And if you're struggling to reach people on Facebook, make sure that you subscribe to my blog notification circle that you can keep up as further developments in this area are discovered.

Thanks!

#Facebook  #SocialMedia #FacebookMarketing #FacebookTrendingFeature#FacebookTrending 

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Christina Guenther's curator insight, January 17, 2014 11:53 AM

I will always be a huge fan of the G+ "What's Hot" feature but I'm curious to see the impact of this new feature.

Janet Fouts's curator insight, January 17, 2014 2:17 PM

interesting!

El Gabitoh El Turritoh's curator insight, January 19, 2014 10:27 PM

jaja albetus

 

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Pinterest for Men II (HOA Video)

Pinterest for Men II (HOA Video) | The Content Marketing Hat | Scoop.it
Jeff Sieh of His Design Online hosted another great panel of men who are on Google+ and Pinterest. This show featured a special guest, Luke Dean-Weymark, a PR expert from Australia who has over 900,000 followers on Pinterest.
Mike Allton's insight:

Pinterest for Men II

Just before the holidays, The Boys were back with Manly Pinterest Tips II hosted by+Jeff Sieh. And in this episode, the guys take on one of the most popular men on Pinterest, +Luke Dean-Weymark who has reached over 900,000 followers!

Below, you can watch the full 35 minute hangout, hear all kinds of great ideas and comments and answers from Luke, and of course catch more tips and info from the entire panel: +Les Dossey +Stephan Hovnanian +Wade Harman and myself.

Be sure to watch the replay if you missed the original airing, and get ready forPinterest for Men III coming up THIS FRIDAY!  RSVP here: https://plus.google.com/events/c2cudii67bvku00ra0l8ig79j9c 

#Pinterest   #PinterestForMen   #ManlyPinterestTips  

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7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH] | The Content Marketing Hat | Scoop.it
Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal.
Mike Allton's insight:

7 Ways to Run an Unsuccessful Mobile Email Campaign

+Matthew Zajechowski and the folks at Reachmail have put together a great infograph and summary helping to point out some of the most common mistakes when it comes to email marketing and reaching mobile users. It can help you understand:

 - How to do things halfway
 - The wonders of shrinking images
 - Ways to get your email ignored
 - Methods to blanket the neighborhood
 - How to exclude people
 - The joys of hide-and-seek CTAs
 - That easy is the only way

Whether you've been using email marketing for years, or are just starting to consider it as a way your business can reach more potential clients, I think you'll find this post extremely helpful.

Ready, Set, GO!

#Marketing   #EmailMarketing   #MobileMarketing   #SmallBiz  

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Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014 | The Content Marketing Hat | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
Mike Allton's insight:

Are Your Blogging Ducks in a Row?

OK, those aren't ducks in the image below... they're origami cranes. And we're actually talking about a lot more than just blogging today. While +Ross Simmonds has titled his post, "Five Trends That Will Significantly Shape Content Marketing In 2014," if you read it I think you'll agree it's about far more than blogging and content marketing.

In this telling piece, Ross explains how Content and specifically Content Partnerships continue to replace traditional media ad buys on many levels. He also points out that while infographs will continue to be popular, the visual development and maturity of social networks makes the creation of visual assets in general a priority for marketers.

Rather than using a cute clip art of arrows rising (to signify trends) or something else that relates to content and marketing, I took the time to create an image that I knew would play better on Google+, Pinterest and Facebook... even Twitter and Instagram!

And Ross goes on to talk about how C-Suite executives are getting more involved, how the noise levels are increasing, and how content marketing is having an impact on SEO implementation techniques.

Learn more: http://www.thesocialmediahat.com/blog/five-trends-will-significantly-shape-content-marketing-2014-01102014 

It's going to be an extremely exciting year in the world of content marketing, blogging & social media! Are you ready?

#ContentMarketing   #Business   #Advertising   #Blogging   #SocialMedia  #Marketing   #SEO  

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