HootSuite has added a new stream for your HootSuite Dashboard called New Followers, in which you can see the most recent people who have followers your Twitter account. But there's more to it...
|Scooped by Mike Allton|
How can you quickly gauge interest in new Twitter followers?
Do you pay attention when someone new follows you on Twitter? If you're monitoring your branded business account, you probably should. It would be nice to know when a colleague or influencer, or even a potential client followed you and by that action, expressed some interest in your business, right?
The thing is, how do you know what kind of potential relationship that new follower might represent? You can click your follower list in Twitter and see their names and faces, and then dig down deeper if one stands out - but there is a better way.
Using your HootSuite Dashboard, you can now set up a stream just for New Followers. But since it's more than just a list of Twitter handles and profile pics, it's so much more powerful and useful. Within moments, you'll be able to identify who a new follower is, their potential reasons for following you, whether or not they're following any of your other Twitter accounts, and more. You can quickly follow them back with any of your connected accounts, and look for opportunities to take the new relationship in a positive level.
For instance, if it looks like a new follower may be a potential customer, you might glance through their recent tweets to see if they've been asking questions regarding issues that your business can help resolve, or perhaps send them a quick message thanking them for following you and inquiring if they have any specific questions.
Check out the details of this new feature, and let me know if you have any questions at all!
#HootSuite #Twitter #SocialMonitoring #SocialMediaManagement
P.S. If you're as intimidated by the HootSuite dashboard and setup as I was, check out my #HootSuiteSeries for over a dozen articles and resources to help you.
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