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The 'Views Feature' on Google Plus explained and explored!

The 'Views Feature' on Google Plus explained and explored! | The Content Marketing Hat | Scoop.it
Myself and Mark Traphagen took some time to discuss some of the key aspects around this new Google+ feature.This is one session you will want to see for sure!
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The Top Tactics and Goals of Social Media Marketing

The Top Tactics and Goals of Social Media Marketing | The Content Marketing Hat | Scoop.it
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.
Mike Allton's insight:

What are the Top Tactics & Goals of Social Media Marketers?

When I took a look at this survey from Adobe and Software Advice on what businesses and marketers were doing and hoping to accomplish on social media, I wasn't too surprised to see that "Use of Photos and Images" was the number one tactic. It's something many of us talk about all the time - you must use great images in your blog and social media posts!

What was surprising though was how the rest of the tactics in use shaked out. And even more surprising was the #1 Goal for social media managers and business marketers - a goal that most of them said they not only were striving for, but achieving. And that was to...

Sorry, no, you'll have to read the article for that!

But I'm truly interested to know what your own experience last year and so far this year has been. What tactics have you employed and which ones have brought you the most success? What have your goals been for social media?

For me, my top goals align perfectly with those from the survey, and my most important tactic has definitely been to step up my game with imagery. What about you?

Thanks, and have a fantastic day!

#SocialMedia   #Marketing   #Business  

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Can SMB’s afford the impressive ROI of Content Marketing?

Can SMB’s afford the impressive ROI of Content Marketing? | The Content Marketing Hat | Scoop.it
Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation?
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Peg Corwin's curator insight, March 29, 2014 5:02 PM

I know for sure that small businesses do not have 5 figure marketing budgets for content marketing.  Their content goals have to be more modest, like sharing user content, tips and images. They can, however, curate content economically.


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Technology Marketers Urgently Need to Document Their Content Marketing Strategy

Technology Marketers Urgently Need to Document Their Content Marketing Strategy | The Content Marketing Hat | Scoop.it
Looking for insight into how technology marketers are using content marketing?
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How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO | The Content Marketing Hat | Scoop.it
In this post, we’ll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy. Move over keyword strategy...
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How to Find Content Marketing Success in 15 Hours a Week

How to Find Content Marketing Success in 15 Hours a Week | The Content Marketing Hat | Scoop.it
How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994? You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Posting a Post. You need to be creating content as well. And that’s something that, if you’re not careful, can take up your entire day. I know I need to create content. But why, again?
Mike Allton's insight:

CONTENT MARKETING SUCCESS in 15 hours a week.

According to +James Scherer"Content marketing works. It costs 62% less than traditional marketing avenues (do you even remember the Yellow Pages?) and delivers three times the leads. It has officially been ranked as the most effective strategy for SEO and website conversion rates are 6x higher for content creating businesses than businesses without content."

So how do we actually do Content Marketing without it consuming our entire day?

That's where this resource comes in. Learn how to focus your efforts and save time, and pick up some ideas on some great time-saving apps as well!

How much time are you currently spending on content marketing? Does 15 hours sound like too little, or way too much time?

Thanks, and have a great day!!

#ContentMarketing   #Business   #Marketing   #Blogging   #BloggingTips#BloggingTipsForSuccess  

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Lights, Camera, Produced Hangouts!

Lights, Camera, Produced Hangouts! | The Content Marketing Hat | Scoop.it
HOAs are awesome but, can they be better?
Can we take this amazing tool from Google and expand it to new heights of creativity and entertainment? I am not saying we need to but are we able to?
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3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)

3 Steps to Scare Your Audience Into Action (And Still Sleep at Night) | The Content Marketing Hat | Scoop.it
If threatened, we move into action.
At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia seeing a spider.
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How to Make Your Website a Party People Want to Attend

How to Make Your Website a Party People Want to Attend | The Content Marketing Hat | Scoop.it
Have you ever walked into a party where you didn’t know anyone?
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HootSuite Endures a Denial of Service Attack

HootSuite Endures a Denial of Service Attack | The Content Marketing Hat | Scoop.it
Starting early this morning, HootSuite users began noticing an inability to access their HootSuite dashboard. At 6:40am PST, HootSuite developers began working on the issue and started tracking and reporting on the issue online. While scheduled messages and RSS feeds were unaffected, it was clear that most users were unable to access the dashboard and therefore unable to send new status updates or monitor accounts.
Mike Allton's insight:

HootSuite began reporting early this morning of an issue users were reporting accessing the dashboard. Within a couple of hours, it was clear that HootSuite was under attack.

As of this writing, service and access has been restored and HootSuite has successfully mitigated the attack.

For more information and updates as they occur, read more below. If you have any questions at all, please let me know.

Are you able to access your HootSuite dashboard currently?

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How content curation helps social media publishing

How content curation helps social media publishing | The Content Marketing Hat | Scoop.it
As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation.
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How to Write Killer Bullet Points

How to Write Killer Bullet Points | The Content Marketing Hat | Scoop.it
Keep your readers running down your page like water on a slide.”
Wouldn’t you like your copy to have that effect?
Of course. Who wouldn’t?
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Hashing Out Google Plus Hashtags: Uncover Their Hidden Powers!

Hashing Out Google Plus Hashtags: Uncover Their Hidden Powers! | The Content Marketing Hat | Scoop.it
What if I told you that Google+ hashtags are way more than meets the eye? 
Come along with me for a deep dive into the amazing world of Google+ hashtags!
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How to Decide Which Content to Sell and What to Give Away for Free

How to Decide Which Content to Sell and What to Give Away for Free | The Content Marketing Hat | Scoop.it
You are all well aware by now that content is vitally important to your business.But how do you decide which content should be freely available and which content you ought to charge for?Is it possible to give away too much?
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Google Plus Adds View Count to Profiles and Pages

Google Plus Adds View Count to Profiles and Pages | The Content Marketing Hat | Scoop.it
While people and pages have always shown how many other people have circled them, Google has now added the ability to see how many times your profile or page has been Viewed. +Kenneth Manesse Sr. pointed out that now, on your profile page next to your follower count, there's a new metric called Views. The metric is there for both personal profiles and business Pages.
Mike Allton's insight:

Google+ View Counts for Profiles & Pages

If you've ever been curious just how many people have checked you out, or taken a look at your Page on Google+, now you can tell just be looking.

In an update first noted by +Kenneth Manesse Sr., profiles and Pages now sport a fancy "View Count" just under their profile image in their header.

Yet that may not be the most important news. For Pages, note that now, instead of a +1 count, your Page displays your follower count.

You Can No Longer +1 Pages

At first glance, I think this is a great improvement, as many business owners were confused over the value of a +1 vs. a follower for their Page. And it also offers Page visitors a clear call to action - follow us!

Take a look at your own View Counts and that of your business Page and let me know what you think! Do you like the new metric, and do you think the loss of +1 counts for Pages is a big deal?

#GooglePlus   #GooglePlusUpdate  #SocialMediaManagement 

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How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages

How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages | The Content Marketing Hat | Scoop.it
Imagine you’ve entered a cave.
Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you.
You see three doorways: they’re equal in size, and all the same distance from where you stand.
Mike Allton's insight:

Great advice here both for site design and for laying out individual blog posts.

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How Blogging Accelerates Startup Growth

How Blogging Accelerates Startup Growth | The Content Marketing Hat | Scoop.it
I write and publish guest blog posts because writing – like your startup – is for other people. It’s reaching new audiences. It’s sharing new experiences, practices and revelations with old friends and new friends… and even brands.
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Sharing Content Via HootSuite Gets Faster and Easier

Sharing Content Via HootSuite Gets Faster and Easier | The Content Marketing Hat | Scoop.it
HootSuite has updated their extension today making it twice as fast as before. They've also redesigned the user interface to give it a new look with larger, bolder buttons so that it's even easier to share or schedule your posts.
Mike Allton's insight:

HootSuite's Hootlet Gets Faster & Easier

If you aren't yet using HootSuite's extension for Chrome, Hootlet, now's a great time to get started. HootSuite just updated the extension making it twice as fast to load, and easier to use.

If you're already using the extension, it will update automatically and you're already enjoying the speed bump!

For more information about the update, and links to install the extension, read more:

#HootSuite #HootSuiteTips #Hootlet 

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5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage

5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage | The Content Marketing Hat | Scoop.it
Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank.
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Social, Search and Site - how to use Google+ to make it all work together

Social, Search and Site - how to use Google+ to make it all work together | The Content Marketing Hat | Scoop.it
If you are on Google+ you are most probably very aware of being Social. But what do you want to get out of your activity? Well, in this quick post I want to get you focused on what you can achieve...
Social
I think of this as having several levels...
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6 ways to rethink corporate knowledge sharing

6 ways to rethink corporate knowledge sharing | The Content Marketing Hat | Scoop.it
6 ways to rethink corporate knowledge sharing from Scoop.it
The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments?
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How Content Marketing Success is Blocked by Antiquated Beliefs

How Content Marketing Success is Blocked by Antiquated Beliefs | The Content Marketing Hat | Scoop.it
As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues associated with the discipline.
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Google+ Game Changing Update: Full Image Teasers

Google+ Game Changing Update: Full Image Teasers | The Content Marketing Hat | Scoop.it
Have you noticed the new link preview cards that are showing up on Google+? Here's everything you need to know, including how to get started, and what these new link shares mean for businesses and bloggers.
Mike Allton's insight:

New Google+ Link Preview Cards

Well, well, well. As some of you may have noticed, there was an update to Google+ that started to roll out last night. Check out the new link preview below. Notice the larger image? Site name? Article Description?

This is a huge deal for businesses and bloggers and marketers.

+martin shervington did a brilliant job of bringing this to my attention last night as a group of us had fun talking about and exploring the new feature... well into the late night hours.

The article below summarizes all of the noted changes, and what those changes mean for marketers. I explain in more detail:

 - All of the new link preview features
 - What's different from the old link preview
 - What's different from image shares
 - What the SEO ramifications are
 - How to get started with your own shares

As new aspects of the update, or other new features, are noticed, this post and article will be updated accordingly.

Enjoy the great new link previews!

#GooglePlus  #GooglePlusUpdate #Blogging 

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How To Share Full Images To Twitter Using HootSuite

How To Share Full Images To Twitter Using HootSuite | The Content Marketing Hat | Scoop.it
HootSuite Pro users can share images to Twitter using Twitter's native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.
Mike Allton's insight:

HootSuite Upgrades Image Sharing for Twitter

HootSuite Pro users got a nice surprise today. We're now able to share images to Twitter using Twitter's pic.twitter technology. That means that these shared images show up as full images within the Twitter stream, not just in the expanded tweet view.

For screenshots and more information on how you and your business can take advantage of this functionality to achieve three to four times more engagement on Twitter, read more: http://owl.li/uu2Qi 

#HootSuite #Twitter #News   #SocialMediaMarketing  

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13 Damn Good Ideas from 13 Dead Copywriters

13 Damn Good Ideas from 13 Dead Copywriters | The Content Marketing Hat | Scoop.it
Advertising is an ancient art.
In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.
Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.
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