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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

The Ultimate Guide to the Perfect LinkedIn Profile

Is it possible to use your LinkedIn profile to grow your business? Absolutely! The problem is, the network is focused on helping you to get hired. So if you're already hired - you're running your own business and you want to connect with clients and grow your business, your approach to LinkedIn needs to be a little different.

This is my guide to how you can configure your LinkedIn profile to perfectly support you and your business. It's geared toward freelancers and small-to-medium business owners. If you are in fact looking for a job, many of these tips will still be of value to you.

Included are:

01. Research Keywords for LinkedIn
02. Use a Current, Professional Profile Image
03. Consider Premium, and Then Add a Cover Photo
04. What's Your Name, and What Do You Do?
05. Offer Complete Contact Information
06. Grab a Custom URL
07. Make Sure Your Profile Is Visible
08. Consider a Profile Badge
09. Support Additional Languages
10. Update Your Connections
11. Update Your Background
12. Add Media / Links
13. Review Skills & Endorsements
14. Move Sections Around
15. Add / Update Projects
16. Add / Update Publications
17. Ask for Recommendations and Give Recommendations
18. Regularly Publish Posts
19. Review Group Memberships
20. Daily LinkedIn Activity

The infograph below details all of these for you, and of course the article goes into extensive detail on each item, complete with screenshots and links to references.

Learn more: http://owl.li/yROYM 

Do you use LinkedIn to promote your own business and get clients? If so, what other tips might you add, or what questions do you have?

#LinkedIn   #SocialMedia  #Business #SmallBiz
#SocialMediaMarketing   #LinkedInTips   #infograph  

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How a Mummy Helped This Egyptology Fan Become a Published Author

How a Mummy Helped This Egyptology Fan Become a Published Author | The Content Marketing Hat | Scoop.it
Started "just for fun," Leena Pekkalainen's Egyptology website turns into a springboard for her career as a novelist and children's book author.
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This Lab Is Running Tests On Your Social Media And You Won’t Believe The Results

This Lab Is Running Tests On Your Social Media And You Won’t Believe The Results | The Content Marketing Hat | Scoop.it
With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions.
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The Most Winnable Social Network

The Most Winnable Social Network | The Content Marketing Hat | Scoop.it
The standard social network advice is to go where your audience is. For most, that means Facebook. After all, everyone is on Facebook, right? Don’t let its ginormous number of users be such a huge factor in your decision-making. Use this most "winnable" network instead.
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How To Create Facebook Ads That Convert

How To Create Facebook Ads That Convert | The Content Marketing Hat | Scoop.it
Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Make sure you're not wasting ad dollars!
Mike Allton's insight:
New on the blog this week... a play-by-play from Peter Dulay​ on how to execute better Facebook Ads!
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Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets

Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets | The Content Marketing Hat | Scoop.it
Find out what some of the best and brightest minds in the online business world are doing to monetize their content and websites.
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This One Small Change Turned Failure into Online Business Success

This One Small Change Turned Failure into Online Business Success | The Content Marketing Hat | Scoop.it
It didn't happen overnight, but now Arthur enjoys it all: having fun with his online business and savoring the freedom it brings.
Mike Allton's insight:
12 important lessons in entrepreneurship from someone who has tried and failed and tried and failed and, eventually, succeeded!
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How to troubleshoot Pinterest Ads

How to troubleshoot Pinterest Ads | The Content Marketing Hat | Scoop.it
Not spending all your ad budget? Spending too much on Pinterest ads? Ads not converting? No worries, I've seen it all - and can help you fix it all!
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How Oprah Winfrey Overcame Adversity and Set the Stage for Success

How Oprah Winfrey Overcame Adversity and Set the Stage for Success | The Content Marketing Hat | Scoop.it
Fears stand in the way of successful solopreneurs. See how other entrepreneurs, like Oprah Winfrey, have overcome them!
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From Funeral Poetry to 007 Speeches: An Extraordinary Work-from-Home Story

From Funeral Poetry to 007 Speeches: An Extraordinary Work-from-Home Story | The Content Marketing Hat | Scoop.it
Susan helps people swap public speaking fears for laughter, while she swapped her teaching career for a solopreneur lifestyle.
Mike Allton's insight:
Speech writing might not seem like an obvious work from home business, but this solopreneur has accomplished just that.
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9 Ways Tailwind Helps You Crush It On Instagram

9 Ways Tailwind Helps You Crush It On Instagram | The Content Marketing Hat | Scoop.it
Wondering why your competition is finding success on Instagram, but you aren't? Looking for help? This is the tool to help you.
Mike Allton's insight:
If you're like a lot of businesses, Instagram is a bit of a puzzle. You can't share posts. You can't schedule posts. And apparently you have to use all the hashtags to get ahead. Fortunately, there are tremendous tools available that can shine a light on some of the mystery and help you to find the success you're looking for!
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Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too!

Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too! | The Content Marketing Hat | Scoop.it
Ever seen Instagram links on Twitter? Do you click on them? Most folks don't. You may not even realize you're making this mistake. And that's exactly why you need to read this tip to help increase your click throughs.
Mike Allton's insight:
Never tweet an Instagram link. Tweet images, yours and those of others.
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The Ultimate Guide to Micro-Influencers

The Ultimate Guide to Micro-Influencers | The Content Marketing Hat | Scoop.it
While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how!
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Start Your Own Business & Achieve Personal Freedom!

Start Your Own Business & Achieve Personal Freedom! | The Content Marketing Hat | Scoop.it
Everything you need to build an income generating online business, your stepping stone on the way to personal and financial freedom. On sale today.
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16 Tried-and-True Ways to Grow & Engage Your Instagram Following

16 Tried-and-True Ways to Grow & Engage Your Instagram Following | The Content Marketing Hat | Scoop.it
In this article, we will help you grow your business on Instagram by giving you the tools you need to get more followers, boost engagement, and most importantly, turn followers into sales.
Mike Allton's insight:
Struggling to make Instagram work for your business? Check out these recommendations from Wishpond's Carlo Nathan Pacis.
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3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine

3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine | The Content Marketing Hat | Scoop.it
Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow.
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Out of Africa – Finding Online Success After Losing it All

Out of Africa –  Finding Online Success After Losing it All | The Content Marketing Hat | Scoop.it
Thanks to their online business, this Zimbabwean family gained financial freedom and was able to return to their beloved home country.
Mike Allton's insight:
Can you imagine being forced to leave your farm and everything you own behind, leaving your friends and employees, and flee the country? That's what happened to this couple. The story of their flight, and how they turned things around, is inspiring!
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The Second Best Way to Keep Readers Reading

The Second Best Way to Keep Readers Reading | The Content Marketing Hat | Scoop.it
When your readers land on your latest article, they're ready to click away. Not because of an immediate assumption that your article won't interest them. You've hooked them with your headline but... they just aren't committed yet. Don't scare them off by this one common mistake!
Mike Allton's insight:
Make sure that your visitors from Facebook and Twitter *keep* reading your content after the headline!
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Natural Phenomenon Marketing: How Brands Covered the Great American Eclipse

Natural Phenomenon Marketing: How Brands Covered the Great American Eclipse | The Content Marketing Hat | Scoop.it
Not every natural event will have the same widespread interest as the 2017 Solar Eclipse, yet examples of great newsjacking marketing during the event can help every business.
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3 Things to Upgrade About Your Website to #KeepBuildingBrilliant

3 Things to Upgrade About Your Website to #KeepBuildingBrilliant | The Content Marketing Hat | Scoop.it
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.
Mike Allton's insight:
Ready to #KeepBuildingBrilliant? Check out these three ways you can upgrade and improve your website from @Shareaholic @SumoMe & @LiquidWebInc #ad
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Drive Sales by Overcoming Cynicism

Drive Sales by Overcoming Cynicism | The Content Marketing Hat | Scoop.it
We’d like to introduce you to one of the biggest killers of online sales… The Silent Cynic… and how to overcome him (or her).
Mike Allton's insight:
How do you convince someone to trust you in this increasingly cynical world? How do you stand out as “the needle” in the haystack of online businesses? Start here:
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Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing | The Content Marketing Hat | Scoop.it
In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Mike Allton's insight:
Need some help using Facebook for business? There are actually quite a few tools available to you, both within Facebook itself and provided by other vendors. Today's guest post from Nabeena Mali walks you through some particularly great options! Featuring Socialbakers​, AdEspresso​, CoSchedule​, Meltwater​ & DrumUp​!
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How AI Is Being Used To Make Solopreneurs More Successful

How AI Is Being Used To Make Solopreneurs More Successful | The Content Marketing Hat | Scoop.it
With the help of artificial intelligence, solopreneurs will be able to make smarter, more enlightened decisions when it comes to building their online business.
Mike Allton's insight:
Really excited about how SiteSell​ is integrating AI into Solo Build It​ to help solopreneurs get the information they need! Imagine getting a notification about a topic that you could be writing about that's more profitable. Or being told automatically when part of your site is underperforming and needs attention. Would that be helpful to you?
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How NOT To Fail In Business

How NOT To Fail In Business | The Content Marketing Hat | Scoop.it
Worried your new business might be a failure? Succeed by learning how to avoid it.
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Fake News, Fake Reviews: Peeling Away The Dark Side Of Internet Marketing

Fake News, Fake Reviews: Peeling Away The Dark Side Of Internet Marketing | The Content Marketing Hat | Scoop.it
The second of our “Fake News, Fake Reviews” series takes a more detailed look at the often murky world of internet marketing and fake reviews.
Mike Allton's insight:
"The faking of reviews, both positive and negative, is a serious issue. At the core of the problem is the fact that there are huge benefits to behaving unethically, but very little cost for those caught doing so." Please help us to fight this growing problem. Educate yourself, and then share so that others can educate themselves. The only way to stop this from spreading to every industry and business is to make the writing of fake reviews unprofitable. Learn more: http://www.sitesell.com/blog/2017/07/fake-reviews-internet-marketing.html
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Fake News, Fake Reviews: What is a Fake Review, and Why Should You Care?

Fake News, Fake Reviews: What is a Fake Review, and Why Should You Care? | The Content Marketing Hat | Scoop.it
We’ve all heard of the term “fake news.” But what are “fake reviews,” and why have they become a problem for honest solopreneurs?
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