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How to Test and Refine Your Google+ Strategy

How to Test and Refine Your Google+ Strategy | The Content Marketing Hat | Scoop.it
The depth of Google+, with so many features and options for relationship building and content marketing, can make finding a tool to help test and refine your strategy quite difficult. Steady Demand Pro, when used daily, can pinpoint performance and opportunity.
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How to Test and Refine Your Google+ Strategy by +Stephan Hovnanian 

STRATEGY: from the Greek stratēgia, meaning "art of troop leader", is the art of planning and directing operations and movements to achieve one or more goals.

It's one thing to come up with a plan on how to be successful at something. It's another thing to have systems and processes in place to know whether or not that plan is successful. When you've positioned yourself to be able to monitor and improve on your actions, that's when you've begun to implement true strategy.

If you want to develop a strong strategy for Google+, that's where a tool like +Steady Demand comes in.

In today's guest blog, Stephan, a Google+ expert and author, shares with us not only how to use the Steady Demand tool, but also offers 5 specific strategies for Google+ success that the tool supports.

Take a look and then jump back here and let me know what you think. Will you try Steady Demand? How about some of those specific strategies Stephan suggests?

#GooglePlus   #SteadyDemand   #SocialMedia   #SocialMediaStrategy#GooglePlusTools  

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Last Minute Switch to HTTPS? 3 Urgent Reasons to Proceed

Last Minute Switch to HTTPS? 3 Urgent Reasons to Proceed | The Content Marketing Hat | Scoop.it
Google continues to push online businesses and websites to implement HTTPS, and the stakes just got higher.
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Have you switched to HTTPS yet? Better soon....
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3 Ways “Vlog Like A Boss” by @Schmittastic Will Make You A Better Vlogger

3 Ways “Vlog Like A Boss” by @Schmittastic Will Make You A Better Vlogger | The Content Marketing Hat | Scoop.it
In this marketing book review, we look at how "Vlog Like A Boss" by Amy Schmittauer can help anyone with a camera and the right attitude become a vlogger.
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Agorapulse Review: How To Make Social Media Management Easy

Agorapulse Review: How To Make Social Media Management Easy | The Content Marketing Hat | Scoop.it
Tired of using 16 different tools to try to manage your social media activity? Frustrated with the amount of time you’re spending without seeing real results? This Agorapulse Review will help.
Mike Allton's insight:
There's a reason why I use AgoraPulse​ every day to manage my social media. In fact, there are several reasons. If you're interested in learning more about a tool that can save you tremendous amounts of time, this review is for you. If there's a tool you prefer more, or if you'd like a recommendation on what tool to use, let me know in the comments!
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Using Facebook Tracking Pixels to Maximize Your Ads

Using Facebook Tracking Pixels to Maximize Your Ads | The Content Marketing Hat | Scoop.it
Facebook Pixels are an essential element to successful Facebook advertising, and overall marketing. Learn why, and how to set them up.
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16 Tried-and-True Ways to Grow & Engage Your Instagram Following

16 Tried-and-True Ways to Grow & Engage Your Instagram Following | The Content Marketing Hat | Scoop.it
In this article, we will help you grow your business on Instagram by giving you the tools you need to get more followers, boost engagement, and most importantly, turn followers into sales.
Mike Allton's insight:
Struggling to make Instagram work for your business? Check out these recommendations from Wishpond's Carlo Nathan Pacis.
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3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine

3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine | The Content Marketing Hat | Scoop.it
Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow.
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Out of Africa – Finding Online Success After Losing it All

Out of Africa –  Finding Online Success After Losing it All | The Content Marketing Hat | Scoop.it
Thanks to their online business, this Zimbabwean family gained financial freedom and was able to return to their beloved home country.
Mike Allton's insight:
Can you imagine being forced to leave your farm and everything you own behind, leaving your friends and employees, and flee the country? That's what happened to this couple. The story of their flight, and how they turned things around, is inspiring!
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The Second Best Way to Keep Readers Reading

The Second Best Way to Keep Readers Reading | The Content Marketing Hat | Scoop.it
When your readers land on your latest article, they're ready to click away. Not because of an immediate assumption that your article won't interest them. You've hooked them with your headline but... they just aren't committed yet. Don't scare them off by this one common mistake!
Mike Allton's insight:
Make sure that your visitors from Facebook and Twitter *keep* reading your content after the headline!
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Natural Phenomenon Marketing: How Brands Covered the Great American Eclipse

Natural Phenomenon Marketing: How Brands Covered the Great American Eclipse | The Content Marketing Hat | Scoop.it
Not every natural event will have the same widespread interest as the 2017 Solar Eclipse, yet examples of great newsjacking marketing during the event can help every business.
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3 Things to Upgrade About Your Website to #KeepBuildingBrilliant

3 Things to Upgrade About Your Website to #KeepBuildingBrilliant | The Content Marketing Hat | Scoop.it
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.
Mike Allton's insight:
Ready to #KeepBuildingBrilliant? Check out these three ways you can upgrade and improve your website from @Shareaholic @SumoMe & @LiquidWebInc #ad
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Drive Sales by Overcoming Cynicism

Drive Sales by Overcoming Cynicism | The Content Marketing Hat | Scoop.it
We’d like to introduce you to one of the biggest killers of online sales… The Silent Cynic… and how to overcome him (or her).
Mike Allton's insight:
How do you convince someone to trust you in this increasingly cynical world? How do you stand out as “the needle” in the haystack of online businesses? Start here:
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Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing | The Content Marketing Hat | Scoop.it
In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Mike Allton's insight:
Need some help using Facebook for business? There are actually quite a few tools available to you, both within Facebook itself and provided by other vendors. Today's guest post from Nabeena Mali walks you through some particularly great options! Featuring Socialbakers​, AdEspresso​, CoSchedule​, Meltwater​ & DrumUp​!
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How AI Is Being Used To Make Solopreneurs More Successful

How AI Is Being Used To Make Solopreneurs More Successful | The Content Marketing Hat | Scoop.it
With the help of artificial intelligence, solopreneurs will be able to make smarter, more enlightened decisions when it comes to building their online business.
Mike Allton's insight:
Really excited about how SiteSell​ is integrating AI into Solo Build It​ to help solopreneurs get the information they need! Imagine getting a notification about a topic that you could be writing about that's more profitable. Or being told automatically when part of your site is underperforming and needs attention. Would that be helpful to you?
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How To Use Powerful Link Retargeting To Grow Your Business

How To Use Powerful Link Retargeting To Grow Your Business | The Content Marketing Hat | Scoop.it
This article will explain what Link Retargeting is and how it works, and then provide three specific ways to use it to grow your business.
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3 Brilliant Improvements to @Agorapulse You Are Going To Love

3 Brilliant Improvements to @Agorapulse You Are Going To Love | The Content Marketing Hat | Scoop.it
There have been some major changes and improvements to Agorapulse with their latest version, and these are the 3 most brilliant ones for social media management.
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Difference between and tags?

Difference between  and   tags? | The Content Marketing Hat | Scoop.it
Hi, I am building all of my pages in the Taco HTML editor (Mac user since '83), since I switched to a 3 column template, and I have a really stupid question, but I have to ask, since I don'
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How a Mummy Helped This Egyptology Fan Become a Published Author

How a Mummy Helped This Egyptology Fan Become a Published Author | The Content Marketing Hat | Scoop.it
Started "just for fun," Leena Pekkalainen's Egyptology website turns into a springboard for her career as a novelist and children's book author.
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This Lab Is Running Tests On Your Social Media And You Won’t Believe The Results

This Lab Is Running Tests On Your Social Media And You Won’t Believe The Results | The Content Marketing Hat | Scoop.it
With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions.
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The Most Winnable Social Network

The Most Winnable Social Network | The Content Marketing Hat | Scoop.it
The standard social network advice is to go where your audience is. For most, that means Facebook. After all, everyone is on Facebook, right? Don’t let its ginormous number of users be such a huge factor in your decision-making. Use this most "winnable" network instead.
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How To Create Facebook Ads That Convert

How To Create Facebook Ads That Convert | The Content Marketing Hat | Scoop.it
Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Make sure you're not wasting ad dollars!
Mike Allton's insight:
New on the blog this week... a play-by-play from Peter Dulay​ on how to execute better Facebook Ads!
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Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets

Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets | The Content Marketing Hat | Scoop.it
Find out what some of the best and brightest minds in the online business world are doing to monetize their content and websites.
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This One Small Change Turned Failure into Online Business Success

This One Small Change Turned Failure into Online Business Success | The Content Marketing Hat | Scoop.it
It didn't happen overnight, but now Arthur enjoys it all: having fun with his online business and savoring the freedom it brings.
Mike Allton's insight:
12 important lessons in entrepreneurship from someone who has tried and failed and tried and failed and, eventually, succeeded!
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How to troubleshoot Pinterest Ads

How to troubleshoot Pinterest Ads | The Content Marketing Hat | Scoop.it
Not spending all your ad budget? Spending too much on Pinterest ads? Ads not converting? No worries, I've seen it all - and can help you fix it all!
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How Oprah Winfrey Overcame Adversity and Set the Stage for Success

How Oprah Winfrey Overcame Adversity and Set the Stage for Success | The Content Marketing Hat | Scoop.it
Fears stand in the way of successful solopreneurs. See how other entrepreneurs, like Oprah Winfrey, have overcome them!
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From Funeral Poetry to 007 Speeches: An Extraordinary Work-from-Home Story

From Funeral Poetry to 007 Speeches: An Extraordinary Work-from-Home Story | The Content Marketing Hat | Scoop.it
Susan helps people swap public speaking fears for laughter, while she swapped her teaching career for a solopreneur lifestyle.
Mike Allton's insight:
Speech writing might not seem like an obvious work from home business, but this solopreneur has accomplished just that.
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