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The 5 Other Landing Pages your Business Needs

The 5 Other Landing Pages your Business Needs | The Content Marketing Hat | Scoop.it
While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction.
Mike Allton's insight:

Multiball racks up the most points

Ever play pinball? The pinball machines were always my favorites out of all the arcade games. At Ohio State we had an Addams Family machine in the lobby of my dorm and I loved to head there after dinner and just crush it.

My favourite part of the game was multiball, and my friends just couldn't understand that.

You see, if you place the ball just right, or hit the right bumper at the right time, you can get two or three balls flying around at the same time. It looks like madness.

It's typically the most intense part of the game, as you now have three moving objects to track with your eyes, and still just the two paddles to lever to try and control the action. Fire one up a ramp while you send another to the top of plane where it can bounce around the pegs for a while. Maneuver your left paddle to hold a ball there while you line up the right paddle for the perfect shot.

It's exciting and tense and, not surprisingly, the most rewarding time of the game.With three balls going at once, can you imagine all the points I'm racking up?

Wishpond's +James Scherer is spot on when he compares your landing pages to bumpers in pinball. You should have a page or two within your website that helps prospects take that critical next step toward becoming a customer. They're the ball, and that landing page is the bumper that sends them up the ramp to fortune and glory. James suggests that you need more landing pages for different kinds of prospects to make sure that none of them fall straight through the flippers to the bottom, and I couldn't agree more.

Take a look at his guest post and the fantastic examples he's offered of what to do, and what not to do, and think about your own website. What landing pages do you have set up now? Which ones do you need to work on?

And don't be afraid of multiball.

#LandingPages   #Marketing   #ContentMarketing  

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15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+ | The Content Marketing Hat | Scoop.it
We can tell you how to get more followers on Twitter, how to get more fans on Facebook, and how to get followers on Instagram and Google+. Start here.
Mike Allton's insight:
While the numbers themselves are pure vanity, there's no doubt that growing your audience on social media is an essential part of a successful strategy. Which means you need to go about it the right way. This fantastic article from Alla Bogdan​ gets you started!
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Watch 65 Smart Marketers Help You Be A Better Marketer

Watch 65 Smart Marketers Help You Be A Better Marketer | The Content Marketing Hat | Scoop.it
I want to let you know about an upcoming event to help you create and promote better content. 12 days. 12 panels. 70+ interviews with some of the brightest marketers and entrepreneurs. All free.
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The Democratization of Design Is Coming To An iPhone Near You

The Democratization of Design Is Coming To An iPhone Near You | The Content Marketing Hat | Scoop.it
It's easier than ever now for businesses to tell their stories on social media with great images, thanks to Canva for iPhone.
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Bounce Rate. What is it, and why is it important?

Bounce Rate. What is it, and why is it important? | The Content Marketing Hat | Scoop.it
Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren't relevant to your visitors. But there's more to it than that.
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How To Expand Your LinkedIn Connections

How To Expand Your LinkedIn Connections | The Content Marketing Hat | Scoop.it
Like any social network, your LinkedIn presence and activity will be better the more connections you have. Here's how to do it easily.
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When Is The Best Time To Post On Social Media?

When Is The Best Time To Post On Social Media? | The Content Marketing Hat | Scoop.it
Learn when the best (and worst) times to post to social media are, why it matters, and how to optimize for your business.
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The Best Social Sharing Plugin Is Getting Better

The Best Social Sharing Plugin Is Getting Better | The Content Marketing Hat | Scoop.it
Social Warfare is the best all-around social sharing plugin you can use - you get customization, branding, incredible functionality, and more. And it's getting better.
Mike Allton's insight:
Last chance to get the best social sharing plugin before the price goes up!
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The Best Social Sharing Plugin Is Getting Better

The Best Social Sharing Plugin Is Getting Better | The Content Marketing Hat | Scoop.it
Social Warfare is the best all-around social sharing plugin you can use - you get customization, branding, incredible functionality, and more. And it's getting better.
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Nurture Your Pinterest Audience With These Fabulous Tools

Nurture Your Pinterest Audience With These Fabulous Tools | The Content Marketing Hat | Scoop.it
The best way to ensure your Pinterest activity is successful and scalable is to use one or more of these remarkable tools.
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Rules for Being an Evil Social Network

Rules for Being an Evil Social Network | The Content Marketing Hat | Scoop.it
I've noticed that, no matter what, every social network makes these same classic mistakes every single time. Make sure you don't fall into the same blunders!
Mike Allton's insight:
In case you were plotting to build your own evil social network, these are some rules you ought to keep in mind. 

 Rule #5 is particularly important. 

 Have any to add yourself?
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What Can SBI! Do For You? - The SiteSell Blog

What Can SBI! Do For You? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
If you haven't given SBI! a try yet, you should. Why? Here are four reasons (in no particular order).
Mike Allton's insight:
The secret to being a successful solopreneur? I'll give you a hint... it's not the platform on which you build your website. It's something far less tangible, but far more important.
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Blog like Bilbo Baggins

Blog like Bilbo Baggins | The Content Marketing Hat | Scoop.it
Bilbo is a Hobbit who found himself "having an adventure, and doing and saying things very unexpected." He was also a writer.
Mike Allton's insight:
Can we gain insights into what it means to be a great blogger from a fictional character? I think so.
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Jochen Burkhard's curator insight, June 26, 2:07 AM
Milłion people enjoyed it for a reason!
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SiteSell's Independence Day Sale Is On! - The SiteSell Blog

SiteSell's Independence Day Sale Is On! - The SiteSell Blog | The Content Marketing Hat | Scoop.it
There is no better time than now to get started turning your ideas into income! Take advantage of SiteSell's summer sale with a whopping 33% off!
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Watch 65 Smart Marketers Help You Be A Better Marketer

Watch 65 Smart Marketers Help You Be A Better Marketer | The Content Marketing Hat | Scoop.it
I want to let you know about an upcoming event to help you create and promote better content. 12 days. 12 panels. 70+ interviews with some of the brightest marketers and entrepreneurs. All free.
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Trafeze: A Better Story for Solopreneurs - Trafeze Blog

Trafeze: A Better Story for Solopreneurs - Trafeze Blog | The Content Marketing Hat | Scoop.it
Meet Mary from Hyannis, Massachusetts… Mary is crazy about Cocker Spaniels. Training them, grooming them, keeping them in tip-top health — she covers it all on her website. And her thousands of daily visitors are crazy about Mary! Trouble is, she thinks of her website as a, well, as a...Read More
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7 Best Social Media Practices To Boost Your Conversions

7 Best Social Media Practices To Boost Your Conversions | The Content Marketing Hat | Scoop.it
Social Media can increase sales, but only if you consider implementing these seven social best practices.
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Avoid These Blogging Mistakes At All Costs!

Avoid These Blogging Mistakes At All Costs! | The Content Marketing Hat | Scoop.it
These mistakes can potentially turn your blog from being an asset into a liability.
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14 Directories Your Business Should Be In

14 Directories Your Business Should Be In | The Content Marketing Hat | Scoop.it
Every business and website needs to make sure that they are listed in search engines and directories. It doesn't matter how great a website design you have, if customers cannot find your site, you will not earn revenue.
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Measure Twice, Cut Your Blog Once

Measure Twice, Cut Your Blog Once | The Content Marketing Hat | Scoop.it
You are going to write a lot of blog posts over the years. The more best practices you adopt early on, the less time you'll have spend later fixing them!
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How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More | The Content Marketing Hat | Scoop.it
Learn how to use a Сalendar of Content Ideas that provides you with a host of daily facts and other ideas to make your posts more engaging.
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How To Schedule A Share Of Someone Else’s Facebook Post

How To Schedule A Share Of Someone Else’s Facebook Post | The Content Marketing Hat | Scoop.it
It's great to share content from other businesses and Facebook Pages, but how do you schedule and space those shares out? ->
Mike Allton's insight:
Ever see a share from someone else on Facebook that you'd like to share to your Facebook Page? Ever want to schedule it? Here's how.
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13 Terrific WordPress Themes from Designers We Rely On - The SiteSell Blog

13 Terrific WordPress Themes from Designers We Rely On - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Whether you’re a solopreneur, agency or have specialized needs, you’ll find the right theme for you among these best-coded, most exciting WordPress Themes 2016.
Mike Allton's insight:
If you're in the process of building your blog, or soon will be, you're going to need a terrific WordPress theme to make it looks great.
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Reinventing content marketing automation: introducing the new Scoop.it Content Director

Reinventing content marketing automation: introducing the new Scoop.it Content Director | The Content Marketing Hat | Scoop.it
Time to work smarter with the new Scoop.it Content Director, the first intelligent content marketing automation software that helps marketers save time and maximize the impact of their content.
Mike Allton's insight:
"And if you want to stand out in a world where 27 million pieces of content are published every day, you’re going to need to step up your game."
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Neil Ferree's curator insight, June 29, 12:34 PM

This is what marketing automation will look like in the future for those who want to up their CM game. #jnferree

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Get Your Social Media Inbox To Zero

Get Your Social Media Inbox To Zero | The Content Marketing Hat | Scoop.it
Stop feeling overwhelmed by, or just outright ignoring, all of those comments and mentions and direct messages on social media. Get to Inbox Zero!
Mike Allton's insight:
Do you find yourself spending too much time on social media? Yeah, me too. Today, we're gonna take back some of that time. Find out how.
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Huge News For Live Streaming Video

Huge News For Live Streaming Video | The Content Marketing Hat | Scoop.it
Major announcements from Facebook and YouTube for live video broadcasts, as well as Twitter and Tumblr.
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