While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction.
Multiball racks up the most points
Ever play pinball? The pinball machines were always my favorites out of all the arcade games. At Ohio State we had an Addams Family machine in the lobby of my dorm and I loved to head there after dinner and just crush it.
My favourite part of the game was multiball, and my friends just couldn't understand that.
You see, if you place the ball just right, or hit the right bumper at the right time, you can get two or three balls flying around at the same time. It looks like madness.
It's typically the most intense part of the game, as you now have three moving objects to track with your eyes, and still just the two paddles to lever to try and control the action. Fire one up a ramp while you send another to the top of plane where it can bounce around the pegs for a while. Maneuver your left paddle to hold a ball there while you line up the right paddle for the perfect shot.
It's exciting and tense and, not surprisingly, the most rewarding time of the game.With three balls going at once, can you imagine all the points I'm racking up?
Wishpond's +James Scherer is spot on when he compares your landing pages to bumpers in pinball. You should have a page or two within your website that helps prospects take that critical next step toward becoming a customer. They're the ball, and that landing page is the bumper that sends them up the ramp to fortune and glory. James suggests that you need more landing pages for different kinds of prospects to make sure that none of them fall straight through the flippers to the bottom, and I couldn't agree more.
Take a look at his guest post and the fantastic examples he's offered of what to do, and what not to do, and think about your own website. What landing pages do you have set up now? Which ones do you need to work on?
And don't be afraid of multiball.
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