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The 14 Keys to Writing Advertorials That Sell

The 14 Keys to Writing Advertorials That Sell | The Content Marketing Hat | Scoop.it
Advertorials are native ads with a single purpose: getting specific action from the reader.
This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.
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Fake News, Fake Reviews: Peeling Away The Dark Side Of Internet Marketing

Fake News, Fake Reviews: Peeling Away The Dark Side Of Internet Marketing | The Content Marketing Hat | Scoop.it
The second of our “Fake News, Fake Reviews” series takes a more detailed look at the often murky world of internet marketing and fake reviews.
Mike Allton's insight:
"The faking of reviews, both positive and negative, is a serious issue. At the core of the problem is the fact that there are huge benefits to behaving unethically, but very little cost for those caught doing so." Please help us to fight this growing problem. Educate yourself, and then share so that others can educate themselves. The only way to stop this from spreading to every industry and business is to make the writing of fake reviews unprofitable. Learn more: http://www.sitesell.com/blog/2017/07/fake-reviews-internet-marketing.html
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Fake News, Fake Reviews: What is a Fake Review, and Why Should You Care?

Fake News, Fake Reviews: What is a Fake Review, and Why Should You Care? | The Content Marketing Hat | Scoop.it
We’ve all heard of the term “fake news.” But what are “fake reviews,” and why have they become a problem for honest solopreneurs?
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New on Hootsuite: Visual Content Discovery and Creation App is LIVE

New on Hootsuite: Visual Content Discovery and Creation App is LIVE | The Content Marketing Hat | Scoop.it
With PromoRepublic app integration, Hootsuite users can now find and create visual posts and share them to Facebook, Twitter, LinkedIn, Google+ or Instagram with ease.
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Sanjana Singh's comment, July 4, 5:29 AM
Social media is always the most vital part of content marketing. Be it today or in future content marketing trends will keep on evolving. You can better understand it from http://www.techmagnate.com/blog/content-marketing-trends-2018/. As you were talking about different social media targeting through one platform for advance level content marketing, you need to know the basic motive of each social medias. Instagram is for visual identity, Facebook is for sharing fun, info and updates, Twitter is to reach up to large audience and Snapchat is for global marketing strategies. To know more read: http://www.techmagnate.com/blog/instagram-vs-facebook-vs-twitter-vs-snapchat-which-better-business-marketing/
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The Complete Guide to Facebook Mentions and Tags for People and Pages

The Complete Guide to Facebook Mentions and Tags for People and Pages | The Content Marketing Hat | Scoop.it
Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know.
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Increase Your Newsletter Open Rate by 40% With 1 Minute of Work

Increase Your Newsletter Open Rate by 40% With 1 Minute of Work | The Content Marketing Hat | Scoop.it
We've all heard ''it will only take a minute'' for a myriad of daily tasks. But what if it really did only take a minute to increase your newsletter open rates by 40%? Would you do it? Try this 1-minute email hack to get a huge boost in opens on your next zine.
Mike Allton's insight:
Here's an easy technique that will help you to reach more of your existing email subscribers.
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How One Business Refused to Shrug Off Fake Reviews

How One Business Refused to Shrug Off Fake Reviews | The Content Marketing Hat | Scoop.it
Fake Reviews of businesses and products is increasingly becoming a problem - so much so that solopreneurs are now at risk.
Mike Allton's insight:
"Who is John Galt?" What would you do if you found your business suddenly under assault by droves of fake reviews. Would you shrug them off, or fight back?
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Increasing Blog Visibility: A #BookMarketingChat with @BadRedheadMedia

Increasing Blog Visibility: A #BookMarketingChat with @BadRedheadMedia | The Content Marketing Hat | Scoop.it
While the #BookMarketingChat community are authors, and our chat was focused on how authors can use a blog and blogging techniques, I think every blogger and business, regardless of niche, would have gotten value from the chat!
Mike Allton's insight:
In case you missed it, here's my recap of this evening's tweet chat all about Increasing Blog Visibility.
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The Solopreneur's #1 Lifeline to Success

The Solopreneur's #1 Lifeline to Success | The Content Marketing Hat | Scoop.it
What you think your prospective audience needs is probably what you are interested in. Talking to your friends/followers tells you what they want. Ask the right questions and listen closely. They are your #1 lifeline to your success.
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How to Spot Schemes and Fake Reviews

How to Spot Schemes and Fake Reviews | The Content Marketing Hat | Scoop.it
With the help of Alexa, you can avoid the traps and pitfalls set by unscrupulous marketers and get to the truth of any claim or offer.
Mike Allton's insight:
After reviewing the methodology underlying how Alexa, Similar Web and SEMrush work, the multiple ways they can be used (and how we use them daily), as well as how Alexa should not be used… it’s time to dig deeper into a major benefit.
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Social Media Marketing Wisdom from a Galaxy Far, Far Away

Social Media Marketing Wisdom from a Galaxy Far, Far Away | The Content Marketing Hat | Scoop.it
Whether you're a fan of Star Wars or not, you'll find these quotes to be perfectly applicable to your social media marketing. Learn to find your focus, don't rely on luck, set goals and have faith in yourself.
Mike Allton's insight:
Share your insight
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The Definitive Guide to Alexa - Proven Advice for Solopreneurs

The Definitive Guide to Alexa - Proven Advice for Solopreneurs | The Content Marketing Hat | Scoop.it
This 5-part series corrects widespread misinformation about Alexa. It shows you 6 important ways to use its most important metric, traffic rankings.
Mike Allton's insight:
Alexa​ is the first and oldest measure of a website's traffic and performance. Like the Nielsen's, the service samples available data to create a representation, and ranking, of your site. Is it accurate? Is it usable? That's what this week's series strives to prove.
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Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | The Content Marketing Hat | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.
Mike Allton's insight:
LOTS OF UPDATES! Facebook, Twitter, & Pinterest continue their steady growth. Vine's out and Snapchat is in. And Instagram continues to rocket up! Check out the latest in Monthly User Activity (MUA) reports for the top social networks!
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Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too!

Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too! | The Content Marketing Hat | Scoop.it
Ever seen Instagram links on Twitter? Do you click on them? Most folks don't. You may not even realize you're making this mistake. And that's exactly why you need to read this tip to help increase your click throughs.
Mike Allton's insight:
Never tweet an Instagram link. Tweet images, yours and those of others.
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The Ultimate Guide to Micro-Influencers

The Ultimate Guide to Micro-Influencers | The Content Marketing Hat | Scoop.it
While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how!
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Start Your Own Business & Achieve Personal Freedom!

Start Your Own Business & Achieve Personal Freedom! | The Content Marketing Hat | Scoop.it
Everything you need to build an income generating online business, your stepping stone on the way to personal and financial freedom. On sale today.
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A Crazy-Simple Way to Sell More Kindle Books

A Crazy-Simple Way to Sell More Kindle Books | The Content Marketing Hat | Scoop.it
Sending non-U.S. customers to Amazon.com means wasted referrals and fewer sales. Here’s how to send everybody to the correct Amazon store and maximize your sales in the process!
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Shocking Wealthy Affiliate Review and Study Released

Shocking Wealthy Affiliate Review and Study Released | The Content Marketing Hat | Scoop.it
In this shocking review, SiteSell reveals just how poorly member sites of Wealthy Affiliate actually perform, and goes on to demonstrate their extremely questionable business practices.
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The Dangers of Being Too Political on Social Media

The Dangers of Being Too Political on Social Media | The Content Marketing Hat | Scoop.it
If your posts on social media are political, are you damaging your career? Could you lose your job? How can you avoid getting in trouble? Are people too sensitive? Let's explore those questions.
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Tired of Getting No Pay Raise? Become Your Own Boss Like This Young Couple Did

Tired of Getting No Pay Raise? Become Your Own Boss Like This Young Couple Did | The Content Marketing Hat | Scoop.it
Learn how this young solopreneur couple manages to juggle a busy family life, homeschooling and growing a profitable online business together.
Mike Allton's insight:
"I love working for myself, that I don’t get told what to do, that I make my own hours, that I work when I want on what I want… I also like that the amount I make is up to me." - Another great story of real people starting real online businesses!
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SBI! vs. Wealthy Affiliate Review: WA Proof of Success… or Failure? Part 2

SBI! vs. Wealthy Affiliate Review: WA Proof of Success… or Failure? Part 2 | The Content Marketing Hat | Scoop.it
In Part 2 of this 3 part series, the methodology behind the head-to-head comparison and review between SBI! and Wealthy Affiliate is explained in detail.
Mike Allton's insight:
In part 2 of our Wealthy Affiliate review, Ken breaks down the complete methodology used to analyze Solo Build It! sites vs. WA sites, and how our conclusions were reached. 

 It's required reading if you don't want to simply take our word for it that solopreneurs are 33x more likely to succeed using SBI!
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Is Social Media Right for Small Businesses?

Is Social Media Right for Small Businesses? | The Content Marketing Hat | Scoop.it
If you’ve been waiting for the right time to get started with social media for your small business, this is it. Small businesses can absolutely succeed.
Mike Allton's insight:
Social Media is particularly well-suited for small businesses as it gives them a platform through which they can reach and connect with their audience in a very competitive way. This great article from Peg Fitzpatrick provides exactly the kind of primer you need if you haven't yet jumped into social media marketing!
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When NOT to Use Alexa!

When NOT to Use Alexa! | The Content Marketing Hat | Scoop.it
We’ve covered at length how Alexa works, why many reviews miss the point, and how to use Alexa. Now, when and why you should not use Alexa.
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Don’t Miss Out on These Valuable Uses for Alexa

Don’t Miss Out on These Valuable Uses for Alexa | The Content Marketing Hat | Scoop.it
Take a look at these eye-opening indicators of just how useful Alexa really can be for you.
Mike Allton's insight:
Yesterday we established the basics of how Alexa works, and why there’s been so much misinformation over the years. With today’s article, you’re about to see some eye-opening indicators of just how useful Alexa really can be for you.
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How to Start a Successful Blog in 7 Easy Steps

How to Start a Successful Blog in 7 Easy Steps | The Content Marketing Hat | Scoop.it
Want to start a successful blog? Here's everything you need to know! How to find a profitable niche, target your market, and launch a blog,
Mike Allton's insight:
Outstanding "getting started" advice from Rebekah Radice, particularly Step One which starts with RESEARCH!
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