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How Powerful Brand Storytelling Can Supplant Commercials

How Powerful Brand Storytelling Can Supplant Commercials | The Content Marketing Hat | Scoop.it
In late 2013, Chipotle released a video one writer called “the most beautiful, haunting infomercial you’ll ever see.” Gawker seconded, stating that, “All other ads should just give up.” In it, a sad-sack scarecrow living in a processed-food...
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How to Grow Your Instagram 300% in 5 Months and Begin Selling

How to Grow Your Instagram 300% in 5 Months and Begin Selling | The Content Marketing Hat | Scoop.it
So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how.
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How To Pack A Year’s Worth Of Marketing Education Into Two Days

How To Pack A Year’s Worth Of Marketing Education Into Two Days | The Content Marketing Hat | Scoop.it
Reading 80 - 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge... but it takes too long.
Mike Allton's insight:
Reading books and the latest marketing articles is a fine way to keep up, but if you're really hoping to up your game, there's a far better option available to you.
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95 Experts Reveal Their 3 “Must-Do’s” for Solopreneur Success - Solo Build It! Blog - Proven Real-World Advice for Solopreneurs

95 Experts Reveal Their 3 “Must-Do’s” for Solopreneur Success - Solo Build It! Blog - Proven Real-World Advice for Solopreneurs | The Content Marketing Hat | Scoop.it
The vast majority of online solopreneurs fail or, at best, struggle along. What MUST you do to succeed? We asked 95 of the top minds. The commo
Mike Allton's insight:
If you could ask the best and brightest minds in the world one question, what would you ask? How profound would the answer be to your life or business? Well, I did have such an opportunity, and the answers were amazing. I asked over 90 brilliant entrepreneurs and marketers an important question - a question that every business new or old would find the answer to be extremely insightful: *What are the three most important best practices that a solopreneur must do well in order to succeed online?* And their answers did not disappoint.
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Win Over $750 in Prizes With the Solo Build It! Anniversary Giveaway!

Win Over $750 in Prizes With the Solo Build It! Anniversary Giveaway! | The Content Marketing Hat | Scoop.it
To celebrate SiteSell’s 20th Anniversary, we’re giving away a prize package valued at over $750 to help a new or growing solopreneur achieve online business success.
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There Are Good Marketing Shortcuts, And Bad Ones

There Are Good Marketing Shortcuts, And Bad Ones | The Content Marketing Hat | Scoop.it
In marketing, as in life, when something seems like it's too good to be true, it probably is. Learn to recognize the shortcuts that are too good to be true.
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Boost Your Site's Income with Ads. Here’s How!

Boost Your Site's Income with Ads. Here’s How! | The Content Marketing Hat | Scoop.it
Ever considered selling advertising on your site? A clean layout, quality content and targeted audience make your site a magnet for advertisers. This article helps you get started.
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Considering putting ads on your site for an additional revenue stream? If so, start here:
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13 Google Analytics Reports That Deliver Indispensable Treasures

13 Google Analytics Reports That Deliver Indispensable Treasures | The Content Marketing Hat | Scoop.it
Google is a massive jungle with tons of hidden treasure. Many solopreneurs get lost in there, some never to be seen again.Here’s your map to THE 13 must-have solopreneur gems.
Mike Allton's insight:
Google Analytics is complex and incredibly time-consuming... but for most solopreneurs, it doesn't have to be! Let's walk through the 13 reports I think you should be checking regularly... leaving the rest for when you have the time.
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Top 10 Social Media Blogs: The 2017 Winners! : Social Media Examiner

Top 10 Social Media Blogs: The 2017 Winners! : Social Media Examiner | The Content Marketing Hat | Scoop.it
Are you looking for some great social media blogs to add to your daily reading? Here are 10 blogs that are worth your time!
Mike Allton's insight:
Congratulations to the 2017 Top Social Media Blog Winners! Truly honoured and humbled to be included.
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Family Travels the World With a Business in Their Luggage

Family Travels the World With a Business in Their Luggage | The Content Marketing Hat | Scoop.it
Andrew quit his job and built a business that travels with him. He shares how he did it. It's more doable than you may think!
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Top Social Media Blogs To Follow in 2017

Top Social Media Blogs To Follow in 2017 | The Content Marketing Hat | Scoop.it
These are the twenty finalists in this year's Top Social Media Blogs contest by Social Media Examiner. Use this list to follow each, along with the judges and SME, to improve your marketing in 2017.
Mike Allton's insight:
If you want to read up and improve your marketing in the coming year, this is where to start.
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A Freedom-Loving Digital Nomad Shares His Superhero Solopreneur Secrets

A Freedom-Loving Digital Nomad Shares His Superhero Solopreneur Secrets | The Content Marketing Hat | Scoop.it
Hands-on tips from an online reseller: How Ashley built a full-blown business and found freedom thanks to his passion for comic books.
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Is Your Business Stocked With Valentine's Day Messages?

Is Your Business Stocked With Valentine's Day Messages? | The Content Marketing Hat | Scoop.it
Don't let an important marketing opportunity like Valentine's Day sneak up on you. Find your business messages today!
Mike Allton's insight:
Consider this your friendly reminder to start thinking about Valentine's Day... both for your spouse, and for your business. ;)
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How 4 Seemingly Random Events in 1997 Impact 'The Curse of the Solopreneur'

How 4 Seemingly Random Events in 1997 Impact 'The Curse of the Solopreneur' | The Content Marketing Hat | Scoop.it
20 years ago, 4 random events happened. Their common thread explores The Curse of the Solopreneur and how to finally beat it.
Mike Allton's insight:
What were you doing in 1997? Chances are, you had no idea how these 4, seemingly random, events would have an impact on you twenty years later.
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52 Top Solo Build It! Solopreneurs Share Their Must-Do “Non-Secrets” of Success

52 Top Solo Build It! Solopreneurs Share Their Must-Do “Non-Secrets” of Success | The Content Marketing Hat | Scoop.it
How do solopreneurs achieve online business success? Learn from 52 who’ve done it! Start with the “wisdom of crowds” tabulation at th
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The Three Most Important Best Practices for Solopreneurs via @SoloBuildIt

The Three Most Important Best Practices for Solopreneurs via @SoloBuildIt | The Content Marketing Hat | Scoop.it
Being successful online is as much luck and timing as it is persistence and perseverance. It helps when you have advice like this.
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3 Steps to Creating a Social Media Contest That Drives Sales

3 Steps to Creating a Social Media Contest That Drives Sales | The Content Marketing Hat | Scoop.it
Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests.
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Share your insight
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It's Our 20th Birthday! Solo Build It!, “The Solopreneur Incubator,” Now Has Its Own Social Home @SoloBuildIt

It's Our 20th Birthday! Solo Build It!, “The Solopreneur Incubator,”  Now Has Its Own Social Home @SoloBuildIt | The Content Marketing Hat | Scoop.it
@SoloBuildIt is here!
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How to Use Recipe Schema to Make Your Recipes Stand Out and Drive More Traffic

How to Use Recipe Schema to Make Your Recipes Stand Out and Drive More Traffic | The Content Marketing Hat | Scoop.it
Savvy chefs and food bloggers have discovered a clever trick that helps Google and Pinterest better understand their recipes. You can too.
Mike Allton's insight:
If you or someone you know is a food blogger, and they aren't yet making their recipes stand out on Pinterest and Google Search, this article walks them step-by-step through the process.
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How To Get Massive Social Shares For Your Next Expert Roundup Post by @JoeElliottSYDJ

How To Get Massive Social Shares For Your Next Expert Roundup Post by @JoeElliottSYDJ | The Content Marketing Hat | Scoop.it
Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves!
Mike Allton's insight:
Roundup posts are an incredibly powerful technique for creating valuable content - but you can't rely on your contributing experts to do all the work! The post itself needs to shine the best possible light on them so that they'll feel appreciated, and today's guest post from Joe Elliott​ outlines everything you need to do to help that post do well on social media.
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19 Instagram Marketing Tips to Engage and Delight Your Audience by @jdquey

19 Instagram Marketing Tips to Engage and Delight Your Audience by @jdquey | The Content Marketing Hat | Scoop.it
11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more.
Mike Allton's insight:
Today's guest post and infographic from Jason Quey provides a fantastic set of Instagram marketing tips, including insights from John Rampton, Brian Swichkow, Jonathan Chan, Richard Lazazzera, Shanelle Mullin, Ross Simmonds, Ezra Firestone, Nathan Resnick and others!
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6 Almost Unknown Ways to Monetize Your Content-Rich Site

6 Almost Unknown Ways to Monetize Your Content-Rich Site | The Content Marketing Hat | Scoop.it
Here are 6 lesser-known, emerging methods and tools you can use to passively monetize your search and social driven traffic.
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The Live Broadcast Options Are a Mess!

The Live Broadcast Options Are a Mess! | The Content Marketing Hat | Scoop.it
The live streaming and broadcasting platform Huzza is being acquired by Kickstarter, and integrated into Kickstarter's creator tools, which means it's shutting down March 1st.
Mike Allton's insight:
The news today, via Social Media Examiner​ & TechCrunch​, is that the live streaming and broadcasting platform Huzza is being acquired by Kickstarter, and integrated into Kickstarter's creator tools, which means that by March 1st, it will no longer be an option for broadcasters. This leaves an already messy and disjointed live video community in a bit of a pickle.
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Finalists: Top 10 Social Media Blogs 2017 : Social Media Examiner

Finalists: Top 10 Social Media Blogs 2017 : Social Media Examiner | The Content Marketing Hat | Scoop.it
Check out the 20 finalists for our 8th annual Top 10 Social Media Blogs contest.
Mike Allton's insight:
Congratulations to AgoraPulse, The Authentic Storytelling Project, Buffer, CinchShare, Dustin W. Stout, Firebelly Marketing, Jenn's Trends, Katie Lance, Katie Wagner Social Media, Linkedin For Business, Mike Gingerich, Molly Marshall Marketing, Peg Fitzpatrick, Carmen Lascu - Social Media Expert, Social Media Revolver, Socially Sorted, Spiderworking.com, Sue B. Zimmerman and Top Dog Social Media who joined us at Mike Allton's The Social Media Hat as the Top 20 Finalists for Best Social Media Blog.
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Can Big Data Help You Make a Genuine Emotional Connection?

Can Big Data Help You Make a Genuine Emotional Connection? | The Content Marketing Hat | Scoop.it
How data and social media aggregation help you understand and connect with your customer on a more intimate level.
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How to Easily Measure Instagram Success

How to Easily Measure Instagram Success | The Content Marketing Hat | Scoop.it
Success on Instagram requires that we monitor our brand performance and be able to use data to determine our results. Here's how.
Mike Allton's insight:
Thomas S. Monson said, "When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates." That's Why measuring is important... today's article explains How you can go about doing that for your Instagram profiles with ease.
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