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3 Steps to Overcome the Fear of Building a Content Marketing Strategy

3 Steps to Overcome the Fear of Building a Content Marketing Strategy | The Content Marketing Hat | Scoop.it
According to a 2014 report by Content Marketing Institute and the UK Direct Marketing Association on Content Marketing in the UK, lack of a documented content marketing strategy is one of the biggest threats to successful content marketing.
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See Why Everyone Is Talking About This New WordPress Theme - The SiteSell Blog

See Why Everyone Is Talking About This New WordPress Theme - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Divi 3.0 Has Arrived, and the All-New Interface Is Easy and Intuitive
Mike Allton's insight:
If your WordPress theme is based on Divi from Elegant Themes​... or perhaps you're looking for a new theme... this update should be of interest
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10 Twitter Hacks To Cut Through The Noise Using TweetDeck

10 Twitter Hacks To Cut Through The Noise Using TweetDeck | The Content Marketing Hat | Scoop.it
With the power and flexibility of a social media tool like TweetDeck, and these hacks in hand, you'll make your time spent on Twitter more effective and efficient.
Mike Allton's insight:
Check out these 10 ways to use TweetDeck from Twitter's Project Manager Amy Zima. They'll dramatically improve how you use and what you get out of Twitter!
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Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)

Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right) | The Content Marketing Hat | Scoop.it
Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.
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What Marketers Need to Know When Choosing Metrics for Social Media Campaigns

What Marketers Need to Know When Choosing Metrics for Social Media Campaigns | The Content Marketing Hat | Scoop.it
Social Media - Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these fiv
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How To Plan And Market Your 9/11 Sale

How To Plan And Market Your 9/11 Sale | The Content Marketing Hat | Scoop.it
Actually, DON'T! No business should be trying to take advantage of a day like 9/11 to promote themselves. Read why, and what you should do instead.
Mike Allton's insight:
I read a story today about a mattress company in Texas that had the audacity to air a commercial knocking down twin towers of mattresses to try and leverage 9/11. Come. On. The message here is simple. Don't do it. Please share this and spread the word that 9/11 is not to be used to promote one's own business.
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Finding Social Media's Place In The Marketing Universe

Finding Social Media's Place In The Marketing Universe | The Content Marketing Hat | Scoop.it
How does social media integrate into our overall marketing plan and strategy? To answer that, we will first explore all of the different ways in which businesses can effectively use social media to promote and grow their business. We'll then be in a better position to determine social media's place in the marketing universe.
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How Solopreneurs Can Work Together to Achieve Greater Success

How Solopreneurs Can Work Together to Achieve Greater Success | The Content Marketing Hat | Scoop.it
How do solopreneurs with products and those with traffic find each other? What happens next? How does this process help to grow income for both parties?
Mike Allton's insight:
Here's how bloggers and solopreneurs can connect with *other* solopreneurs, directly, and make far more money.
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Facebook Live Will Dominate Video Streaming

Facebook Live Will Dominate Video Streaming | The Content Marketing Hat | Scoop.it
Facebook Live is about to dominate live video like nothing we've ever seen, and it's something you need to care about now.
Mike Allton's insight:
Blab is dead... and Facebook Live is flourishing. Here's why:
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The Truth About AdSense Earnings

The Truth About AdSense Earnings | The Content Marketing Hat | Scoop.it
Debating whether to sign up for AdSense, or whether to stick with it in the hope of better times ahead? This article helps you reach the right decision.
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How To Generate Three Times As Many Leads At One Third The Cost

How To Generate Three Times As Many Leads At One Third The Cost | The Content Marketing Hat | Scoop.it
While content marketing may cost 62% less than traditional marketing, and generate 3x as many leads per dollar spent, many companies are still behind in implementing a strategy. Why?
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How To Write The Perfect SEO Content in 2016

How To Write The Perfect SEO Content in 2016 | The Content Marketing Hat | Scoop.it
Writing content for SEO without compromising the quality is tough. But with these helpful guidelines, examples and tips your content will rock.
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How to Drive Value into Your Social Media Marketing

How to Drive Value into Your Social Media Marketing | The Content Marketing Hat | Scoop.it
The rise in social marketing usage means that participation is no longer an option; it’s a necessity. Learn to reach more people with better social media.
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Social Media - Putting It To Work For Your Solopreneur Biz - The SiteSell Blog

Social Media - Putting It To Work For Your Solopreneur Biz - The SiteSell Blog | The Content Marketing Hat | Scoop.it
If you’re a solopreneur, freelancer, or small business owner, getting the results you want from social media can make or break your business.
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How To Disable Pinterest Board Notifications

How To Disable Pinterest Board Notifications | The Content Marketing Hat | Scoop.it
How to disable one or all of your group board notifications so that you control whether you see every time someone pins to each board.
Mike Allton's insight:
Been getting too many notifications from Pinterest Group Boards? Yeah, me too. Here's how to turn 'em off.
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Hootsuite Adds Support For Personal Google+ Profiles

Hootsuite Adds Support For Personal Google+ Profiles | The Content Marketing Hat | Scoop.it
Hootsuite has added full support for personal Google+ profiles, including posting, scheduling and monitoring.
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31 Tips on How to Use Social Media to Boost Sales

31 Tips on How to Use Social Media to Boost Sales | The Content Marketing Hat | Scoop.it
Using social media to market your business, but seeing less than stellar results? Here's 31 tips on how to use social media to boost sales.
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3 Clear Tactics That Can Help Monetize Your Instagram

3 Clear Tactics That Can Help Monetize Your Instagram | The Content Marketing Hat | Scoop.it
This article not only opens a whole new perspective on how you can monetize your Instagram account, but it will also help you begin a branding journey with a clear goal from the very beginning.
Mike Allton's insight:
Ever wonder how some people are able to actually make money from their Instagram accounts? Or why they seem to have all kinds of time to post image after image? There are actually several interesting ways that they profit from that activity - and you can too!
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How To Review, Reinvent And Revitalize Your Growing Solopreneur Business - The SiteSell Blog

How To Review, Reinvent And Revitalize Your Growing Solopreneur Business - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Follow this outline for reviewing every aspect of your business and determining how to kick it up a notch in the coming year.
Mike Allton's insight:
Whether it's Back To School, the New Year, or just whenever you can carve out a few hours on a Saturday morning... finding the time to review and revitalize your business is an important part of being a successful solopreneur. This article walks you through where, and how, to get started!
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Drive Sales by Overcoming Cynicism

Drive Sales by Overcoming Cynicism | The Content Marketing Hat | Scoop.it
We’d like to introduce you to one of the biggest killers of online sales… The Silent Cynic… Learn how to overcome him (or her) now.
Mike Allton's insight:
There's a Silent Killer on the loose... threatening your online sales... and his name is Cynicism. You can defeat this foe through careful observation and calculated objectives.
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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work) | The Content Marketing Hat | Scoop.it
Curating, creating and posting content to social media can take up a lot of time. Wouldn't it be nice if there were an easier way?
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How to Sell Profitable Advertising on Your Site

How to Sell Profitable Advertising on Your Site | The Content Marketing Hat | Scoop.it
Ever considered selling advertising on your site? A clean layout, quality content and targeted audience make your site a magnet for advertisers.
Mike Allton's insight:
Critical information for bloggers and site owners who want to make more money.
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How To Ban Trolls And Bots From Your Facebook Page

How To Ban Trolls And Bots From Your Facebook Page | The Content Marketing Hat | Scoop.it
Automated spammers can sap your time and energy, keeping you from more productive Facebook activity. Ban them!
Mike Allton's insight:
Trouble with too many spam bots attacking your Facebook Page and wasting your time? Ban 'em!!
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How To Make More Money Blogging

How To Make More Money Blogging | The Content Marketing Hat | Scoop.it
How to make money, real money, while publishing content, is one of the preeminent questions of any new blogger. Start here.
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The Unhappy Successful Solopreneur - Trafeze Blog

The Unhappy Successful Solopreneur - Trafeze Blog | The Content Marketing Hat | Scoop.it
Successful solopreneurs can be unhappy, more commonly than you realize. Use the The Naked Mirror Test to avoid this “syndrome” (or to cure it!).
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Solopreneurs: We have ONE Goal, and It's HUGE. Are YOU In? - Trafeze Blog

Solopreneurs: We have ONE Goal, and It's HUGE. Are YOU In? - Trafeze Blog | The Content Marketing Hat | Scoop.it
Solopreneurs who use passive monetization (ads & affiliate programs) are being ground down. Today’s Internet giants treat them as their own indentured laborers. Enough!

Eliminate that, the biggest “scam” of all!

Trafeze wants to put you, the solopreneur, back in the driver’s seat, earning fair pay for the valuable, original content that you add to the Internet. What better way to do it than unify solopreneurs into a Monetization Network…
Mike Allton's insight:
Solopreneurs who use passive monetization (ads & affiliate programs) are being ground down. Today’s Internet giants treat them as their own indentured laborers. Enough! Eliminate that, the biggest “scam” of all! Trafeze wants to put you, the solopreneur, back in the driver’s seat, earning fair pay for the valuable, original content that you add to the Internet. What better way to do it than unify solopreneurs into a Monetization Network…
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