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How to Use Facebook Ads for Content Marketing: The Ultimate Guide

How to Use Facebook Ads for Content Marketing: The Ultimate Guide | The Content Marketing Hat | Scoop.it
My favorite part of my job has always been writing. Putting words on a page and having them appeal to people, make sense to people, and educate people. I love that part.
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This One Small Change Turned Failure into Online Business Success

This One Small Change Turned Failure into Online Business Success | The Content Marketing Hat | Scoop.it
It didn't happen overnight, but now Arthur enjoys it all: having fun with his online business and savoring the freedom it brings.
Mike Allton's insight:
12 important lessons in entrepreneurship from someone who has tried and failed and tried and failed and, eventually, succeeded!
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How to troubleshoot Pinterest Ads

How to troubleshoot Pinterest Ads | The Content Marketing Hat | Scoop.it
Not spending all your ad budget? Spending too much on Pinterest ads? Ads not converting? No worries, I've seen it all - and can help you fix it all!
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How Oprah Winfrey Overcame Adversity and Set the Stage for Success

How Oprah Winfrey Overcame Adversity and Set the Stage for Success | The Content Marketing Hat | Scoop.it
Fears stand in the way of successful solopreneurs. See how other entrepreneurs, like Oprah Winfrey, have overcome them!
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From Funeral Poetry to 007 Speeches: An Extraordinary Work-from-Home Story

From Funeral Poetry to 007 Speeches: An Extraordinary Work-from-Home Story | The Content Marketing Hat | Scoop.it
Susan helps people swap public speaking fears for laughter, while she swapped her teaching career for a solopreneur lifestyle.
Mike Allton's insight:
Speech writing might not seem like an obvious work from home business, but this solopreneur has accomplished just that.
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9 Ways Tailwind Helps You Crush It On Instagram

9 Ways Tailwind Helps You Crush It On Instagram | The Content Marketing Hat | Scoop.it
Wondering why your competition is finding success on Instagram, but you aren't? Looking for help? This is the tool to help you.
Mike Allton's insight:
If you're like a lot of businesses, Instagram is a bit of a puzzle. You can't share posts. You can't schedule posts. And apparently you have to use all the hashtags to get ahead. Fortunately, there are tremendous tools available that can shine a light on some of the mystery and help you to find the success you're looking for!
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Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too!

Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too! | The Content Marketing Hat | Scoop.it
Ever seen Instagram links on Twitter? Do you click on them? Most folks don't. You may not even realize you're making this mistake. And that's exactly why you need to read this tip to help increase your click throughs.
Mike Allton's insight:
Never tweet an Instagram link. Tweet images, yours and those of others.
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The Ultimate Guide to Micro-Influencers

The Ultimate Guide to Micro-Influencers | The Content Marketing Hat | Scoop.it
While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how!
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Start Your Own Business & Achieve Personal Freedom!

Start Your Own Business & Achieve Personal Freedom! | The Content Marketing Hat | Scoop.it
Everything you need to build an income generating online business, your stepping stone on the way to personal and financial freedom. On sale today.
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A Crazy-Simple Way to Sell More Kindle Books

A Crazy-Simple Way to Sell More Kindle Books | The Content Marketing Hat | Scoop.it
Sending non-U.S. customers to Amazon.com means wasted referrals and fewer sales. Here’s how to send everybody to the correct Amazon store and maximize your sales in the process!
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Shocking Wealthy Affiliate Review and Study Released

Shocking Wealthy Affiliate Review and Study Released | The Content Marketing Hat | Scoop.it
In this shocking review, SiteSell reveals just how poorly member sites of Wealthy Affiliate actually perform, and goes on to demonstrate their extremely questionable business practices.
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The Dangers of Being Too Political on Social Media

The Dangers of Being Too Political on Social Media | The Content Marketing Hat | Scoop.it
If your posts on social media are political, are you damaging your career? Could you lose your job? How can you avoid getting in trouble? Are people too sensitive? Let's explore those questions.
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Tired of Getting No Pay Raise? Become Your Own Boss Like This Young Couple Did

Tired of Getting No Pay Raise? Become Your Own Boss Like This Young Couple Did | The Content Marketing Hat | Scoop.it
Learn how this young solopreneur couple manages to juggle a busy family life, homeschooling and growing a profitable online business together.
Mike Allton's insight:
"I love working for myself, that I don’t get told what to do, that I make my own hours, that I work when I want on what I want… I also like that the amount I make is up to me." - Another great story of real people starting real online businesses!
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SBI! vs. Wealthy Affiliate Review: WA Proof of Success… or Failure? Part 2

SBI! vs. Wealthy Affiliate Review: WA Proof of Success… or Failure? Part 2 | The Content Marketing Hat | Scoop.it
In Part 2 of this 3 part series, the methodology behind the head-to-head comparison and review between SBI! and Wealthy Affiliate is explained in detail.
Mike Allton's insight:
In part 2 of our Wealthy Affiliate review, Ken breaks down the complete methodology used to analyze Solo Build It! sites vs. WA sites, and how our conclusions were reached. 

 It's required reading if you don't want to simply take our word for it that solopreneurs are 33x more likely to succeed using SBI!
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3 Things to Upgrade About Your Website to #KeepBuildingBrilliant

3 Things to Upgrade About Your Website to #KeepBuildingBrilliant | The Content Marketing Hat | Scoop.it
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.
Mike Allton's insight:
Ready to #KeepBuildingBrilliant? Check out these three ways you can upgrade and improve your website from @Shareaholic @SumoMe & @LiquidWebInc #ad
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Drive Sales by Overcoming Cynicism

Drive Sales by Overcoming Cynicism | The Content Marketing Hat | Scoop.it
We’d like to introduce you to one of the biggest killers of online sales… The Silent Cynic… and how to overcome him (or her).
Mike Allton's insight:
How do you convince someone to trust you in this increasingly cynical world? How do you stand out as “the needle” in the haystack of online businesses? Start here:
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Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing | The Content Marketing Hat | Scoop.it
In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Mike Allton's insight:
Need some help using Facebook for business? There are actually quite a few tools available to you, both within Facebook itself and provided by other vendors. Today's guest post from Nabeena Mali walks you through some particularly great options! Featuring Socialbakers​, AdEspresso​, CoSchedule​, Meltwater​ & DrumUp​!
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How AI Is Being Used To Make Solopreneurs More Successful

How AI Is Being Used To Make Solopreneurs More Successful | The Content Marketing Hat | Scoop.it
With the help of artificial intelligence, solopreneurs will be able to make smarter, more enlightened decisions when it comes to building their online business.
Mike Allton's insight:
Really excited about how SiteSell​ is integrating AI into Solo Build It​ to help solopreneurs get the information they need! Imagine getting a notification about a topic that you could be writing about that's more profitable. Or being told automatically when part of your site is underperforming and needs attention. Would that be helpful to you?
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Fake News, Fake Reviews: Peeling Away The Dark Side Of Internet Marketing

Fake News, Fake Reviews: Peeling Away The Dark Side Of Internet Marketing | The Content Marketing Hat | Scoop.it
The second of our “Fake News, Fake Reviews” series takes a more detailed look at the often murky world of internet marketing and fake reviews.
Mike Allton's insight:
"The faking of reviews, both positive and negative, is a serious issue. At the core of the problem is the fact that there are huge benefits to behaving unethically, but very little cost for those caught doing so." Please help us to fight this growing problem. Educate yourself, and then share so that others can educate themselves. The only way to stop this from spreading to every industry and business is to make the writing of fake reviews unprofitable. Learn more: http://www.sitesell.com/blog/2017/07/fake-reviews-internet-marketing.html
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Fake News, Fake Reviews: What is a Fake Review, and Why Should You Care?

Fake News, Fake Reviews: What is a Fake Review, and Why Should You Care? | The Content Marketing Hat | Scoop.it
We’ve all heard of the term “fake news.” But what are “fake reviews,” and why have they become a problem for honest solopreneurs?
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New on Hootsuite: Visual Content Discovery and Creation App is LIVE

New on Hootsuite: Visual Content Discovery and Creation App is LIVE | The Content Marketing Hat | Scoop.it
With PromoRepublic app integration, Hootsuite users can now find and create visual posts and share them to Facebook, Twitter, LinkedIn, Google+ or Instagram with ease.
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Sanjana Singh's comment, July 4, 5:29 AM
Social media is always the most vital part of content marketing. Be it today or in future content marketing trends will keep on evolving. You can better understand it from http://www.techmagnate.com/blog/content-marketing-trends-2018/. As you were talking about different social media targeting through one platform for advance level content marketing, you need to know the basic motive of each social medias. Instagram is for visual identity, Facebook is for sharing fun, info and updates, Twitter is to reach up to large audience and Snapchat is for global marketing strategies. To know more read: http://www.techmagnate.com/blog/instagram-vs-facebook-vs-twitter-vs-snapchat-which-better-business-marketing/
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The Complete Guide to Facebook Mentions and Tags for People and Pages

The Complete Guide to Facebook Mentions and Tags for People and Pages | The Content Marketing Hat | Scoop.it
Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know.
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Increase Your Newsletter Open Rate by 40% With 1 Minute of Work

Increase Your Newsletter Open Rate by 40% With 1 Minute of Work | The Content Marketing Hat | Scoop.it
We've all heard ''it will only take a minute'' for a myriad of daily tasks. But what if it really did only take a minute to increase your newsletter open rates by 40%? Would you do it? Try this 1-minute email hack to get a huge boost in opens on your next zine.
Mike Allton's insight:
Here's an easy technique that will help you to reach more of your existing email subscribers.
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How One Business Refused to Shrug Off Fake Reviews

How One Business Refused to Shrug Off Fake Reviews | The Content Marketing Hat | Scoop.it
Fake Reviews of businesses and products is increasingly becoming a problem - so much so that solopreneurs are now at risk.
Mike Allton's insight:
"Who is John Galt?" What would you do if you found your business suddenly under assault by droves of fake reviews. Would you shrug them off, or fight back?
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Increasing Blog Visibility: A #BookMarketingChat with @BadRedheadMedia

Increasing Blog Visibility: A #BookMarketingChat with @BadRedheadMedia | The Content Marketing Hat | Scoop.it
While the #BookMarketingChat community are authors, and our chat was focused on how authors can use a blog and blogging techniques, I think every blogger and business, regardless of niche, would have gotten value from the chat!
Mike Allton's insight:
In case you missed it, here's my recap of this evening's tweet chat all about Increasing Blog Visibility.
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