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How to Make Your Business More Lucrative through YouTube

How to Make Your Business More Lucrative through YouTube | The Content Marketing Hat | Scoop.it
Many people don’t really figure YouTube into their online marketing strategy, but you should. Here are 10 tips to help you use YouTube to make your business more lucrative.
Mike Allton's insight:

10 tips to make your business more lucrative using YouTube

I don't like video.

I don't have any skill with graphics or video editing, and I am not at all comfortable with my video presence. 

If I'm being perfectly honest, I don't even like watching video. I would much rather read a story than watch a story, and often ignore ESPN clips and look for other sources of news if I want to find something out and the result was a video.

But the fact is, most people aren't like me.

Most people love watching video and being educated and entertained, and the staggering growth and use of YouTube is a testament to that fact.

So how are you using YouTube to improve your business?

Personally, I'm deliberately participating in more Hangouts On Air and using that content to reach a broader audience, as well as embedding them on my own site. And next year, I have several ideas for ways that I might create videos and upload them to YouTube to take advantage of the platform.

Guest blogger +Emma-Julie Fox details 10 ways you can use and improve on your YouTube presence. I'm looking forward to going through each of these tips and applying them to my YouTube channel next year!

Read all ten tips: http://www.thesocialmediahat.com/blog/how-make-your-business-more-lucrative-through-youtube-12042013 

What about you? Are you using YouTube? If not, what's stopping you?

#YouTube   #Business   #SocialMedia   #Video  

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Randy Hilarski's curator insight, December 4, 2013 12:09 PM

I love Youtube, it is a great tool to propel your business forward!

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The Many Faces of Facebook Ads

The Many Faces of Facebook Ads | The Content Marketing Hat | Scoop.it
If you haven't spent much time creating Facebook Ads, the whole process is likely daunting. With multiple kinds and formats and placements for ads, businesses need someplace to start.
Mike Allton's insight:
While Facebook advertising may be the most cost-effective platform available, it's not exactly easy to jump into. Multiple ad formats, placement options, and audience settings make Ad Manager a bit confusing. This guest post from Michael Georgiou will help clear some of that up.
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How To Set Up Recurring Invoices For Your Blogging Business

How To Set Up Recurring Invoices For Your Blogging Business | The Content Marketing Hat | Scoop.it
Passive revenue from ads and affiliates is great, but the most successful bloggers combine that with more active revenue streams like products and services, and something you can bill for every week, month or year is the ideal!
Mike Allton's insight:
As you're growing your blog and online business, you'll no doubt begin to set up products and services for which you will need to invoice clients. Passive revenue from ads and affiliates is great, but the most successful bloggers combine that with more active revenue streams like products and services, and something you can bill for every week, month or year is the ideal!
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8 Amazing Reasons Why Instagram And Twitter’s Changes Are Good For You

8 Amazing Reasons Why Instagram And Twitter’s Changes Are Good For You | The Content Marketing Hat | Scoop.it
Instead of chronological order, Twitter and Instagram are changing how posts appear in your feed. It's not as bad as you might think.
Mike Allton's insight:
On February 10, Twitter announced their version of a news feed algorithm and the Internet said, "meh." 

 A month later, Instagram announced their version of a news feed algorithm and the Internet's hair caught fire. 

What's the big deal? Should you really be worried?
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Is Your LinkedIn Profile Working For You?

Is Your LinkedIn Profile Working For You? | The Content Marketing Hat | Scoop.it
LinkedIn has always been a tremendous tool and platform for professional networking and employment. But with a little tweaking and intentional creativity, your LinkedIn profile can become an excellent source of leads and sales.
Mike Allton's insight:
Is Your LinkedIn Profile Working For You?

If you aren't actively looking for a new job, you might not be paying much attention to LinkedIn, or what your profile there is saying.

Big Mistake!

LinkedIn is an excellent platform for generating leads and sales, and all it takes is a little tweaking of your profile and a little more focused effort.

Learn More =>
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Louise Quo Vadis's curator insight, March 31, 6:14 PM
Is Your LinkedIn Profile Working For You?

If you aren't actively looking for a new job, you might not be paying much attention to LinkedIn, or what your profile there is saying.

Big Mistake!

LinkedIn is an excellent platform for generating leads and sales, and all it takes is a little tweaking of your profile and a little more focused effort.

Learn More =>
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You Have To Write The Book That Wants To Be Written

You Have To Write The Book That Wants To Be Written | The Content Marketing Hat | Scoop.it
“You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.” ― Madeleine L'Engle One of my own favorite authors as a
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When You Reach The End Of Your Rope, Tie A Knot In It And Hang On!

When You Reach The End Of Your Rope, Tie A Knot In It And Hang On! | The Content Marketing Hat | Scoop.it
"When you reach the end of your rope, tie a knot in it and hang on." - Franklin D. Roosevelt Sounds like great advice, right? But what does it really mean? I think Roosevelt was trying to tell us a
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Make Your WordPress Site Profitable: Passive Income - The SiteSell Blog

Make Your WordPress Site Profitable: Passive Income - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Learn how to turn a WordPress website into a Successful Online Business with Passive Income.
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The #1 step you need to take to maximize your content reach

The #1 step you need to take to maximize your content reach | The Content Marketing Hat | Scoop.it
Creating impactful content is good but it's not enough. Learn how to maximize your content reach & leverage your organic distribution to its full potential.
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The Content Pyramid, How To Structure A Successful Blog

The Content Pyramid, How To Structure A Successful Blog | The Content Marketing Hat | Scoop.it
When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. I've found that it's easier to conceptualize what content is needed by using a Pyramid.
Mike Allton's insight:
THE CONTENT PYRAMID
How To Structure A Successful Blog

In honor of #Pi day, I've written this article which not only helps you visualize the best way to structure your blog pages and posts, but also honors the magnificence of the Great Pyramid and its relationship to mathematics. Learn how to establish a structure, and build it to stand the test of time.


#Blogging #ContentMarketing #ContentPyramid #PiDay #Mathematics
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steve batchelder's curator insight, March 15, 3:04 AM
THE CONTENT PYRAMID
How To Structure A Successful Blog
 
In honor of #Pi day, I've written this article which not only helps you visualize the best way to structure your blog pages and posts, but also honors the magnificence of the Great Pyramid and its relationship to mathematics. Learn how to establish a structure, and build it to stand the test of time.
 
 
#Blogging #ContentMarketing #ContentPyramid #PiDay #Mathematics
imaginetsa's curator insight, March 16, 4:18 AM
THE CONTENT PYRAMID
How To Structure A Successful Blog
 
In honor of #Pi day, I've written this article which not only helps you visualize the best way to structure your blog pages and posts, but also honors the magnificence of the Great Pyramid and its relationship to mathematics. Learn how to establish a structure, and build it to stand the test of time.
 
 
#Blogging #ContentMarketing #ContentPyramid #PiDay #Mathematics
Luciana Viter's curator insight, March 16, 6:07 AM
THE CONTENT PYRAMID
How To Structure A Successful Blog
 
In honor of #Pi day, I've written this article which not only helps you visualize the best way to structure your blog pages and posts, but also honors the magnificence of the Great Pyramid and its relationship to mathematics. Learn how to establish a structure, and build it to stand the test of time.
 
 
#Blogging #ContentMarketing #ContentPyramid #PiDay #Mathematics
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How To Save Time and Get Paid Faster

How To Save Time and Get Paid Faster | The Content Marketing Hat | Scoop.it
It's critical to treat your blog as a normal business, and that means being able to professionally invoice and track your business finances. Here's how!
Mike Allton's insight:
How To Save Time & Get Paid Faster

Making money from our blogs is something most of us want. And there are certainly plenty of articles that tell us all about the various monetization methods, like advertising, selling services, re-selling products, and so on.

Yet what's lacking is the decidedly unsexy topic of business administration. We're largely left on our own to figure what tool or tools to use for creating and sending invoices, tracking clients and payments, and handling taxes.

If you've been using Word & Excel for those kinds of activities, boy, have I got the solution for you.

START HERE -> http://thesmh.co/1p565vv

#Blogging #Business #ClientManagement 
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Take Your Blogging To The Next Level

Take Your Blogging To The Next Level | The Content Marketing Hat | Scoop.it
Here are a number of articles I've published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.
Mike Allton's insight:

Take Your Blogging To The Next Level

This collection of free guides and articles will help you work on every aspect of your blogging, including:

✐ WHEN & HOW TO WRITE BLOGS
✐ WHAT TO BLOG ABOUT
✐ PROMOTING BLOG POSTS
✐ MAKING MONEY FROM BLOG POSTS

Bookmark this resource, as it's packed with information, and will be updated regularly!


#Blogging #BloggingTips #BloggingForBusiness 
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oconnorandkelly's curator insight, March 7, 12:53 PM

Take Your Blogging To The Next Level

This collection of free guides and articles will help you work on every aspect of your blogging, including:

✐ WHEN & HOW TO WRITE BLOGS
✐ WHAT TO BLOG ABOUT
✐ PROMOTING BLOG POSTS
✐ MAKING MONEY FROM BLOG POSTS

Bookmark this resource, as it's packed with information, and will be updated regularly!


#Blogging #BloggingTips #BloggingForBusiness 
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What Does It Mean To Be Social On Social Media?

What Does It Mean To Be Social On Social Media? | The Content Marketing Hat | Scoop.it
Businesses are often advised to "Be Social" on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort?
Mike Allton's insight:

To Be (social) Or Not To Be (social)

That is the question which no doubt plagues many a blogger and business owner. Whether 'tis nobler in the mind to use social media a certain way, or oppose the sea of get rich quick and touted shortcuts.

It's not an easy road, but I believe it's far from the undiscover'd country Hamlet might make it out to be.

Let's open this door together.

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The Twinkie Awards's curator insight, March 2, 10:47 AM

To Be (social) Or Not To Be (social)

That is the question which no doubt plagues many a blogger and business owner. Whether 'tis nobler in the mind to use social media a certain way, or oppose the sea of get rich quick and touted shortcuts.

It's not an easy road, but I believe it's far from the undiscover'd country Hamlet might make it out to be.

Let's open this door together.

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Veteran Finds Renewed Vigor and Focus as a Solopreneur - The SiteSell Blog

Veteran Finds Renewed Vigor and Focus as a Solopreneur - The SiteSell Blog | The Content Marketing Hat | Scoop.it
David struggled with his transition into civilian life until he started building his own online business.
Mike Allton's insight:

I love reading stories about how people have embraced their entrepreneurial spirit and turned one of their passions into a business. And this one is particularly compelling.

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Win A Free Copy Of The Unofficial Book On Hootsuite!

Win A Free Copy Of The Unofficial Book On Hootsuite! | The Content Marketing Hat | Scoop.it
This is your chance to be one of FIVE LUCKY WINNERS who will each receive a free digial copy of The Unofficial Book On Hootsuite, The #1 Social Media Management Tool. They'll also each receive a copy of my Social Media In 30 Minutes A Day Checklist.Find multiple ways to enter below. Top five most entries wins!Hootsuite Book Giveaway
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How To Check Your Hidden Facebook Inbox

How To Check Your Hidden Facebook Inbox | The Content Marketing Hat | Scoop.it
When Facebook tried to improve the message system, the result was a new hidden inbox that's even more hidden than the last. And you've got important messages there!
Mike Allton's insight:
You may be receiving important messages to your Facebook inbox right now, and you wouldn't know it. There are no notifications, no sounds or lights. Only an inbox buried beneath multiple clicks and tabs. Make sure you check yours right now. I had several important messages waiting for me which were weeks old!
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How To Grow Your Email List

How To Grow Your Email List | The Content Marketing Hat | Scoop.it
What if I told you that you could improve your subscriber rate by 300% in 4 steps? Here's how I did it.
Mike Allton's insight:
"There's gold in them thar hills."

Twain may have been talking about the gold nuggets falling out of the streams of 19th century California, but today, marketers know where the real gold is.

Lists.

Email lists, that is.

As Twain's character Mulberry Sellers would say, "there's millions in it." Growing and nurturing that subscriber list should be at the top of every blogger's mind. Today's article walks you step-by-step how to do it, including the tactics I used to improve my subscriber rate by over 300%!

Thanks in advance for your comments and shares!
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The Book On How To Promote Your Blog Is Available Now!

The Book On How To Promote Your Blog Is Available Now! | The Content Marketing Hat | Scoop.it
There's only one totally complete and thorough guide to promoting your latest blog posts, and now it's available on Amazon for immediate download!
Mike Allton's insight:
Everything You Need To Know To Promote Your Blog -> http://owl.li/ZZCi1
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What Is The Future Of Content Marketing?

What Is The Future Of Content Marketing? | The Content Marketing Hat | Scoop.it
Learn what 21 experts think is in store for us in the future... of Content Marketing, that is.
Mike Allton's insight:
I was thrilled to be included in this roundup, and the infograph is incredible!
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Os Ishmael's curator insight, March 23, 6:59 PM
I was thrilled to be included in this roundup, and the infograph is incredible!
massimo facchinetti's curator insight, March 24, 12:30 AM
I was thrilled to be included in this roundup, and the infograph is incredible!
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How To Attach Images To Tweet Buttons

How To Attach Images To Tweet Buttons | The Content Marketing Hat | Scoop.it
Learn how to automatically attach an image when other people tweet out links to your content.
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How this Solopreneur Quit her Day Job at the Age of 23 - The SiteSell Blog

How this Solopreneur Quit her Day Job at the Age of 23 - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Michelle shares her knowledge about American Sign Language for free, and still makes a living out of her SBI! website.
Mike Allton's insight:
Become a successful solopreneur and quit your job by the age of 23? Yeah, she did.
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The Single Biggest Challenge For Solopreneurs, Solved - The SiteSell Blog

The Single Biggest Challenge For Solopreneurs, Solved - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Solopreneurs face a variety of challenges while building their business, even with the support of the SBI! community. Monetizing is no longer one of them.
Mike Allton's insight:
What do you think the #1 challenge for solopreneurs is? 

 What's yours?
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How to Start an Online Business Without Breaking the Bank - The SiteSell Blog

How to Start an Online Business Without Breaking the Bank - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Granted, you need to invest some money to start an online business. But it’s much less than you feared.
Mike Allton's insight:
One of the challenges in coming up with and starting a real, successful online business is in understanding what to invest in and how much you'll actually need to spend.
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How To Turn A WordPress Site Into A Profitable Business - The SiteSell Blog

How To Turn A WordPress Site Into A Profitable Business - The SiteSell Blog | The Content Marketing Hat | Scoop.it
I've Got My WordPress Site. Now How in Heck Do I Make Money with It?
Mike Allton's insight:
Have a WordPress blog that isn't pulling it's weight?

Here's how to turn it into a profitable business.
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A 6 Step Growth Plan for New Solopreneurs - The SiteSell Blog

A 6 Step Growth Plan for New Solopreneurs - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Follow our proven 6 step growth plan and your business will flourish faster than you ever thought possible.
Mike Allton's insight:
Do you feel like you’re standing at the bottom of a huge mountain, with too much to learn and remember? You’re not alone. It’s completely normal. There’s such a steep learning curve at the start of an online business that it would be strange not to feel overwhelmed!

The good news is it’s much less likely to happen if you focus on the single most important action step at each stage of your business’ development.

This article outlines a series of priorities your business needs to meet as it grows. It’s not surprising that these priorities fall within SBI!’s proven framework: Content > Traffic > PREsell > Monetize.

Follow this pathway without deviation. Your business will flourish more quickly than you ever thought possible.

Ready? Let’s begin…
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13 Ways to Speed Up Your WordPress Site - The SiteSell Blog

13 Ways to Speed Up Your WordPress Site - The SiteSell Blog | The Content Marketing Hat | Scoop.it
People demand that websites load fast, and therefore Google demands it too. Make sure your WordPress site is up to the challenge!
Mike Allton's insight:

If you think your site is fast enough, think again.

As mobile usage continues to rise, and the amount of time people are willing to spend waiting for a site to load continues to fall, search engines like Google are placing a premium on site speed.

That means poor site performance will hurt your search engine rankings.

Find out how to speed up your WordPress site here:

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The Twinkie Awards's curator insight, March 2, 10:51 AM

If you think your site is fast enough, think again.

As mobile usage continues to rise, and the amount of time people are willing to spend waiting for a site to load continues to fall, search engines like Google are placing a premium on site speed.

That means poor site performance will hurt your search engine rankings.

Find out how to speed up your WordPress site here: