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Last week, Content Marketing Institute and MarketingProfs released a new study, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.
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By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you're taking full advantage of all the benefits shortened links offer. Learn how!
How to Create a Branded Short LinkShort links. The internet is full of 'em. Over the past ten years, they've become ingrained into every aspect of our online lives. TinyURL's and Goo.gl's and Bit.ly's and more. Each one promising quick, abbreviated access to wonderful news and information.But what if you could do more?What if you could not only use such links to track effectiveness of your social shares and online activity, but also communicate brand at the same time?We're talking about using custom branded short links -- URLs that reflect your business name in some way, rather than a random third-party service. Using TheSMH.co instead of bit.ly, for instance.Today's article walks you through what shortened URLs are, what you can do with them, and how you too can set up your own branded shortener that can be used by Bit.ly, Buffer and more.Read on!#SocialMedia #SocialMediaMarketing #Shortlink #LinkShortening #Bitly
Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
The Ultimate Guide to the Perfect LinkedIn ProfileIs it possible to use your LinkedIn profile to grow your business? Absolutely! The problem is, the network is focused on helping you to get hired. So if you're already hired - you're running your own business and you want to connect with clients and grow your business, your approach to LinkedIn needs to be a little different.This is my guide to how you can configure your LinkedIn profile to perfectly support you and your business. It's geared toward freelancers and small-to-medium business owners. If you are in fact looking for a job, many of these tips will still be of value to you.Included are:01. Research Keywords for LinkedIn02. Use a Current, Professional Profile Image03. Consider Premium, and Then Add a Cover Photo04. What's Your Name, and What Do You Do?05. Offer Complete Contact Information06. Grab a Custom URL07. Make Sure Your Profile Is Visible08. Consider a Profile Badge09. Support Additional Languages10. Update Your Connections11. Update Your Background12. Add Media / Links13. Review Skills & Endorsements14. Move Sections Around15. Add / Update Projects16. Add / Update Publications17. Ask for Recommendations and Give Recommendations18. Regularly Publish Posts19. Review Group Memberships20. Daily LinkedIn ActivityThe infograph below details all of these for you, and of course the article goes into extensive detail on each item, complete with screenshots and links to references.Learn more: http://owl.li/yROYM Do you use LinkedIn to promote your own business and get clients? If so, what other tips might you add, or what questions do you have?#LinkedIn #SocialMedia #Business #SmallBiz#SocialMediaMarketing #LinkedInTips #infograph
“Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis?
When a shopper walked into my grandpa’s store in Cranford, New Jersey, in 1955, he received a firm handshake and personal service. Grandpa Ted would walk his customers around the store, learning about their lives and needs through conversation.
Throughout the weekend of June 27th - 29th, an amazing collection of expert speakers and panelists came together to share their knowledge and wit and wisdom with all of us bloggers. In this, the second annual Virtual Bloggers Conference, Chef Dennis Littley once again assembled an incredible series of sessions, ranging in topics from Google+ to Instagram to SEO and more.
Virtual Bloggers Conference SessionsAll 11 amazing sessions are assembled here for your viewing and learningpleasure.1. Marketing Yourself to Brands 2. HOA Shows - Building your Brand3. Google Plus for Business4. Podcasts - Your Missing Market Share5. Hootsuite and Evernote - Your Business Power Tools6. Logo & Web Design7. The Future of SEO8. The State of Google Plus Hangouts9. Creating Engaging Posts10. Maximizing Pinterest11. Using Instagram EffectivelyThis is such an incredible amount of information and knowledge, it will seem like an accelerated college semester. Learn from:+Chef Dennis Littley +Laurie Laizure +Kathleen DeCosmo +Isabel Reis Laessig +Mia Voss +Jeff Sieh +Ryan Hanley +martin shervington +Jason T. Wiser +Mike Allton +Jason Frasca +Ryan J. Rhoades +Aaron Wood +Andrij Harasewych +David Amerland +Eric Enge +Joshua Berg +Ronnie Bincer +Rebekah Radice +Dustin W. Stout +Kim Vij +Cynthia Sanchez +Sue B. Zimmerman +matthew rappaport +Julie Deily This is definitely a post that you're going to want to bookmark and share and come back to again and again.Enjoy!#SAVBC2014 #Blogging #HOA
Last week, Google revealed an entirely new back-end and dashboard for Google+ Business Pages that featured a rich set of analytics called Insights. And now they're available as a new app.
Google+ Pages Get Mobile Management & InsightsGoogle+ Page owners and managers can now access their pages from their mobile devices and view a rich set of analytics.The data provided is based on the new Insights available through the Page dashboards, and includes information like which kinds of posts are most popular for you, and how your followers break down demographically.For more information on the apps, how to use them, and of course links to download them for Android or iOS, check out the review below.#GooglePlus #GooglePlusUpdate #GooglePlusPageManagement
Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors. Then you hit mile 12. Find out how to win here.
Win the Content Marketing Marathon"The thirst you feel in your throat and lungs will be gone minutes after the race is over. The pain in your legs within days, but the glory of your finish will last forever." ~ UnknownContent Marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors.Then you hit mile 12.And suddenly your legs feel like lead. Your thighs burn and your feet seem to be moving in wet sand.You run out of ideas. You stare at an empty content calendar and scribble “infographic?” with no real optimism.This insightful piece by +James Scherer will give you the five important steps you need to take to win the content marketing marathon.1. Start Conditioning2. Stretch Before You Run3. Start With Small Steps4. Pace Yourself5. Push Through The WallAnd while I have never run a marathon, I have participated in grueling bike rides called centuries that are very similar. One in particular, the Tour Of the Scioto River Valley (TOSRV), begins in Columbus, OH on Saturday and follows a 105 mile course to Portsmouth on the banks of the Ohio River. On Sunday, you make your way back, achieving 210 miles bicycling in two days. Many fail to finish, or opt only to do one day.But I didn't just decide to do TOSRV one day. I'd been riding consistently for months... years... and had specifically trained that year for this event by doing 100-mile rides on Sundays and 30-mile sprints on Wednesday evenings to build up strength and stamina. I had hit the Wall numerous times and learned how to push through it.And that's exactly how it is with blogging.When I first started blogging, I didn't begin by creating two blog posts a day. I was lucky to write one a month! But over time, I got better and better, and adopted many of the techniques and best practices that James outlines here.So take a look at what it takes to win the Content Marketing Marathon and think about how you can adopt some of these ideas yourself. Which ones do you do already, and which ones do you think you can start working on now?#ContentMarketing #Blogging #Business
Mike is 100% right. Content Marketing is a process not an event, Or as Mike puts is, Content Marketing is a Marathon.
It helps to take the long view when you design and deploy your Content Marketing System.
When you do this, you will be in a much better position to effectively manage your social marketing presence.
11 Incredible Sessions. 23 Amazing Speakers. This year's Virtual Blogging Conference is packed with sessions ranging from Branding to HOAs to Podcasting and more, all free. Check it out.
If you're blogging for yourself or for your business, clear your schedule June 27th - 29th. Throughout that weekend, Chef Dennis Littley has assembled an All-Star selection of speakers for The 2nd Annual Virtual Bloggers Conference. 11 amazing sessions will all be taking place on Google+ and YouTube via free HOAs.
User profile and social data helps to optimize a marketing campaign by supplying critical consumer information to brands, and can be used to personalize efforts to communicate with their users.
Are You Using Social Data?If you're running a business and website where you can invite site visitors to login, you should strongly consider using social network logins. They offer an easier interface for your users, and can then offer you hundreds of data points for your users. Use Social Data to: - Research prospects - Personalize email campaigns - Improve lead gen and conversionGuest contributor +Taylor Nelson explains in more detail how it all works, and why you should have social login integrated into your site and sales process.#SocialMedia #SocialData #Business
Are people who +1 their own posts on Google+ just being narcissistic? Or is this a brilliant marketing technique that you're going to want to learn more about? (hint, hint)
Should You Plus Your Own Plus Posts?This is a question that comes up rather often. Some of you may not have even known you could, but you can, in fact, +1 your own posts. Even your own comments.But should you?Does it do anything more than stroke your own ego?Clearly, I think you should #GoPlusYourself (and thanks for that one +Rhonda Green). And if you're interested in understanding my reasons, read on.But I'm genuinely interested in hearing your own opinion. Have you ever +1'd your own posts? Why, or why not? Does it bother you when other people do it? Or do you, like most users, neither care nor notice?#GooglePlus #SocialMedia #Marketing
Hannibal is a violent, artsy, progressive TV series that delves deep into human psychology and interestingly, it can offer a few insights into how social media marketers should behave.
Social Media Marketing lessons, from Hannibal??You’ve never seen a show quite like NBC’s Hannibal—which may sound like an odd thing to say about a TV program that’s based on a popular film franchise (in particular the classic, Oscar-winning The Silence of the Lambs) which was itself based on a series of books. Familiar though this world might be, the creative team led by Bryan Fuller (of the short-lived but wonderful show Pushing Daisies) has brought it to life in a way few could have imagined. You may have seen the movies and read the novels, but this show is unrecognizable, with a style—trippy, druggy, psychedelic, way out there—that’s unlike anything else on TV.And if you’ll pardon the stretch… +Josh Hurst also thinks the show can offer a few insights into how social media marketers should behave.Let me know once you've sunk your teeth into this one...#SocialMedia #SocialMediaMarketing #SMM #Hannibal
Content marketing is evolving quickly. First, it’s growing in scale. As quality content proves to be one of the most effective assets in modern marketing, organizations are developing a near limitless appetite for producing it.
This is me, delivering a presentation to a group of Toyota dealerships in Northern California. It seemed to be well received. If you are interested in myself or one of the team attending an event as a keynote speaker , then please contact us here.
Have you been using Twitter to improve your brand reputation and domain influence yet? Twitter is a social platform you ignore at your own risk because it offers an immense opportunity to reach out to customers, both existing and potential, and make a solid impression on them. Whether you are a product based business or a professional services firm, an active Twitter presence will ensure the ‘fame and glory’ of your business spreads far and wide. Take a look at these figures:
Smart Tweet Your Way to Fame & GloryIf you simply don't get Twitter, that's OK. You're not alone.Or perhaps you haven't devoted much time to Twitter because you're busy on these other social networks.Whatever the case, I'd suggest you take a second look. +Zamir Javer has put together an impressive primer on how to be successful on Twitter. And while you might not achieve true fame & glory, a reasonable amount of success and growth in your business is very much possible.Tweet on!#Twitter #SocialMedia #Business
Martin: Hello. This is Martin Shervington and today, very excited, as I am joined by Amy Harrison, who is not only hilarious, she is a brilliant writer. She makes incredible videos.
What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche?Too much.
Where's Your Weakest Link?
These are 8 areas in which many of us can improve our writing. For most, it's probably the lack of having an overall plan and strategy. while you may not have to have a full=blown editorial calendar, you certainly need to have a schedule for publishing and clear idea of the kind of content you need to produce in order to sustain your business and content marketing strategy.
Is that something you struggle with?
With Hootsuite, you can search for new connections and manage your existing connections so that you can more easily find and engage with the people that matter to you.
Manage Social Media Contacts via HootsuiteOdds are, you've probably never opened the Contacts dash within Hootsuite, yet it's one of the most interesting and powerful features of the tool.Within Contacts, you can view both Twitter and Google+ connections, including lists and circles. You can see who's following you and who you're following, and their recent activity. And you can easily drag & drop contacts from one list or circle into another!If you'd like to learn more about how to use +Hootsuite for real social networking, read on...#Hootsuite #SocialMedia #SocialNetworking
The Facebook Pages* app has been updated to version 4, and it features an improved look, easier access to insights and activity, the ability to edit posts, and more. Check it out!
Updated Facebook Pages ManagerIf you aren't yet using Facebook Pages* to keep an eye on your Facebook Page from your mobile device, now's the time to get started. Version 4.0 was released yesterday and it's a fantastic upgrade. Everything looks sharper and loads faster, and some welcome improvements have been added.For the full rundown on the update, including links to grab the app from iTunes or Google Play, read on.#Facebook #FacebookPages #Business
The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy.
Great Examples of World Cup MarketingGood marketing campaigns take advantage of trends and events, and the 2014 FIFA World Cup is no exception. Last weekend, we happened to grabbing lunch at our local Mexican restaurant and their TVs were streaming the current match in Spanish. Every commercial was linked to the World Cup, from insurance to prenatal care.+Maria Mincey has pulled together some of the finest ads and campaigns, from brands like +Coca-Cola and +Visa and +adidas. Enjoy the videos, but do take some notes, as these brands have truly scored in their effort to not just advertise, but connect with their audience and World Cup interest.Have you gotten World Cup fever? Have you tried creating any content or messages that tie into the event? Which of these ads is your favorite?#WorldCup #Marketing #Business
Not sure whether to use Twitter for B2B or LinkedIn for B2C? Read on to learn how you can utilise social media marketing no matter who your audience is.
Navigating B2B and B2C Social Media MarketingFor B2B and B2C marketers, social media often feels like it will never settle down. Just as marketers get comfortable with sites like MySpace, Digg and Flickr, new social networking sites pop up and change the face of social media marketing, leaving marketers in both camps annoyed and without a map.Still, social media marketing can be highly effective, though varies greatly depending on whether you're promoting B2B or B2C. Different platforms and tactics are far more successful depending on which type of marketing you're performing.Not sure whether to use Twitter for B2B or LinkedIn for B2C? Read on to learn from +Michael Bird how you can utilise social media marketing no matter who your audience is.#SocialMedia #Business #SMM