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How to use HootSuite Shortened Links and Parameters

How to use HootSuite Shortened Links and Parameters | The Content Marketing Hat | Scoop.it
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite's shortened links and parameters, including what the features and differences are.
Mike Allton's insight:

How to use HootSuite Shortened Links and Parameters

Continuing our series on How to Make the Most of Your HootSuite Series, we're digging into not just how to use shortened URLs, but what they're for, where they come from, and what your options are.

For instance, did you know that you can choose to use a HootSuite URL shortener that will automatically add a social sharing bar across the top of resulting links?

What's more, +HootSuite offers powerful parameters that you can build into the shortened links, allowing you a more fine-grained control and view over how they're tracked, even building them into your Google Analytics account.

Please take a look at today's #HootSuiteSeries  article and let me know if you have any questions at all about shortened links or HootSuite in general.

Thanks for your comments and shares!

#HootSuite   #SocialMediaManagement #SocialMediaManagementTools  

Pin it to read later: http://www.pinterest.com/pin/12666442675722273/ 

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The Entrepreneur’s Guide to Using Buffer for Social Media Management - The SiteSell Blog

Entrepreneurs who want to leverage the power of social media for marketing and networking need to maintain a constant level of activity, and Buffer can help

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5 Reasons Social Dashboards Are Great For Business

5 Reasons Social Dashboards Are Great For Business | The Content Marketing Hat | Scoop.it
There are a lot of different social listening dashboards that you can use to monitor activity of your followers and people interested in your brand. Here's why.
Mike Allton's insight:

How Do Businesses Keep Up With Social Media?

It's the underlying issue that plagues so many of the bloggers and business owners that I talk to. Not so much the changes, though those are overwhelming, as it is the sheer volume of activity and time required.

Posting status updates.
Responding to comments.
Monitoring key conversations.
Engaging.

That's what's overwhelming, particularly once you begin to have more than a couple social platforms involved.

And as +Wade Harman puts it, "once your business starts to grow and you start seeing more and more people gravitate toward your product, there is a chance that you could be left behind because of the simple fact that you just can’t keep up with everything."

That's where Social Dashboards come in. If you aren't yet using any kind of social media management tool, this guest post from Wade may be an eye-opener, and just the thing you needed to get moving in the right direction.

#SocialMedia   #SocialListening   #SMM  

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What Affiliate Marketers Need to Know About Google's Mobile Algorithm - The SiteSell Blog

As an affiliate marketer, you depend on traffic from Google. Beat your competitors with a mobile ready website and excellent user experience.
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How to Create Your Own Ebook Using Google Slides

How to Create Your Own Ebook Using Google Slides | The Content Marketing Hat | Scoop.it
Email-gating an ebook generates your business valuable and qualified leads who are already segmented and inches away from a final paid conversion. This is where you start.
Mike Allton's insight:

How to use Google Slides to Create Awesome Ebooks

I have seen it stated several times in recent months that presentation programs are superior to word processing programs when it comes to creating eBooks. But I had my doubts. Shouldn't Word or Pages be best for creating books?

Once again, +James Scherer has set me straight.

In his latest guest post for +The Social Media Hat, James outlines exactly how he uses +Google Slides™ to create stunning ebooks. And includes step-by-step instructions and links to other resources.

If you have an ebook that needs sprucing up, or want to start using ebooks to generate leads for your business, this will help you tremendously.

#ebook   #googleslides   #leadgeneration   #emailmarketing  

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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | The Content Marketing Hat | Scoop.it
Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free).
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Expanding the Scoop.it Team! | Scoop.it Blog

Expanding the Scoop.it Team! | Scoop.it Blog | The Content Marketing Hat | Scoop.it
A lot of marketers define buyer personas; few end up recruiting them to join their teams. That happens to be exactly what we just did for our Scoop.it team.
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Are You Frustrated With Blogging?

Are You Frustrated With Blogging? | The Content Marketing Hat | Scoop.it
I'm working with a small team of people whose sole mission is to find a way to help fellow bloggers and entrepreneurs. Are you interested?
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Mobile Readiness for Google; The What, When and How - The SiteSell Blog

Mobile Readiness for Google; The What, When and How - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Learn if and how Google's upcoming change to their mobile search rankings will affect your website, and what you can do about it.
Mike Allton's insight:

Freaking out about Google's mobile requirements and upcoming deadline?

Start here.

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Greg Farley's curator insight, April 3, 5:00 PM

With over half of all people accessing your web page, you need to ensure it's responsive and ready viewing on any platform

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Everything You Need To Know About Twitter’s Periscope - The SiteSell Blog

Everything You Need To Know About Twitter’s Periscope - The SiteSell Blog | The Content Marketing Hat | Scoop.it
There's a new social network and app in town. Find out about Twitter's latest foray into video content and what it means to you.
Mike Allton's insight:

If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing!

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How to Create Contagious Content That People Love to Share - The SiteSell Blog

How to Create Contagious Content That People Love to Share - The SiteSell Blog | The Content Marketing Hat | Scoop.it
The right content with strong calls to action will meet your target market online and convince them to share, share and share some more.
Mike Allton's insight:

This article runs through some excellent ways to approach social media and the content you're sharing.

 

Do understand though that articles like this are intended solely to get your creative juices flowing. To inspire, but not to guide. You'll still need to come up with the actual content - and believe me, that's the hard part. But it helps to get some ideas on where to begin, right?

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Get the Biggest SEO Bang for Your Content Marketing Buck

Get the Biggest SEO Bang for Your Content Marketing Buck | The Content Marketing Hat | Scoop.it
One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions.
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How to Get Infographic Ideas to Spring Forth

How to Get Infographic Ideas to Spring Forth | The Content Marketing Hat | Scoop.it
Great blog posts rock. So do top-notch videos, eBooks, and a healthy list of other content types. What about infographics? They don’t just rock; they roll.
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How to Win Your Battle for Content Marketing Buy-in

How to Win Your Battle for Content Marketing Buy-in | The Content Marketing Hat | Scoop.it
Over the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences.
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Buffer Adds Scheduling for Pinterest, and You Won't Believe What Happens Next!

Buffer Adds Scheduling for Pinterest, and You Won't Believe What Happens Next! | The Content Marketing Hat | Scoop.it
In a brilliant move, Pinterest has granted API access to Buffer, which opens Pinterest to more mainstream use, while simultaneously helping Buffer and Buffer users.
Mike Allton's insight:

Buffer Adds Scheduling For Pinterest
And You Won't Believe What Happens Next!

In case you missed the news earlier this week, Buffer has added full support for managing your Pinterest Pins.

What does this mean for Buffer? Is it a brilliant move on behalf of Pinterest? How does this help bloggers and business owners?

Find out today! :)

#Buffer   #Pinterest   #SocialMediaMarketing  

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What Do You Want To Know About Blogging?

What Do You Want To Know About Blogging? | The Content Marketing Hat | Scoop.it
Mike Allton and Jeff Sieh are creating an online course designed to help bloggers become better bloggers, but they want to hear from you. What do you want to know?
Mike Allton's insight:

What Do You Want To Know About Blogging?

+Jeff Sieh and I need your help. We're building a complete online course to help bloggers become better bloggers, but at 39 modules and counting, we may be covering topics that aren't of interest. Or we may need to spend more time and energy working to help you with other topics.

Please take a moment to review our proposed curriculum and give us some feedback. You can vote up or down the modules that interest you, and recommend others.

Thanks for your time!

#Blogging   #BloggingCourse   #BloggingTraining  

P.S. Please share this with anyone else that you know who is or would like to be a blogger, as we'd like to get input from as many bloggers as possible.

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SiteSell Helps Members Achieve Mobile-Readiness - The SiteSell Blog

SiteSell Helps Members Achieve Mobile-Readiness - The SiteSell Blog | The Content Marketing Hat | Scoop.it
By working with Google and providing key upgrades, SiteSell continues to support entrepreneurs seeking to grow their online business.
Mike Allton's insight:

In my latest blog post, I talk about how SiteSell worked to come up with solutions for their clients whose websites weren't yet mobile-friendly, yet were facing Google's deadline.

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The Secret To Beating Google’s Algorithm Changes - The SiteSell Blog

The Secret To Beating Google’s Algorithm Changes - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Learn if and how Google's upcoming change to their mobile search rankings will affect your website, and what you can do about it.
Mike Allton's insight:

Can You Should You Try to Beat Google?

I've heard a lot of chatter over the past month or two from angry business owners who resent Google's upcoming algorithm change, and all of those that happened in the past. They tend to think of Google as the evil empire, altering the deal at every other turn.

In my latest post for +SiteSell - Creators of SBI! and bizXpress, I offer a different perspective, and a strategy for success that will put you in a position to be able to virtually ignore the changes being issued by Darth Sidious +Larry Page and his team.

#Google   #MobileReadiness   #searchengineoptimization  

h/t +Mia Voss for the awesome video quote included below.

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PalmTreePromos's curator insight, April 18, 10:07 AM

Generate. Great. Content. That's the secret. 

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | The Content Marketing Hat | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
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The #1 Google Mobile-Readiness Resource for Small Businesses and Entrepreneurs - The SiteSell Blog

The #1 Google Mobile-Readiness Resource for Small Businesses and Entrepreneurs - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Read a variety of perspectives and opinions on Google’s mobile algorithm change, to better formulate your own opinion.
Mike Allton's insight:

If you want to review several different source and perspectives on Google's upcoming algorithm change, you'll find some excellent posts listed here.

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How to Create a LinkedIn Cover Photo Using Canva

How to Create a LinkedIn Cover Photo Using Canva | The Content Marketing Hat | Scoop.it
In this article, I'll share with you how I created my own branded cover photo for LinkedIn, all within Canva, and reveal all of the details and pitfalls you need to consider.
Mike Allton's insight:

How's Your LinkedIn Cover Photo Looking?

If you've spent any time at all trying to use something clever and unique as your cover photo on LinkedIn, you'll relate to this statement:

LinkedIn's Cover Photo implementation is the most ridiculously complex and challenging of all social networks.

With large elements of the image covered by random aspects of your profile and LinkedIn functionality, it's no wonder many people have opted to just use a basic texture... or nothing at all.

But if the idea of using that real estate to help communicate who you are and what you can offer your profile viewers, read on. 

And if you already have a great LinkedIn Cover Photo, throw a link in the comments so we can check it out!

#LinkedIn   #CoverPhoto   #Canva  
cc. +Canva 

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Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing | The Content Marketing Hat | Scoop.it
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.
Mike Allton's insight:

Capturing Audience Sentiment
What Periscope Means To Social Media Marketing

Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?

There's data there that they're getting that's invaluable.Audience Sentiment. And that's why I think that Periscope is a potential game-changer.

#Periscope   #Twitter   #SocialMediaMarketing  

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Why Millions of Facebook Pages Suddenly Lost Likes, and What That Means to You - The SiteSell Blog

Why Millions of Facebook Pages Suddenly Lost Likes, and What That Means to You - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Let us walk you through the recent drop in Facebook Page Likes, and why we believe that this is actually good for your business.
Mike Allton's insight:

Did you lose a lot of Facebook Page fans last week? You weren't alone. It was part of an overall effort by Facebook to make metrics more accurate. To learn why this wasn't the destruction of Alderaan that many made it out to be, read on.

 

(With quotes from Mari Smith, Obi Wan Kenobi, and more!)

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Entrepreneur Spotlight: How to Marry Audience and Product for Profit (An SBI! Success Story)

Entrepreneur Spotlight: How to Marry Audience and Product for Profit (An SBI! Success Story) | The Content Marketing Hat | Scoop.it
By Milly Frances and Paula Fitzpatrick, everything-stained-glass.com
Editor’s Note: The site everything-stained-glass.com is co-managed by Paula and Milly. Milly is the artisan behind the content and course curriculum, and Paula is the web wizard.
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4 Great things I learned as a community & content marketer

4 Great things I learned as a community & content marketer | The Content Marketing Hat | Scoop.it
By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story.
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Talking Return on Relationships, with Ted Rubin

Talking Return on Relationships, with Ted Rubin | The Content Marketing Hat | Scoop.it
Downloadable PDF
Martin: Hello and welcome. It is a little bit sunny today in Wales. But the view I’m about to show is far better. One, it’s got Ted Rubin in it. But two, it’s kind of like, I have to show you now.
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