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How to connect Google Analytics to your HootSuite Account

How to connect Google Analytics to your HootSuite Account | The Content Marketing Hat | Scoop.it
Syncing your Google Analytics account with your HootSuite dashboard provides access to a far greater selection of reports and comparisons.
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Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers | The Content Marketing Hat | Scoop.it
Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.
Mike Allton's insight:

Buffer Adds Brilliant Scheduling Piece for Bloggers

When it comes to resharing new content, quite frankly, I often forget. I'm very deliberate once I publish a new post about following my checklist and promoting it everywhere, but it's those follow-up tweets and shares that just don't get done.

Until now.

+Buffer has added an incredible option to their Chrome Extension that allows you to select additional times and networks for reshares of your post, and each new share can be completely customized. 

The complete rundown and screenshots are below. Many thanks to +Thomas E. Hanna | BlogPhoto.tv for the heads-up!

Check it out, and then be sure to work Buffer and their Chrome Extension into your blog promotion routine.

#ContentMarketing #Blogging #SocialMedia 

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Getting the Most Out of Twitter... Niche-Twittering

Getting the Most Out of Twitter... Niche-Twittering | The Content Marketing Hat | Scoop.it
Niche-Twittering is a winning approach. You can drive traffic to your site, get good inbound links going, and find potential monetization opportunities.
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Real Men Of Pinterest - Mr. Female Underwear Pinner

Real Men Of Pinterest - Mr. Female Underwear Pinner | The Content Marketing Hat | Scoop.it
The audio file above is a parody of the most awarded advertising campaign in history.  If you haven't given it a listen, give it one now.  It will help explain where I'm going here. I poke fun in t...
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Pros, Cons and Tips for Using Affiliate Networks - The SiteSell Blog

Pros, Cons and Tips for Using Affiliate Networks - The SiteSell Blog | The Content Marketing Hat | Scoop.it
There are many networks who bring together dozens, even hundreds of companies that offer affiliate programs that you can use. Monetizing your website by promoting products and services and earning a referral commission can be quite lucrative. However, be careful to balance the amount (and type) of promotional content otherwise you my risk your site being viewed negatively by the search engines (i.e. “thin affiliate...
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How Much Will I Earn From AdSense? - The SiteSell Blog

How Much Will I Earn From AdSense? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
  Before you get too excited, this is an impossible question to answer. It’s like asking how long should a piece of string be. There are too many variables to give a useful reply. Nevertheless, the information in this article should at least give you a better understanding of how AdSense earnings are calculated — and how you can use this knowledge to increase your...
Mike Allton's insight:

One of the easiest monetization methods to apply to your blog and online business is Google AdSense -- but that begs the question, how much will you actually make?

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SBI! News Ticker: 10 Brand New Site Designs Released - The SiteSell Blog

SBI! News Ticker: 10 Brand New Site Designs Released - The SiteSell Blog | The Content Marketing Hat | Scoop.it
  Every SBI! subscription comes with access to hundreds of free design templates for your website. You can use them as is or customize them to your hearts’ desire. Every couple of months we add new designs in ten categories.   All templates are mobile ready, so that your visitors can easily browse your site on their mobile devices. Many templates also come with a...
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The 10-Lesson Big Picture of the World of Business - The SiteSell Blog

The 10-Lesson Big Picture of the World of Business - The SiteSell Blog | The Content Marketing Hat | Scoop.it
You’re in business. Be ready for what that means… 1) Like offline, success is not a straight line. 2) When you hit a setback, get up and get going again. 3) If you’re ready for success, be ready for copycats. They’ll happen. The good news is that engines are getting better at finding them. And you can get rid of them. The better news? You are a...
Mike Allton's insight:

The A in BAM is Attitude.

Do you have what it takes to succeed in business? It's seldom easy, but there are definite rewards. Not the least is understanding the difference between a job and a business. 

+SiteSell - Creators of SBI! and bizXpress offers some excellent lessons to take to heart.

#Business   #SMB   #Entrepreneurs  

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How To Create A Stronger Email Marketing Presence

How To Create A Stronger Email Marketing Presence | The Content Marketing Hat | Scoop.it
Email marketing is one of the best strategies that you can use towards your success online. But there are a lot of holes. Learn how to avoid them from someone who's been there.
Mike Allton's insight:

Wade Harman's guest post reviews the holes that are so easy to fall into when engaging in email marketing. And more importantly, he jumps into the holes with you and shows you how to get out!

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How to Cancel a Hootsuite Premium App

How to Cancel a Hootsuite Premium App | The Content Marketing Hat | Scoop.it
While it's fun to install and play with some of the Hootsuite apps, what happens if you're paying for an app you no longer need? Here's how to cancel that premium app.
Mike Allton's insight:

How To Cancel a Hootsuite Premium App

Have you ever installed one of those Premium Hootsuite apps and then forgotten to cancel it after you stopped using or testing it? Those monthly fees can add up!

Here's how to cancel them if you don't need 'em anymore.

Of the apps you're still using, which is your favorite? (Mine's the Syndicator App.)

#Hootsuite   #HootsuiteApps   #SocialMedia  

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Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads | The Content Marketing Hat | Scoop.it
Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users.
Mike Allton's insight:

Improve Your Social Ads

If you're using Facebook's Promoted Posts or Twitter's Promoted Tweets -- or have been thinking about getting started -- +Megan Ritter offers a succinct breakdown of your targeting options for both platforms. Creating ads that are specifically designed for and targeted to select audiences is how you'll ensure the success of your ad campaigns, so get started!

#SocialMedia   #SocialMediaAdvertising   #Advertising  

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How to Tame the Email Beast Using Gmail

How to Tame the Email Beast Using Gmail | The Content Marketing Hat | Scoop.it
For many small businesses and entrepreneurs, email is at once a blessing and a curse. It's a great way to communicate with clients and keep a record of conversations, but there are challenges. Traditional email clients — the program you would use to check email — installed on your computer and made checking email remotely a challenge. And for those that get more than 2 emails a day, how do you organize them all?
Mike Allton's insight:

Struggling to Tame the Email Beast?

How many emails are sitting your Inbox right now? How many times have you struggled to find an important message because it's lost in that sea of read and unread missives?

Or worse, how often have you wanted to send an email, but aren't at your computer?

Early last year I switched to using +Gmail as my email provider, and that's made an incredible difference. My emails are organized, streamlined, and accessible wherever I'm at.

In today's article, I'll walk you through how to set up Gmail so that you can still use a professional email address (your domain name), and I'll share my system for organizing my Gmail and emails. I also share a couple of bonus items on how Gmail, specifically, pairs well with LinkedIn and Hootsuite.

If you have questions, let me know. If you've been using Gmail for a while now, what tips and tricks would you share?

#Email   #Gmail   #Business  

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Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | The Content Marketing Hat | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.
Mike Allton's insight:

Social Media Active Users (UPDATED!)

Yesterday, in their quarterly financial release, Twitter reported a nice increase in active monthly users, up to 271 million from 250 back in April.

On the other hand, Facebook reported last month that their active monthly usage was 1.07 billion - down significantly from the 1.28 billion previously reported.

Since our last usage data for YouTube was in March of 2013, it's quite possible that YouTube's reported 1 billion monthly actives is stale and that the video giant has passed Facebook as the most active social network.

I will continue to monitor and update this post and corresponding graphics as each network reports new numbers. For more information, including an updated infograph with Facebook, YouTube, Google+, Twitter, Instagram, LinkedIn, Pinterest and Vine data, the complete article is below.

Enjoy!

#SocialMedia   #SocialNetworks   #SocialMediaUsage  
#Facebook #YouTube #GooglePlus   #Twitter  #LinkedIn #Instagram #Pinterest  #Vine  

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How to Delegate Facebook Advertising

How to Delegate Facebook Advertising | The Content Marketing Hat | Scoop.it
Effective Facebook advertising requires extensive knowledge of Facebook ad types, best practices and more. If you're going to use an Ad Manager, here's how to give them access.
Mike Allton's insight:

Don't Give Your Facebook Password to Account Managers

Facebook ads are one of the most powerful and effective forms of paid advertising available, but that power comes with a price, above and beyond the cost of the ads.

The small business owner can either spend the requisite time needed to master the Ads Manager and associated advertising techniques, or hire a campaign manager to do it for them.

As a social media advertising consultant, I spend a considerable amount of time working with clients to help develop the best possible ad campaigns on Facebook, Twitter and elsewhere. But I often run into business owners who have provided previous managers with access to their personal Facebook profiles so they can manage their ads.

You don't have to do that.

This article will walk you through designating a campaign manager for your Facebook ad campaign without giving them the "keys to the kingdom." It also reviews how to set up your billing, and some basic best practices when it comes to Facebook advertising.

#Facebook   #FacebookAdvertising   #SocialAds  

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Writing High Converting Affiliate Product Reviews - The SiteSell Blog

Writing High Converting Affiliate Product Reviews - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Affiliate marketing is a rapidly evolving and changing industry. It’s hard to always stay on top of the trends, but there’s one strategy that’s stood the test of time, even though fewer affiliate marketers are doing them – writing affiliate product reviews. Done right, your product recommendations will convert well and help you become an affiliate standout! There are no easy shortcuts when writing reviews...
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | The Content Marketing Hat | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.
Mike Allton's insight:

What Happens When Your Traffic Levels Off?

When you find a marketing technique and strategy that works for your business, it can be a real boon. Traffic, leads and sales increase, and you and your staff get to relax as you get comfortable with the working methodology.

Perhaps too comfortable.

That was the issue confronting +James Scherer and +Wishpond when they noticed that their traffic had plateaued. James offers some startling insights into what happened, and an even more interesting look into what they're going to do about it.

#ContentMarketing   #SocialMedia   #Blogging  

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Connect With Your Most Profitable, Fun Opportunities Online - The SiteSell Blog

Connect With Your Most Profitable, Fun Opportunities Online - The SiteSell Blog | The Content Marketing Hat | Scoop.it
By Rebecca Matter, President, American Writers & Artists Inc. (AWAI) Your creativity, imagination, and intelligence are more than enough to help you make a great living online … especially when you make a point of looking at all of your options! After all, it’s no secret that some online opportunities pay better than others. Or, that some money-making projects are much more fun than others....
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The Role of Social in Today's Online Business Building - The SiteSell Blog

The Role of Social in Today's Online Business Building - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Many business owners today struggle with social media. It requires time to learn, time to execute, and time to realize real benefits. And time, as we know, is at a premium. It helps though to understand not just what social can do for you, but the role that it can and should play in growing your online business. If my high school math teacher could...
Mike Allton's insight:

Social Media is a High Wire Act

Have you ever been to the circus? Assuming you can get past the clowns, one of the most thrilling acts has to be the high wire act.

In my first guest post for +SiteSell - Creators of SBI! and bizXpress, I share a story of my first visit to Ringling Bros. and Barnum & Bailey Circus as a child, and what I thought of those amazing acrobats. And how, balancing high above the ground on a small, moving wire, their act is not unlike what small business owners face every day when it comes to social media.

How do you strike a balance between promoting yourself and being social? Between activities that result in sales, and activities that result in relationships.

Dive in, and let me know what you think!

#SocialMedia   #Business  #CircusAct 

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3 Tips to Add Power to Every Word You Write Online - The SiteSell Blog

3 Tips to Add Power to Every Word You Write Online - The SiteSell Blog | The Content Marketing Hat | Scoop.it
By Rebecca Matter, American Writers & Artists Inc. Well-written online content adds “oomph” to all your monetization efforts. It helps capture random eyeballs and convert them into repeat visitors who know, like, and trust your site. Yet many site owners tell me writing this kind of powerful web copy is a challenge. It doesn’t have to be that way for you. Today, I’ll show you...
Mike Allton's insight:

In today's Content Marketing world, the power of the words you choose to use is incredible. Yet choosing the right words can be quite a challenge. Rebecca Matter offers three great tips.

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Keyword Numbers & Niche Selection - The SiteSell Blog

Keyword Numbers & Niche Selection - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Always look at keyword numbers in respect to the “big picture.” They are part of the whole that will lead to a successful online business. There are no black and white pictures of what the keyword numbers should look like because every site and site owner is so different. Some want a very tight niche specific to a local area or specific product and they...
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Why Followers, Not Follower Counts, Matter Most

Why Followers, Not Follower Counts, Matter Most | The Content Marketing Hat | Scoop.it
There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.
Mike Allton's insight:

How Many Followers Do You Have?

Do you think that's an important question? Do you think it's relevant to your business and your social media presence?

I think there's far too much talk and emphasis on how many people have chosen to follow one person or another, and here's why...

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Mallie Hart's curator insight, October 3, 7:00 PM

The connection and the possibility for conversation and discussion matter a lot more than the follower count, right? RIGHT!

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7 Reasons Why You Should Be Using Evernote in Your Small Business

7 Reasons Why You Should Be Using Evernote in Your Small Business | The Content Marketing Hat | Scoop.it
This versatile app can help you reduce your reliance on paper, allow you to collaborate with others, and boost your ability to get things done.
Mike Allton's insight:

+Deb Lee has offered a detailed look at quite a few reasons you can and should adopt +Evernote into your business workflow. Seven reasons, in fact. And they fall within three areas where Evernote can help you manage:

 - Paper
 - Productivity
 - People

Give it a quick read and then let me know if you have any questions about how Evernote can help your business.

Full post: http://thesmh.co/1tyJ6ct ;

#Evernote   #Business   #ContentMarketing  

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The Controversy over Pop-Ups, and Why I Love Them

The Controversy over Pop-Ups, and Why I Love Them | The Content Marketing Hat | Scoop.it
This article will dive into using pop-ups on your blog. I'll show you why I've been converted and give you four ways that you can find success using pop-ups without making your readers hate you.
Mike Allton's insight:

The Controversy Over Pop-Ups
And Why I Love Them

No self-respecting blogger or internet-marketer would willingly dive into the muck and mire of pop-ups, would they? Would you?

Why then did +James Scherer of +Wishpond suddenly start using them, and shockingly, to great success?

James deftly explains what Pop-Ups are, why he's a Born-Again Pop-Up Advocate (his label, not mine), and then provides several outstanding methods for ensuring that your use of the Pop-Up Force doesn't betray your feelings and lead you to the Dark Side.

Learn more: http://thesmh.co/1tlAVxE ;

#ContentMarketing   #Business  #PopUps #PopUpAds  

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Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest Contributes to the Year of Collaboration with Messaging | The Content Marketing Hat | Scoop.it
Pinterest has announced that they are expanding Send Pin to include more advanced messaging and pinning, and the State of Collaboration has just taken a step forward.
Mike Allton's insight:

Pinterest Contributes to the Year of Collaboration

I was on an HOA with +Mia Voss around the first of the year, and all we talked about was how 2014 was going to be the Year of Collaboration. The conversation mostly centered around the tools Google had provided us with Google+ and Hangouts. With yesterday's announcement of their new Messaging capability, +Pinterest has thrown their hat into the ring.

With updates to their mobile apps, Pinterest users can now send pins to each other and have actual conversations, making the social bookmarking site much more like a true social network.

But wait, there's more.

Read on to learn all about the incredible new Pinterest Messaging and what that might mean to businesses and bloggers who want to collaborate more.

#Pinterest   #Business   #Blogging   #PinterestMessaging  

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The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content

The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content | The Content Marketing Hat | Scoop.it
Epic Content relentlessly drives traffic, leads and sales for our business. This will help you weave multiple elements together to create a true masterpiece of the written word.
Mike Allton's insight:

Bloggers and Content Marketing Consultants like to talk about Epic Content a lot. Maybe too much. The words alone, Epic Content, can be enough to overwhelm and intimidate new bloggers and business owners.

Here's the truth:

 - Epic Content takes time and hard work to create
 - Epic Content is an incredible asset for your business

So how do we get there?

Read on to learn more about what Epic Content is, and how you go about creating it.

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LinkedIn Publishing is Jet Fuel for Your Business

LinkedIn Publishing is Jet Fuel for Your Business | The Content Marketing Hat | Scoop.it
Over the years, when asked where my clients and readers should publish their content, my response has always been on their own website. It’s imperative, I’ve argued, that you own your own content.
Mike Allton's insight:

Over the years, when asked where my clients and readers should publish their content, my response has always been on their own website. It’s imperative, I’ve argued, that you own your own content. And if that content has been published elsewhere, you won’t own it, you won’t control the reader experience, and you won’t be able to leverage that content as fully as you might on your own site.


So am I being wishy washy when I tell you that you should be publishing to LinkedIn?


Read on, and then I’ll let you judge whether I’ve pulled a flip flop.

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