The Content Marketing Hat
8.7K views | +1 today
 
Scooped by Mike Allton
onto The Content Marketing Hat
Scoop.it!

How to Create an Influencer Plan that Drives Your Content Marketing

How to Create an Influencer Plan that Drives Your Content Marketing | The Content Marketing Hat | Scoop.it
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together.
more...
No comment yet.
The Content Marketing Hat
Your new post is loading...
Your new post is loading...
Scooped by Mike Allton
Scoop.it!

If You Attend Just One Conference In 2017, This Is It

If You Attend Just One Conference In 2017, This Is It | The Content Marketing Hat | Scoop.it
There are many different marketing conferences to choose from, but there's only one that should be required of every social media marketing consultant, agency or blogger. This is it.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Make Your Content Spark ⚡

How to Make Your Content Spark ⚡ | The Content Marketing Hat | Scoop.it
Your readers process visual information 60,000 times faster than plain text, so make sure your online business content includes some of these techniques.
Mike Allton's insight:
Want to make sure that your blog posts *look* as good as possible? This article is the ultimate compendium of how to enhance an online article visually!
more...
Anuj Saxena's curator insight, January 6, 2:36 AM
Write a great contnet is going to give you most in 2017, so learn more
Scooped by Mike Allton
Scoop.it!

The Top 10 Blog Posts from The Social Media Hat in 2016

The Top 10 Blog Posts from The Social Media Hat in 2016 | The Content Marketing Hat | Scoop.it
As I always do, the end of the year is a time to look back at what we've accomplished together over the past 12 months. I say together because, without you, none of what I do would be possible.
Mike Allton's insight:
As I always do, the end of the year is a time to look back at what we've accomplished together over the past 12 months. I say together because, without you, none of what I do would be possible.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Warning: This will improve your blog traffic by 25%

Every time you publish a new blog post or article, it includes a title or headline. How much time do you spend thinking about that headline? If you're like most business owners, you probably only spend a couple of minutes. It's the content of your blog itself that's most important, right? Wrong! The fact is, most of your potential readers will decide whether or not to read your article based SOLELY on your headline!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How An Oil Worker Brewed Up A Profitable Side Business

How An Oil Worker Brewed Up A Profitable Side Business | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we’re looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let’s learn from Bobby Don Johnson.
Mike Allton's insight:
This solopreneur has built a rich resource for anyone wishing to start their own home brewery. Each time Bobby encountered a new problem or question, he would have to dig through a variety of websites, books and other sources to figure it out. Combining those answers with his own expertise and turning them into easily found content is a huge, value-add winning formula! Learn more about how Bobby turns his questions into money-making content:
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How The Decision to Start An Online Business Changed Her Life Forever

How The Decision to Start An Online Business Changed Her Life Forever | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we’re looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let’s learn from Michelle Jay.
Mike Allton's insight:
This entrepreneur's business has not only grown in terms of customers, but expanded to include additional partners and multiple revenue streams. She’s achieved the level of success that most solopreneurs only dream of. Take a moment to learn how she did it!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How An Army Veteran Launched A Golden Online Business

How An Army Veteran Launched A Golden Online Business | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we’re looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let’s learn from David Gibson.
Mike Allton's insight:
Transitioning from military life to that of a private citizen, let alone becoming an entrepreneur, is far from easy. Many veterans struggle with the lack of discipline, focus and teamwork found in many businesses. 

Today's story shows us just such a veteran, David Gibson, who found the orderly process of SBI! and building an online business as a solopreneur much more to his liking.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

It’s Time to Start Your Online Business!

It’s Time to Start Your Online Business! | The Content Marketing Hat | Scoop.it
‘Tis the Season, and you know what that means! The 2016 SiteSell Holiday Special is upon us. I have some fantastic news for those of you who have been waiting to start your online business.
Mike Allton's insight:
This Holiday Season, give a loved one or friend, or even yourself(!), a gift. It’s the kind of gift that has a lasting impact on both you and your family… SBI!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Struggling To Build Your Online Business?

Struggling To Build Your Online Business? | The Content Marketing Hat | Scoop.it
If you’re ready to turn your business around, and are open to going through a step-by-step process to build a successful online business, continue reading!
Mike Allton's insight:
Do you know where most budding solopreneurs fail? Make sure it doesn't happen to you.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How to Find Great Content to Share on Twitter (and Get More Followers)

Want to get more out of Twitter for your business? This is exactly how to curate, create and find great content to share on Twitter and get more followers.
Mike Allton's insight:
In my guest article for Post Planner​, I share exactly how you can find great content to share in order to build up your Twitter audience!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Instagram Scheduling Issues: All You Need to Know

Instagram Scheduling Issues: All You Need to Know | The Content Marketing Hat | Scoop.it
Scheduling posts to Instagram isn't like other networks. Many of the most popular scheduling tools like Hootsuite, AgoraPulse and MavSocial require you to use a mobile app to push the post out. Here's why.
Mike Allton's insight:
Ever wonder why some Instagram scheduling apps like Hootsuite, AgoraPulse or MavSocial make you use your phone to actually post? If it seems like a frustrating, extra step... it is. Here's why:
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Facebook Makes It Easier For You To Find Great Live Video Broadcasts

Facebook Makes It Easier For You To Find Great Live Video Broadcasts | The Content Marketing Hat | Scoop.it
Facebook has added a Video Feed for its mobile users to help with viewing and discovering video. Find out what it means for both users and marketers.
Mike Allton's insight:
Even more incentive now to use Facebook Live Video!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Want More From Social Media? Make This Simple Habit Change

Want More From Social Media? Make This Simple Habit Change | The Content Marketing Hat | Scoop.it
Are you a creature of habit? Most of us are! Good or bad, ruts are comfortable and low-effort - so easy to do so much, no thought necessary. Sometimes, though, the small effort it takes to do something different is far outweighed by the big benefit that a fresh approach
Mike Allton's insight:
It’s Time to Escape Your Social Media Rut!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

The Complete Guide to Avoiding Google's Latest Penalty Against Popups

The Complete Guide to Avoiding Google's Latest Penalty Against Popups | The Content Marketing Hat | Scoop.it
If you’re running popup ads, also known as interstitials, on your website, you must consider how they impact mobile users.
Mike Allton's insight:
This was an interesting article to write. Google has this new algorithm change coming next week that basically says, if you're showing pop-up ads to your mobile visitors, your search ranking will suffer. Is this something you've thought about? Will you change your pop-up strategy accordingly? Do you even use pop-ups?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Successful Solopreneurs Share Their Best Real-World Online Business Advice

Successful Solopreneurs Share Their Best Real-World Online Business Advice | The Content Marketing Hat | Scoop.it
Read 23 real, ACTIONABLE pieces of advice from successful solopreneurs, folks just like you, who have built their own profitable online businesses.
Mike Allton's insight:
Want to read some *real* pieces of advice from solopreneurs just like you? People who started their own businesses out of their homes and have achieved success? Here are 23:
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Christianity in Business - 54 Bible Verses to Study

Christianity in Business - 54 Bible Verses to Study | The Content Marketing Hat | Scoop.it
What does the Bible say about business? Here are 54 verses which speak directly about business, or can inspire you in your professional life.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How the Story of Good King Wenceslas and Boxing Day Traditions Apply to Your Business

How the Story of Good King Wenceslas and Boxing Day Traditions Apply to Your Business | The Content Marketing Hat | Scoop.it
While you may not have read the lyrics of the Christmas Carol very closely, when we do, we find real life and business lessons in those verses! Let's take a look.
Mike Allton's insight:
Happy Boxing Day! I'd spent some time last week reading about Boxing Day so that I could send a special message... and ended up discovering something really interesting about that old chap, King Wenceslas. I think you're going to like how I wrapped (get it?) this up for you.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How This Athlete Leveraged His Pain into 100,000 Visitors/Month to a Profitable Online Business

How This Athlete Leveraged His Pain into 100,000 Visitors/Month to a Profitable Online Business | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we’re looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let’s learn from Jan Lingen.
Mike Allton's insight:
This solopreneur built a multi-lingual online business out of his personal experiences with pain. Jan's is an inspiring story!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest : Social Media Examiner

Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest : Social Media Examiner | The Content Marketing Hat | Scoop.it
Top 10 Social Media Blogs 2016: Please nominate your favorite blog here for our seventh annual Top 10 Social Media Blog contest.
Mike Allton's insight:
It's Time! Time to nominate your *favorite* Social Media blog, that is. Social Media Examiner is running their 8th Annual Top Ten Social Media Blog Contest and your input is required! Simply go to http://www.socialmediaexaminer.com/nominate-your-favorite-social-media-blog-8th-annual-top-10-social-media-blog-contest/ and add a comment with the name and/or link to your favorite social media blog. :)
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too!

Why Hide a Perfectly Good Image? You Likely Make This Biggest Mistake, Too! | The Content Marketing Hat | Scoop.it
Most people wouldn't do it if they stopped and thought about it. And yet more people than not do hide their images, without even knowing it. It happens like this... They post an image to Instagram. They post the Instagram link to Twitter. The tweets look like this… What a
Mike Allton's insight:
Are you making this critical mistake with your images?
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

How A Successful Attorney Transitioned To A Successful Online Mompreneur

How A Successful Attorney Transitioned To A Successful Online Mompreneur | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we’re looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let’s learn from Taylor Flanery.
Mike Allton's insight:
"I wanted a job that provided some income, lots more flexibility, could be done from anywhere, and so I wouldn’t have to take another bar exam in each state we moved to. An online business seemed ideal." - Taylor Flanery
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

The 2016 SiteSell Holiday Special Is Here! It’s Time to Start Your Online Business.

The 2016 SiteSell Holiday Special Is Here! It’s Time to Start Your Online Business. | The Content Marketing Hat | Scoop.it
Get SBI! or SBI! for WP on sale and save 33% when you start your online business today!
Mike Allton's insight:
This Holiday Season, get the gift that keeps earning. 33% off, but still 100% guaranteed. Your ticket to building a successful online business!
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

A Crazy-Simple Way to Sell More Kindle Books! Or Kindles!

A Crazy-Simple Way to Sell More Kindle Books! Or Kindles! | The Content Marketing Hat | Scoop.it
You've published a Kindle book and it’s time to promote it to your audience. Only there's a problem... Your visitors come from all corners of the globe! How do you send a Canadian buyer to Amazon.ca or a British buyer to Amazon.co.uk without cluttering things up with links for each
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Out of the Ashes to a 7-Figure Income: 23 Lessons to Build a Truly Profitable Business

Out of the Ashes to a 7-Figure Income: 23 Lessons to Build a Truly Profitable Business | The Content Marketing Hat | Scoop.it
Steve Kazella built a truly profitable business with zero startup capital. We asked Steve Kazella to share his experience, both good and bad.
Mike Allton's insight:
Read about this solopreneur phoenix story.
more...
No comment yet.
Scooped by Mike Allton
Scoop.it!

Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets

Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets | The Content Marketing Hat | Scoop.it
Find out what some of the best and brightest minds in the blogging world are doing to monetize their content and businesses.
Mike Allton's insight:
In one of the most comprehensive compilations I've ever seen, 50+ experts are giving you their BEST and WORST monetization techniques. If you want to make money from an online business, you need to study what these successful entrepreneurs have accomplished!

Many thanks to Gail Gardner, Ted Rubin, Nathan Chan, Oscar Gonzalez, Mark Schaefer, Dennis Yu, Jeff Bullas, Ryan Biddulph, Dave Schneider, James Scherer, MaAnna Stephenson, Adam Connell, Mia Voss, Ian Anderson Gray, Ashley Faulkes, Henneke Duistermaat, Ian Cleary, Michael Brenner, Dino Dogan, Ron Sela, Tim Soulo, Jan Gordon, David Amerland, Andy Crestodina, Christian Karasiewicz, Aaron Lee, Ana Hoffman, Codrut Turcanu, Brent Jones, Charlie Patel, Jason Quey, Dustin W. Stout, Rebekah Radice, Jeff Sieh, Minuca Elena, Neal Schaffer, Matthew Kaboomis Loomis, Rebecca Matias, Sarah Arrow, Jay Meattle, Tor Magne Refsland, Jessica Ann, Carlos Gil, Sally Church, Sashka Hanna-Rappl, Bryan Kramer, Elena Terenteva, Eric Enge, Larry Kim, Heidi Cohen, Ken Evoy for your incredible contributions!
more...
No comment yet.